risbj volume 2 issue 1
DESCRIPTION
Volume 2 Issue 1 of the Rhode Island Small Business Journal featuring AnderaTRANSCRIPT
Gil Lantini | From The FoUNDer
fromthe founder
Now that it’s 2013, it’s time to start the year with all of those New
Year’s resolutions that will last anywhere from 7-21 days. Maybe
your gym membership will get 5 uses this year, up from the 3 after
last year’s resolution. How about trying something new this year?
Why not make your New Year’s resolution about your business?
Here are a few of my favorites that should help us all start the year
off on the right foot.
Talk less and listen more. So anyone that knows me, knows
I like to talk - a lot. When it comes to dealing with clients and staff
however, listening is key. Understanding your clients business
and what their goals are is an important part of setting the
foundation of a successful relationship. Understanding what your
staff needs to be more motivated, more productive and feel more
included is vital to their satisfaction and performance. By asking
a lot of questions and actually listening to the responses, you’ll
learn a lot.
Set goals and revisit them often. How often have you
set goals and forgotten what they actually were? How often do
you include key staff in your goal setting? This resolution will
keep that from happening again. Once your goals are set, you
need to revisit them often and include staff in the progress of
reaching those goals. As a leader, you must help people keep the
company goals in mind and remind them that you are trying to
reach those goals as a team.
Be a leader. This seems to be obvious, but all too often we
get caught up in the day-to-day of running our business and can
forget that we are the leader of our team. Your staff is looking for
you to set the tone of the organization and provide guidance. The
way you act around them directly affects the behaviors they will
exhibit. How is your staff interpreting your attitude, work ethic, and
customer service? Looking at the behaviors of your team is often
a direct reflection of your own behavior. Strong leadership in any
organization goes a long way.
So what will your New Year’s resolution be? Whether it’s one of
mine or something entirely different, be conscious of it. Ignoring
our business resolutions can be much more costly than that $10/
month gym membership and the results can far exceed those of
30 minutes on the treadmill.
I hope you enjoy our first issue of the year and wish everyone
success in 2013.
2 rISBJ | rhode island small business journal
TaBleCoNTeNTSof
SeCreTary oF STaTe
Companies Must File Annual Reports
STarTUPS
Mind Your Own Brand
Focus on Positive Impact
SBA
Spotlight on Startups
eVeNTS
Networking and Workshops
04
07
08
11
12
14
16
18
20
21
22
23
24
26
28
Small BUSINeSS
Shut Up and Listen
Nest4Less.com
The State of Digital
Are You Turning Green At Work?
Business is Too Boring to Blog?
Nine Business Review Sites To Use
Rock Networking
Attraction Through Fresh Communication
After Hours Business Networking
34
36
38
40
42
44
46
47
Goal Setting for 2013
Social, Visual, Mobile, Virtual
Registered Agents
5 Technology Trends for 2013
SEED RI
Tapping your Technology Resource for Growth
Sleeping Your Way To Success!
The Networking Disconnect
1647 48
3www.risbj.com | volume two issue one
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FeaTUreD NoNProFIT
Capital Good Fund
GoloCal
RI Economy ‘Shifting Into High Gear’
The New Year Means New Benefit Decisions
CaPITal CITy
Tools to Grow Your Bottom Line
WomeN IN BUSINeSS
Mental Clutter
Positive Business
Does My Butt Look Too Big In This?
FeaTUreD ChamBer
North Kingstown Chamber
Chamber Chat
CommerCIal real eSTaTe
RI Commercial & Appraisal Board Of Realtors®
CommUNITy CorNer
All The Services You Are Looking For
FeaTUreD STory30
21
56
4 rISBJ | rhode island small business journal
SeCreTary oF STaTe | Ralph Mollis
RI Companies Must File Annual Reports This January
30,000
Secretary Of State Ralph Mollis
make it easier for companies to do business in
Rhode Island.”
Corporations can still file by mail or in person
at the Secretary of State’s Business Services
Division, 148 West River St., Providence, during
normal business hours.
Failure to file an annual report can result in
the revocation of a corporation’s Certificate of
Incorporation or Certificate of Authority. At other
times of the year, non-profit corporations and
limited liability companies are also required to
file with the Secretary of State.
“State law makes my office responsible for
corporate record-keeping. We work hard to
give the public access to quick and accurate
access to information. The business community
deserves credit for being partners in this
endeavor,” said Mollis.
Mollis posts the reports on his website. The
public can search the database by the
corporation’s name, location and type of
business among other criteria. There is even
contact information for every company’s primary
official.
“This transparency is consumer-friendly and
ensures that the public has a place to turn
for information about businesses,” said
Mollis. “Corporations that file annual reports
demonstrate a commitment to openness, and
that can make people thinking of doing business
with them more confident.”
The Secretary of State’s office works with every
corporate entity registered to do business in
Rhode Island – 60,000 in all. The office also
oversees recording commercial liens and
protecting corporate trademarks and provides
advice to start-up businesses.
Secretary of State Mollis is committed to making
it easier for Rhode Islanders to vote, making
it easier to do business in Rhode Island and
making government more open and accessible.
For more information about the programs and
services the Secretary of State offers Rhode
Islanders, visit sos.ri.gov.
The beginning of the new year means tens
of thousands of companies doing business
in Rhode Island must file annual reports with
Secretary of State A. Ralph Mollis.
State law requires for-profit corporations to
submit annual reports beginning Jan. 1. About
30,000 companies ranging from car dealers to
mortgage lenders to restaurants are subject to
the requirement.
To file on-line, visit www.sos.ri.gov and click
on the “File Annual Reports” link. Every
company has been assigned its own unique
Customer Identification Number and Personal
Identification Number order to ensure security.
“Our customers have really embraced the
upgrades we made a few years ago. About half
the annual reports filed in 2012 came via the
Internet,” said Mollis. “Improvements like this
corporations that file annualreports demonstrate a commitment to
openness, and that can make people thinking of doing business with
them more confident
5www.risbj.com | volume two issue one
www.facebook.com/risbjtwitter.com/risbj
401 831 [email protected]
©MMXIII Rhode Island Small Business Journal
Gil lantiniPresident, Founder
ralph CoppolinoVice President, Operations
& Business Development
Danny angeliAccount Executive
James Pardee JrCreative Director and Design Editor
mike CasaleGraphic Designer
aaron CadieuxVideo Production Manager
Contributing WritersRichard Austin
Lisa BubenDiane Fournaris
Peter GeorgeAdam Harvey
Mark S. HaywardPaul Herman
Chris JohnsonRobert F. Johnson
Dave LubelczykKristin Carcieri-MacRae
Donna MacDave Marcello
Ray MathieuIvan Misner
Secretary Of State Ralph MollisNick Pereira
Chris PoePatricia Raskin
Yemi SekoniDr. Ronald G. Shapiro
Chris SheehyLisa Shorr
Tim SullivanMayor Angel Taveras
Bob Wittstein
MOVING BUSINESSESThe “Go To” Mover of Choice....
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GentryMoving.comRI: (401) 233-2786 MA: (508) 656-2786
CT: (860) 821-2150
6 rISBJ | rhode island small business journal
7www.risbj.com | volume two issue one
Mind Your Own Brand | STarTUPS
by Dave Lubelczyk elves? do you
Dave LubelczykImage Identityimageidentity.com
In the story, The Elves and the Shoemaker,
the shoemaker runs a small shoe business
and he is very overwhelmed. He works long
hours and unfortunately, no matter how hard
he works, he can never earn enough money
to pay the bills.
Exhausted and with nothing left in the store
except a scrap of leather, he falls asleep.
The next morning he wakes up early and
goes downstairs to make his last pair of
shoes. Much to his surprise his workbench
has a pair of magnificent shoes. That day
a customer enters his shop and loves the
shoes so much that she gives him double
the price! Now the shoemaker is able to buy
leather for two pairs. The shoemaker is so
happy; each morning he has enough money
to buy more leather and each night the elves
make more and more shoes. Before long,
everyone is talking about his shop and word
spreads throughout the land.
It goes on like this until the shoemaker is
prosperous, however he is not satisfied. So
much has been done for him yet he does
not know to whom he should extend his
gratitude. So one night he hides behind a
curtain and as the clock strikes twelve, two
naked elves hop onto the bench and begin
to make the shoes. In no time, the shoes are
finished and the elves, pleased with their
job, dance around the shoes on the bench
and leave.
The shoemaker asks himself,
“How do I thank those who have made me
happy and prosperous?
I know; I shall make them some clothes and
shoes” That night, the shoemaker lays out
the clothes instead of leather. The elves
come in, put on the clothes, dance for joy
and leave, never to return. But they have
given the shoemaker so much prosperity and
fame that he is now able to help himself.
Like the shoemaker, you are working hard
building your company. As you’re looking
to close the gap between your current
situation and your long term vision, the
important question to ask yourself is “am I
creating interactions that inspire customers,
employees and everyone involved with my
organization to be passionately dedicated
to my company and actively contribute to
my success?” More importantly, you need to
ask “how can I show them that I appreciate
the vital role they play in my company’s
success?” If you do show your gratitude
your passionate advocates will stick with you,
unlike the elves, and continue to help you
gain prosperity and fame.
how can I show them thatI appreciate the vital role they play
in my company’s success?
appreciate your
8 rISBJ | rhode island small business journal
Businesses have the widest access to
capital markets, and can allocate it to
untapped opportunities with remarkable
speed. In addition, businesses that partner
with impact-sector organizations or pursue
projects with the potential for positive impact
can realize the value that directly flows from
being able to effectively meet the pressing
needs of consumers.
For example, Michigan Energy, Michigan
Jobs, a bipartisan coalition of businesses,
labor organizations, and health care
advocates, is supporting an initiative to
expand Michigan’s renewable energy
production from the current rate of 3.6
percent to 25 percent by 2025. Studies
suggest that “increasing [Michigan’s] use
of renewable energy will create thousands
of jobs for Michigan workers and attract
$10 billion in new investments.” Forward-
thinking investments like this have begun
to provide a state that was hit especially
hard by the recent economic downturn
the public sector workforce. Instead of
hiring more workers to boost growth and
reduce unemployment, local and state
governments have been laying off workers
during this recovery.” The shrinking public
sector cannot be relied upon exclusively
to fund positive impact solutions, including
those in education, where state and local
governments are cutting jobs faster than the
overall government average.
The most viable -- and inspiring -- option
for job growth is spurring private industry to
focus on creating positive impact through
their businesses. Solving human, social and
environmental problems is much needed,
and also compelling for employees. More
than nine of 10 new graduates want to work
for a company that “does good” in their daily
operations. Even during the “boom years” of
2002-2007, the impact sector outpaced the
business sector in job creation.
STarTUPS | Focus on Positive Impact
Organizations in the impact sector have
come up with compelling solutions to
society’s needs, but they often lack scale.
Even though the impact sector job growth is
impressive, it still employs far fewer people
than the business sector as a whole.
A recent policy note written by Pavlina
Tcherneva at the Levy Institute of Bard
College advocates for full employment
through a partnership between the
government and social entrepreneurs.
The government would give grants to
nonprofit organizations, which would then
use the money to fund social entrepreneurs
who would apply market principles to solve
social, cultural, and environmental problems.
Tcherneva argues that the “objective of
these social entrepreneurial ventures would
be to put those individuals whom the
private sector has declined to employ into
socially useful projects that fill some unmet
public need.”
This is a well-intentioned proposal. However,
the government sector has been shedding
jobs and reducing state and local funding
since the beginning of the “Great Recession.”
As Jonathan Cohen points out, “one obvious
distinction between this recovery and
that from the most previous recessions
is the sudden and sharp downsizing of
busInesses shouldFoCus on posITIveIMpACT and fill “jobs_gap” by solving human needs
by Paul Herman
9www.risbj.com | volume two issue one
Focus on Positive Impact | STarTUPS
Our clients know we’re herefor them year-round, notjust at year-end.
AT BRAVER, IT’S THE WAYWE DO BUSINESS.
NEWTON BOSTON TAUNTON PROVIDENCE CONCORD
JAMES J. PRESCOTT
PETER L. CHATELLIER
DAVID A. FONTAINE
JAMES D. WILKINSON
DEBRA A. MITCHELL
ROBERT J. CIVETTI
155 South Main Street
Providence, RI 02903
401 421 2710
www.thebravergroup.com
Libations Restaurant LoungeSMALL PLATES • BIG FLAVOR • GREAT VALUE
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with viable solutions that have the potential
to make a large impact. Almost 30 local
companies have entered the Michigan
market to produce solar panels and wind
turbines. According to the American Wind
Energy Association April 2012 report, the
top ten wind energy states employ between
42,000 to 52,000 workers. Approximately, 10
percent of these wind energy jobs can be
found in Michigan.
Business Solving Society’s Problems:
The Potential Path to Full Employment
Estimating the change in the national
unemployment rate is difficult, because it
is affected by so many factors. However,
HIP Investor’s initial analysis suggests that
if the private sector job growth continues at
its long-term historical rate (approximately
1.25 percent), the U.S. economy will not
reach full employment until 2020. However,
if that growth is accelerated, applying the
impact sector’s annualized job growth rate
(approximately 2 percent), then the U.S.
could reach full employment by 2015. On the
other hand, if private sector jobs only grow at
the rate that they did during the most recent
expansion (2002-2007), then the U.S. could
continue to stagnate and may delay full
employment even more -- the annual growth
rate would barely be enough to keep up with
the expansion of the labor force.
Going Forward: An Impact Economy that
Can “Do Good,” Create Jobs and Grow GDP
Every business person, policy maker, and
politician dreams of strategies that will
strengthen the U.S. economy and create
employment opportunities. Solving society’s
problems -- either adopting a sustainability-
oriented business strategy; or partnering with
social-sector or government organizations
-- can be embraced by business leaders,
CEOs and Board members today to make a
difference. If businesses focus on creating
positive-impact products, solutions and
ventures to solve pressing human needs,
they have a greater chance of growing their
revenue, attracting the best employees --
and stimulating job growth at the accelerated
rate of the impact sector.
In the next parts of this series, we will
highlight business strategies, new products
and services, and corporate ventures that
both “do good” and “make money” at the
same time. This approach to job creation
can enable a U.S. led resurgence of the
global economy, drop unemployment, and
potentially recreate the export-led economy
of previous generations.
Instead of hiring more workers to boost growth and reduce unemployment,
local and state governments have been laying off workers during this recovery Paul Herman
CEO and Founder HIP Investor Inc
10 rISBJ | rhode island small business journal
mangia savor tasty bites from some of RI’s best culinary establishments as they compete to be “Top Dog”!
bid online auction until February 4th silent & live auctions at the event
sip enjoy some swanky spirits
enjoy this memorable evening is dedicated to helping homeless animals in need
RESCUETHE
eat drink & bid your tails off
to benefit the
401.421.1399|www.parl.org
Saturday, February 9th a special evening to benefit animals in need!
315 Harborside Blvd., ProvidenceJohnson & Wales Culinary Museum
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11www.risbj.com | volume two issue one
New SBA Government Contracting Online Courses | SBa
New SBAGovernment ContractingOnline Courses—Government contracting provides the
leg-up small businesses need to meet their
bottom line and become sustainable. At the
U.S. Small Business Administration we see
government contracting as a win-win. The
federal government gets to work with some
of the most innovative, forward-thinking
companies. And small firms get tapped into
the supply chain of one of the largest buyers
in the world.
The 8(a) Business Development program
is one of the best tools the government has
to ensure that more small disadvantaged
businesses can compete and win contracts in
federal, state and local procurement markets
The focus of the program is to provide
business development support including:
mentoring, procurement assistance, business
counseling, training, financial assistance,
surety bonding and other management and
technical assistance.
Another tool is a new training series for
potential 8(a) firms. The four-part training
program aims to inform, educate and
engage qualified small contractors in the 8(a)
program. The first two courses are available
at SBA’s Government Contracting Classroom
at www.sba.gov/gcclassroom. The first, called
Setting Expectations, sets the tone for the
course and provides an overview of the 8(a)
program. The second, called Introduction to
Federal Contracting, is a 40-minute course
that outlines SBA resources that can help
more small firms win contracts.
Small business contracting is a top priority at
the SBA and across the federal government
and the SBA is building on that progress to
increase participation and eliminate barriers
for small disadvantaged businesses.
Helping small businesses succeed is critical
to our economy, our communities and our
society. And here at the SBA we’re committed
to ensuring that more small business owners
have the access and opportunity they need to
grow, build their operations and do what they
do best—create jobs.
For more information
on SBA programs and services,
please contact the Rhode Island District
Office by calling (401) 528-4561 or by e-mail
by Mark S. Hayward
Mark S. HaywardDistrict DirectorU.S. Small Business Administration
—helping small businesses succeed is critical to our economy,
our communities and our society
featuredcourses
more detailswww.sba.gov/gcclassroom
Pre-8(a) BusinessDevelopment Program TrainingMulti-Part Training Series
Government Contracting 101• Overview of contracting basics &
certification programs
• How the Government Buys
• How to Sell to the Government
HUBZone ProgramHow to qualify and apply to the
HUBZone Program
WOSB AdvantageA Guide to the Women Owned Small
Business Program
A Guide for Contracting OfficersHow to use the WOSB Program
Non-Manufacturer Rule PrimerA Guide for Contracting Officers
Market ResearchA Guide for Contracting Officers
A Veterans’ GuideHow to Win Federal Contracts
Price Evaluation Preference - HUBZone ProgramA Guide for Contracting Officers
Business OpportunitiesA Guide to Winning Federal Contracts
12 rISBJ | rhode island small business journal
opened : February 2012
number of employees : 1
www.treasuresinabasket.com
@TreasuresBasket
facebook.com/treasuresinabasket
biggest challenge : I believe the biggest
challenge has been learning the various aspects
needed to operate a small business. It’s not only
knowing your chosen skill, but how to market,
advertise and grow your business.
opened : June 2011
number of employees : 4
46 Dike Street
Providence, RI
www.birchwooddesigngroup.com
facebook.com/pages/Birchwood-
Design-Group/153134088093776
biggest challenge : The biggest
challenge seems to be time. When
Kris and I started our business
I knew that it would take a fair
amount of time to build a company
but, the reality is that it takes 3x’s
as much time.
I’ve worked for companies and organizations
in my lifetime. Some experiences were good,
some not. There has always been this burning
ache in my soul to work for myself. I had
the entrepreneurial spirit that my maternal
grandmother had. An Italian immigrant, she and
my grandfather bought a two family home with
a little storefront. She sold groceries and in the
summertime she made frozen lemonade and
orangeade. Now I’m proud to say that finally, I’m
following in Nonna Nunzi’s footsteps. May you find
a Treasure in each day.
Founded by Kris M. Bradner and Arthur J. Eddy, Birchwood Design
Group provides creative, viable and sustainable landscape design
solutions and whose founders believe in the growth and achievement of
its employees.
We specialize on commercial, institutional and public projects
throughout Rhode Island and Southeastern New England. Commercial
project types include hospitality and residential/office/commercial
complexes. Institutional projects include private and public schools,
universities and libraries. Public work includes streetscapes,
transportation corridors, public housing and municipal master planning.
The company’s strength lies in its team approach to projects by
collaborating with clients and consultants on a given project to
understand the project goals and to inspire implementation. Birchwood
Design Group is a leader in problem solving and building consensus
through stakeholder meetings as well as public workshops.
startupson
tlightspTreasuresin a BaskeT
13www.risbj.com | volume two issue one
opened : December 2011
number of employees : 1
570 Putnam Pike
Smithfield RI 02828
www.decadentdesignsbyjean.com
@decadentdesigns3
biggest challenge : My biggest challenge was trying to get my facts
straight. When opening a food establishment there are many licenses,
regulations and requirements. There is no one place to find them.
Even when you find them you do not know if they are correct.
opened : September 2011
number of employees : 1
20 Weeden Avenue
Rumford, RI 02916
www.hautetags.net
@Becky_DiStefano
@HauteTags
facebook.com/becky.k.distefano
biggest challenge : I think the biggest challenge was, naturally,
funding. But when you have a dream, you make it work somehow and
you find resources in places you never thought possible.
A family owned small batch bakery
that specializes in custom cakes and
cupcakes. Culmination of a life long
passion for baking and business
ownership. Lost my 26 year
corporate career which led me to
take the plunge. I have recently
hired my first employee. I
went from unemployed to an
employer. We use family
recipes and local ingredients
to make our fantastic products.
I guess you could say I’m a communicator from birth. I created this social media accessory line
because I love talking to people and connecting people, whether it’s online or in person, and Haute Tags
celebrates these connections. Social media has opened so many doors for me and Haute Tags is the
perfect vessel to express who you are online in real life.
Spotlight on Startups |
startupson
tlightsp
14 rISBJ | rhode island small business journal
eVeNTS | Networking and Workshops
East Greenwich Chamber Annual
Meeting and Business Expo
January 31st
5:30 pm until 8:00 pm
Quidnesset Country Club
950 N Quidnessett Rd
North Kingstown
First Friday Coffee
Southern RI Chamber
February 1st
8:00 am until 9:00 am
Denali
160 Old Tower Hill Road
Wakefield
2nd Annual Go Red
For Women Luncheon
Narragansett RI Chamber
February 1st
12:00 pm
Haversham Inn
336 Post Road
Westerly
NetworkingRI Business Networking
February 4th
5:00 pm until 7:30 pm
Radisson Airport Hotel
2801 Post Road
Warwick
Women’s Winter Series
Putting Yourself at the Top
of Your Own List
East Bay RI Chamber
February 5th
12:00 pm
East Bay Chamber Community Room
16 Cutler Street, Suite 102
Warren
Out Of The Box
Networking Social
February 5th
5:00 pm until 7:30 pm
Shela Lara
21-B Reservoir Road
Coventry, RI
Color Key: networking workshops
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15www.risbj.com | volume two issue one
Networking and Workshops | eVeNTS
Young Professionals
Networking Lunch Connections
Central Chamber
February 8th
12:00 pm until 1:30 pm
Salve Regina University
144 Metro Center Blvd
Warwick
Business After Hours
Central Chamber
February 20th
4:30 pm until 7:30 pm
Pocasset Bay Retirement Living
12 Old Pocasset Lane
Johnston
Lipsitck Luncheon “Passion!”
North Central Chamber
February 12th
11:30 am until 01:30 am
Pocasset Bay
12 Old Pocasset Lane
Johnston
Business After Hours
North Central Chamber
February 21st
5:00 until 7:00 pm
Lepre Physical Therapy
1525 Smith St Ste 5
North Providence
Northern RI Chamber
Networking at Night
February 6th
5:00 pm until 7:00 pm
Foolproof Brewing Company
241 Grotto Avenue
Building D, Unit 1
Pawtucket
Northern RI Chamber
“Speed Networking”
February 7th
8:00 am until 9:30 am
MacColl Field YMCA
32 Breakneck Hill Road
Lincoln
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16 rISBJ | rhode island small business journal
Small BUSINeSS | Shut Up and Listen
You’ve just finished your sales pitch. You have
told the potential client everything that your
product or service can do; every way it can
benefit them. It’s a no-brainer. They’re not
interested. They have to talk it over with their
partner. Their budget is empty or they have
to wait until the next budget cycle. The liturgy
of excuses is almost endless. So, you have to
ask yourself, what went wrong?
Did I not explain it correctly?
Did they not understand it?
There’s a good chance that the
problem isn’t with them, but
with you. The question you
should ask is,
“Did I listen
by Richard Austin
16 rISBJ | rhode island small business journal
17www.risbj.com | volume two issue one
Shut Up and Listen | Small BUSINeSS
to them?” Don’t confuse hearing with listening. Hearing is essentially
a physiological process. We simply receive the sound, it then
registers with our brain, and the brain makes auditory associations
(we perceive as words). But these are just mechanics. Even if we
have great hearing, it doesn’t mean we are great listeners. In fact, as
anyone with teenagers will attest, hearing is not listening. No one can
tune you out better then your fourteen year old.
So, before you rehearse your presentation or your sales pitch yet again,
stop and ask yourself, “Am I the problem”? The answer could be yes,
but not in the way you think. You could simply not be listening correctly.
Robert Fripp, guitarist for King Crimson said, “I’d say that what we hear
is the quality of our listening.” Granted, he was talking about music, but
I think he hit the nail on the head in more ways then one.
What does the client need? We could have the best product or service
since sliced bread, but all the client really cares about is how we can
solve their problem; and we can’t know this unless we listen.
The American Communication Association (ACA) recently published
an E-Textbook entitled “Public Speaking – The ACA Open Knowledge
Online Guide”, with one section devoted specifically to listening. Makes
sense if you think about it – how important is listening to communication?
In their guide, the ACA provides 12 characteristics of a competent
listener. If you approach your next sales pitch with this listening
attitude, you will find out exactly what it is your client wants.
12 Components of a Competent Listener:1. Uses eye contact appropriately
2. Is attentive and alert to a speaker’s verbal & nonverbal behavior
3. Is patient and does not interrupt, waiting for the speaker to finish
4. Is responsive, using verbal and nonverbal expressions
5. Asks questions in a nonthreatening tone
6. Paraphrases, restates or summarizes what the speaker says
7. Provides constructive verbal and nonverbal feedback
8. Is empathic, makes an effort to understand the speaker
9. Demonstrates interest in the speaker as a person
10. Demonstrates a caring attitude and is willing to listen
11. Does not criticize, is non-judgmental
12. Is open-mindedRichard Austin
PresidentThe Learning Curve LLC
If we focus on what we want to tell our prospective client,we lose focus on the most
critical component of any sale.
out of the boxthinking lending
Capital for all the right reasons
THE BUSINESSDEVELOPMENT COMPANY
www.bdcri.com 401 351 3036
18 rISBJ | rhode island small business journal
Small BUSINeSS | Nest4Less.com
Buying a home can be a long and arduous process. Homebuyers
often feel a sense of relief at the closing table, as they cross the finish
line having made one of the most important investments they’ll ever
make. Saving for a down payment and moving costs, budgeting
for mortgage, utility and property tax payments and putting a little
something aside for minor repairs and projects can put a strain on
anyone’s pocketbook.
But closing the deal on a dream home is just the beginning. Buying,
owning and eventually selling a home is a marathon, not a sprint. As
any homeowner will tell you, there are a number of unforeseen costs
associated with buying and maintaining any home: legal services,
landscaping, pest control, plumbing, appliances and furniture, just to
name a few.
As new questions and concerns reveal themselves during the course
of home ownership, finding the right vendors—at the right price—
represents a new challenge, especially for first-time homeowners.
Even for those who planned responsibly to expect the unexpected, a
lack of familiarity with a new neighborhood, city or state can make a
marketplace look more like a maze.
In 2011, having observed this familiar pattern of challenges frequently
during his eight years as a nationally ranked, top producing mortgage
advisor, Providence-based Jesse Kenner started up a solution
and named it Nest4Less. Currently the only service of its kind in
the country, Nest4Less is a free social networking platform where
homebuyers, homeowners and home sellers can find discounts on
the products and services they need to make the buying and “nesting”
process easier and less expensive.
Nest4Less users trust these businesses because referrals are
provided by their own Realtors and friends. Successful Realtors
build trust not only with their clients but also with local businesses.
Nest4Less is a new and innovative way Realtors can harness
those relationships to provide sustainable value to their clients and
the community.
Homebuyers, homeowners and home sellers can visit Nest4Less.com,
sign up for free and instantly view promotions and select valuable
coupons. Subscribers can also sign up to receive weekly discounts,
often appropriately suited to the season or month of the year.
Homebuyers will find numerous significant discounts, including lender
credits that can add up to $1,200 in savings on closing costs. Add
the lender credits to discounts on settlement fees, home inspection,
moving, appliances and furniture and a homebuyer can save
thousands on necessary expenses. These promotions are not those
by Ray Mathieu
Nest4Less is a freesocial networking platform
where homebuyers, homeowners and home sellers can find
discounts on the products and services they need
19www.risbj.com | volume two issue one
Nest4Less.com | Small BUSINeSS
LocaLPassing.com
LocaLPassing.com
�e most comprehensive and timely
in the greater Providence areaDeath Notice Listing
unnecessary extras—massages, makeovers and manicures—often
associated with the big group buying websites.
Subscribers can invite friends to join and post discount information on
Facebook, Twitter, Google+ and Pinterest but Nest4Less never shares
subscriber information with vendors or spams subscribers’ social circles.
Realtors invite their favorite local businesses—contractors, painters,
landscapers, hardware stores and more—to offer promotions and
discount coupons on Nest4Less. Then, Realtors invite their current
and previous clients, friends and family members to view the deals.
“We’ve found that vendors offer better deals on Nest4Less than with
conventional TV, print and radio advertising,” said Nest4Less Founder
& CEO Jesse Kenner. “Nest4Less provides businesses an opportunity
to reach customers who are already interested in home related goods
and services.”
Kenner added, “Plus they can offer discounts in a timely manner,
when specific products and services are actually needed.”
Kenner designed Nest4Less as a “win-win-win situation,” an
opportunity for consumers to save money, for Realtors to forge and
maintain relationships with clients and preferred vendors and for
participating businesses to collaborate with a strong and enduring
referral partner.
“As a Rhode Island native,” Kenner added, “I’m proud to have founded
and headquartered Nest4Less right here in my home state.”
Against the backdrop of a struggling Rhode Island economy, Kenner
and his team developed Nest4Less as a way to support local
businesses by exposing them to new customers who enjoy “one-stop-
shopping” for deep discounts. Realtors, who already rely on referrals
to maintain and grow their businesses, get a free opportunity to grow
their referral networks.
In terms of the site’s longevity and potential for growth nationally,
recent partnerships with Keller Williams and the Massachusetts
Association of Realtors bolster Kenner’s bullish optimism.
“We’re expanding,” Kenner continued. “Nest4Less Realtor networks
are up and running in Boston, Portland, New York City and Los
Angeles—over 200 markets nationwide and Canada. Our small
startup has attracted big strategic partners from across the country.”
Partnerships include The Massachusetts Association or Realtors, The
Rhode Island Association of Realtors and RiLiving.com.
Ray MathieuCFO, DirectorNest4Less
20 rISBJ | rhode island small business journal
the stateof digitalSeveral crucial industry reports have been released over the last few
weeks, each of which has a significant impact on the online and social
marketing world. The advent of digital engagement has been a huge
disruption for traditional communication methods between brands and
consumers, and it has only just begun. Staying on top of trends and
patterns is a vital step to success in this ever-changing environment.
Following are four of the most relevant facts from the reports along
with key implications for small business marketers:
FACT: In 2011, personal computer (PC) growth stalled, smartphone
sales blew past PC sales, and tablet growth overtook that of PCs.
IMPLICATION: We live in a four-screen world: TV, smartphone,
tablet, and PC/laptop. Furthermore, consumers are using several at
the same time, completely changing the dynamics of their experience
with your brand. Over 60% of smartphone owners use their phones
while watching TV multiple times a week. Shopping and social
networking are the top two reasons why TV viewers look at their
tablets and smartphones while on the couch. Now imagine the impact
of connecting a TV ad with an online ad, all in real-time...
FACT: Pay TV subscriptions are trending down and other video
sources such as Hulu and Netflix are growing rapidly.
IMPLICATION: Digital advertising is on the rise, a $30 billion
industry at last count. Cost per thousand impressions (CPMs) are
drastically lower than TV advertising, $.75 to $3.50, respectively. That
being said, the industry is still in its infancy and has some hurdles
to clear. A study in the U.K. showed that 88% of respondents ignore
ads in mobile apps. As smartphone use grows, so does annoyance
with mobile ads. There is a lot of room to grow to move from
intrusive to welcomed and engaging.
FACT: 13% of all Internet traffic is mobile and the mobile web
audience has increased 82% from July 2011 to July 2012.
IMPLICATION: It should come as no surprise that mobile is the
hottest topic for brand marketers. And beyond just overall use, it’s
important to note how and when mobile is being utilized. 20% of
consumers call or text friends and family about a product while inside
the actual store. Even more take pictures of products while in-store
and do real-time price comparison shopping on their smartphones.
Understanding this and facilitating such activity will be a major factor
in retailers’ success. Additionally, responsive web design – building
your website so that it changes appropriately for each device it is
viewed on – is of the utmost importance for optimal user experience.
FACT: People continue to spend more time on social networks than
any other category of sites – 20% on PCs and 30% on mobile.
IMPLICATION: Social sites are a hotbed for community
engagement, but don’t start blasting sale promotion announcements
all over your Facebook page just yet. Nearly 70% of people say they
“hate” when a company targets them through social media and 60%
labeled social media marketing as “invasive”. That doesn’t mean you
should avoid Twitter, it just requires establishing trust and relevance
with your audience. Provide useful information, engage in real
conversation, and entertain your fans to take advantage of social’s
great benefits.
There is little doubt that the digital landscape is evolving right
before our eyes, with mobile content consumption and multi-device
experiences at the forefront. Keeping track of trends and data
regarding digital usage, particularly when it’s specific to your target
market, is a great way to stay ahead of the competition.
Dave Marcello
Dave MarcelloChief DisruptorDISRUPTIVE
Small BUSINeSS | The State of Digital
21www.risbj.com | volume two issue one
Everyday new products are being created in
order to promote the green movement. We
recycle at home and we take reusable bags
with us to the grocery store. But what are
we doing at our business? Many business
owners and organizations get their blue and
green recycle bins for the staff to use and
maybe even get a large barrel for bottles and
cans only. Unfortunately though it
seems many business owners are doing
this out of a sense of obligation rather than
out of concern.
Going green needs to be more of a priority
for all of us. In addition to recycling, by using
environmentally friendly cleaning products
you are make your work environment
healthier for your cleaning staff and building
occupants. Studies have shown that
building occupants, visitors and janitorial
staff experience a lot fewer incidents of skin,
eye and respiratory irritation, fewer multiple
chemical sensitivities, less severe allergies
and decreased headaches and nausea when
cleaning contractors use green cleaning
products. This also leads to higher employee
morale, reduced absenteeism, and higher
efficiency. Healthier employees are happier
employees and productivity increases.
Using recycled paper products in your
restrooms also has a tremendous impact on
the environment. Did you know that recycling
paper uses about 65% less energy than
the process of cutting down new trees and
manufacturing them into paper pulp?
Did you know that the paper industry is
one of the largest water and air polluters in
the world? The EPA has found that
recycling achieves 35% less water pollution
and 74% less air pollution!
So whether we are a business owner, a
manager, a president, CEO or simply an
employee we owe it to ourselves, our fellow
workmates, our neighbors, our country
and our planet to do our part in creating a
safe and healthy environment now for our
own well being and for the well being of
generations to come.
If Not, You Should Be!
Are You TurningGReen at Work?
by Chris Johnson
Chris JohnsonAccount ManagerTJ Russell Supply
recycling paper uses about 65% less energythan the process of cutting down new trees
and manufacturing them into paper pulp
Are You Turning Green At Work? | Small BUSINeSS
21www.risbj.com | volume two issue one
22 rISBJ | rhode island small business journal
Small BUSINeSS | Do You Think Your Business is Too Boring to Blog?
different and what it can provide to your
customers. Make it interesting, light and do
not embellish it.
Take some examples of some not so easy
to blog about businesses like widgets.
How much can one write about a widget you
may wonder?
A widget maker could blog about what the
widget is used for and about the products
it is used in. If a widget is used for furniture
you could blog about new furniture designs,
where to buy furniture that has your widget.
You could tell the story of what your widget
does for that furniture and why it is important.
Maybe your widget is used in air
conditioners. You could blog about them.
You could blog about the weather and how
an air conditioner is needed and the health
benefits of it. You could go on about that
topic for some time. In the winter it could be
how to close the a/c down and how to restart
when the weather gets warm.
How about a realtor? I’ve seen some blogs
by realtors that have many topics from types
of home, home furnishings to yard work and
weather. The list could really be endless. You
could write about the areas surrounding the
homes you sell. What the school system is
like in a given neighborhood. You could write
about the average daily temperature and
Answer Questions. Use subjects related
to questions that come up from customers.
If one customer has a question about a
particular matter there may be more that
have the same question. As questions come
up during the week, write them down and
think about blogging about them.
Solve a problem. Did a problem recently
occur to a customer? Can you help others by
providing a solution to that type of problem?
That would add value to your blog and keep
them coming back to you for answers.
Provide News. Is there recent news about
your industry or line of business? Inform your
customers and readers about it and become
the expert in the field on it.
Run a Contest. People love to enter
simple contests. Don’t make it complicated.
It could be as simple as to collect their email
addresses and then give away a small gift
certificate or a free e-Book.
Use Holidays. Write about holidays or a
day of the year. The other day was World
Diabetes Day, can it relate to your customers
or business? Find an angle. Look online
for special days of the year and pick those
related to your business to write about.
Tell a story. Tell a story about your
company’s history, why your company is
So do you think your business is too boring to blog about week after week? If it really is that
boring should you just close the doors? You have to get a little creative. Here are some tips so
you can generate that unique content for your business blog.
weather fluctuations for that area. Another
topic for several posts could be picking out
the best furniture to furnish that new home.
Another one would be can you afford to buy
this home? And continue with mortgage
rates and helpful information for the new
buyer. You could offer numerous tips for
sellers on how to prepare that home for sale.
Some may think an accountant is boring,
sorry if you are one, (no offense). You could
blog tips about how people can save money,
how to spend money wisely and maybe on
the new math your children are now learning
in school. You could offer advice for small
businesses on how they can track their
taxes for the year and not wait until April 15
to do them. You could offer advice to small
businesses so they can make more money
with their business. You could even offer
some information on new laws that pertain to
taxes and small businesses. I’m sure that list
will be endless in the coming years ahead.
So if you think your business may be too
boring to blog about, Think again. Don’t let
it be boring! Go outside the limits of your
business and write about the topics on the
edge of your business. Then tie it back in to
your business. Provide helpful information
and you’ll see people coming back to read
your blog again and again. You might just
gain a new customer along the way too.
do you think your business is too boring to blog?
by Lisa Buben
Lisa BubenFancy Scrubswww.fancyscrubs.com
as questions come up during the week, write
them downand think
about blogging about them
23www.risbj.com | volume two issue one
Nine Business Review Sites To Use - Instead Of Yelp | Small BUSINeSS
Ok, it’s no secret that I’m not a big fan of Yelp – but
my disdain is not without reason or merit. It’s just that
most of the small businesses I know have all been hit
by the dreaded “Yelp filtered review”. This filter is how
Yelp hides reviews suspect of being fake, self-written,
or otherwise artificially influenced. Sounds great on
the surface and on their carefully crafted website,
but these filters are also well documented for hiding
legit reviews.
I’ve ranted about the filter before so I’ll spare you
the details, but instead I want to show you how your
online business reviews can still get some great
online traction without any help from Yelp.
In looking at the landscape of online review/
testimonial websites that have the greatest share
factor, would it surprise you to hear that Yelp isn’t at
the top of the food chain!
Analyzing the import/export shareability of 22 online
review platforms recently (below image), I was thrilled
to see that Citysearch.com steamrolls Yelp – besting
it by a large distance in online review share volume…
Like Yelp (#6), Citysearch.com (#1) doesn’t import
outside reviews into its platform (original content
only), but unlike Yelp, Citysearch shares out to 13
other review sites – thus spreading your good news
(and branding, and all that goes with it) across the
web and around the world (or at least your small
local part of it).
Citysearch isn’t the only review service beating Yelp!
Judysbook (#2) and insiderpages(#3) each shares
out to 7 other services, and yp.com (#4), mojopages
(#5) match Yelp in terms of sharing out.
As for review aggregators, Yellowbot.com(#20) is the
best by far; importing business reviews from 16 other
sites with city.com(#10), openlist(#11), andBing(#21)
following with 4 inbound referral sites feeding each of
their platforms.
So if Yelp is sticking it to you – give the favor
back by switching your attention to these other
services and watch your online reviews populate
across the web without them. As for Yelp –
just filter them out.
Nine Business ReviewSites To Use
Instead Of Yelpby Chris Sheehy
Chris SheehySidewalk Branding Co.www.sidewalkbranding.co
24 rISBJ | rhode island small business journal
Small BUSINeSS | Rock Networking
sTepsRoCk neTWoRkInGevenTs In sIx eAsY
you can gain valuable insight into what their
values are. You can also get an idea of what
it would be like to work with them.
Be interesting
When people ask you what you do, don’t
bother with your elevator speech right up
front. Tell them something else about yourself
that they’re more likely to remember. Say
that you’re an avid cyclist training for a
triathlon or that you’re absolutely passionate
about teaching your Chihuahua how to do a
headstand. You’re far more likely to make a
connection by sharing a personal tidbit first.
This is not to say that your elevator speech
doesn’t have a place in this conversation,
but maybe break the ice with something light
and get to the nitty gritty a bit later.
Make yourself a little cheat sheet
After attending networking events, jot down
the names of the people you talked to,
what they do and what you talked about.
Next time you meet them, you’re more
likely to remember them. You’ll be able
to recall important things about your last
conversation, but more importantly, you’ll
look like a person who’s really on the ball—
because you are!
Nurture the relationships you
already have
Even if you only have one or two networking
partners, take good care of them. Take the
time to think of them and reach out. Would
one of your contacts benefit from reading
that great news article you came across
recently? Send it to them! Do you have a
contact you think they should meet? Set up a
lunch or a coffee date. Do whatever you can
to stay in the habit of being proactive about
nurturing your business relationships.
There’s an app for that!
There are some great apps out there that
help you find contacts or keep track of the
ones you already have.
Networking isn’t just for social butterflies. It’s
for business owners just like you who want
to make connections and discover great
opportunities in all kinds of unexpected
places. It can be intimidating to start
networking at first, but hopefully with this list
of ways to rock it out, you’ll have all the tools
you need to be a networking powerhouse, or
possibly even a networking ninja if you really
apply yourself.
Be social! Go to networking events
It goes without saying that the first step is
to find a way to get yourself in the game.
Attending networking events is a perfect way
to meet like-minded people who are in your
field or fields closely related to yours. You’ll
probably also bump into your competitors
and get to know them better as well.
Do your homework, spy on people
(in a non-creepy way, of course)
Before you go to that networking event, do a
little homework. See if you can find out who’s
going to be there and then do some good
old-fashioned Internet spying. See if they
have a LinkedIn, Twitter or Facebook page
you can check out. Find out what kinds of
things people are interested in so that when
you meet them, you’ll already know what
they’re passionate about. It’s much easier
to introduce yourself to someone when you
already know what you’re going to talk about.
If you come across someone you’ve already
met, make sure you check in to see what
he or she is currently working on or
struggling with.
Get people talking about their
favorite topic…themselves!
Chances are that if you can make the other
person feel special or interesting, they’re
going to like you and want to work with you.
So, do whatever you can to get people to
talk about themselves. But remember to pay
careful attention to what they say because
by Adam Harvey
Adam HarveyGLAD WORKSwww.gladworks.com
25www.risbj.com | volume two issue one
• If you’re the super adventurous type, you
can try the free app for LinkedIn users called
LunchMeet. With it, you can broadcast your
lunch availability times and wait for someone
within LinkedIn (who is also in the same city) to
make a date to meet you for lunch. It’s a little scary,
but it could lead to some very interesting lunches!
• WorldCard Mobile is neat because it scans in
business cards and translates the information on
them into a digital contact.
It even recognizes the
difference between phone
and fax numbers—even if
they’re in shorthand.
• INTRO is an amazing
app because it helps
you connect with people
nearby who have the skills
you’re looking for. Using
information from your
current networks like
LinkedIn, Twitter,
Facebook and
Foursquare, you
can create a
customized
list of the
most relevant
business people
near you. Then
you can choose
whom you’d like to
connect with.
While all of these
things are very
important, perhaps
the biggest thing
you can do is to be
consistent
and persistent.
Building a strong
network takes time
and effort, so with a
little patience,
you can become that
networking powerhouse
(or maybe even a
networking ninja).
Rock Networking | Small BUSINeSS
IT’S MUCH eASIeR TO INTRODUCe yOURSeLF TO SOMeONe WHeN yOU ALReADy kNOW WHAT yOU’Re GOING TO TALk ABOUT
25www.risbj.com | volume two issue one
26 rISBJ | rhode island small business journal
Attraction Through Fresh Communication
Never has there been a time in history when we’ve had fewer
opportunities to communicate face to face with the people we live and
work with everyday. I hear stories all the time of colleagues e-mailing
each other even though their offices are just steps away. Or the
conferences that have been cancelled and now relegated to reams of
electronic literature and perhaps a webinar or two.
Considering we’re becoming a
society that prefers texting to
calling, it’s more important now
than ever to make sure how we
communicate is well worth our
listener’s time if we do get the
opportunity to engage them.
When that time arises, the question
is, “Does what you say sound like
it’s coming from who you really
are as well as how you wish to be
perceived?” And, “Do you take the time to choose your words as
carefully as you would when constructing a letter?”
As you assess your current communication skills, focus on three
specific areas.
your Speaking
Here’s a story of a very educated young man who was clearly on the
fast track to success. However, he used what we call “crutches” when
speaking. When people thanked him for his work, he automatically
replied with the words “no problem”. While this is an acceptable
response, he learned very quickly what a difference it makes to simply
say, the words “you’re welcome” instead. By delivering the later reply,
he confidently acknowledged his own efforts.
Once this man got out of the rut of saying “no problem” after being
thanked we took him a step further. He now often answers words of
gratitude with the response, “My pleasure”. That small change has
had a huge impact to him personally and professionally. Think of
it like this. As you groom yourself for success, you’re well aware of
how you dress. So it also must be true that as you blaze the trails
towards growing your business,
polished speaking skills are just as
important (if not more) as the right
shoes! Superior communication will
get you noticed and often make the
difference between staying piquing
someone’s interest in you or not.
your Writing
We’ve all opened e-mails from our
colleagues and customers and
questioned the energy behind the
writing. Because of time constraints,
we often write in haste, disregarding salutations and failing to read
through what we wrote before we hit “send”.
But clearly, a little extra time to construct and assess an e-mail prior to
sending can be the difference between sending words that motivate
vs. sending words that leave lingering, often uncomfortable concerns.
Here’s the story of a woman who was recently seeking work. Her
credentials and experience helps her get some initial meetings. But
it is her follow-up correspondence that helps her really shine. Out of
sheer respect, and to make herself stand out from the crowd, she
always begins her follow-up e-mails with the greeting, “Dear”. While
this was once the most common salutation, it’s now typically replaced
with the word, “Hi”. That greeting is acceptable, but it’s is a written
by Donna Mac
a simple “thank you” or“I appreciate your time” can ensure that there’sno miscommunication
Small BUSINeSS | Attraction Through Fresh Communication
27www.risbj.com | volume two issue one
Attraction Through Fresh Communication | Small BUSINeSS
communications rut we have the opportunity to avoid, especially when
addressing a brand new prospect.
In the office, many colleagues tell me that they often receive
e-mails that sound more like barking orders rather than requests
for assistance and collaboration. While it’s necessary to state your
case while writing an e-mail, before you send, take a minute and
ask yourself if your correspondence is thorough enough. A simple
“thank you” or “I appreciate your time” can ensure that there’s no
miscommunication, which can result in hard feelings and a decrease
in motivation. If someone’s work was truly helpful try the statement,
“You made a big difference,” and know that your words, if genuine, will
greatly elevate the energy of the conversation!
your Presence
The average person in business gets plenty of computer, phone and
media time, but when it comes to human interaction, this time is more
limited than ever before. So when you have the opportunity to share
your physical energy with the people you encounter during your
workday, make it count.
I once knew a man whose boss never made eye contact with him
when he came in to discuss an issue. Several minutes would go by
during their conversation and never once did his boss look away from
his computer screen. This would make this man furious, feeling like
his boss didn’t value his ideas, strategy and recommendations.
Remember, when two people have different ideas on how a project
should proceed, all opinions should be respected regardless of which
direction is taken. Otherwise, if a worker begins to feel like what they
think doesn’t matter, they’ll begin to slow their contributions!
Face to face communication can be enhanced in a few other simple
ways. Try to say “good morning” to everyone you see when you get
to work. Or take time, if appropriate, to actually touch someone’s arm
after an important conversation. These gracious steps are an indicator
that you and others are working “together” towards common goals as
opposed to being separate entities who just happen to share space.
It’s more challenging now than ever to focus on those in which we’re
communicating. But if you spend just a little extra time making sure
you are present to the conversation and the person in the room, it
gives you an opportunity to connect deeply, sans the barriers of
phones, computers or other electronics. And that will be the difference
between making a colleague feel as though they’re heard and
making sure they know that they matter. Once that happens, watch
relationships and productivity flow!
Donna Mac OwnerDMacVoice & Media
28 rISBJ | rhode island small business journal
Small BUSINeSS | Have You Tried After Hours Business Networking Recently?
to speak with you. Expect to be asked what do you do? You might
also ask the other networkers what they do. If you are speaking with a
more experienced networker they will probably also ask you how they
can be of help to you and/or what you would like to accomplish from
the event. The more experienced networkers will also be more than
willing to introduce you to other people with interests similar to yours.
For example, if you are:
• A painter looking to build business relationships, you might
be introduced to real estate brokers, electricians and disaster
recovery specialists.
• Looking for a new position you might be introduced to people
who help job candidates with their job searches
• Looking to sell or market a new product you might be introduced
to people who offer sales and marketing consulting services.
While all of us attending networking events have the objective of
ultimately selling our products and/or services, we do this by offering
effective recommendations to try to help each other, not by trying to
pressure others into buying our products.
Some networking events are packed full of people. Others have
fewer attendees. There are advantages to attending both, as you’ll
meet more people at bigger events, but you will have more in depth
conversations at smaller events.
Each month there are numerous opportunities to build business
relationships, exchange ideas and sample featured foods in a variety
of restaurants. Typically these networking events begin at about
5:00 PM or 5:30 PM and conclude by 8:00 PM. There are no dues,
membership fees or long term commitments. The cost to attend most
of these events is minimal (most are $10.00 or less).
There are no speeches, though there may be brief comments
and introductions. The primary focus at all of these events is the
opportunity to interact with a friendly group of people while snacking
on featured foods. There is also a cash bar at most of these events,
but there is no obligation to purchase drinks. Indeed, for water
drinkers like myself, there is water available at no cost.
What to expect: When you arrive you will complete a nametag
(if you do not bring your own), drop your business card in a bowl to
potentially win prizes, and pay the nominal registration fee. Once
you are registered you simply talk with people who will be pleased
by Dr. Ronald G. Shapiro
we do this by offeringeffective recommendations to try to help each other, not by
trying to pressure others into buying our products
Have YouTried After HoursBusiness Networking Recently?
28 rISBJ | rhode island small business journal
29www.risbj.com | volume two issue one
Have You Tried After Hours Business Networking Recently? | IrS TIP
What to avoid: First, avoid trying to meet everyone at a big event.
Instead, focus on speaking to fewer people and getting to know
them. After attending a few events you’ll get to know a lot of people
well. Second, avoid trying to pressure people into buying your
product. Provide useful information. Share business cards. Follow up
with a note to people who you would like to get to know better, just
don’t be too eager to sell. Unless you are offering a unique service,
chances are the networkers you will meet already have established
relationships. Think of yourself as being there to work yourself into
their “inner circle.” Third, don’t be a business card dispenser. Offer
cards to people after you have had a meaningful conversation. Fourth,
don’t come just a few times and say I’ve done it all. Relationships take
a while to build and need to be maintained.
How to start. There are networking events sponsored by
individuals, businesses and chambers of commerce. You may find out
about some of these by:
• Reviewing the calendar in this journal.
• Subscribing to Uncle Jay’s Weekly Newsletter (subscribe by
sending a note to [email protected].
Plan to attend the following networking events several times to learn,
enjoy, and become acquainted with the networking process.
• Uncle Jay’s Networking. Events normally occur on Monday one
or two times per month. See Jay’s newsletter.
• Out of the Box. Events typically occur the first Tuesday of the
month, for people interested in business, entertainment, and the
arts. See OutOfTheBoxNetworking.com.
• New England Networking & Networked Events. Events typically
fourth Monday of the month in nearby Massachusetts. Email
Please join us, meet nice people, learn, expand your network, enjoy
featured foods and have fun.
Dr. Ronald G. ShapiroIndependent Consultant in Human FactorsLearning and Human Resources
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30 rISBJ | rhode island small business journal
ounded in 2000 by first-time entrepreneur and Brown
University student Charlie Kroll, Andera was started with
the original intent of building and designing websites. As
the turn of the century saw the burst of the dot com bubble,
Kroll quickly realized that the timing just wasn’t right to
launch a web development company. Instead of giving up
and pursuing other opportunities, Kroll stayed true to his
entrepreneurial spirit. “Being a first-time entrepreneur, the
stakes seemed really high. A serial entrepreneur on his fifth
company might have thrown in the towel. It was my first
company, my first time with employees and benefits to pay for.”
F E AT U R E D S T O R Y:
30 rISBJ | rhode island small business journal
31www.risbj.com | volume two issue one 31www.risbj.com | volume two issue one
32 rISBJ | rhode island small business journal
FeaTUreD STory | Andera
The product was so popular that Andera
started adapting the online platform for other
small banks looking to gain a technological
edge. “We thought there was a problem we
could fix,” Kroll explains. “So we transitioned
out of the web design business into the
software business.”
By 2004, Andera found its niche as a
Software as a Service (SAAS) company
servicing banks and credit unions
nationwide. They believed that good design
and the right technology can improve
peoples’ lives and fundamentally change the
way financial institutions interact with their
customers and members.
With the development of their proprietary
software oFlows, consumers can originate
accounts and loans online, in branches,
over the phone, and out in the field with a
single platform that’s optimized for Macs/
PCs, smartphones, and iPad®/tablet
devices. oFlows supports the application,
identity verification, decisioning, and funding
processes with the most integrations with
core process providers and third-party data
services on the market today. Currently,
hundreds of banks and credit unions across
the country are using Andera’s technology
to originate deposit accounts and loans
online, in the branch, over the phone, and in
the field.
“IPads and tablets are transforming the
branch experience and driving delivery in a
multichannel environment. They use native
mobile capabilities to capture signatures and
image documents. This is bringing about
the consolidation of a previously fragmented
ecosystem of niche systems and peripherals.
We think that trend is going to accelerate in
2013, and Andera is gearing up to be there,”
said Kroll.
“This year will be all about our users. We will
shortly be releasing our Branch 2.0 platform,
which is currently in beta and going very
well. It will bring a number of important new
capabilities to our clients’ frontline staffs
and will have a variety of user-experience
So Kroll and his team worked on building
Andera as a web development firm until
an opportunity came along. “We bounced
along the bottom for a couple years,” Kroll
says. “But we ended up building a software
product for one of our clients that ended up
becoming a product to allow us to get out.”
Kroll and his team developed an online
platform to open up a checking account
without having to fill out traditional
paperwork. The service was originally
intended for Bank Rhode Island, which
wanted an easier way for students to open
checking accounts.
Andera recognized that applying for a
deposit account or a loan is one of the
most important interactions a customer
and members will have with their financial
institution, however the experience was
often filled with complications that make
applicants frustrated, employees inefficient,
and cross-selling difficult.
33www.risbj.com | volume two issue one
Andera | FeaTUreD STory
enhancements like upgrades to document
upload and to the electronic signature,”
continued Kroll.
Now servicing over 560 banks and credit
unions, Andera saw a 63% increase in sales
bookings in 2012, and signed five times
as many oFlows customers than in 2011.
Andera has grown to over 100 employees
and will be seeking to hire about 24 more
over the coming year.
As Andera continues to grow, Rhode Island
will continue to benefit. Originally from New
York, Kroll committed early in his career to
Providence. He always felt as though it was
the perfect place to start a business which
is why he never returned to his hometown
after graduating from Brown University. Its
close proximity to world-class institutions
helps growing companies like Andera
recruit top talent and its strong network of
entrepreneurial companies and leaders
allows start-ups to learn from and support
each other.
Kroll helps to strengthen this community
by staying actively involved in the
entrepreneurial scene in Providence as a
board member for Venture for America,
a mentor at Betaspring, and a presenter
and regular attendee at the Providence
Geeks events.
As for 2013, Andera is ramping up its
marketing efforts. The company will be
exhibiting at 18 industry conferences this
year. First-time appearances are slated for
national shows including the Credit Union
National Association’s America’s Credit
Union Conference, June 30-July 3 in New
York and Bank Administration Institute’s
Retail Delivery, November 5-7 in Denver.
The company will also expand its menu of
webinars on topics such as servicing the
under-banked client and best practices in
online marketing.
Kroll added, “Consumers are demanding
that their banking and credit union
relationships have the same ease and
convenience that they experience when
buying goods and services in stores
and on line. Technology bridges the gap
between these consumer expectations and
financial institutions’ ability to meet those
expectations. We’re projecting that 2013
will be a year when hundreds of institutions
decide to build those bridges,
and Andera is poised to help them make
that happen.”
Originally from New York,
Kroll committed early in his career to
Providence. He always felt as though it was
the perfect place to start a business which is
why he never returned to his hometown after
graduating from Brown University
34 rISBJ | rhode island small business journal
Small BUSINeSS | Goal Setting for 2013
Did you make any New Year’s resolutions
for 2013? Vow to lose 20 pounds? Stop
procrastinating? Exercise more often?
What about your business? Did you
promise to increase sales, reduce expenses,
expand into new markets, introduce new
products or services?
These are all noble goals, worthy of effort
and attention. But the problem with most
New Year’s resolutions is that they more often
fall into the category of wishful thinking than
realizable goals. This is because we
fail to develop a specific, measurable,
action plan that maps out the steps required
to reach the desired result. This is true for
both personal goals and those that we set for
our businesses.
The SMART Model for goal setting can help
turn random thoughts, ideas and wishes
into concrete strategies for success. Goals
created using the SMART (which stands for
Specific, Measurable, Attainable, Realistic,
and Timely) method are concrete designs,
not fuzzy desires.
At the Rhode Island Small Business
Development Center (RISBDC) at Johnson
and Wales University, we encourage
business owners to use the SMART Model
or similar, specific goal setting strategies, to
move their operations forward. So sit down
at your computer or with a pen and paper
and jot down the business goals you want
to reach in 2013. Look at each goal and
make sure it meets the following criteria for a
SMART goal:
1. Is the goal SPECIFIC? You need to be
as detailed and definitive as possible
when developing goals. For example,
“make more money” is not a specific
goal; “increase revenue by 10 percent
in 2013” is better. “Increase revenue
by 10 percent in 2013 by launching
previously planned new product by
the end of May” is best. Include all the
what’s, why’s and how’s of your goal
here. What are you planning to do?
Why are you planning to do it? How are
you going to accomplish it? This is your
action plan. If you don’t know where you
are going, how are you going to know if
you get there?
2. Is the goal MEASURABLE? If you can’t
measure it, you can’t manage it. How
will you know when or if you reach
your goal if you can’t measure your
by Diane Fournaris
did you promise to increase sales,reduce expenses, expand into new markets,
introduce new products or services?
Goal SettinG for 2013USING THE SMART METHOD
35www.risbj.com | volume two issue one
Goal Setting for 2013 | Small BUSINeSS
progress? Create goals that enable
you to chart your progress along the
way. This will encourage you to keep
going or allow you to change course if
needed. If you want to increase revenue
by 10 percent by the end of 2013, you
will need to chart this regularly over
the year to determine whether or not
your actions are moving you in the right
direction. If not, you will have sufficient
time to change your strategy and still
meet the goal.
3. Is the goal ATTAINABLE? While strong
goals help us to reach and stretch, they
should be realistic. Most of us will not
fully commit to “pie in the sky” goals
that cannot possibly be attainted within
a specific time period, no matter how
desirable they may be. But when we
select goals that are within the realm
of possibility, we begin to see new
opportunities and figure out ways to
reach them.
4. Is the goal REALISTIC? Choose goals
that are “do-able” with some work
and effort, not impossible given your
particular circumstances. This is not to
say they should be easy, but rather that
the information, skills and knowledge
needed to achieve them are available.
5. Is the goal TIMELY? Setting a time
frame for achieving your goal is critical
and will give you an end point to
work towards. Most of us work more
effectively with deadlines, which lend a
sense of urgency to our efforts. Without
a deadline (and shorter-term milestones
along the way), procrastination is likely
to take over because we feel we can
start any time. Time limits help us hold
ourselves accountable.
Setting goals is essential to achieving
success in both our professional and
personal lives. By creating goals that are
Specific, Measurable, Attainable, Realistic
and Timely, we can greatly improve our
chances for an outstanding 2013.
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36 rISBJ | rhode island small business journal
Small BUSINeSS | Social, Visual, Mobile, Virtual
Ready oR Not, these FouR Mega tReNds WIll aFFect youR BusINess
Part One: SocialSocial, Visual, Mobile, and Virtual: I refer to these as Mega Trends
because they are (1) happening on a grand scale, (2) affecting
business owners and executives whether they choose to do anything
about them or not, and (3) they are changing the world as we know
it. Moreover, while these Mega Trends are enabled by technology,
they are more representative of the grander transformation that is
happening as a result.
Each of these Mega Trends is significant on their own,
but they are also intertwined. And while the tremendous technology
underpinnings require your IT folks to practice due diligence, these
trends are fundamentally all about PEOPLE…the customers we serve,
the employees who enable our organizations, and the partners
we work with.
Ready or not, these Mega Trends are here; as a small business
owner, what are you doing in the face of them? This article series will
focus on the four Mega Trends in more detail, and discuss the options
available to small business owners and professionals building a
career alongside them.
Let’s begin with the Social Mega Trend.
This is about more than just Facebook, even if there are more Facebook
users than there are people in North and South America combined.
This is about the ways in which we interact and share. More and
more people leverage easily accessible tools as modalities for social
collaboration. We can share ideas and knowledge, create things
collaboratively, even experience things together no matter where we are
physically in relation to one another. And while this is becoming more
multi-generational, the younger generation in particular is predisposed
for this kind of social interaction. In fact, they’ve never known what it’s
like to NOT be connected. And this social ability is of high priority to
them. Small business owners and employers today must take note: ten
years ago, potential employees considered the geographic location
of their job to be a priority. This has changed. Geographic boundaries
mean little to those coming entering the workforce now (Generation Y
and the Millenials). In fact, in a survey conducted by Cisco of young
professionals and college students about to enter the workforce, 33%
(or 1 out of 3) would accept a lower pay grade for social and device
freedom at work. This is something we all need to be aware of as we
look to bring in bright new talent.
by Chris Poe
37www.risbj.com | volume two issue one
Social, Visual, Mobile, Virtual | Small BUSINeSS
This Mega Trend is about so much more than the technologies and
tools available to connect us. It is fundamentally about the human
race moving forward and driving progress. Every step in our progress
as a species builds upon the knowledge and experiences of those
who came before us. Consider one of Sir Isaac Newton’s famous
quotes: “If I have seen further than others, it is by standing on the
shoulders of giants.” Even a brilliant person like Newton made sure
to acknowledge the role of the great thinkers before him; the work
of Copernicus, Kepler, and Galileo were foundational to Newton’s
mathematical insights and accomplishments. In turn, Newton’s work
influenced Einstein’s. Sharing knowledge and experience can have an
incredible impact.
You know that old saying “Necessity is the mother of invention”?
Well I believe that “Sharing is the Grandfather of Progress.” I heard
it said recently that before the 1900s, human knowledge doubled
every 100 years or so. Now human knowledge doubles every 2-3
years. This Mega Trend is enabling us to share and gain access to the
previous experiences and knowledge of anyone in the world, rapidly
accelerating our growth.
So what does this mean
for us? Why should
we care? It comes
down to the most basic
element of business…
people. People are our
customers. People are
our employees. People
are our partners. It’s
about how much more
open we are to sharing
as a result of how
easy it now is to do so.
Consider how 750,000
people share 11,000
cars using Zipcar. Or
how any business can share in a global virtual workforce leveraging
online services like Gigwalk.com. As more and more people on the
planet transform the ways in which they interact and share, we will
find our businesses in need of transformation to maintain relevance. In
fact, if we want to have access to the emerging pool of talented future
leaders, we have no choice but to reckon with the fact that this is the
way in which they operate. If we don’t, our competitors will. I predict
that most if not all organizations will be leveraging a social platform
(be it public or private) of some kind for business (and not just a
Facebook page from marketing) within the next five years.
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Chris PoeChief Technology OfficerAtrion
as MoRe aNd MoRe people oN the plaNet tRaNsFoRM the Ways
IN WhIch theyINteRact aNd shaRe,
We WIllFINd ouR BusINesses
IN Need oF tRaNsFoRMatIoN to MaINtaIN RelevaNce
38 rISBJ | rhode island small business journal
Small BUSINeSS | Registered Agents
Every small business should have a
registered agent other than the owner or
primary operator. If you own a business
you’re probably familiar with the concept
of the Registered Agent. Likely, when you
incorporated, you simply listed yourself as
the registered agent.
If you’re a small business owner, you’re
probably familiar with the concept that your
business exists as a separate entity from
yourself. However, this beneficial legal
separation between you and your business
only exists if you register your business
as a corporate entity because corporate
identities, and the protections they provide,
are creatures of statute.
Corporate identities are certainly beneficial
to the business owner and to society. They
nonetheless create a dichotomy between the
interests of the business owner, and a public
that needs access to the people responsible
for the business. This is where the
Registered Agent makes their appearance
as the individual designated by the business
to connect the business with the public.
The primary reason you should consider an
independent Registered Agent is to protect
yourself and your personal information.
By law and necessity, every registered
entity, in this state and most others, is
required to provide the name and address
of an identifiable individual responsible for
receiving information for business.
This contact information is public record and
is obtainable by anyone. If you are acting as
your own registered agent but your business
doesn’t have a physical location or you run
your business out of your home, you need to
consider what address to provide.
If it’s your home, you don’t want your home
address available to every upset customer
or competitor.
In addition, your Registered Agent should
be available over the course of a normal
business day in order to provide a stable,
predictable way for you to manage
and anticipate the information coming
through them.
An independent agent is responsible for
receiving legal documents on behalf of the
business. If your business is sued, the other
side will serve notice on the
registered agent. Legal papers are obviously
serious and demand an accurate, timely
response. You may want a professional to
handle such matters.
Finally, each year the state requires a yearly
filing from the business. An independent
registered agent can process that paperwork
and perform the filing. Where your business
is a corporation, the yearly filing will involve a
descent amount of paperwork.
Ultimately, the ideal Registered Agent for
your business would be an attorney that
works in Business and Corporate Law. An
attorney with the appropriate knowledge can
assist in avoiding the legal pitfalls inherent in
doing business. She can guide you through
the complex maze of corporate & business
laws and ensure that your required corporate
paperwork is met because that’s her job.
Having an independent Registered Agent
frees the business owner from focusing their
energies on matters they may not be familiar
with or appreciate the significance of. They
are then able to concentrate on the operation
of the business they love, while knowing that
these matters are well handled.
Registered Agents
by Nick Pereira
Nick PereiraAttorneyHarmony Law Group
provide a stable, predictable way for you to manageand anticipate the information coming through
38 rISBJ | rhode island small business journal
39www.risbj.com | volume two issue one
40 rISBJ | rhode island small business journal
Small BUSINeSS | 5 Technology Trends for 2013
FiveTechnology Trends Every Small Business Owner Needs to Know for TwentyThirteen
Here we are…mid December, just before Christmas and ringing in
the New Year! Our minds are on gift-wrap and popping champagne
corks! For the office, we are pulling together year-end numbers
and fine-tuning our strategic plans for 2013. Have you incorporated
technology into your upcoming strategy?
Technology has evolved to become an integral tool to help our
businesses run more efficiently and thrive. Our mindset has shifted
from allowing time for a question to be answered to requiring instant
information. Often the person asking the question will follow up with
a second question: How will you get back to me? Thanks to mobility,
you can be anywhere around the globe and still respond!
For the small business, this new demand for information and network
up time can prove to be either a boon or hindrance to corporate
growth. One thing is for certain, to stay competitive; the small-to-
medium size business must understand technology trends and use
them to their advantage.
To follow are 5 technology trends every business owner
should be aware of when strategizing for 2013:
The Saturation of Cloud Computing – The “cloud”
is a metaphor for the Internet. Cloud computing means: accessing
and processing files, spreadsheets and data via the Internet from
any mobile device. No longer does data have to reside on a local
hard drive, which can only be accessed via a finite location. Our
flexibility as an organization will help extend our corporate footprint
beyond our office walls to walls within our own home or even local
coffee shop! Great examples of cloud based file-sharing programs
include “Dropbox” or “Google Docs.” Salesforce.com is another cloud
application that allows your employees to store and access client
information. On a job site and want to add a quick note to your client’s
account – no problem! Just login and add your information. How is
that for productive!
Pull Out your Mobile Wallet - Mobile Pay (POS) Point
of Sale – You know that in a small business “cash is king!” Collections
are often the trickiest and most challenging component to running
a business. Chasing after a client to pay or even paying high credit
card fees can lead to a company’s undoing. Adding a “mobile
POS system,” also known as a “mobile wallet,” such as Intuit or
Square, a small business can be on an even playing field with larger
organizations, paying the same fees while collecting payment on site.
Resolve to turn collections around for 2013. Realize the gain while
alleviating the pain with this cloud solution.
Always on Mobile Workforce – In my recent article, “Is
BYOD right for your business?” I explored the benefits and risks of
the BYOD (Bring Your Own Device) trend. I asserted that allowing
employees to use their own preferred device at the office improves
by Lisa Shorr
01
02
03
41www.risbj.com | volume two issue one
5 Technology Trends for 2013 | Small BUSINeSS
Lisa ShorrPC Troubleshooterswww.pctrouble.com
04
05
productivity as well as morale. Yes there are security risks but the
demands of our clients and their need for instant information outweigh
those risks. The notion of “away from the office” is virtually extinct. As
a small business owner, you must embrace BYOD and incorporate
a Mobile Device Management policy into your handbook. What files
are acceptable to access and which are not? What and when can the
employee use social media during the workday?
Outsource your IT – As a business owner or manager,
you only have so much time in your day. Instead of spending billable
time fixing computer problems, you should be servicing a client or
closing a sale. 2013 should be the year where you look at all of your
IT programs and determine if you can sub out any processes that
either you don’t want to or can’t afford to handle any longer. IT
service providers offer a solution called: Managed Services.
This means the IT Company will monitor and maintain various
aspects of your network remotely, proactively catching issues
before they arise and effectively alleviating the headache from you!
As mentioned above, our clients need us to be always present and
providing answers in a moment’s notice. You cannot afford any
downtime. Managed service offerings include: network monitoring,
data backup & recovery, email security and more.
Data zipping through the Internet at the speed
of 4G LTe! – High-speed mobile wireless being deployed by carriers
such as Verizon Wireless, Sprint and AT&T are ready to deliver your
data through the wireless Internet faster than ever before! 4G is up to
10 times faster than its predecessor 3G. What does this mean for the
SMB? You won’t need to pay a premium price tag and the connection
is available everywhere allowing you to work at the speed of light!
The most important trend in technology for 2013 is that it is always
evolving. Whether it is a new cloud application, mobile payment
option or increased Internet speed, we must have a plan for
technology in 2013 – otherwise, you will be left hanging in the cloud…
one thing is for certain,to stay competitive; the small-to-medium size business must understand technology trends
and use them to their advantage
42 rISBJ | rhode island small business journal
Small BUSINeSS | SEED RI
As a U.S. Small Business Administration
(SBA) designated intermediary lender, South
Eastern Economic Development Corporation
(SEED) is the leading micro lender in
Southern New England. In fact, SEED has
made 26 micro loans in Rhode Island since
2009, totaling $758,000 and creating 64 jobs.
The SBA Micro Loan Program encourages
loans up to $50,000 for start-up and existing
small businesses, including home-based
businesses.
“We are very pleased to be able to assist
small businesses in Rhode Island to start-up,
grow and create jobs,” stated Maria Gooch-
Smith, SEED’s executive director. “As a non-
bank community lender, SEED can make
small business loans, which a bank might
not be able to make, such as loans to start-
up businesses and those with tight
cash flow and limited collateral,”
added Gooch-Smith.
According to Tamarah Bacon,
SEED’s business development
& assistance manager, loan funds
are flexible and can be used for:
• working capital
• inventory
• furniture and fixtures
• machinery and equipment
The maximum term on the loans is six years
and the current rate is six percent fixed with
no pre-payment penalty.
“A micro loan can be a portion of the total
financing needed by a small business,”
explained Bacon. “If a borrower needs to
finance $150,000, and a bank is willing
to lend $100,000, SEED can provide a
$50,000 micro loan, thus filling the gap and
completing the financing package for the
borrower,” added Bacon.
In 2012, SEED financed the following
Rhode Island businesses under the Micro
Loan Program:
• Yoga Antara, Providence
• Hair, Heart & Soul, Bristol
• Zingg Music Lab, Barrington
• Marathon Industries, Warwick
• Castle Awards, East Providence
• Bluemoonstone Creations, Providence
• JM Painting, Cranston
• Stock Culinary Market, Providence
• WSI Internet Consulting & Education,
Narragansett
SEED is also a Community Development
Financial Institution (CDFI), under the
U.S. Department of the Treasury, and
can make loans to Rhode Island
borrowers up to $200,000,
for working capital
and real estate projects.
The term on the loans is up
to ten years. If necessary,
longer repayment periods are
available. Interest rates range
from five to six percent fixed.
Small business owners need to
have at least a 600 credit score.
SEED focuses on the past
two years to see how debt has
been handled, and also reviews
the small business owner’s
household income to see if there
is repayment ability.
“SEED can be
flexible with repayment
terms and collateral, and is willing to take
a second or third lien position on the small
business owner’s home,” stated Bacon.
The application process for loans up to
$200,000 includes completing SEED’s
application form, and providing federal
income tax returns for three years for the
small business and the owners. The list of
other documentation required can be found
in the application form which is available on
SEED’s website www.seedcorp.com. The
approval process takes approximately two
weeks if the small business provides all the
necessary information.
For more information about the SBA Micro
Loan Program, or other SEED loan programs,
and free entrepreneurial workshops, please
call 508-822-1020 or visit SEED at www.
seedcorp.com.
43www.risbj.com | volume two issue one
Ecologic Spray Foam Insulation | Small BUSINeSS
Is it impossible to think, in this
economy, that a small business
cannot succeed and expand?
Absolutely not! At least not in the case
of Ecologic Spray Foam Insulation
(ESFI), that is. Co-owners John Peters
and Tom Kelly are a perfect example
of small business owners, who not
only have managed to survive in a
recession, but thrive. ESFI started their
spray foam insulation business in 2007,
with the help of Coastway Community
Bank (formerly Coastway Credit Union)
through an $80,000 SBA Patriot Express
Loan and a $15,000 micro loan from SEED
(South Eastern Economic Development)
Corporation. This financing package
allowed the small business to lease shared
warehouse space in North Kingstown, RI
and begin operations.
As ESFI has grown over the past
five years, Peters and Kelly made
the decision to expand. To that
end, in 2012, again with the help
of Coastway Community Bank and
SEED Corporation, they purchased a
mixed-use property and relocated their
business to 11 Hurst Lane in Tiverton, RI.
This acquisition allows ESFI to operate more
efficiently and be their own landlord.
ESFI’s focus is to improve the thermal
efficiency of new and existing residential
and commercial buildings by installing
Spray Polyurethane Foam (SPF) insulation,
fiberglass batt insulation and spray applied
intumescent fire suppressant coatings.
ESFI also offers thermal energy efficiency
consultations. Their coverage area is wide
and includes Rhode Island, Massachusetts
and Connecticut.
ESFI has been featured in multiple nationally
syndicated trade magazines (Spray Foam
Magazine), construction-related television
programs (A&E’s Flipping Boston), various
local periodicals and also was the recipient of
SEED Corporation’s ‘2010 Start-Up Business
of the Year’ award. All-in-all, wonderful
accolades for a small business that started
right before the economic downturn and yet
continued to increase revenue, create jobs
and become property owners!
Co-owner John Peters is an active duty
military veteran, serving in Operation
Iraqi Freedom and Operation Enduring
Freedom. He graduated from Embry
Riddle Aeronautical University with a B.S.
in Aeronautics and went on to earn an
M.B.A. with a concentration in Environmental
Management from Salve Regina University.
Prior to starting ESFI, John worked as a
product manager and applications engineer
for a Providence-based manufacturing
company. He
currently lives in
Bristol, RI with his
wife Alicia and
dog Eli.
After graduating
Magna Cum
Laude from the
University of
Rhode Island
with a B.S. in
Accounting, co-
owner Tom (TJ) Kelly worked for a Fortune
100 company reviewing and implementing
financial and operational control procedures.
During his accounting career, he
successfully completed all four parts of the
Uniform CPA Examination. TJ currently lives
in Portsmouth, RI with his wife Erin, son Shea
and dog Mason.
EcologicSpray Foam Insulation
Angela KnightMarketing & Business AssistanceSEED Corp.
44 rISBJ | rhode island small business journal
Small BUSINeSS | Have it? Use it! Tapping your Technology Resource for Growth
Tapping Your Technology Resource for Growth
Have It? Use It!
Imagine you’re a roofing contractor with
several committed and potential roofing jobs
to complete in the next several months. If
you want to handle more jobs and grow your
business faster than your competition,
you must invest in at least one pneumatic
nail gun.
As a CEO, divisional president or other
senior executive, what’s the technology
equivalent of the “pneumatic nail gun” for
your business? For Amazon, it is clearly their
e-commerce website. Perhaps for you, it
is your customer relationship management
(CRM) or ERP system. Certainly, your
“pneumatic nail gun” is critical to growing
revenue, managing working capital and
reducing expenses in your business. Are you
and your CIO actively seeking other ways
technology can accelerate growth? If not,
why not?
If you are like most executives, you’ve
cut your IT budgets to lower operating
expenses; but, was that the right thing to do?
According to Dr. Howard Rubin, president
and CEO of Rubin Worldwide, a Gartner
Senior Advisor and a noted technology
expert, each $1 of new investment in IT
between 2003 and 2005 helped drive $1.47
of gross profit in 2006. With such a multiplier
effect, why not look for other ways IT can
help your business grow and prosper faster
than your competition?
Technology has entered every aspect of our
lives and there is no going back. No longer
is the data center the heart of technology
within an organization; but rather, just a
component of the overall landscape. Think
about the Blackberry you depend on to stay
in touch. What would you do without it? You
would probably be much less effective (e.g.
making decisions more slowly, having fewer
touch points with clients and key constituents,
etc.). We all depend on technology to be
more productive.So again, how else can
technology accelerate your business?
We live in a connected world in and out
of the office. Ignoring the confluence of
social networking, web 2.0, and mobile
technology is paramount to going back
and living in caves! How are you using
these technologies to strengthen customer
relationships and increase wallet share?
We believe that ignoring the value of
intelligent, targeted and clever technology
deployments will put you behind your
competition and frustrate your investors.
You may be saying, “Hey, I can be as
formidable as Apple, Amazon or Google;
by Robert F. Johnson and Bob Wittstein
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45www.risbj.com | volume two issue one
Have it? Use it! Tapping your Technology Resource for Growth | Small BUSINeSS
but I produce, market and sell products that are increasingly being
commoditized by overseas competitors. How can I use technology
to improve revenue, reduce working capital and cut expenses?” A
fair question. Let us share an example from Sappi Fine Paper, North
America (SFPNA), a multinational manufacturing company in the forest
products industry pulling in $1.3 billion dollars in revenue. SFPNA
faces strong commoditization pressure from international imports.
Starting up front with marketing, SFPNA examined their messaging
and realized that their website spoke to investors and not to
customers. Sales personnel lacked visibility into factors that eroded
margin, and customers were forced to order products over the
phone, or through EDI or fax. So the Marketing, Sales, Supply Chain,
and IT departments partnered on several technology projects. The
website changed to educate customers about
product attributes and usage, to assist in finding
local distributors and to provide real time order
status. Mobile tools delivered to the sales force
provided order margin. In addition, an entirely
new ecommerce strategy enabled a quantum
process improvement in the order-to-pay cycle.
SFPNA distinguished itself as the easiest amongst
its competition for customers to do business with,
and consequently lowered customer service costs
and increased customer loyalty!
SFPNA used technology to analyze total
procurement costs across the entire organization.
They found multiple contracts at different price
points with the same supplier and higher than
market spending on several commodities. Armed with this research,
SFPNA renegotiated better payment terms and executed commodity
procurement strategies. This action reduced costs by $100 million.
Here are two final points. First, we have not mentioned “worker
productivity improvements” since it is difficult to measure and budget.
We believe worker productivity will improve as a natural consequence
of new integrated technologies; however, it is not central to your
technology investment business case. Second, none of the benefits
discussed can happen without a high degree of trust and partnership
between business savvy IT professionals and technology open-
minded business folks.
It is time to fuse IT with your business by partnering with your
technology folks and find other “pneumatic nail gun” technology
equivalents for your business to accelerate growth. If not, don’t be
surprised if your company’s roof starts leaking.
Bob WittsteinTechnology OfficerHarvard University
Robert F. JohnsonSenior Director of Strategic IntelligenceAtrion Networking Corporation
Car owners don’t need to know the difference between a valve and a piston. You rely on a trusted mechanic to help maintain your vehicle. Business owners don’t need to be tech savvy. We can be your trusted advisor, helping you make smart business decisions when it comes to technology.
Let RCC help you:
• Avoid the “Break-Fix” technology model
• Maximize productivity and reduce downtime
• Protect your business against security risks
• Know when to let go of aging equipment
• Choose effective options for upgrades and new technology purchases
RCCBrilliant solutions for smart technology
You don’t needto know everything.
Visit us online at www.RCC-pcSupport.com
40 Nashua Street, Providence, RI 02904401 272 9262401 351 4002
pf
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46 rISBJ | rhode island small business journal
Small BUSINeSS | Sleeping Your Way To Success!
to suCCess!sleeping Your Way
“Early to bed Early to rise makes a man healthy wealthy and wise!”
Benjamin Franklin, 1735
Sleep and proper rest are two underappreciated aspects of wellness
today. The fact that people increasingly try to fit more things into their
day has led to decreased time devoted to sleep, an essential part of a
healthy lifestyle. The ideal amount of sleep an adult person should get
per night is between 7 and 8 hours. Less than 7 and more than 8 have
negative results on your health.
Insufficient sleep creates a vicious cycle of diminishing wellness.
A lack of sleep contributes to overeating, and has been shown
to contribute to weight gain and obesity. Obesity contributes to
fragmentation of sleep quality and conditions like sleep apnea. A
cycle of poor sleep quality and increasing obesity is a recipe for poor
attitude and performance both at work and in family life.
“The solution [to weight loss] is not as simple as eat less, move more,
sleep more, however, an accumulating body of evidence suggests
that sleeping habits should not be overlooked when prescribing a
weight-reduction program to a patient with obesity. Sleep should be
included as part of the lifestyle package that traditionally has focused
on diet and physical activity.” Drs. Jean-Phillippe Chaput, Children’s
Hospital of Eastern Ontario Research Institute, Ottawa, Ontario and
Angelo Tremblay, Laval University, Québec, Quebec.
Not only does a lack of sleep contribute to poor attitude and attention
at work, it affects a person’s ability to learn and master new skills.
There are three stages of learning as defined by Dr. Robert Stickgold
from the Division of Sleep Medicine at Harvard Medical School:
Acquisition, Consolidation, and Recall.
• Acquisition - is when a person initially starts learning a new
skill or technique, where the brain is storing the information about
this learned activity in its neurons.
• Consolidation - occurs over the subsequent hours or even
days, when the brain reorganizes itself around the new activity
to best integrate the new activity into memory so that the activity
can be best duplicated.
• Recall - is when the learned activity is called upon from inside
the brain and acted upon to perform the learned activity
Sleep is an important part of the Consolidation phase. During sleep,
the brain strengthens and stabilizes what we learned, and integrates
it with older information previously learned. This is the step where
learned information goes from being memorized, to being part of your
personality; relevant to you and your experience.
For every hour that we are awake, it takes about a half hour to process
the information from that hour. Without proper sleep to complete the
consolidation phase, it takes longer to learn things, which affects
students and workers alike!
by Tim Sullivan
Tim SullivanLife-Panelwww.well-track.com
46 rISBJ | rhode island small business journal
47www.risbj.com | volume two issue one
To some people, ‘networking’ is a dirty word. They cringe when
thinking about going to a networking event. The reason for that is that
most people do it wrong.
If you are going to networking events, such as the monthly
NetworkingRI event, hoping to sell something, you’re dreaming. Don’t
confuse direct selling with networking. Effective networking is about
developing relationships. Sure . . . there’s always someone out there
who says, “But, I’ve made a sale by attending a networking event!”
OK . . . no one is saying that it doesn’t ever happen; it does. I’m just
happens about as often as a solar eclipse. Face it, even a blind
squirrel can find a nut. Any businessperson can stumble on some
business at a networking meeting from time to time. However, when
you have most of the people at an event trying to sell and virtually no
one there to buy, you’re crazy if you think the odds are in your favor to
“sell” at a networking event.
So why go? You go because networking is more about farming than
it is about hunting. It’s about developing relationships with other
business professionals. Sometimes you go to a networking event
to increase your visibility, sometimes you go to establish further
credibility with people you know, and sometimes you may even go to
meet a long-time referral partner and do some business and move
to profitability. In any case, the true master networkers know that
networking events are about moving through the Visibility-Credibility-
Profitability Process and not about closing deals.
The question then is – how do you avoid getting into the “networking
disconnect” trap when attending networking events? Here are four
things you can do to avoid that mistake:
No. 1: Networking is not about a transaction, it’s about a relationship.
It works best when you’re striving to make connections that lead to
professional contacts. It doesn’t work well when you’re attending a
meeting just to make a sale. The root word of ‘relationship’ is – ‘relate.’
So, relate to them. Start to establish a connection whenever possible.
No. 2: Become a good interviewer. When you meet people for the
first time, learn how to ask questions that get people to talk about
their business. Be flexible, don’t just use a script but start with some
questions in mind and go with the flow. Ask them about their target
market, what they like most about what they do, what’s new in their
industry, what are some of their challenges in that business, what got
them in that profession and what they like most about the business.
No. 3: Diversity is an important key to building a power personal
network. Seek out people from diverse backgrounds. You never know
who people know. Take, for instance, the referral that came from a
cosmetics consultant who referred a client’s husband to a commercial
graphic design company. The referral was worth hundreds of
thousands of dollars. The irony was that neither the husband nor
the graphic design company thought that the cosmetic’s consultant
had the kind of contacts that would put them together. They happily
discovered the error of their ways.
No. 4: When you meet people at networking events that you want
to get to know better. Set up a time to do a one-to-one with them
later. Remember – this should not be used as an opportunity to ‘sell’
to them. It should be used as an opportunity to start a business
relationship. When you ask for the one-to-one, do so by telling them
that you want to learn more about what they do and how you might
be able to help them. Of course, you want them to help you – that’s
important. However, the best way to build a relationship with someone
is to find ways to help the other person first. It’s counterintuitive – but
it works.
People who have had bad experiences with networking are generally
victims of the “networking disconnect.” This “disconnect” is what
gives the word “networking” a bad name. But it doesn’t have to be
a bad experience. It can be positive if the networking is about the
relationship and not about the transaction.
dIsConneCT
neTWoRkInGTH
E
by Ivan Misner & Peter George
Ivan MisnerFounder and Chairman of BNI
Peter GeorgeDirector for BNI Rhode Island
The Networking Disconnect | Small BUSINeSS
47www.risbj.com | volume two issue one
48 rISBJ | rhode island small business journal
FeaTUreD NoNProFIT | Capital Good Fund
Capital Good Fund’s (CGF) mission is to
provide equitable financial services that
create pathways out of poverty. Founded
in 2009, we are driven to address growing
inequality America. Our approach is
founded on the proverbial ‘Teach a man
[or woman] to fish’ philosophy, which sets
our clients on a path to true self-sufficiency.
Specifically, we help lower-income
Americans avoid the need for payday loans
and other usurious financial services, as
well as empower our clients to take charge
of their own lives. Every day we see people
who—because of a financial hardship, health
issue or family emergency—are forced to
turn to for-profit companies charging interest
rates in excess of 200% to meet their needs;
these unscrupulous companies reap huge
profits off the backs of the poor ($70 billion
in 2011 alone). As a non-profit, certified
Community Development Financial Institution
(CDFI), CGF serves its clients by providing:
• Loans with affordable interest rates for
consumers and small business owners
• Intensive, one-on-one financial
coaching, through which clients gain
the tools to meet their needs, plan for
the future and move towards their goals
• Free tax preparation
At a time when Rhode Island’s poverty rate
is approaching 15% and payday lenders
disbursed 180,000 loans in 2011 alone, CGF
is the only viable, affordable alternative for
those in need. We offer consumer loans for
a range of purposes—paying off a payday
loan, purchasing a computer, applying
for US Citizenship, etc—of up to $2,000.
Additionally, we provide loans for any income-
generating activity. We have seen some of
our successful microentrepreneurs go on to
start catering, cleaning, landscaping, soap
making and carpentry businesses.
Thanks to the products and services we
provide, as well as the relationships we build
with our clients, we are able to truly change
lives. Some examples include:
• Gretchen, who went from the verge
of homelessness to running a
successful business with over
$2,000/month in profit
• Magda, who saved $9,600 in one year
of financial coaching and was able
to cover three emergencies with her
savings—and not with a payday loan
• Princess, who completed CGF’s financial
coaching and used a loan to purchase
a vehicle so as to drive to a new job and
pick up her daughter from school
These are just a few of the dozens of lives
we have changed. In fact, through our free
tax preparation, we have 230 returns that
put $275,000 into the pockets of Rhode
Islanders. Through our lending, we have
disbursed over $270,000 hard-working
individuals and families. Finally, we have
graduated 180 people through financial
coaching, with tremendous social impact.
We are here to help Rhode Islanders better their lives. Whether it is teaching someone
how to manage their debt, providing an alternative to a payday loan, or issuing the capital
to get someone’s dream business off the ground—we take great pride in what we do and
firmly believe that this is the path to a stronger Rhode Island.
Capital Good Fund
48 rISBJ | rhode island small business journal
49www.risbj.com | volume two issue one
50 rISBJ | rhode island small business journal
GoLocalProv.com is the “go to” local Web experience that breaks the biggest local stories, sports, high school sports, weather, news, politics, arts, entertainment — and allows users to go as deep as they wish. Branded, credible, and respected contributors from RI create the stories and
content. Information is delivered through multimedia, written, and video platforms. All at GoLocalProv.com.
CCI Report Shows RI Economy ‘Shifting Into High Gear’
that has generated increased
economic momentum. It thus
appears that Rhode Island’s
economy has now shifted into
a higher gear.”
The Current Conditions
Index is meant to be viewed
as an indicator of an economy’s current
momentum. Its values, Lardaro said, “reflect
how broadly based economic activity is …
and the resulting underlying momentum.”
While November’s report is encouraging
from a recovery standpoint, Lardaro was
quick to caution that the report says
nothing about current levels, and
the state is not out of the woods
quite yet.
“This is where things get a bit
discouraging: while Rhode Island’s
economy is improving, the levels of key
variables like payroll employment remain
far below the values they attained at the
height of the last recovery,” he said, noting
that RI’s employment peak occurred in
December of 2006. “We still remain about
six percent below our employment peak.”
The CCI analyzes the state’s economy
based on 12 vital indicators, nine of which
improved in November. In fact, for only
the second time since the end of 2010,
the state saw an increase in its labor force
during the period.
Compared to last year, retail sales in the
state grew 6 percent, increasing for the 11th
time in 13 months.
“Benefit Exhaustions, reflective of longer-term
unemployment, also fell at a double-digit
rate (-12.3%), sustaining its downward
(improvement) trend,” he said.
Other positive markers included new home
construction which, based on single-unit
permits, rose by 3 percent during the month,
and a 1.8 percent increase in manufacturing
hours.
The only negative, Lardaro noted, was
in the category of layoffs as new claims
for unemployment insurance rose by 1.6
percent.
“The Current Conditions Index has shown
what appears to be a substantial uptick
in the pace of economic activity here,”
Lardaro said, noting he believes the state
is improving faster than official labor data
indicate. “This is certainly welcome news.”
Lardaro says the results should provide
Rhode Island some “margin for error in
dealing with whatever Washington sends our
way in 2013.”
Rhode Island’s economy has continued its
recovery with a strong showing in the month
of November.
According to University of Rhode Island
economist Dr. Leonard Lardaro, who
releases a monthly report titled the
Current Conditions Index (CCI),
the Ocean State posted an
official labor data score of
75 and a CCI score of 83 for
November.
This is identical to how the state
performed in October, the best month
Rhode Island had seen since the
beginning of 2011.
“This back-to-back strength provides a
critical piece of evidence supporting
the hypothesis that October’s strong
performance was not a ‘one month
wonder,’” Lardaro said. “What we
appear to be witnessing is a trend of
more broadly based economic activity
51www.risbj.com | volume two issue one
Providence | GoloCal
Smart Benefits: The New Year Means New Benefit DecisionsThe New Year will bring with it many new decisions regarding
healthcare benefits for Rhode Island companies – and the choices will
impact costs for many New Years to come.
Small employers: To Offer or Not to Offer
Small employers will have to decide whether to continue to offer
coverage since they are not subject to the employer mandate.
According to a recent Kaiser Family Foundation study, 16 percent
of employers with between 10 and 499 employees said they will
terminate their coverage.
What does that mean for the employees? They’ll be subject to the
individual mandate and have to either purchase through a state
exchange or pay a fine at tax time. Since employees are used to
employers choosing their health plans for them and handling enrollment,
this change will mean a lot more responsibility on the consumers.
Will Large employers Face Larger Numbers of enrollees?
According to the Kaiser study, large employers are more likely
to continue to offer employee health benefits, with only 6 percent
of respondents saying they will cancel coverage once the state
exchanges are fully operational. But they’ll likely have more
employees on their plans – instead of off – because of the new full-
time status rules.
Employers will now need to consider employees as full-time if
they work an average of 30 hours a week, which may increase the
number of benefit-eligible employees, particularly for employers in
seasonal industries.
Or Less?
If the employer offers coverage that doesn’t meet essential benefits
and is not affordable, employees may jump off the plan and opt for the
exchange plan instead. What happens if too many employees leave
the plan? The remaining population may alter the demographics of the
group and negatively change the rates, increasing employer costs.
To avoid employees switching to the exchange plan, employers may
want to add additional plan offerings that provide minimum levels of
benefits that are affordable.
education is key
No matter what employers decide, they will need to notify employees
of the exchange opportunity in March of 2013, with enrollment
following in October for coverage start dates of January 1, 2014.
To help employees understand their new choices, employers need
to start educating them now. While not all the information about the
exchanges will be available until the latter part of 2013, it’s not too
early to start preparing for the next New Year: 2014.
From Rhode Islanders
and for Rhode Islanders:
See it. Read it. Share it.
to help employeesunderstand their new
choices, employers need to start educating them now
52 rISBJ | rhode island small business journal
Tools To Grow
Your Bottom Line
CaPITal CITy | Tools to Grow Your Bottom Line
In this New Year, the Mayor’s Office is pleased to partner with the
U.S. Small Business Administration again, in hosting free workshops
to strengthen your business and your bottom line. Beginning in late
January, we launched the first of five monthly workshops, rotating
them around the city, and between mornings and afternoons – to
make it easier for business owners to attend.
We started this unique partnership out of the recognition that
information about technical and financial resources is one of the most-
critical tools to success. This partnership has helped us bring the
experts you need to grow your business out into the field, including
the U.S. SBA’s partner agencies – the Center for Women & Enterprise
and the Rhode Island Small Business Development Center. Together,
we have brought information about our loan programs, business
planning, contract opportunities and more, to in excess of 200
business owners and entrepreneurs.
In those workshops we covered everything from preparing your
business for disaster before it strikes, to getting federal/state/local
contracts with government, to finding low-interest loans for working
capital and equipment and construction, to building a successful
social media presence. This year, based upon need and success,
we will be holding these workshops monthly. Our first workshop, in
January was on Business Licenses, Permits and Legal Requirements,
and we expect to repeat that workshop later in the year. Even if you
are not able to attend but want information from those workshops,
reach out to the Mayor’s Economic Development Office and the U.S.
Small Business Administration, and we can help.
Our upcoming series includes:
Loan Programs – Financing a Small Business
Wednesday, February 20, 8 am – 10 am, 444 Westminster St.
Have a dream and want to grow? Discover our many financial &
technical resources
Doing Business with Government/ Government Contracts
Wednesday, March 20, 4 pm – 6 pm, 444 Westminster St.
Each year government awards billions of dollars to small businesses;
why not yours?
Writing a Business Plan
Wednesday, April 24, 4 pm – 6 pm
RI Small Business Development Center at Johnson & Wales
The first step to a successful company is a writing a winning business
plan. Learn how to create one.
Business Continuity Planning
Thursday, May 30, 4 pm – 6 pm, 444 Westminster St.
Recovery starts before disaster strikes. Learn how you can protect
your business & employees.
For more information, contact the Mayor’s Office of Economic
Development at 401.680.8401, or the U.S. Small Business
Administration at 401.528. 4561. To register for workshop, space is
limited: pre-registration required.
Email [email protected] or call 401.528.4561.
by Mayor Angel Taveras
this partnership has helped us bring
the experts you need to grow your
business out into the field
53www.risbj.com | volume two issue one
Mental Clutter | WomeN IN BUSINeSS
how it depletes your energy & productivity
Mental and physical clutter causes
distraction, anxiety, anxiousness and stress.
All of these feelings will weigh on you
mentally and will deplete you of your energy
and decrease your productivity. Don’t we
have enough stress at work already? Here
are some tips to help you with mental clutter.
Save time looking for things. Have a home
for everything in your office. Know where
everything is and be able to find it quickly
without too much thinking involved.
Reduce paper piles. How does it make
you feel when you walk into somebody’s
office and see piles of paper everywhere? If
you are disorganized, think about the vibe
you are sending out about how you work.
Looking at the piles throughout the day will
cause stress and anxiety.
Plan, prepare and write things down. Get all
your thoughts about what you have to do,
where you have to be and what you have to
schedule out of your mind and onto paper/
electronics. This will greatly reduce your
mental clutter.
Have you missed important client
appointments or missed out on potential
clients because you couldn’t locate a phone
number or couldn’t remember when you
were supposed to attend a meeting? Think
about how you are viewed by potential
clients. Get yourself organized mentally and
physically and watch your business flourish.
Find time to declutter. Make a plan to
declutter on your off time. Weekends would
be better. If you decide to do it after work,
you may be too tired and stressed from the
day and the last thing you want to do is tear
apart your office. Plan to do it during a time
when you have little to no distractions.
Clear the mental clutter before you go to bed.
Are you thinking about work before you go
to bed? Are you waking up in the middle of
the night thinking of things you need to get
done the next day? Write it down before you
go to bed. Keep paper and pen by your bed.
If you wake up in the middle of the night, jot
down your thoughts to have a restful sleep.
We have enough going on in our personal
lives. When we try to remember work
happenings and things to do, if we don’t
write them down or keep track of them
we tend to forget. When you try to keep
everything in your mind without writing them
down it causes mental clutter and weighs
on us heavily even if you don’t realize it.
Organize your thoughts.
Also remember to eat healthy and exercise
which will help with mental clutter.
Organize!! Energize!!
by Kristin Carcieri-MacRae
Kristin Carcieri-MacRaeOwnerOrganizing In RI, LLC
Point of Sale Solutions
We Install and Service Point of Sale Systemsfor any Restaurant or
Retail Business.Credit Card Services Available
Call 401-255-6522for more information
or visitwww.POSinetPOS.com
54 rISBJ | rhode island small business journal
WomeN IN BUSINeSS |
Patricia Raskin, President of Raskin Resources Productions, Inc., is a radio talk show host, award-winning producer, media coach and speaker. She is the host of “Positive Business” on AM790 on Fridays from 3-5PM, “Patricia Raskin
Positive Living” on WPRO -630AM & 99.7FM on Saturdays from 3-5PM and “The Patricia Raskin Show” on WSAR – 1480AM on Fridays from 10-noon. www.patriciaraskin.com
Motivating Employees/Team Members
Patricia RaskinRaskin Resources Productions
www.patriciaraskin.com
Before you hire a new employee or team
member, it’s important to find out why he or
she wants the job. The answer may seem
obvious, but sometimes the real reason is not
spoken. If money is the major motive, you
will most likely have an employee who cares
most about the bottom line, not the job itself.
Although it’s important to hire people more
excited about your business, you may be
facing someone in the job right now was
only motivation is a paycheck. Studies show
that the greatest motivators are not external
but instead internal motivators. Among the
greatest internal motivators are recognition
and acceptance. Getting recognition is not
a one time occurrence. It’s a process that
needs to be continually reinforced.
The following is a list of ways that you can
motivate your employees on a daily basis:
• Keep track of the positive. contributions
employees/team members make to
your business Examples are handling
a difficult customer affectively, working
extra hours, helping you solve a
problem, coming up with a Interesting
idea for your business, and anything
else that shows you did desire to help
your business grow.
• Reward the contributions by giving
your employees positive feedback
about their work. Show your gratitude
by doing something that you know
they will enjoy and appreciate.
• Have periodic meetings with your
employees to get their suggestions
and ideas about new products and
service and ways to handle customers
more effectively. Be sure to act on
their suggestions and give them the
individual credit for the idea.
• Offer training, workshops and
courses to employees to help them
increase their product knowledge and
develop new ideas to the opportunity to
network in these meetings with people
of like minds.
• Give your employees a reason to
want a career in your industry by
sharing trade magazines and statistical
information about growth trends and
stability in your field
Promote from within. Take care of your own
people. Instead of being in expert from afar
help your employees become the expert.
Let your people grow with you. One of
your greatest advantages is having people
besides yourself you know the insight details
of your business.
by Patricia Raskin
Among the greatest
internal motivators
are recognition and
acceptance. Getting
recognition is not a one
time occurrence. It’s a
process that needs to be
continually reinforced.
54 rISBJ | rhode island small business journal
55www.risbj.com | volume two issue one
The Aspiration Project | WomeN IN BUSINeSSDoes My Butt Look Too Big In This? | WomeN IN BUSINeSS
Does My Butt Look Too Big In This?Aah, the age-old question. Timeless yet relevant
and, in spite of all the Beyonce, J-Lo and
Kardashian hype, a question that many still
dread being asked. Most would rather have a
brick dropped on their foot than answer, and
they often lack the vocabulary to respond with
enough grace, to escape the pained, tortured
look that could ensue.
Ladies, put your hand in the air if you are with
me on this one - we put on an outfit – any outfit
– and the first (or second) thing we do is turn
sideways to see how we look from behind. And
where does the eye fall? Oh, yeah. There!
If your significant other is unfortunate enough
to be the one you ask this question, they’re
probably wishing they’d excused themselves a
few minutes prior. Even your girl pals might lie
to you and as a business professional who must
always look sharp, you are not likely to find any
sympathy at the office either.
As a smaller figured woman, please know this:
I am not ‘hating’ on my fuller figured sisters. I’ll
be the first to agree that the female rear end has
garnered more attention now than at any other
time in history (I am no historian, so don’t quote
me on that one) and a well-formed derriere is
a thing of beauty. Show off what your momma
gave ya!!
But - not at the office. Drawing the wrong type of
attention to the wrong parts of your body is never
the best way to go, so let’s get to the point. Today
we are talking butts. That’s right. Butts.
If you are slight of frame like me, you want to
add more layers, to give the illusion that there is
a little more to you than meets the eye.
1. Pencil skirts are the ultimate illusion creator.
2. Belts make your waist look smaller, if you
have a very boyish/athletic build.
3. High heels will also work wonders because it
defines your posture, making your walk taller
and stand straighter, by pushing the butt
out instead of tucking it in.
If, on the other hand, you are of the
more-endowed variety, the rest of this
article is for you.
1. The color of your clothing is a
great place to start. As we all
know, light colors enhance,
darker colors diminish, so
go darker on the lower half
2. Wearing clothing that is
too tight is never a good
idea at the office. You can
certainly wear a close
fitting top, but make sure
it is long enough to sit mid
butt, and not at the waist.
3. Layer with a smart jacket
that sits a-top the curve of
your butt, about an inch shorter than
whatever you are wearing underneath.
4. Stay away from highwaisted pants, and go for
a low-rise waist-band. Make sure your pants are
not too baggy; opt for a straight cut or a slight flair.
5. A straight-cut skirt will look fab on
you, but watch for length. A hem line just at the top
of the knee will look sharp and chic.
6. Pointy-toed, slim heeled pumps will look too dainty
and make your butt look bigger; opt instead for a
more solidly bulit shoe, with a wider heel and a
rounder toe.
So there you have it, girls;
a few smart wardrobe picks, and you can walk tall, proud
and confident - no matter your size.
Yemi SekoniDirectorDonahue Models
55www.risbj.com | volume two issue one
by Yemi Sekoni
56 rISBJ | rhode island small business journal
The North Kingstown Chamber of Commerce
was founded in 1929 by several area
business owners. The Chamber was
originally created to meet the needs of
the community, and to serve not only its’
members, but also the community at large.
For instance, after the devastating hurricane
of 1938 the Chamber played a key role in
restoring the Town of North Kingstown.
As with all organizations the North Kingstown
Chamber has transformed and adapted
over its 80 years, both to fulfill the needs
of the community and as its leadership
has changed. The leadership is shared
between an executive director and
a 14 – 18 member active board of
directors. Today our mission states
that the North Kingstown Chamber
of Commerce is a diverse group of
business, professional, civic, and
educational leaders who act on the
needs and interests of the business
community to make the area a
better place to live
and work. We fulfill
this message by
creating innovative
programs that
meet the needs
of our members.
The North Kingstown Chamber provides
many benefits to its members and
welcomes non-members to participate,
but membership has its privileges.
Understanding that most members want
exposure for their business we promote a
member in our “Business Spotlight” feature
in our twice monthly Standard Times page.
For any member holding an event we will
place that event on our Constant Contact
e-newsletter as well as on our website.
Special notices are also featured in our
North East Independent insert on a quarterly
basis. Each member is welcome to utilize
a complimentary webpage on our website.
For new members and new businesses
we place a picture of the new member or
ribbon cutting in our Standard Times page
and in the North East Independent insert. All
of our members are listed in our Chamber
Resource Guide and Business Directory
that are given out to residents, Chamber
visitors, area businesses, non-profits, civic
groups and people interested in moving
to North Kingstown. Referrals are given to
the numerous people calling and stopping
by looking for assistance. We also offer job
opportunity listings and commercial space
listing on our website to all members. These
are all services a business receives free with
a membership.
The many talents of our Board of Directors
are utilized by asking for their participation
on our ten committees as well as attending
functions such as our Businesses After
Hours and our Breakfast Before Business
events. Chamber members are welcome to
join the Membership committee, the Program
of Work committee, Government Affairs
committee, Facilities committee and the
Events committee.
North Kingstown Martha A. Pughe, Executive Director
8045 Post Road, North Kingstown, RI
401 295 5566 | www.northkingstown.com
F E A T U R E D
C H A M B E R
56 rISBJ | rhode island small business journal
57www.risbj.com | volume two issue one
North Kingstown Chamber | FeaTUreD ChamBer
Recently the Board of Directors has
asked the Chamber to take a more
active role in the business community
and we have stepped up to the
challenge. The Chamber took the
lead role in educating business
owners about the new sewer
lines that have been laid on Post
Road. The Executive Director
represented business in a
visioning group for the Routes 2
and 102 area of North Kingstown.
The Chamber is also represented
on the NK Economic Development
Advisory Board by its executive
director. The North Kingstown Chamber
strives to be the collective voice for
businesses in NK. We have taken
a survey of our members and are
responding to their needs by creating a
Business Educating Business speaker
series which will kick off in February.
As our original mission stated, we
are here to meet the needs of the
community as well as the businesses.
We continue to achieve this today
through our Visitors’ Center and through
our 501(c) 3 organization, The NK
Chamber Charitable Foundation. The
Foundation held the outstanding and
successful family oriented Harbour Fest
in September at our newly renovated
town beach. Through funds raised
at this event, grants were given to
organizations and two scholarships will
be awarded to two North Kingstown
students. Plans are currently being
made for future events that the
Foundation will sponsor. Community
members as well as businesses are
encouraged to take part in the Chamber
Charitable Foundation.
The North Kingstown Chamber is
committed to helping business in NK to
grow and prosper. As a former NKHS
Principal was famous for saying…
We Are…NK. Students, community
members and the Chamber carry this
mantra forward.
East Bay ChamberMark G. DeVine, CPA, Chairman
16 Cutler Street, Suite 102, Warren, RI
401 245 0750 | eastbaychamberri.org
As the 2013 Chairman of the East Bay
Chamber of Commerce, I would love to hear
from you. I welcome any ideas to make the
Chamber better, improve our services and
assistance you as a business, make the
Chamber more relevant to the
business community or
any other suggestions
you may have. I also
welcome you to
get involved in the
Chamber, by joining
one of our committees
or becoming a Chamber
Ambassador. You can contact
me directly at 401.254.0151 or mark.devine@
devineaccounting.com.. If you are interested
in joining the East Bay Chamber, we would
love the opportunity to meet with you and go
over all that the Chamber has to offer.
New Members
BayCoast Bank
Newport County Computers:
Savon Shoes
Spa Yadira
Tinker’s Nest
Cranston Chamber
Stephen C. Boyle, President
150 Midway Road, #178, Cranston, RI
401 785 3780I | www.cranstonchamber.com
The Cranston Chamber of
Commerce recently completed
a Kick starter campaign
otherwise known as
crowdfunding for the Tom
Lanigan Band. The goal was
$6500 but we were able to
raise over $7,000 for the project.
The point of actually doing the project
was to learn how to do a campaign since
in 2013 crowdfunding is estimated to reach
Central ChamberLauren E.I. Slocum, President/CEO
3288 Post Road, Warwick, RI
401 732 1100 | www.centralrichamber.com
Networking – Support –
Advocacy. The Central Rhode
Island Chamber of Commerce
serves as a key partner with
many businesses. We work
with our members as part
of a tight-knit community in
order to promote their economic
prosperity. The cohesive relationships within
our community allow members to receive
numerous benefits and rewards. From
networking events to legislative advocacy,
we sincerely seek to further their goals. It
is of paramount importance to stay up to
date on today’s changing technology. In
order to consistently support our members,
the Central RI Chamber intends to release
an efficient, mobile friendly website around
Memorial Day.
New Members
Affordable Weddings in Rhode Island
Art Flair
Avis Budget Group
BCI Computers
BLU on the Water
CareWell Urgent Care
Clear Channel Media
Cowesett Home Care
Emanuel Lutheran Church
Emcor/New England Mechanical
Entertainment Under the Stars
Evergreen Plumbing & Heating
Frank Galasso
H&R Block
J.C. Electric
La Quinta Inn & Suites
Massart Photography & Framing
Meyer Electric
Mishnock Barn
Oceanstate Insurance Group
Orange Leaf Frozen Yogurt
Subway
Telecom Consultants
The Office Kitchen & Bar
Wildbirds Unlimited
58 rISBJ | rhode island small business journal
ChamBer ChaT | What’s New
update us on the progress made with Make
It Happen Rhode Island and the forum held
at the Rhode Island Convention Center in
September. Please be sure to register for
this great event of networking, fabulous food,
and an informative speaker.
The EG Chamber is part of the Rhode Island
Chamber Coalition and we will continue to
be a voice for East Greenwich’s business
community in 2013. Please visit www.
RhodeIslandBusinessVotes.com during the
legislative season to keep informed and to
be heard on what is happening during the
legislative season.
One of the highlights of 2012 was seeing the
vision of the re-opening of the Greenwich
Odeum come to fruition. A gala re-opening
event was held on December 1 and will
be followed by a January 26 celebration
featuring some great local performers.
Following that event will be a February 9
concert featuring Greg Abate and multi
Grammy Award winner Phil Woods.
For event and ticket information visit
www.theodeum.org.
New Members
Chamber Discoveries
Peoples Credit Union
Rok Bar N Grill
Hill and Harbour Veterinary
Budget Blinds
Inskip Warwick Automall
NewportJody Sullivan, Executive Director
35 Valley Road, Middletown, RI
401 847 1608 | www.NewportChamber.com
RI Department of Labor and
Training Director, Charles
Fogarty to Speak at State
of the State Economic
Luncheon
The Newport County
Chamber of Commerce
launched a networking group
aimed specifically at Young Professionals
last year. The Group was such as success
that the Chamber with the help of our
sponsors People’s Credit Union will be
continuing the program in 2013.Our focus is
to bring together younger members of the
business community to provide professional
development and networking opportunities in
a peer-based environment.
Our first networking meeting of 2013 will
take place at The Hotel Viking on Tuesday,
January 22 from 5:30 p.m. until 7:30. Our
feedback on this new group has been
very positive and we are looking forward to
future events. Visit our website to watch for
upcoming meetings.
New Members
Coastal Angler Magazine
Rooted in Radiant Health
Aspire Dermatology
Batchelor Frechette McCrory Michael and
Co.
Serenity Deliver On Site Therapeutic
Massage
Northern RIJohn C. Gregory, President/CEO
6 Blackstone Valley, Suite 301, Lincoln, RI 02865
401 334 1000 | www.nrichamber.com
Happy New Year
from the Northern
RI Chamber of
Commerce; the NRI
Chamber launched a
FREE Prescription Drug
Card program where
cardholders simply need to
print the free card and receive prescription
savings of up to 75% off at over 56,000
pharmacies across the country. Although the
average savings is around 30%, the card
is especially helpful if you are uninsured or
underinsured. However, even if you have
insurance, you can still use the card to get
a discount on non-covered drugs. For more
information, contact the NRI Chamber at
401-334-1000 or [email protected]
$500 billion in funding and in this coming
year donors will be able to take an equity
position in companies looking to raise
capital. It is estimated that crowdfunding
will lead to a major influx of capital for small
business development and expansion.
Chamber President, Stephen C. Boyle
recently testified at the Health Insurance
Commissioners” hearing on a Blue Cross
proposal to increase health care premium
rates significantly. Boyle called the process
“ Healthcare Groundhog Day” where the
business community gets double digit
increases and then we must cut the plans,
pass more on to the employees, increase
deductibles and co pays and in most cases
where the business eventually drops it
entirely. Boyle called on all the carriers to
accelerate their reform efforts.
New Members
Legatus
LIberty Mutual
East GreenwichStephen Lombardi, Executive Director
580 Main Street | East Greenwich, RI
401 885 0020 | www.eastgreenwichchamber.com
The year 2012 was a
year of growth and
change for the East
Greenwich Chamber
of Commerce.
Despite economic
challenges, we added
76 new members, had
our first East Greenwich
Restaurant Week in September, and forged
a new and productive relationship with the
Merchants on Main Street.
We plan on building on last yeawr’s
success as we start out with our
Annual Meeting and Business
Expo, Thursday, January 31 at
Quidnessett Country Club. Our
special guest speaker is Neil
Steinberg, President and CEO of
Rhode Island Foundation. Mr. Steinberg will
59www.risbj.com | volume two issue one
What’s New | ChamBer ChaT
New Members
AARP-Rhode Island State Office
Allaire Fitness
B & M Printing & Trophies
Barden Family Orchard
Bernier’s Auto Body
Blackstone Valley Office Systems
Blackstone Valley Tourism Council
CAL Promotional Products Inc.
Chemart Company
Classic Electric Company, Inc.
Cox Business
d. carlo trattoria
Dasco Interactive, Inc.
DATACORP
Design Net Technical Products, Inc.
Dillon Acoustical
Diversified Distribution
Donna Dressler Jewelry Gifts & More
Dr. Day Care Family
Excellent Coffee Company
Fisher Appraisal Services Inc
G. L. Lapierre & Company, Inc.
Gardiner Whiteley Boardman Insurance
Agency LLC
Hamel & Newton Adjusters
Harmony Fire District
Jeffrey M. Marwell, CPA
Landmark Medical Center
Lefkowitz, Garfinkel, Champi & DeRienzo P.C.
Lia Sophia Jewelry-Karen Martin
Massud & Son’s Floor Covering, Inc.
Matrix Power Services Inc.
MBA for A Day
Miller’s Truck Sales & Repair Inc.
Mr. Aram P. Jarret Jr.
Napa Auto Parts
Navigant Credit Union
NEBCO
New England Enrollment Strategies
Providence Braid Co.
R. Falco Iron Works, Inc.
RDW Group, Inc.
Rhode Island Monthly Communications, Inc.
S & S Electric
Scentsy Wickless Candles
- Mary Kayata
Shove Insurance, Inc.
Spurwink/RI
Storage America
The Call
The Housing Authority of the City of
Pawtucket
Tony’s Wholesalers
Town of Lincoln
Trinity Health & Rehabilitation
Center
Vac-Forming Unlimited
William Burke Law Office
Southern RIElizabeth Berman, Coordinator
230 Old Tower Hill Road, Wakefield, RI
401 783 2818 | www.srichamber.com
The Southern Rhode Island Chamber of
Commerce supports and enhances the
business community of Southern Rhode
Island and promotes opportunities for the
growth and development of its member
businesses. We hold 2 networking events
each month. Our First Friday Coffee, the
first Friday of the month, and Business
After Hours, usually the third Wednesday of
the month. The events are held a member
businesses and it is a great way to meet
other professionals and get involved in the
community. Our networking events
are open to everyone. We list all of our
events on the Rhode Island Small Business
Journals website, www.risbj.com as well
as our Calendar of events
at www.srichamber.com.
New Members
The Downtown Group
Puerini Design
Re Made In The USA
The Rhode Island Association of Realtors
Rhode Island Kingfish Lacrosse
Nixon Peabody LLP
bounce:
DiStefano Brothers Construction
Edge Wise - Fine Detailed Painting With
An Edge
Kettelle Building Movers
Mobile Arts Classroom
Ocean State Waves Baseball
be sure to visit risbj.com for all thelatest chamber news & events happening this month
60 rISBJ | rhode island small business journal
THE RHODE ISLANDCOMMERCIAL & APPRAISAL BOARD OF REALTORS®
Butler RealtyGroup
Commercial • Investment • Residential
401-886-7800www.ButlerRealty.us
Several Prime Office Locations: Providence, Warwick, Johnston, North Kingstown, South
Kingstown, and Exeter. Call for details and address Several to choose from, Some For Sale or lease. Financing available.
Call for details.
635 Arnold Road, Coventry: Great location at Exit 7 near Centre of New England. 800’ front retail/office- Rear 1700’ warehouse service area with
14’W x 10’L O.H. door. Fully air conditioned!! Recently TO-TALLY RENOVATED!!! RILiving.com MLS #1024237
747 Pontiac Avenue, Cranston: Great location near Rolfe Square. Three floors of office
suites from 200 sq. ft. and up. Good income generator or large owner occupied office. Owner keeping several suites
clear anticipating a larger use to buy/occupy andhave income. $800’s
333 Main Street, East Greenwich: Best location on Main Street. Bright and open 2nd floor unit with high ceilings. Parking lot across the street. Great office
or studio space! 1,250 sq ft, $12. psf/yr.RILiving.com MLS #1018391
269 Greenville Avenue, Johnston: Bright office/retail/general business space with open floor plan- Former tanning salon. PRIME busy corner location; easily accessible. Ample
parking. 3 phase electric. $700/per month. Unit C.Former Law/Financial Planning office. 3 phase 200 amp electric.
$1400/per month. Unit E.RILiving.com MLS #1010162 and MLS #1010159
776-782 Main Street, East Greenwich: Excellent visibility in the Greenwich Shopping Center
by the Dunkin Donuts on Main. 825 square feet with full glass and rear entrance. Retail, medical or office. Can be combined for 1,650 Sq Ft. MLS #1018795 (Unit 776) &
#1014642 (Unit 782) Ample parking in the rear.RILiving.com MLS #1014635
20 Centerville Road, Warwick: Former school; solid brick construction. Very nice 2nd
floor space; owner on 1st floor. Space plan attached. Great Apponaug location! Quick highway access and walk to Ap-
ponaug Village amenities!RILiving.com MLS #988739
39 Nooseneck Hill Road, West Greenwich: Great Rt.3 location just a mile north of Rt.95 Exit 6. Versatile building. 13,000 sq ft clear span with high ceilings, plus two offices/service areas, 2000 & 4000 sq ft. May divide. Other
end of this 40,000 sq ft building is to be shared with Church.From $5,50 psf/yr. RILiving.com MLS #1022330
74 Nooseneck Hill Road, West Greenwich: Great Route 3 location just ½ mile from Rt 95 exit 6,
nicely appointed office or retail suite with several officesand open area,was HQ for Bess Eaton & Tim Hortons.Fresh paint and carpets. 600-3600’, from $10 psf/yr.
RILiving.com MLS #990071
1755 Smith Street, North Providence: Former Dunkin Donuts for over 30 years (they bought &
moved across the street). Seats 30+. Has a drive-thru. Park-ing for 20+. GREAT for ANY fast food concept.
4500 sq. ft. $3,200/mo. RILiving.com MLS #1028322
24 Quaker Lane, Warwick: 1,000 sf street level retail - $900 mo. 1,000 - 3,000’ sf (3 units) 2nd level, bright second floor space from $750 mo. with high ceilings and sky lights. Zoned general business.
By Kent County Courthouse & “Miracle Mile” Rt.2/Rt.117. Great highway access & signage.
RILiving.com MLS #987502
6828 Post Road, North Kingstown: Bright, light open floor plan. Signage on Post Road. Easy
highway access, near Quonset Gateway Plaza. Own bath and shower. Great location, value and flexibility. Plenty of park-
ing. Four units from $650-$1250. CHEAP SPACE, CALL NOW! RILiving.com MLS #986669
PROPERTY FOR LEASE
Many more Commercial Properties@ www.ButlerRealty.us ....
or email Jeff Butler at [email protected]
Trusted Real Estate Service Since 1977
Looking to Buy or Lease? Call the Butler!
61www.risbj.com | volume two issue one
THE RHODE ISLANDCOMMERCIAL & APPRAISAL BOARD OF REALTORS
THE RHODE ISLANDCOMMERCIAL & APPRAISAL BOARD OF REALTORS®
Butler RealtyGroup
Commercial • Investment • Residential
401-886-7800www.ButlerRealty.us
400 South County Trail, Exeter: Great location!! Design Award of Excellence. Private baths. Centrally located 6 minutes South of Home Depot in North
Kingstown. Easy access at the gateway to South County. Taxes are approximate. Assessment as unfinished. 900-4,000 sq.ft.
available. From $124,000 RILiving.com MLS #995461
81 West Industrial Drive, Cranston: Flex space, office/warehouse very convenient off Rt. 295 at Rt. Up to 2,000 sq ft office, 1,000+ sq ft warehouse 14’ OH door, end unit on dead end street offers parking and vehicle
flexibility. Great for contractors. $275,000
132 Meadow Street, Warwick: Great location off Rt.117, 1 mile East of Exit 10. Office/
Mfg Wrhse combo. Great value for user. Nice, clean, bright space! This bldg has been substantially updated & is turn key ready to go. Owner can also modify to suit! Lease op-
tion available. $525,000 RILiving.com MLS #1013527
845 North Main Street, Providence: Great location. 919 sq ft office condo in a medical building
near Miriam Hospital. Easy highway and city access by the corner of Branch Ave and North Main. Waiting room,
reception, private bath, 3 exam rooms, office. $50,000 under assessed value. $98,500 RILiving.com MLS # 1029651
17 Sandy Bottom Road, Coventry: Great location and set up for night club, restaurant or other food/entertainment venue. Very close to turnkey as night club. Lease, lease/option or buy. 326 capacity. $595,000
RILiving.com MLS #1022520
39 Nooseneck Hill Road, West Greenwich: Large multi-use building offers great flexibility, possible
multiple tenants. The church would consider a lease-back of 10,000-15,000sq ft. Additional 14 acres adjacent also avail-able. Great Rt.3 location just a mile north of Rt.95, Exit 6.
$1,750,000 RILiving.com MLS #1029643
440 Drybridge Road 1A, North Kingstown: 2100sf Contractor Condo w/700 sf office &750 sf warehouse (15’x50’)w/14ft overhead door, 20 ft ceiling, 3 phase power
including 8ft high 700 sf mezzanine. Office has central air, bath & shower. Also for lease. $179,900
RILiving.com MLS#1025512
111 Airport Road, Warwick: Very nice 2nd floor office space. Tastefully decorated, good
paint & carpet, possible office furnishings (nice stuff!) Three offices, conference, reception, lav., plus large basement stor-
age. $180/month condo fee. $89,000RILiving.com MLS #1012762
400 South County Trail, Exeter: Approved Development Zoned Business 17+acres.Current per-
mitted plans for 7 office building for total of 86,000net sf.MANY POTENTIAL USES. Central Rt.2 location minutes from Home Depot/Walmart in N.Kingstown. Easy highway access-strong
traffic count! $975,000 RILiving.com MLS #1029590
111 Hopkins Hill Road, West Greenwich: ½ acre – 16 acres Very fast growing area off Exit 6A near GTech, Amgen & Centrex. Front pad is busy Dunkin Donuts, balance of
site permits office, retail, warehouse & light industrial. Traffic count 15,000 and growing! Multitude of possibilities- 6 other
avail. lots. From $150,000 RILiving.com MLS #855989
0 - 59-1 Stilson Road Richmond: Great exposure on Rt95, just north of Exit 3. Owner will
divide,build to suit,sell or lease.Fast growing area of Rich-mond/South County. 9.995 acres, 418’ on Stilson Rd& 274’ on Rt95. An exceptional piece of land, many possibilities w/
proper approvals. $799,000RILiving.com MLS #1019500
7265 Post Road, North Kingstown: 7.82 acres on US Rt.1. Zoning permits apartments/office/medi-cal/retail. Many possibilities!! Will build to suit, sale or lease,
or land only. Great location. Dozens of acres and walking trails behind property. Adjacent 5+- acres also available.
Call For Details! RILiving.com MLS #856381
PROPERTY FOR SALE
HUGE REDUCTION
Many more Commercial Properties@ www.ButlerRealty.us ....
or email Jeff Butler at [email protected]
Trusted Real Estate Service Since 1977
Looking to Buy or Lease? Call the Butler!
62 rISBJ | rhode island small business journal
THE RHODE ISLANDCOMMERCIAL & APPRAISAL BOARD OF REALTORS®
Inside Cover C January 11 - 17, 2013 New England Real Estate Journal Visit the paper online nerej.comRhode Island
ProofSize: full Section: rIfrom: Karen Dowell x254 [email protected] Date: 1-11-13
Changes Proof ApprovedNew Proof
crop
2”
NE NYREal EstatE JouRNal
Tel: 781-878-4540
Peter M. Scotti & Associates, Inc. • 401-421-8888246 Hope Street, Providence, Rhode Island 02906Visit our web page at www.scotticommercial.com
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MEDICAL OFFICE SUITES FOR LEASE49 SEEKONK ST., EAST SIDE/PROVIDENCE
2,000 - 9,400 SF SUITES AMPLE ON SITE PARKINGWET EXAM ROOMS, LABS GROUND LEVEL H/C ACCESSIBLEWAYLAND SQUARE LOCATION COMPETITIVE RENTS
RETAIL CENTER FOR SALE440 STAFFORD RD., FALL RIVER, MA
63,000 SF GROCERY ANCHORED RETAIL SHOPPING CENTER. 95% OCCUPANCY WITH GREAT HISTORIC CASH FLOW. 6 ACRE LAND PARCEL WITH SUBSTANTIAL ON SITE
PARKING. PRICE: $6,500,000 JIM MOORE EXT. 14
RESTAURANT FOR SALE248 ACADEMY AVE, PROVIDENCE, RI
3,400 SQUARE FOOT BUILDING CURRENTLY REGIONAL FRANCHISE USER OPERATING TURN KEY FACILITY IN MT PLEASANT AREA WITH DENSE
DEMOS, OFF STREET PARKING PRICE: $295,000.00
FOR SALE, bELLA NAPOLI96 ATwELLS AVE, PROVIDENCE, RI
REDEVELOPMENT SITE LOCATED AT THE GATEWAY TO FEDERAL HILLTWO BUILDINGS, 5,400 S.F. & 2,354 S.F. ON TWO LOTS, 7,000 S.F. OF LAND
zONED C-2 ALLOWING BROAD RANGE OF USES, PRICE: $995,000.00
AUTO DEALERSHIP FOR SALE296 g. w. HIgHwAY, SMITHFIELD,RI
15,680 S.F. BUILDING WITH SHOWROOM, SERVICE, BODY SHOP, OFFICES8.25 ACRE SITE WITH 300 CAR PAVED PARKING zONED PLANNED CORP.
SELLER WILL CONSIDER OWNER FINANCING, PRICE: $1,975,000.00
OFFICE bUILDINgS FOR SALEEAST SIDE OF PROVIDENCE, RI
124 WATERMAN: 7,600 SF VICTORIAN ON COLLEGE HILL NEAR BROWN U.AMPLE OFF STREET PARKING, PREMIER LOCATION, $695,000.00
240 HOPE: 3,000 SF VICTORIAN ACROSS STREET FROM BROWN ATHLETICSFULLY RENOVATED AND MOVE IN READY, $395,000.00
439 BENEFIT: 3,200 SF RENOVATED MIXED USE BUILDING NEARWICKENDEN STREET, TWO OFFICE SUITES, 1 APT, PRICE: $459,000
wATERFRONT DEVELOPMENT SITEPARASCANDOLA wHARF, NEwPORT, RI
57,900 SF LAND SITE, 74,000 SF WATER- 1,000 FEET ON NEWPORT HARBORWATERFRONT BUS zONE ALLOWS HOTEL, REST, MARINA, MUL FAM, MIX
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Peter M. Scotti & Associates, Inc.Brokerage/Appraisal/Management
A Full Service Real Estate Company
Peter M. Scotti & Associates, Inc. • 401-421-8888246 Hope Street, Providence, Rhode Island 02906
Visit our web page at www.scotticommercial.com
63www.risbj.com | volume two issue one
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THE RHODE ISLANDCOMMERCIAL & APPRAISAL BOARD OF REALTORS
64 rISBJ | rhode island small business journal
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