2016 HUMAN CAPITAL INVESTMENT CONFERENCE RITZ-CARLTON CHICAGO | NOVEMBER 15-16, 2016

LEADING IN THE 21ST CENTURY

Douglas R. Conant Founder, Conant Leadership and Former Fortune 500 CEO

Getting to the Far Side of Complexity

Leading in the 21st Century

NCHL

2016 Human Capital Investment Conference

Creating a Bold Culture

November 15, 2016

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THE

SITUATION

MY

THOUGHTS

THE

CAMPBELL

STORY

THE

CHALLENGE

MEETING THE CHALLENGE OF THE 21ST CENTURY

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THE SITUATION

Institutional leadership in the 21st century is

challenged in unprecedented ways

Competition is more intense

Performance expectations are higher and

resources are more limited

• Information Technology

• Diversity

• Globalization

• Societal Expectations • More . . .

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THE SITUATION

Traditional organization hierarchies and

processes are breaking down

Stress levels are high and getting higher

Trust levels are low and getting lower

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People’s personal lives are more complex and

fragmented than in prior generations

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• You need to Lead from In-Front

• People in your organization desperately need

you to help them get to the “Far Side of

Complexity” in their work life

• You need to build a high-engagement culture

that works with and independent of hierarchy

and process

CONCLUSIONS

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In a nutshell . . .

• You need to lead with greater intention

• You need to make it more personal

CONCLUSIONS

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THE

SITUATION

MY

THOUGHTS

THE

CAMPBELL

STORY

THE

CHALLENGE

MEETING THE CHALLENGE OF THE 21ST CENTURY

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How do you lead in an

enlightened manner that

delivers high performance and

acknowledges the increasing

complexity and stress

of the 21st century?

THE CHALLENGE

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IF THIS WAS EASY, IT WOULD BE DONE

ALREADY.

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THE

SITUATION

MY

THOUGHTS

THE

CAMPBELL

STORY

THE

CHALLENGE

MEETING THE CHALLENGE OF THE 21ST CENTURY

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1. It begins and ends with you.

2. Be “Tough-Minded” on standards AND

“Tender-Hearted” with people.

3. Move to the “Far Side of Complexity” . . . Make

it More Personal

• How is your pain?

• How can I help?

• How can I do better?

4. It’s all about the culture and employee

engagement.

4 KEY THOUGHTS

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“You must be

the change you

wish to see in

the world.”

Mahatma Gandhi

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Thought

#1

Source: Good to Great, Jim Collins 16 16

Be “Tough-Minded” on standards

AND

“Tender-Hearted” with people

Thought

#2

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“At the end of the day

people won't remember

what you said or did, they

will remember how you

made them feel.”

Maya Angelou

Thought

#3 MOVE TO THE FAR SIDE OF COMPLEXITY . . .

MAKE IT MORE PERSONAL

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Thought

#3

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Thought

#3

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Thought

#3

Thought

#3

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Thought

#3

You can’t create the

“playbook” . . .

You must create a

performance-oriented culture and

actively engage the “players”!

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Thought

#4 IT’S ALL ABOUT THE CULTURE

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JIM COLLINS IS RIGHT! Thought

#4

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Source: Good to Great, Jim Collins

Level 5

Leadership

First Who…

Then What

Confront the

Brutal Facts

Hedgehog

Concept

Culture of

Discipline

Technology

Accelerators

Disciplined People Disciplined Thought Disciplined Action

Buildup . . .

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JIM COLLINS IS RIGHT! Thought

#4

FLYWHEEL

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The ultimate lever for improving

organizational performance

EMPLOYEE ENGAGEMENT

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Thought

#4

THE

SITUATION

MY

THOUGHTS

THE

CAMPBEL

L STORY

THE

CHALLENG

E

MEETING THE CHALLENGE OF THE 21ST CENTURY

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2000 2004 2006 2010

TROUBLED

ON-TRACK

BETTER

EVEN

BETTER

THE CAMPBELL STORY

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GOVERNING THEMES

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1. Be “tough-minded” on standards and “tender-

hearted”

with people

2. It’s ALL about the culture

3. Make it more personal

THE CAMPBELL PROMISE

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THE CAMPBELL SUCCESS MODEL

WIN IN

THE WORKPLA

CE

WIN IN

THE MARKETP

LACE

WIN IN

THE COMMUNI

TY

WIN

WITH INTEGRI

TY

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2000 GLT Retained GLT Promoted

from Within

2003 GLT

350

50

150

350

Recruited

150

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The “Who” . . .

Global Leadership Team

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WIN IN

THE WORKPLA

CE

2:1

'02

4:1

'04

6:1

'06

12:1

'08

17:1

'10

WIN IN

THE WORKPLA

CE

EMPLOYEE ENGAGEMENT

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‘02 ‘10

2:1

77:1

WIN IN THE

WORKPLACE WIN IN

THE WORKPLA

CE

GLOBAL LEADERSHIP TEAM ENGAGEMENT

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2010 Catalyst Award

WIN IN

THE WORKPLA

CE

WORKPLACE RECOGNITION

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PERSONALLY BRING YOUR LEADERSHIP PHILOSOPHY

TO LIFE

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WIN IN

THE WORKPLA

CE

CATEGORY FOCUS KEY BRANDS WORLD RANK

Simple Meals Soup #1

Healthy Beverages Vegetable-based #1

Beverages

Baked Snacks Biscuits #3

MARKETPLACE POSITIONS

WIN IN

THE MARKETP

LACE

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• 10 straight years of quality EPS growth

• Organic revenue growth 2x the food industry

• Record high investment

• Record high ROIC

• Record high productivity

– Revenue/Employee

– Earnings/Employee

• Record high cash flow

A DECADE OF QUALITY PERFORMANCE

WIN IN

THE MARKETP

LACE

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13.1%

38.0%

64.0% Campbell’s

Peer Group Average

(S&P Packaged Foods Index)

S&P 500

TOTAL SHAREHOLDER RETURNS

WIN IN

THE MARKETP

LACE

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Social Responsibility

Index

1. Walt Disney Company 79.52

2. Microsoft 78.66

3. Google 77.03

4. Honda 76.65

5. Johnson & Johnson 76.57

6. PepsiCo 76.00

7. General Mills 75.95

8. Kraft Foods 75.94

9. Campbell Soup Company 75.26

10. FedEx 74.87

MOST SOCIALLY RESPONSIBLE

U.S. CORPORATIONS

WIN IN

THE COMMUNI

TY

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WIN WITH INTEGRITY WIN WITH

INTEGRIT

Y

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“I’m here.”

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@DougConant www.ConantLeadership.com

Thank You! 46