Rizzle kicksTarget Audience

TARGET AUDIENCE

RIZZLE KICKS

Rizzle kicks have a certain style which would appeal mainly to young males.

Below is a quote from Rizzle kicks in a recent interview,

"I’d just like everyone to listen to our album please, it’s our first record, it means a lot and we’re very happy with it. It’s so cliché to big up everyone, but big up anyone whose been involved. I mean, people have made blogs and fan accounts on Twitter, which is so surreal for us, but it just means so much. The fact that we’re even being interviewed by you for The Independent, is just…. my life’s better than it’s ever been, and I think I owe that to a lot of people."

By looking at the language they use such as "big up" suggests they are trying to reach out to the younger generation, by trying to use the same type of language they use, and are familiar with.

IDEAL FAN An ideal fan would be Charlie, aged 17 who

goes to college, uses the internet on a daily basis to go on YouTube, face book, and to check emails. The main way he keeps up to date with the latest artists/tracks is by watching music channels such as Viva and 4music, if he sees a new artist he likes he will search for them on YouTube to listen to other tracks by them. He has similar dress-sense to Rizzle kicks and can relate to them when watching their videos.

RIZZLE KICKS