NLP ringtone application to enhance user interaction for the

telecom sector

akshat@alabot.com

Artificial Intelligence with Natural Language Processing for Mobile and

Internet

The ProblemHey, I want

that ring tone!!!

It’s Light on by David

Cook

Im 13, I cant dwd the song – the process

is difficult.

The User characteristicsYoungsters between the age of 11 – 20+

• Want to be accepted by others

• Easily influenced

• Conformity

• Impulsive

• Short Attention Span

The SolutionHey, I want

that ring tone!!!

It’s Light on by David Cook

get light on

Thank you. You have selected light on. Excellent,

how cool is that!!!

Our PropositionWant what they want, when they want, whenever they want!!!!

• We want to achieve this by giving them:

1. Easy access to information about the latest songs via SMS.

2. Ability to search for the ringtones of a particular artist via SMS.

3. Allow them to download the ringtone directly onto their phone anywhere they may be.

All this without having to go to the website or specifically having to enter a keyword which at times may only be a set of numbers.

We put information back in the hands of the

user

Example Maximum of 3 SMS to download a ring

tonePower users do it in

ONEUser: Top 5 Englishdownloaded songs

AlaBot: Top 5 English songs are:1)American Suite Heart2) Circus3) I’m Yours4) Light On5) Sober

AlaBot: Top 5 English songs are:1)American Suite Heart2) Circus3) I’m Yours4) Light On5) Sober

I want Circus

AlaBot: Thank you. You have Selected Circus by Britney SpearsCost RM: 4.00. Please select saveto use this ring tone

AlaBot: Thank you. You have Selected Circus by Britney SpearsCost RM: 4.00. Please select saveto use this ring tone

Step 1

Step 2

What does this mean to the user?• Eliminated the need for specific keywords or

numbers or access to a website or registering.

• The user can now type in the name of the song or artist without having to check the special code or visiting the website.

• The application handholds the users – simple and effective

• It can be English, Bahasa, Chinese, Tamil

How does it benefit the service provider?

1. Reach a teen population:

• That does not have access or limited access to the internet.

• That does not have WAP or GPRS enabled phones. Convert tones into acceptable formats for low end phones.

2. Also

• Add more verticals when ever they require. i.e. movies, wall papers, games etc.

The service provider SMS is now more intelligent, thus driving up the usage substantially increasing their Return on Investment.

Behind the scenes• Our AI core algorithms engine is interactive, intelligent

and intuitive.

• The rules engine is built into the application to understand context which enables the application to answer specific questions on the fly.

• The NLP layer allows for different language, phonetics and spelling mistakes.

Summary

• Interactive application on Mobile which will give access to relevant information on RINGTONEs / CALL ME TONES / WALLPAPERS AND GAMES on the move.

• Providing flexibility of access for the mobile teen and allowing them to download via SMS/ WAP directly onto their phone without having to worry about keywords, specific syntax structures or spelling.

Thank you