RISE OF THERISE OF THE

VIDEO EMPIREVIDEO EMPIRE

Bienvenidoal futuro

1,000,000

1,000,000

Every day,

100 MILLION AMERICANS view online videos This is a 43% increase since 2010

43%

The average Internet user is likely to watch 206 videos per month

of marketers use video in their advertising70%

SALE!CLICK HERE

Video is now the 6th most popular form of content marketing

4x more engaging than static content

VIDEOS ARE The information retained in

60 SECONDS OF VIDEO

=1.8M WORDS

46% of people say seeing a product mentioned in a video will make them more likely to seek it out

COMMENTS

People are 144% more likely to buy a product after viewing a video about it

ONLINE VIDEO REACHES A VAST PERCENTAGE OF THE GENERAL AMERICAN POPULATION

THE BENEFITS OF VIDEO MARKETING

THE GOOGLE CONNECTION

70% 75% 84% 81%

12-17 y.o. 18-24 y.o. 25-34 y.o.

63% 44% 25%

45-54 y.o. 55-64 y.o. 65+ y.o.

35-44 y.o.

2011

There has been a nearly 20% increase in the use of video in marketing

Over 785 million visits were made to video streaming sites

This accounts for 4% of total internet visits

Mobile phones came into play, with 54.6 million people using their phones to view online videos

85% of online users were using the Internet to view video

2012

2013 2014 94% of marketers use YouTube to

distribute videoVideo could account for 50% of all

Internet tra�c

94% 50%

Better customer engagement

Better brand awareness

Better conversion

Better SEO

Google prioritizes its search content, ranking videos higher among its search results

If you have relevant video content, you have a 50% greater chance of being displayed on the �rst page

of people never go beyond this page, making it essential for your brand to be displayed there91%

YouTube is the 3rd most visited site in the world and the 2nd biggest search engine

Many marketers have begun harnessing YouTube as a tool to market their own products

It rakes in over 4 billion hits per day

4 BILLION

Using YouTube many brands have discovered that their views of “earned” media (the videos generated by their users) are far greater than their “owned” media

(the videos that they post)

USER VS COMPANY

THE STATS

YouTube views: 3.6 billion

YouTube earned: 91%

YouTube views: 4.2 billion

YouTube earned: 99%

YouTube views: 9.3 billion

YouTube earned: 95%

YouTube views: 8 billion

YouTube earned: 99%

YouTube views: 1.4 billion

YouTube earned: 85%

YouTube views: 2.8 billion

YouTube earned: 98%

Apple

THERE ARE 3 MAIN TYPES OF VIDEO

SELLMost videos fall under this category. The goal is simple - make people want to buy your product

1,000,000

ENTERTAIN

Enjoyable, humorous content made to share amongst friends. This creates brand awareness

i.e The Lego Brick Thief

EDUCATE

Content with the goal of educating viewers about a particular cause or even teaching them about your product

i.e World Lens iPhone Appwelcome

to the futurewelcome

Spanish to English

1,000,000

SALE

Sourceshttp://www.virtuallyinsync.com/videos-for-online-video-marketing/

http://www.reelseo.com/earned-media-rankings-youtube-octoly/

http://www.youtube.com/watch?v=h2OfQdYrHRs

http://www.reelseo.com/social-video-blueprint-part-5/

http://www.youtube.com/watch?v=h2OfQdYrHRs

http://www.taigeair.com/how-video-plays-a-crucial-role-in-the-rise-of-content-marketing/

http://socialmediatoday.com/monica-romeri/1265361/video-social-media-marketing-infographic

http://searchenginewatch.com/article/2182544/5-Key-Video-Marketing-Findings-From-New-comScore-Report

THE EVOLUTION OFVIDEO IN MARKETINGTHE EVOLUTION OF

VIDEO IN MARKETING

YOUTUBE REIGNS YOUTUBE REIGNS

BEST TYPES OFMARKETING VIDEOS

BEST TYPES OFMARKETING VIDEOS

THE ROLE OF VIDEO IN MARKETING

THE ROLE OF VIDEO IN MARKETING