ringlead webinar: the 7 sins of cold email
DESCRIPTION
Learn how to avoid the 7 sins of cold email to write sparkling emails that wow your prospects, turning cold emails into warm conversations that get new customers.TRANSCRIPT
The 7 Sins of Cold EmailHeather R Morgan| @HeatherReyhan|www.salesfolk.com
7+ years of copywriting Former economist
Clients:
Collaborated with Aaron Ross
on sequel to Predictable Revenue
Written cold emails that get
38% response rates
About Heather
How do you write a cold email that
generates dozens of warm leads?
…Versus an email that no one opens?
STEP #1 WHO?
Understand Your Audience
STEP #2: THE PROBLEM
Learn your prospects’ pain points
STEP #3: SOLUTION
Solve their problems
STEP #4 SOCIAL PROOF:
Show your value, don’t tell
STEP #5: CALL TO ACTION
What’s their incentive?
Email Critique #1
97% of Cold Emails
Are Ignored
7 Sins of
Cold Email
1. Crappy
Subject Lines
2. You Write Like
a Robot.
3. Longer than
the Great Wall
4. Value Muddled
in a Sea of Junk
5. Don’t Take Your Pants
off on the 1st Date
6. Overdesigned
HTML Emails
7. Giving Up After
1 Email
Don’t write bad cold emails like these!….PLEASE!
Email Critique #2
Email Critique #3
Problem #1: SELFISHFocus more on your prospects!
Problem #2: ALL FEATURESTransform features to benefits
Problem #3: TOO SALESY
The Email that Got 16 New Customers
The First Sentence
• Question/Bold Statement
• Fear of Loss/Value
The Value Story
• Social Proof
• Numbers/Stats
• Show, don’t tell value
The Call to Action
• Incentivize
• Specific time or “When”?
“If You’ve Got Bad Data,
You’ve Got Nothing.”
Are you read to fill your pipeline with
qualified leads? …Contact us!
Heather R Morgan | Salesfolk CEO| [email protected]