river cruising
DESCRIPTION
River Cruise results from a survey by Mail NewspapersTRANSCRIPT
MailClassified.co.ukMailClassified.co.uk
RIVER CRUISINGA&N Media Quantative Omnibus August 2011
MailClassified.co.uk
RIVER CRUISING
MailClassified.co.uk
MORE HOLIDAYS
2 or more holidays70%
(63%)
Thinking of the last 12 months, how many holidays and short breaks have you been on ?A&N Media Quantative Omnibus August 2011, Research NowBase: UK (2001) Mail Readers (1078) MailClassified.co.uk
MailClassified.co.ukMailClassified.co.uk
MORE LIKELY TO CRUISE
Would you consider a cruise holiday?A&N Media Quantative Omnibus August 2011, Research NowBase: UK (2001) Mail Readers (1078)
Sea Cruise
River Cruise59%
70%
65%
78%
Mail Readers UK Pop
MailClassified.co.uk
MORE HOLIDAYS
2 When considering a river cruise, please rank the following attributes in order of importance...(1 being most important and 9 the least)A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
1 3
MailClassified.co.uk
MORE HOLIDAYS
How much would you spend on a river cruise?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
UK Pop
Mail Readers 3%
3%
4%
4%
19%
17%
45%
42%
29%
34%
Under £500 £500 - £999 £1,000 - £1,499 £1,500 - £1,999 £2,000+
MailClassified.co.uk
RIVER CRUISES ARE...
Thinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
...for older people37%
(37%)
MailClassified.co.uk
MailClassified.co.uk
RIVER CRUISES ARE...
Thinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
...expensive33%
(33%)
MailClassified.co.uk
RIVER CRUISES ARE...
Thinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
33%(33%)
...a way to experience locations I want to visit
MailClassified.co.uk
MailClassified.co.uk
RIVER CRUISES ARE...
Thinking about river cruise holidays, what words and phrases come to mind?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
MailClassified.co.uk
FURTHER STATEMENTS
Thinking about river cruises, which of the following statements do you agree with?A&N Media Quantative Omnibus August 2011, Research NowBase: All who have been or would consider a cruise holiday UK (1649) Mail Readers (950)
51%
37%
28%
17%
8%
23%
46%
54%
66%
80%
Agree (strongly agree + tend to agree)Disagree (tend to agree + strongly disagree)
The location would be important to me if i went on a river cruise
I like the idea of everything being included in a river cruise holiday
Short cruises of no more than a week would appeal to me more
I wouldn’t expect to pay a lot of money for a rive cruise
I would rather go on a river cruise than a sea cruise
UK Pop Mail Readers
54%
39%
28%
16%
8%
24%
50%
58%
71%
85%
MailClassified.co.uk
More holidays...
IN SUMMARY
MailClassified.co.uk
More likely to cruise...
IN SUMMARY
MailClassified.co.uk
Price...
IN SUMMARY
MailClassified.co.uk
Route...
IN SUMMARY
MailClassified.co.uk
and added extras are most important...
IN SUMMARY
MailClassified.co.uk
if you want our readers to spend MORE on your river cruises!
IN SUMMARY
MailClassified.co.uk