river north landscape
TRANSCRIPT
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Reebok Showroom Chicago, IL
Samara Russell
Bringing Chicago fitness leaders and trainers together to impact the fitness community, and to bring the
Reebok brand to life.
1. Interior photos of River North businesses 5
2. River North Community Photographs 52
3. River North Interior Recap 78
4. River North Space Showroom Inspiration Boards 82
5. River North Gyms and Fitness Studios Landscape 87
6. Photos of Gym and Receptionist Areas 90
7. Top Chicago Influencers and Instructors 17
Overview
1. Interior photos of River North businesses 2. River North community Photographs 3. River North Interior Recap 4. River North Space Showroom Inspiration Boards 5. River North Gyms and Fitness Studios Landscape6. Photos of Gym and Receptionist Areas7. Top Chicago Influencers and Instructors
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1. Interior photos of all River North businesses
2. Photographs of the River North community3. River North Interior Recap 4. River North Space Inspiration Boards 5. River North Gyms and Fitness Studios Landscape6. Photos of gym and receptionist area. 7. Top Chicago Influencers and Instructors
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River North Community Recap
• Train Tracks • Chicago River• Merchandise Mart (Design Center)• Art Galleries • Restaurants• Night Clubs & Dance Clubs • Bars• Kingsbury Park
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1. Interior photos of all River North businesses 2. Photographs of the River North community
3. River North Interior Recap 4. River North Space Inspiration Boards 5. River North Gyms and Fitness Studios Landscape6. Photos of the gym and receptionist area. 7. Top Chicago Influencers and Instructors
River North Interior Recap
White 13%
Black 12%
Grey/Charcoal/Steel 12%
Red 11% Light Brown
11%
Deep Brown 11%
Blue 9%
Cream 5%
Yellow 5%
Green 5%
Pink 3%
Orange 2%
Gold/Shimmer 1%
Color Scheme
Hanging Light Fixtures 29%
Exposed Round Light Bulbs on
Walls 19% Hanging Fixtures +
Track LighSng 15%
Dim LighSng on tables 13%
Recessed LighSng 7%
Hidden Lights to Expose Art/Mirror
6%
Lamps 5%
Neon LighSng 4%
Colored LighSng 2%
Lighting Fixtures
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River North Interior Recap
Picture Framed Artwork 38%
Large GraffiS/Art
Artwork 33%
Large Text Artwork 14%
Brand Logo Emphasized
10%
Use of Tiles in Artwork
5%
Artwork on Walls:Brown 37%
White 18%
Red 15%
Grey 13%
Cream 6%
Steal 6%
Black 5%
Furniture Color
Unique Product Shelving Fixture
18%
Mirrors 13%
T.V. 12% Plants or
Flowers 10%
Wall Separators
9%
Unique LighSng 9%
Pillows 8%
Long Linen Drapery Fabrics 8%
Chalkboards 7%
Books 4%
Magazine Rack 1%
Hanging Net Filled w Vintage Radios
1%
Decorations & Details:
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River North Interior Recap
Use of Lines 18%
Use of crystal glass 15%
Exposed Brick 13%
Industrial Pipe Fixtures
12%
Galvanized Steel 10%
Distressed Wood 7%
Stained Wood-‐ Mix
9%
Stained Wood-‐ Medium
7%
Stained Wood-‐ Light
7%
Stained Wood-‐ Dark 2%
More Details:
Paaerned Wall Paper/Walls
27%
Paaerned TexSles 23%
Paaerned SeaSng 20%
Paaerned Tiles 20%
Paaerned Wood Floors 10%
Patterns:
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1. Interior photos of all River North businesses 2. Photographs of the River North community 3. River North Interior Recap
4. River North Showroom Inspiration5. River North Gyms and Fitness Studios Landscape6. Photos of the gym and receptionist area. 7. Top Chicago Influencers and Instructors
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River North Showroom Inspiration
Pinterest Board
(More Design Ideas) Link
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1. Interior photos of all River North businesses 2. Photographs of the River North community 3. River North Interior Recap 4. River North Space Inspiration
5. River North Gyms and Fitness Studios Landscape6. Photos of gym and receptionist area. 7. Top Chicago Influencers and Instructors
26 Fitness Studios and Gyms: • (2) Barre Fitness Centers• (1) Dance• (6) Gyms • (2) Pilates Studios • (6) Strength & Training Studios • (9) Yoga Studios
River North Gyms and Fitness Studios Landscape
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River North Gyms and Fitness Studios Landscape
*2.8 Rating for River North Gyms & Studios (Analysis Attached)
The River North gyms and fitness studios lack a social media presence; Reebok can cap on this under utilized digital space, be the link between consumers and fitness within Chicago, and growing the Reebok brand digitally, and throughout Chicago.
Social Media Analysis of the 26 River North Gyms and Studios:
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1. Interior photos of all River North businesses 2. Photographs of the River North community 3. River North Interior Recap 4. River North Space Inspiration Boards 5. River North Gyms and Fitness Studios Landscape
6. Photos of gym and receptionist area. 7. Top Chicago Influencers and Instructors
David Barton Gym Merging aesthetics and fitness
1 E Huron St, Ste 2, Chicago, IL 60611 8/26 34
Ritz Carlton Rooftop Yoga Yoga with Chicago Skyline Views
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AIR Aerial Fitness Yoga &Pilates in Aerial Silk Hammocks
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1. Interior photos of all River North businesses 2. Photographs of the River North community 3. River North Interior Recap 4. River North Space Inspiration Boards 5.River North Gyms and Fitness Studios Landscape6. Photos of gym and receptionist area.
7. Top Chicago Influencers and Instructors
Chicago Fitness Influencers1. Ashley Pettit2. Lauren Quinn3. Elena Soboleva4. Lindsay Aceto5. Lauren Lehocky6. Emmy Rigali7. Erins Inside Job8. Samantha Iyoha
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4. 5. 6..
7. 8.
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Thank You!
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