PR PROPOSAL FOR RIXOS HOTELS RUSSIA AND UKRAINE

2017Prepared by Global Marketing & Communications

innovations · service · perfection

WHO WE ARE

• Leading Eastern European/CIS advertising and PR agency for communications in tourism and hospitality since 2007

• Across-the-border experience with campaigns hitting multiple markets

• Full-service solutions

PR SERVICE FOR KEY CLIENTS

• Press office• Press trips• Special projects• 24/7 Support

• 2716 news articles • 318 minutes on TV • 99 interviews • 32 press trips

IDEA

Build and use effective and strong relationship with media and influencers for promoting Rixos Hotels as the most preferred hotel for Russian and Ukrainian consumers

GOALS

Communication • Build an image of Rixos as a diverse four-seasons

accommodation provider with hotels in Turkey, Egypt, Croatia and UAE

• Strengthen position of Rixos as an attractive and well-known property

• Increase awareness about the variety of faculties of Rixos

• Use media stories as a trustworthy info source to increase loyalty

Business • Increase number of Russian and Ukrainian tourists• Increase bookings through Rixos website• Increase Russian and Ukrainian tourists’ duration of

stay in Rixos

TOOLS

1. Press Office

2. Press Tours

• News generation for the press;• Press release distribution;• Monthly media monitoring with competitors

activity;• Media Relations (daily work with media

representatives, database updating, building loyal community);

• Monthly reports.

Press Office Department is a powerful tool for travel business. It allows to build and grow strong and trustful media relations and set up communication flow with media on a regular basis

1. P

RESS

OFF

ICE

• One of the most effective PR tools• Top print editions• Online publications• Social Media influencers

2. P

RESS

TO

URS

SCOPE OF WORK RUSSIA

*The cost does not include travel related expenses, arrangements for the events etc.

Project Description Period NET Cost per period, USD*

Total NET Cost per Year, USD

Press Office

News generation for the press;Press release distribution;Monthly media monitoring with competitors activity;Media Relations (daily work with media representatives, database updating, building loyal community);Monthly reports.

monthly 2 500 30 000

Press Trips Prior to season, up to 10 media in one trip,Agency coordinator included

five times per year 2 000 10 000

TOTAL 40 000

Each following activity can be executed separately

SCOPE OF WORK UKRAINE

Project Description Period NET Cost per period, USD*

Total NET Cost per Year, USD

Press Office

News generation for the press;Press release distribution;Monthly media monitoring with competitors activity;Media Relations (daily work with media representatives, database updating, building loyal community);Monthly reports.

monthly 2 000 24 000

Press Trips Prior to season, up to 10 media in one trip,Agency coordinator included five times per year 2 000 10 000

TOTAL 34 000

*The cost does not include travel related expenses, arrangements for the events etc.

Each following activity can be executed separately

DELIVERABLES FOR RUSSIA AND UKRAINE

• 36+ (6+ pages each) articles in premium editions on the results of press-tours• Multiple publications on results of press releases and newsletters distribution to target media

Total media value per year $660,000Media value is an equivalent of advertising price of particular outlet.

Added value $553,200

THANK YOU!7/1 T. Shevchenko Provulok (Lane), Office 4Kyiv 01001, UkraineTel. +380 (44) 278-73-31office@globalmarketing.com.ua