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Introduction:Broadcast media has played an important part in the processof both economic and cultural globalization. The media and communicationindustries are leading sectors in facilitating overall globalization. For thisreason, policymakers and development analysts probing the impact of mediaon national economies and cultures have tended in the past decade to focus

on the ownership, control and influence of the broadcast media. Today themedia discourse focuses on how content is affectedly infrastructure,corporate ownership and the convergence of technology. There is also avibrant debate on how much and in what way the media affects behavior andconsumer patterns in a rapidly growing Bangladesh. However, colonialregulatory framework and lack of transparent broadcast media policygenerate systemic constraints to diversification of broadcast media inBangladesh. In Bangladesh, the broadcast media is likely to remain aprincipal source of credible and independent information for a long time tocome. Today's media scenario in Bangladesh is affected by three majordivides: i. the inequitable access to information; ii. The economic divide

between haves and have-nots; and iii. The crucial matter of media freedombeing prevented through legal and government policy frameworks. One infour people find following ethical rules difficult, this is a significant number.This difficulty was seen most in Asian countries such as Pakistan orBangladesh where almost half of the participants found difficulty in followingethical rules.

Real Life scenario:

At first, when an actor or actress are going to do a drama or movie they have

no written agreement with maker. They are doing oral agreement. In thatcase no evidence is here. Thats why sometimes they dissent their

agreement. So problem is that, in some cases maker changes their artist

without any notice. In sometimes maker takes schedule from artist for

shooting, but when schedule postponed maker does not informed to artist. In

some cases maker are create problem in remuneration also. They are

creating problem to give oral agreement amount. Sometimes artist are also

create problems in schedule. In some cases, some maker & producer create

sexual harassment with actor & actress. Those bad guys are doing false

promises of casting in a lead role in film or drama or TV commercial add.

There are also some unethical practices in Press & online newspaper as they

published celebrities personal life information (Divorce, permanency,

marriages etc) that is totally unnecessary needed for audience. Basically

audience need the celebrities work and acting; not their personal life

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information, so its an unethical practice in media. Example of this is a recent

case about singer Nancy. So the press should avoid this sort of news.

In Bangladesh film Industries many production advertised their movies as

Digital movies but when the audience visit to Cinema hall, the audience are

cheated because the digital movies are not really digital, in this year total 23

movies has been released and maximum movies advertisement shown that

its a digital movies but actually not, cheated with peoples are also a

unethical practices in media. So the producer should stop false information in

movies poster.

Now a days many film producer make their movies poster as like naked

picture of actresses but in reality the actress are so famous and well known;

the actresses never done that types of shoot for poster, basically the

producer want to catch a huge audience for the movie so the make a fakepicture of actress into movie poster, in here there are two types of effect the

main effect is actress become hurt for this and another one is the audience

are cheated, so its a unethical practice in media. Example of a recent case is

actress Nipun in the movie dhakar kuli. So the producer should make good

movie poster to attract the audience of Bangladesh.

Another issues of unethical practice in film industry is telefilm is now Digital

Movie means a telefilm basically 45-55 minutes duration but the problem is

that the producer contact with artist as they want to making a telefilm, when

the shooting start the directors captured some additional video of that

telefilm, after completed the project, when the advertisement on air to TV,

the artist see that its not a telefilm its a Digital movie. In this case when

producer contact with artist, they give the payment of a telefilm as like

25000/- to 50000/- range, but in digital movie the artist get around 200000/-

above. So the producer cheat with artist so its a unethical practice but only

the producer gain as there are no written contract paper but the audience

and artist are cheated. The recent example of this case is in last month may

8th in Channel I telecast the digital movie Charulota the artist is Shojol, he

told to press as I was worked in telefilm and dont know anything regardingdigital movie, while I watch this in TV telecast I just shocked; basically its a

unethical practices. So the producer should avoid cheating like this.

Current time history of unethical uses of visual media:

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information and makes them believe that something is true when it is not.

Which should be avoided in advertising as it will eventually give them a bad

reputation, because of its misuse of information.

Electronic media law planned in Bangladesh:The government is considering a

stringent legislation to bring the electronic media, especially the satellite

channels, under a guideline in an apparent bid to control them.

The information ministry after a series of discussion with other ministries and

authorities concerned has finalised a draft of the law, Private Broadcast

Media (Radio and Television) Bill 2004,. It also proposes government

permission for transfer of shares and licences and strict enforcement of

Bangladesh Telecommunications Act 2001, suspension and cancellation of

licences, investigation into violation of the law and punishment to the

offenders under the criminal laws and fines of up to Tk 20 lakh.

The draft law provides for compulsory licensing, a system for scrutiny of

applications, issuance of first time licence for five years, renewal of licences

and fees for issuance and renewal of licences.

The draft law says the channels already on air -- ATN Bangla, Channel i and

ntv -- will require fresh licences under the new law. Under the draft, the

government will invite applications from people interested in setting up radio

and TV channels and a committee comprising a chairman nominated by the

government and six members will issue the licence.Of the members,Bangladesh Telecommunications Regulatory Commission, director generals

of Bangladesh Betar and Bangladesh Television will nominate one each and

the government two under technically skilled persons category.

The body will consider the financial capability of applicants, location of the

stations, skills of manpower and technical capacity.

It will also examine whether the applicants have anti-state or anti-people

roles or attitudes.

Foreign nationals, companies not registered under Bangladesh Company Act,

registered companies with less than Tk 1 crore in paid-up capital and people

or companies defaulting on loans from government or private financial

institutions will not be eligible to apply for the licences.

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Broadcast of news, special programmes and advertisements by private

channels will also be controlled by the act. Rerun of programmes of national

importance, like speeches, news broadcast by state-owned BTV and Betar

and government press releases must be aired by the channels for free.

Violation of some articles of the proposed law will be considered as crime.

For the first-time offence, offenders will be fined Tk 10 lakh and in default

will have to serve a three-month jail term. Each offence after the first one

will carry a fine of Tk 20 lakh and six months of jail in default.

Failures to pay any outstanding amount for a broadcast licence, transfer of

more than 50 percent shares without permission and violation of any term

will result in cancellation and suspension of licence.

Currently, Bangladesh has no law or policy to guide private radio and

television channels and their programmers.

The authorities use some acts including the Wireless Telegraphy Act, 1885,

the Telegraph Act, 1933 and Bangladesh Telecommunications Regulatory

Commission (BTRC), 2001 to issue licenses, allocate frequency and oversee

technological aspects of radio and television channels.

There are two separate policies prepared in 1998 for radio and television

channels in the private sector, but they do not allow government control of

the media.

The government feels that continued setting up of the electronic media in

the private sector and their indefinite operation under simple guidelines are

not wise, officials said.

It thinks that a complete policy in a legal form is required for the operation of

radio and television channels in the private sector. Preparation of the

guidelines became urgent as the information ministry continued to receive

applications for private radio and television channels, they added.

Ministry sources said they received around 30 applications for satellite

television channels.

They said they examined the laws framed by both India and Pakistan for the

operation of private channels.

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The information ministry prepared the draft taking opinions from the home,

finance, law, commerce, cultural affairs, post and telecommunications and

science and information technology ministries and relevant departments.

Recommendations:

The importance of ethical journalism needs to be made clear to all mediaprofessionals. This can be done through training, workshops and publicationswhich would enhance all mediaProfessionals understanding of why ethical journalism is so important.

A universal code of ethics should be established by journalists so thatacross the globe, allJournalism have some form of guidelines to adhere to. Different countriesand cultures willRequire certain country and culturally specific practices and so these

guidelines should beVery general.

Editors and journalists should be given training in how to use this code ofethics in order toEnsure that all media actors comply with the standards. If possible, prioritymay be placed ontraining Editors or others who are in charge of editorial decisions. Thistraining should alsoinclude the importance of the media to act ethically, including theimportance of ethicalreporting as a long-term investment in sustaining readership.