riverside community hospital donation campaign christy bethel, ms donation development coordinator...
TRANSCRIPT
Riverside Community Hospital
Donation Campaign
Christy Bethel, MS
Donation Development Coordinator
OneLegacy
Karina Kilian, RN, BSN, CEN
Director, Emergency Services
Riverside Community Hospital
Hospital Profile• 373 beds
• 40 ICU beds
• 50 bed ER• 81,000+ pt visits annually
• Level II Trauma Center
• Centers of Excellence
• Kidney & Pancreas Transplant Center
• OPO: OneLegacy (Region 5)
RCH Involvement in the WPFL• Awarded a HRSA Bronze Medal of honor in Oct
2012
• Presented “Doubling Donation Outcomes…What a Difference a Year Can Make”
• CNO attended the National Learning Congress and the RCH Let Life Bloom campaign seed was planted
First Steps• Donor Council submitted proposal to promote
the Let Life Bloom campaign
• E-campaign established to promote donor registration: http://donatelifecalifornia.org/rch
Finding Balance
RCH hosted weekly Donate Life Informational Booths
Flag Raising Ceremony
Lessons Learned
• Additional education needed– Clarified misconceptions– Reviewed accomplishments
• Established need to engage the community in donation awareness
Reviewed data to confirm that RCH
is saving LIVES through donation!!
CA =34%Riverside=20%
Where are we now?
• RCH is the only hospital in California to receive a Gold Recognition in the Let Life Bloom Campaign (Phase II)
• The e-campaign resulted in limited registries; Revised link http://donatelifecalifornia.org/riverside
• There are currently 102, 802 Registered Donors in the city of Riverside
• Goal is for Riverside to increase from 20% to 50%
Year Referrals Eligible Donors
# DonorsBD/DCD
DCD DonorGoal 10%
Conversion Rate
Goal 75%
Organs Tx'd
OTPDGoal 3.75
2008 45 8 3/0 - 35% 11 3.67
2009 113 9 5/0 - 56% 13 2.60
2010 155 14 10/0 - 71% 38 3.80
2011 242 13 11/0 - 85% 28 2.55
2012 225 10 9/1 11% 82 % 32 3.56
*2013 *thru
9/30/13
180 12 9/0 - 75% 29 3.22
Next Steps• Host our first Donation Drive at Employee
Benefits Fair• Partner with the City of Riverside to establish a
city wide donation campaign – Mayor’s office– City employees– First responders (Fire, Police, Sheriff, & EMT)– Universities/colleges– Libraries
2014 Donate Life Rose Parade Float
RCH Sponsoring Floragraph
QUESTIONS?