rise of the trust agent
DESCRIPTION
TRANSCRIPT
attention wars and the rise of thetrust agent
chris brogan - new marketing [email protected]@chrisbrogan#iabconecta // #trustagents
metypist
me - google thistrust agentspodcampnew marketing labsno i dont sleepad age power 150
wiifmapplication to your goals
what happened500 channels multiplied
what happened500 channels multiplied
what happeneddistribution has NOT stayed in step, eventhough it should be EASIER
what happenedwe asked for an unbundled internet
what happenedpeople live in the real world not only online
what happenedwe became the media
the attention warit’s not just 3 screens
three levels of attentionawareness / reputation / trust
why social media / networksthis takes lots of time and is sloppy
why social media / networksbut people are the best connectors.
why social media / networkswhat about REAL product placement?
what is a trust agentyou, if you want to be
six secrets of trust agentsmake your own gameone of usarchimedes effectagent zerohuman artistbuild armies
make your own gamethe importance of being unique
make your own gameooda
make your own gamefirst visitor advantage
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
make your own gamelistening at the point of need
make your own gamegoal alignment & bridging the iceburg
make your own gamethink human-shaped
make your own gamethink cafe-shaped
make your own gamesee two hops down (or more)
make your own gamesynthesis
one of usthe importance of community
one of usmove with purpose
07_ presence
one of usinsider’s advantage
one of usinclusive phrasing
one of uslistening is the new black
05_ listening
archimedes effectthe importance of leverage
archimedes effectturn 50 into 100
archimedes effectplatform thinking
archimedes effectbe everywhere
archimedes effectstriving up
agent zerothe importance of networks
agent zeroconnect connect connect - humans
agent zeroconnect connect connect - systems
agent zerobe part of everyone’s 150
HTTP://DOTEDUGURU.COM/ID2947-CAFE-NEW-PALTZ-A-YIELDING-SUCCESS.HTML
agent zerohow giving impacts asking
agent zerophysical and realtime networking
agent zeroexperience marketing
06_ experience
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
human artistthe importance of being human(and doing it well)
human artistshare share share
human artist15:1
human artistputting it on paper
human artistsimple touchpoints of loyalty
human artista warning about quid pro quo
build armiesthe importance of interdependence
build armiesgive ideas handles
build armiesequip leaders
build armiesbuild cafe-shaped conversations(and cafe-shaped businesses)
build armiesbuild economies of trust(and other currencies)
build armiesconnect laterally. build small powerful networks. accelerate learning.
some resourcesGoogle:
“grow bigger ears”“if I started today”“chrisbrogan outposts”
http://www.chrisbrogan.com/best-of/