rim cr2011 report

7/31/2019 Rim Cr2011 Report

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The world in your hands.

2011corporate

responsibilityreport


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8 Co-CEO message

10 Perormance Measurement

12 Business Perormance

18 Social Perormance

24 Environmental Perormance

29 GRI Measurements

35 Appendix A

37 Appendix B

Table o Contents

Tis Corporate Responsiility Report contains orward-lookin statements

witin te meanin o te U.S. Private Securities Litiation Reorm Act o 1995

and applicale Canadian securities laws relatin to te commitment o

Researc In Motion Limited (RIM) to sustainale practices y improvin te

economic, social and environmental impacts o its day-to-day operations.

Te words epect, anticipate, estimate, may, will, sould, intend,elieve, plan and similar epressions are intended to identiy tese

orward-lookin statements. Forward-lookin statements are ased on

estimates and assumptions made y RIM in lit o its eperience and its

perception o istorical trends, current conditions and epected uture

developments, as well as oter actors tat RIM elieves are appropriate in

te circumstances. Many actors could cause RIMs actual results, perormance

or acievements to dier materially rom tose epressed or implied y te

orward-lookin statements, includin, witout limitation, tose actors

descried in te Risk Factors section o RIMs Annual Inormation Form,

wic is included in its Annual Report on Form 40-F, and tose actors

descried in te Cautionary Note Reardin Forward-Lookin Statements

section o RIMs MD&A (copies o wic lins may e otained at

www.sedar.com or www.sec.ov). Tese actors sould e considered careully,

and readers sould not place undue reliance on RIMs orward-lookinstatements. RIM as no intention and undertakes no oliation to update or

revise any orward-lookin statements, weter as a result o new inormation,

uture events or oterwise, ecept as required y law.


3/42

2011 CR REPORT 1

Global Growth.RIM is a company driven by ideas.We believe that innovation andcollaboration will oster sustainable

growth or our business.


4/42

2 RESEARCh IN MOTION LIMITED

Sociallyconscious

agents ochange.

Global

H H

Craig Kielburgers story is impressive. He became

a social activist at the age o twelve when he was

moved by the story o a boy his own age rom

Pakistan who was slain or speaking out against

child labor. Craig elt an immediate responsibilityto act. Starting with his own school, he coordi-

nated a group o classmates to join him in what

has since become a truly signicant and

increasingly successul eort to create social

change on a global scale. In 1995, Free The

Children was ormed by Craig and his brother,

Marc Kielburger.

Free The Children has taken the unique notion

o children helping children to aect social

change around the world. Its work has resulted in

signicant changes in two distinct areas, both o

which RIM is proud to support. The rst and most

direct is access to education. The second is an

increased level o awareness and engagement

that changes the sel-view and world outlook o

the youth who sign on a shaping mechanism

or the leaders o tomorrow. Through domesticempowerment programs and leadership training,

Free The Children inspires young people to

become socially conscious global citizens as well

as agents o change or their peers worldwide.

Since 1995, Free The Children has organized

motivational speaking tours and in-depth leadership

training programs or more than 350,000 young

people globally. It has established 3,500 Youth

In Action groups across Canada and the U.S. to

generate change. More than 207,000 school and

health kits have been sent to children in need

Free The Childrenis a shamelessly idealistic agency o social change.

The worlds largest network o children helping children. Free The Childreninspires and enables young people to become active participants in the

betterment o the world. RIM is proud to partner and help build on Free

The Childrens record o local and global engagement to take action

towards an inspired vision or tomorrow.

ThE bEST OF

gOOD INTENTIONS.As a partner o Free Te

Cildren, RIM is dedicated

to uildin awareness o

and participation or tis

oranization across te

company. Te oal is

to create a dynamic and

onoin relationsip ased

on sared values.


5/42

2011 CR REPORT 3

aware.LeadershipChildren should be given

every opportunity to learn that

we live in close connection

with everyone in the world.

Tomorrows leaders will

embrace this idea and accept

it as a challenge to act.

TechnologyGiving the kids the ability

to document the details o

their oreign experience

and share their stories with

amily and riends magniesthe eects through their

network at home.

ChangeThe best reason or supporting

Free The Children is ound in

the power it has to change the

world. RIM shares the belie

that together we can build a

better uture.

hilitsand over 650 schools have been built overseas,providing 55,000 children access to education.

Free The Children has contributed to theeconomic sel-suciency o 30,000 women in

developing countries through micro-loans and

alternative income programs. To date, approxi-

mately $15 million U.S. has been donated or

essential medical supplies in Asia, Latin America

and Arica. Free The Children has also provided

approximately 1 million people with improved

access to clean water, health care and sanitation.

All o this has been achieved through an

operational structure that sees an average o

91 cents o every dollar going directly to programs

that benet children. Free The Children repre-

sents the kind o thinking RIM can proudly

support. A multiyear commitment to helpingyouth is taking shape in a variety o ways.

In February 2011, RIM sponsored a Waterloo

Region We Day a one-day event designed to

launch a year-long set o initiatives and actions

as part o the We Schools in Action Program.

The day was a rocking, inspirational success, with

6,000 kids rom 150 local schools in attendance

and 175 volunteers rom RIM. Speakers included

ormer U.S. Vice President Al Gore, the Reverend

Jesse Jackson and a wide variety o musical

perormers and entertainment.

RIM has also sponsored a program to adopt

two villages, one in India and the other in Kenya.

In addition to supporting community developmentactivities, RIM is also sponsoring the RIM Build

A Village Award, which will allow 50 students in

Canada to travel and work directly with the

villagers. The students will assist in providing

access to basic needs in the context o Free The

Childrens our pillars o community development:

health care, water and sanitation, education and

alternative income. For the participating youth,

it will be a vital experience that will change their

world view and give them personal empowerment.

iuv

RIM employees and their amilies were invited

to hear Marc Kielburger, co-ounder o Free TheChildren, speak. This event allowed amilies to

learn about Free The Children opportunities and

the daily challenges that their underprivileged

peers experience on a daily basis.

At RIM, we want our team to be proud o the

achievements o this partnership. As a corporate

sponsor, we support Free The Childrens objective

o personal empowerment.

RIM stands behind

Free The Chidrens

inspirin view the

reatinship between

ba respnsibiity

and persna

empwerment.

Sarah Moote, Directr,

Executive Crprate Prjects


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Hello.Inclusionmatters.

INSPIRED ThINKINg:

Te idea o universal access

to inormation te aility

to connect and communicate

wit oters reardless o

ailities or disailities can

e realized. We ave te spirit

and te drive to take it on.

Access to inormation is

important to everyone.We seek to have our productsand services accessible tothe widest possible audience.


7/42

2011 CR REPORT 5

In societies around the world, quality o lie can

be aected by the degree to which members

o that society have access to inormation and

communication. Fair and equitable access to

such inormation is critical to a persons ability

to participate in society. RIM aims to provide

access to our products and services to the

widest possible audience.

ld m wh

The Accessibility team at RIM is dedicated to

meeting the needs o customers with disabilities.

The team engages customers with disabilities

directly through usability studies, collaborative

research with disability advocacy organizations,

public policy working groups, and events within

the disability community. These types o varied

interactions give the team rst-hand knowledge

as to how product accessibility can help make

a dierence in the lives o people who use

BlackBerry products and services to stay

connected to the world. The Accessibility team

is dedicated to bringing accessible BlackBerrysolutions to market. Based on eedback and

requests rom within the hearing loss community,

the Accessibility team specied the design o new

and extended vibration settings on BlackBerry

smartphones. This enabled customers with

hearing loss to customize the experience o

incoming notications relative to their needs.

Through participation within the vision loss

community, the team was able to develop

and launch the Clarity theme or BlackBerry

smartphones. This theme eatures large text and

a high-contrast interace. The Accessibility teamsinput and eorts ocus on a core value o RIM,

empowering peoples ability to communicate.

bd b

Accessible solutions can benet customers

with and without disabilities. For example,

the enhanced audio settings on BlackBerry

smartphones can aid hearing when listening

to music in a crowd. Many nd the large ont

and high-contrast settings on a BlackBerry

smartphone easier to see. Accessibility solutions

can provide equal benet to stroke victims,

children with learning disabilities and persons

operating in a second language.

ConsiderationRIM continually seeks to

understand the needs o

customers with disabilities.

CooperationRIM cooperates with peerorganizations throughout

the disability community

to share best practices,

conduct research and develop

international standards or

inclusive design.

PolicyRIM works with regulators,

policy makers and governments

around the world to help

create policies that ensure

product accessibility and

protect human rights.

hilits

At RIM we are

empwered t act

n ur vaues and

t make a very rea

dierence in the

ives custmers

with disabiities.

Greg Fields, Senir Accessibiity

Prduct Manaer


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Technologyon theront lines.

To understand how RIM is helping to improve

medical services, consider the critical role

that inormation plays in a medical practice.

Starting with the question what is wrong?

the quest or inormation triggers a series o

inquiries, tests and diagnoses beore a treatment

plan can be enacted.

Patient inormation is collected verbally,

through observation and with various

diagnostic tests and procedures. It is imperative

that the inormation collected is organized

and shared securely in a manner that makes

it accessible to every member o the team

that administers care.

ADDED VALUE: Vital inormation

is collected y te clinician to

e sared wit te medicalteam. At every step, te aility

to communicate easily and to

ave te rit inormation

readily at and improves te

quality and efciencies o care.

Where can the impact o new technologybest be seen? In the hands o workerson the ront lines. RIM is working withclinicians to urther drive innovation withinthe health-care industry with our powerullineup o BlackBerry smartphones and

the new BlackBerry PlayBook tablet.

Just what the doctor ordered.


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2011 CR REPORT 7

hilitsIn the old paradigm, communication wascumbersome. The ability o doctors, nurses,

therapists, laboratories, paramedics and other

members o a medical team to work together was

tied to the requirement to be in specic places at

coordinated times. The old technology included

a pager, hospital phone and even a ax machine,

and too much time was dedicated to the hunting

and gathering o critical inormation.

BlackBerry solutions aid in the proactive

distribution o vital inormation. Lab test results

are sent electronically to the doctor in real time,

and remote conerencing can take place anytime

and anywhere with all medical team members.When collaboration is time-sensitive, medical

proessionals know when their BBM message

has been delivered and when it has been read.

Labor and delivery nurses can view a babys

etal tracings at the bedside, while the same

images are being transmitted in real time to the

physicians BlackBerry smartphone. Obstetricians

and gynecologists can discuss issues, make an

inormed decision and relay instructions back to

the on-site team. Its time-saving and potentially

lie-saving communication.

Recognizing such potential or technology is

part o the culture at RIM. Multidisciplinary

teams are dedicated to working with leading

health-care institutions to deploy innovative

communication solutions or the medical

community. Combining knowledge o the

health-care environment with knowledge

o communication and application technology

results in a powerul partnership that yields

new and innovative ways to help improve

medical services at the point-o-care.

We beieve mbiity

is critica t ur

custmers persna

and pressina

success. We want t

deiver hih quaity

mbiity prducts

and services t hep

them be successu in

everythin they d.

Robin Bienait,

Chie Inormation Ocer

QuickBlackBerry technology adds

to the speed at which medical

inormation is shared. By

minimizing lags and disruptions

in hospital communications,

eciencies are created that

improve care delivery.

RobustIn an environment where the

transer o vital inormation ismanaged through technology,

RIM creates a secure

communication inrastructure

or health-care providers.

InclusiveBlackBerry solutions help

clinical teams collaborate

with each other and their

patients, empowering them to

make more inormed decisions.


10/42


Fiscal 2011 was another year o growth with a

continued commitment to sustainable practices

and high standards in RIMs economic, social

and environmental impacts. With the adoption

o RIMs new Supplier Code o Conduct in scal

2011, we sought to extend our high standardsand moved to address issues related to

confict minerals, employment standards and

humanitarian practices, among others.

For RIM, a global leader in wireless communi-

cations, partnerships and collaboration are an

integral part o our success. This includes partner-

ing with leading agencies and organizations in

the area o corporate responsibility to develop

industry standards, educate youth and improve

the environment. It also includes working with

our suppliers, industry groups and governments,

as well as international and non-governmental

organizations, on the principle that RIM will

not support the use o confict minerals.

Educational outreach is a core value embed-

ded in the roots o our company and we are proudo our continued and extended engagement

with youth and academic initiatives in scal 2011,

including unding scholarships, developing

curriculum and research projects, sponsoring

science airs and, most recently, partnering with

the worlds largest network o children helping

children through education, Free The Children.

These exciting opportunities bring value to young

people around the world, oering them skills

and experiences that will serve them or lie.

G

m .

Leadin te way.

RIMs operations carry social, environmental,political and economic impact. Thats aact that we take seriously and dedicate

ourselves to managing responsibly.


11/42

2011 CR REPORT 9

Within scal 2011 we partnered with the

World Wildlie Fund (WWF) to develop a global

Earth Hour application or BlackBerry smart-

phones and we are proud to participate inWWF-Canadas Living Planet @ Work program,

which is part o our overall eorts to reduce

our organizational ootprint and engage our

employees in sustainable conservation.

Under the Proud2Be banner, employees

are encouraged to engage in their communities

while maintaining a healthy work-lie balance.

RIM oers employees several opportunities to

support their communities through und-raising

drives and volunteerism in all o the regions

where we operate. As global emergencies impact

many o our employees, communities and

customers, RIM has also instituted a corporate

Disaster Relie Program to respond to suchevents. Our employees are committed to

achieving results and we greatly appreciate their

ongoing support to help RIM achieve its sustain-

ability objectives. With a dedicated Corporate

Responsibility team, we are learning more about

our stakeholders priorities and putting initiatives

and programs in place that will lead us orward.

Eciency has been a core value and driver

o our product development rom the beginning.

Our BlackBerry smartphones are designed to

eciently use scarce network capacity and

they continue to lead the industry in this area.

Our ocus on eciency allows or up to two times

more web browsing and social networking andthe ability to transer our times more emails

than other leading smartphones using the same

network capacity.

Corporate responsibility stems rom

responsible governance by the Board o Directors

and the RIM executive team. At the core o our

business is RIMs Code o Business Standards

and Principles, which provides parameters or

our business and is available on our corporate

website, www.rim.com. We take a proactive

approach through broad engagement and

consultation as part o our international relations

practices as we expand our business dealings

around the world.We invite you to provide eedback on this

years Corporate Responsibility Report by

emailing us at [email protected].

Mike Lazaridis

President and Co-CEO

Jim Balsillie

Co-CEO

Educatina

utreach is a

cre vaue

embedded in

the rts ur

cmpany and

we are prud

ur cntinued

and extended

enaementwith yuth

and academic

initiatives.


12/42


Fm hh

.

c r riM

RIM is committed to global sustainability

by improving the economic, social and

environmental impacts o its day-to-day

operations. Many global teams implementprograms across the organization to

identiy, implement and measure

sustainable initiatives.

rg ou pm

This Corporate Responsibility Report

highlights RIMs global, economic, social

and environmental activities or scal 2011,

which ran rom February 28, 2010, throughFebruary 26, 2011. The three case studies

at the beginning o this Report demonstrate

our objectives to nd the best sustainable

solutions and ways to interact with our

stakeholders. Sustainability practices,

new initiatives in operations and other

opportunities are urther described in

the ollowing pages under each key area

o perormance.

RIM uses the ramework o the Global

Reporting Initiative (GRI) to measure and

report on RIMs economic, social and

environmental perormance. The GRI Index

or scal 2011 indicators is located on

pages 29-34 o this Report.

Last year, RIM requested that Canadian

Business or Social Responsibility (CBSR)

review the scal 2010 Report and provide

recommendations or uture reporting.

That review assisted RIM in preparing this

years Report and will continue to assist

in developing reporting guidelines and

priorities moving orward.

Ernst & Young LLP conducted a limited

assurance review o six GRI indicators, and

two RIM dened indicators. The assurance

letter appears in Appendix A.

RIM is devising systems to measureand communicate our impactsand the ongoing eorts to reduceand mitigate them.


13/42

2011 CR REPORT 11

Fud

Mum.

ehg Fu a

In 2009 the Corporate Responsibility team

began using the Global e-Sustainability

Initiative (GeSl) tool to identiy key areas

o ocus to be included in the CorporateResponsibility Program. The GeSI tool

ranks the inormation and communication

technology (ICT) industrys areas o

interest against their infuence on business

success and their level o importance to

stakeholders. In addition to GeSI, RIM

approached three stakeholder groups or

eedback on priorities. Gathering input

helped identiy areas o interest or the

Corporate Responsibility Program at RIM.

Based on the entire review process,

RIM ocused on ve key areas o

corporate responsibility in scal 2011:

Product Sustainability

Supply Chain Stakeholder Engagement

Company Carbon Footprint

Communities/Philanthropy

The Corporate Responsibility team

created an e-mail account

([email protected])

to acilitate online comments

rom the stakeholder community.

As corporate responsibility and

sustainability initiatives expand,

the review process and stakeholder

involvement will be enhanced,

resulting in urther guidance or

RIMs sustainability activities.

GoVernMent

Local

Regional

NationalRIM

StakeholderCommunity

sUpply cHain

Electronics contractmanuacturers

Parts suppliers

Service providers

Logistics

staFF

Employees

Management andexecutives

Co-op/intern students

Recruits

inVestor /analysts

Institutional investors

Individual shareholders

SRI ratings agencies

ICT analysts

eDUcation

University researchUniversity curriculum

Secondary schools

Grade schools

cUstoMers

Carrier partners

Channel partners

Enterprise customers

Individual consumers

coMMUnity

Community

organizations

Local/regional/national governments

NGOs

General public


14/42


bu

ensUrinG a sUstainable bUsiness MoDel

RIM seeks to act responsibly in all operating

communities. A oundation o accountabilityand management principles guideday-to-day activities and assist in balancingnancial perormance with considerationo environmental and social impacts.

r Gv

th bd D d h bu

sdd d p

RIMs Board o Directors, the various Board

committees and their respective mandates and

charters acilitate corporate governance at RIM.

The Boards management oversight role is also

acilitated by the independence o six o the

eight Directors, the Audit & Risk Management

Committee and the Compensation, Nomination,

and Governance Committee (which is comprisedentirely o independent Directors). For more

inormation on each o RIMs Board o Directors,

its mandate and the charters o its committees,

visit http://www.rim.com/investors/. Additional

inormation on corporate governance practices

at RIM is set out in the disclosure o corporate

governance practices in RIMs Proxy Circular

(Management Inormation Circular)

(http://www.rim.com/investors/governance)

or its annual meeting o shareholders held

on July 12, 2011.

RIM has created Business Standards and

Principles to oster and maintain strong principles

and standards o business behavior and integrity.

Subject to the application o local laws, RIM

employees are expected to read, understand

and comply with these standards and principles

as they perorm their daily work.

The Business Standards and Principles

documents are reviewed annually by an internal

cross-unctional team and updated as necessary

with the approval o the Board o Directors. Any

changes to the Business Standards and Principles

are also communicated to all employees as part

o an annual Business Standards and Principles

acknowledgment program.

In the spring o 2011, RIM introduced a new

Code o Business Standards and Principles.

It contains expanded content, is easy to read

and includes more learning aids and examples to

help employees understand RIMs expectations.

It is expected that employees will receive related

training in scal 2012 through a computer-based

training course, currently under development.


15/42

2011 CR REPORT 13

In support o the Business Standards and

Principles, RIM encourages and enables

employees to report any issues or concerns to

their manager, RIMs Organizational Development

group, the Finance department or the Legal

department. As well, RIM has created RIM Ethics

Link, a system that allows anyone (including

RIM employees) to report concerns anonymously,

i desired, by telephone or a web-based portal.

Reports made through RIM Ethics Link are

investigated by internal cross-unctional teams

and, depending on the nature o the report,

some may be reerred directly to the Chair o

the Audit and Risk Management Committee o

the Board o Directors.

Picies under RIMs Business Standards

and Principes incude:

Code o Business Standards & Principles

Insider Trading Policy

Prevention o Improper Payments Policy

rk d cm Mgm

RIMs Risk Perormance and Audit (RPA)

group provides independent assurance and

advisory services to assist in the companys

risk-management processes. The RPA brings

a systematic approach to evaluating and

improving, i necessary, the eectiveness orisk management, decision-making and

governance processes. To enhance the RPAs

independence, it reports directly to the Audit

and Risk Management Committee o RIMs

Board o Directors, which, in addition to

oversight o the RPA, has other specic risk

and compliance oversight responsibilities.

In addition, RIM has a Risk Management and

Compliance Council, consisting o senior

management representing a broad spectrum

o areas o the companys business, whose

role is to oversee a compliance program or

RIM and assist in assessing, managing and

monitoring risks and compliance. The RiskManagement and Compliance Council also

reports to the Audit and Risk Management

Committee o RIMs Board o Directors at its

regularly scheduled quarterly meetings.

ManagementSystems

iso 27001

RIM continues to maintain

compliance with ISO 27001,

re-certied in May 2010

or Europe, the Middle Eastand Arica (EMEA) and

North America.

iso 9001

RIM was re-certied during

the months o March, April and

May 2010. Audits at Waterloo

and other global locations

assessed the quality capabilities

o our operations in design,

development, manuacturing

and BlackBerry operations.

iso 14001

With a successul surveillance

audit at the Waterloo Manuac-turing acility completed,

plans are ongoing to expand

the scope to Global Repair

Services. RIM has also begun

the process o expanding

certication to include research

and development activities.


16/42


pvdg su ou cum

Security is one o the cornerstones o the

BlackBerry solution. The protective measures

built into the BlackBerry product line

allow customers to securely access sensitive

inormation. As a market leader in the area

o inormation assurance and compliance,

RIM is committed to independent, third-party

approvals and certications o BlackBerry

security. The BlackBerry Enterprise Solution

has been widely approved or storing and

transmitting sensitive data by numerousgovernment organizations around the world.

cum pv

RIM is committed to protecting the privacy o

its customers personal inormation. RIMs

Privacy Policy (http://www.rim.com/legal/privacy

.shtml) inorms our users how we collect, use

and disclose their personal inormation.

lu a

Lawul access is a request by national or

international law enorcement authorities to

telecom carriers or technology suppliers or

access to user communications or the purposes

o law enorcement, investigation or prosecution

as duly requested under the laws o a jurisdiction.

A common requirement around the world,

lawul access may be required or reasons such

as investigating, solving or prosecuting crime,

or or ensuring national security.

To balance our commitment to preservecustomer privacy with our carriers local

legal requirements to provide lawul access,

RIM adheres to its Lawul Access Principles.

Additionally, RIM does not provide special deals

or individual countries and we clearly stipulate

that RIM has no ability to support the access

o BlackBerry Enterprise Server (BES)

communications as only our enterprise clients

have control over the encryption keys or these

communications.

RIM Global Presence

OVER 595

CARRIERS AND

DISTRIbUTION

PARTNERS

IN OVER 175

COUNTRIES

bu


17/42

2011 CR REPORT 15

RIM is committed to conducting its business

in accordance with recognized industry standards

o business and social responsibility in the

countries in which we operate. RIM will continue

to evaluate the markets in which we operate,

we will engage and express our views to

government and we will continue to operate in

a principled manner.

riM lu a p

1) The carriers capabilities be limited to the

strict context o lawul access and national

security requirements as governed by the

countrys judicial oversight and rules o law.

2) The carriers capabilities must be technology-

and vendor-neutral, allowing no greater access

to BlackBerry consumer services than the

carriers and regulators already impose on RIMs

competitors and other similar communications

technology companies.3) No changes to the security architecture or

BlackBerry Enterprise Server customers since,

contrary to any rumors, the security architecture

is the same around the world and RIM truly has

no ability to provide its customers encryption

keys. Also driving RIMs position is the act that

strong encryption is a undamental commercial

requirement or any country to attract and

maintain international business anyway and

similarly strong encryption is currently used

pervasively in traditional VPNs on both wired

and wireless networks in order to protect

corporate and government communications.

4) RIM maintains a consistent global standard

or lawul access requirements that does not

include special deals or specic countries.

c Fg

Content ltering reers to the ability to lter

inappropriate and/or illegal Internet content

while Internet browsing. While oten applied

in the home or in businesses to screen

inappropriate content such as malware or

pornography, content ltering requirements

are generally set by local governments or

established voluntarily in many countries by

telecom carriers. While RIM is not an Internet

service provider, we, and our competitors, will

work with carrier partners or other third parties

to meet local content ltering obligations bysupporting required solutions in accordance

with local country laws and regulations.

Security is ne the

crnerstnes theBackBerry sutin.

The prtective

measures buit int the

BackBerry prduct

ine aw custmers

t securey access

sensitive inrmatin.

bbM tHe way oF tHe FUtUre

BlackBerry Messenger (BBM) has evolved to become a powerul

social networking tool. With more than 45 million users worldwide,

BBM is changing the way people communicate. It oers real-time

messaging with the ability to provide delivered and read receipts,share les, photos, videos and more. BBM has become a tool or

easy social interaction and communicating with riends, amily and

business colleagues.

In Indonesia, a non-prot or a new-mothers association called

Asosiasi Ibu Menyusui Indonesia/Indonesian Breasteeding

Mothers Association (AIMI) has ound through BBM a unique

way to instantly share knowledge and best practices. It enables

the organization to schedule educational classes and improve

the well-being o new mothers. BBM is an integral part o their

organization in sharing inormation among their members.


18/42


Gvm dc r

sg pu p d eggg

rgu af

As one o the worlds leading communications

technology companies and with customers in

over 175 countries, RIM has evolved its public

policy into a unique global perspective. In the

past year, RIM increased its global government

relations presence around the world, adding

on the ground government relations proessionals

in Mexico, Brazil, Spain and India. Through

active participation in governmental proceedings,

industry associations and technology standards

bodies, RIM helps to drive innovation, develop

global policies and promote access to leading-edge technologies. A working member o groups

such as the International Telecommunications

Union, CTIA-The Wireless Association and

DIGITALEUROPE, RIM also consults with

governments around the world on ICT policy.

For example, last year RIM worked closely

with the new government o the United Kingdom

to nd ways to achieve service delivery

improvement and cost savings through the

use o wireless solutions.

With product eciency, the BlackBerry

product line oers innovative and unique

solutions or the use o wireless spectrum,

a limited resource. We are also active indeveloping policy or the release o new

spectrum or wireless communications in

North America, Europe, Asia and Latin America.

RIM works in many jurisdictions to improve

various aspects o the technology industry,

rom the accessibility o mobile devices to

people with hearing and visual impairments, to

keeping confict minerals out o the electronics

supply chain and creating eective regulations

or the recycling o electronic goods.

A wrkin member

rups such as

the Internatina

Teecmmunicatins

Unin, CTIA-The

Wireess Assciatin

and DIgITAlEURoPE,

RIM as cnsuts

with vernments

arund the wrd

n ICT picy.

PhOTO:KEVINFUNg

on JUly 5, 2010,

her Majesty, Queen Elizaet II

and his Royal hiness,

Prince Pilip, Duke o Edinur,

onored RIM wit a visitto te Manuacturin

Facility in Waterloo.

bu


19/42

2011 CR REPORT 17

Dsm

In building and perecting the modern

smartphone, RIMs engineers learned early

on that conservation o resources must be a

central design principle. Today, the conservation

o energy and other resources is imprinted

in our companys DNA. As a result o

RIMs DataSmart technology, BlackBerry

smartphones are highly ecient in their use

o the electromagnetic spectrum, a nitepublic resource essential or all wireless

communications. Using the same amount o

data, BlackBerry smartphones can deliver up

to double or more service than their competitors

when browsing, messaging, and using social

media. Perhaps one o the most important

benets o RIMs DataSmarttechnology is that

when coupled with thoughtul carrier data plans,

BlackBerry smartphones are very aordable

to own and operate, thus helping to bridge

the digital divide. For more inormation, please

visit http://us.blackberry.com/ataglance/

datasmart.jsp

skg su Dv D

Mobile technology has opened up the world

o communications, allowing people to connect,

even when they are on the move. The issue o

driver distraction is a great concern to the

entire industry. RIM participates as a member

o industry associations that seek to develop

standards, technologies and products that

minimize the intererence o non-driving tasks,

such as talking on the phone, with the critical

demands o driving.

QNX Sotware Systems Limited, a subsidiary

o RIM, implemented two initial approachesto address driver distraction and is leading a

global ocus group. Working with standards

organizations, governments, academia and

the industry, this group will pursue additional

solutions by identiying techniques and

technology, dening mechanisms to manage

inormation fow and multi-modal message

ormats between the driver and the automotive

cockpit, coordinating subsystems and speciying

perormance requirements.

2X 2X

bROWSINg

When comparing BlackBerry smartphonesto other smartphones, BlackBerry smartphonesuse ar less data or e-mail, web browsing,instant messaging and social networkingapplications; thereore, our customers canbenet rom lower cost data plans. The spectraleciency that the BlackBerry solution providesalso enables carriers to support a larger numbero customers on their existing networks.

Based n a study cnducted by Rysavy Research

(http://www.rysavy.cm/Artices/2011_01_Smartphne_Efciency.pd).

4X

E-MAIL SOCIALNETWORKINg

bLACKbERRY

bLACKbERRY

bLACKbERRY

OThER

OThER

OThER

Network Eciency


20/42


UnDerstanDinG oUr social iMpact

Social impacts are addressed partly throughemployee programs, community investment andacademic outreach. Collectively, committedemployees, dedicated community engagementand educational outreach initiatives also leadto innovation and growth. This is the oundationthat secures our companys values and allowscorporate responsibility to develop at RIM.

em a hbk ou bu

RIM recognizes that our employees are

creating the uture o the company.

These talented employees are dedicated

to delivering innovative products and

experiences or our customers around

the world. They are actively working to

anticipate and address the needs o RIMs

various stakeholders, and a sae and

healthy environment is needed to supporttheir eorts.

eggd em a

cmmd ex

Cultivating an agile, inclusive environment

where a broad spectrum o perspectives and

ideas can be shared, enables a high level

o employee engagement and satisaction.

An inclusive culture at RIM allows us to attract

and retain a workorce that understands the

diverse range o customers we serve and

the communities in which we work and live.

Our th annual employee pulse survey

continued to see a high level o participation.

In 2010, 87% o employees responded, which

is 6% above the Global High Perormance

benchmark. Notable improvements over the

previous years survey included the categories

employee engagement and learning and

development. The survey helps guide, create

and improve corporate programs across

the organization.

Providing a barrier-ree environment also

enables all employees to work to their maximumpotential. Our newest barrier-ree building is

the Global Repair Services (GRS) building which

ollows inclusive design principles and is part

o the Enabling Talents with Disabilities project.

Candidates with disabilities have equal

opportunities or employment with RIM, leading

to a more diverse workorce.

s


21/42

2011 CR REPORT 19

Fg sk ld iv

RIM encourages proessional development or

all employees through ormal training, networking

and on-the-job learning experiences. Coursesaim to develop a diversity o skills, which range

rom personal eectiveness and productivity,

improved communication and presentation

abilities to nancial and business acumen,

ostering employees personal growth and career

development. An automated system or goal

setting, perormance appraisals and individual

development planning is expected to roll out

in the near uture. This will be in addition to a

career exploration portal and a managerial

360 eedback report. The ollowing are examples

o learning opportunities at RIM:

cato As an approved Chartered Accountant

Training Oce, RIM is able to oer a three-year

rotational opportunity to employees who have

completed the educational requirements o

the Chartered Accountant (CA) program. Tasked

with progressively complex assignments and

increasing responsibilities, the participants

satisy the CA programs practical experience

requirements.

Gdu d Udgdu edu

Dvm pgm Assists employees

with payment o external academic tuition ees.

su ch adm Launched in 2010,

this program prepares employees seeking

certication in Advancing Productivity, Innovation

and Competitive Success (APICS), Certied

Production and Inventory Management (CPIM)

and Certied Purchasing Proessional (CPP).

2011 lg p A learning portal and

customized learning paths oer employees

access to an online training library with hundreds

o proessional, leadership, management and

technical courses. Employees also have access

to a broad range o online reerence materials

including technical documentation

and training videos.

a s d Hh wki cv d pduv

A sae and healthy work environment is key

to employee satisaction and productivity. RIMs

Environment, Health and Saety (EHS) Policy

guides existing programs and leads to new

initiatives that continually improve the workplace.

Employees play an active role in these initiatives

through membership in Joint Health and Saety

Committees and a variety o volunteer saety

programs. Globally, approximately 1,000 RIM

employees are currently trained as Evacuation

Saety Ocers or as First Aid volunteers.

em w ou r

Since 2005, the award-winning Healthy@RIM

Program ocuses on engaging employeesto promote a healthy and supportive work

environment through wellness programs.

Expanded to more global locations in the last

year, ongoing health promotion initiatives

ocus on awareness, skill-building and supportive

work environments contributing to employee

comort and health.

Employees learn about wellness services

and programs rom EHS colleagues during

health airs that are held in major RIM global

locations each year. The health airs have

evolved over the years to respond to changing

needs and to increase the EHS teams global

presence. More than 20% o our employeepopulation attended airs in scal 2011.

In May 2009, RIM announced a goal toward

achieving smoke-ree properties at as many o

our locations as possible. Since then, employees

have been encouraged to participate in a new

Smoking Cessation Program oered at RIM.

Collaborative employee teams rom each location

are in the process o assessing site easibility

and developing site-specic recommendations

to reach the overall goal.

traininG

475rst aid

3,036ergonomics

erGonoMicassessMents

1,308up 70% rom last year

HealtH Fairs

3,838participants

pHysical actiVityproGraM

502participants

blooD Donor proGraM

570donations

Employee Health and Well-Being

Recognition

by Others

RIM strives to create the best

work environment or its

employees through a variety

o programs. We are proud to

have these eorts recognized

by others.

cd G

em Achieving a 75%

waste diversion rate rom landll

by the manuacturing division,

RIM was among 50 employers

across the country chosen inApril 2010 or this award.

cd t 100 em

RIM has gained recognition in

this national competition or

the past our years.

th F p t b

cm wk F i

cd d w rg

t 15 em RIM has been

selected three years in a row or

both o these awards.

U.K. bu h

cmmu em ch

With RIM as one o threecompanies in the U.K. to be

awarded The Big Tick or

a healthy workplace, our

Healthy@RIM Program was

recognized or its holistic and

integrated approach to improving

and maximizing the wellness and

engagement o our employees.


22/42


To proactively minimize musculoskeletal

injuries that can occur in oce settings,RIM promotes awareness o ergonomics

through online training tools, videos and

on-site services. In the last year, Ergo Days

were held in 28 locations and ergonomic

specialists went rom desk to desk oering

individual workstation assessments.

A recent program launched in conjunc-

tion with Ryerson University in Toronto

integrates human actors into the design

o the manuacturing process, oering

employees ergonomic benets in their

daily work process.

Gvg bk

ou cmmu

Playing an active role in the communities

where we live and work is an integral

aspect o RIMs culture. Whether it is

sponsorship or educational growth and

development, charitable donations or

employees volunteering in community

initiatives and youth sports, we are proud

to oer our support.

RIMs Co-CEOs, Mike Lazaridis and

Jim Balsillie, have created institutions whose

common goal is to contribute to a better

tomorrow. The Perimeter Institute (PI) and

the Centre or International GovernanceInnovation (CIGI) both aim to provide

environments where the best thinking is

ostered. RIM also seeks to cultivate a

corporate culture that encourages people

to give back wherever they see an

opportunity to make a dierence.

em egg h cmmu

Now in its second year, RIMs Proud2Be

program oers employees several

opportunities to support their communities

through und-raising drives and volunteer-

ism. During the 2010 spring ood drive,

employees collected approximately20,000 pounds (9,070 kilograms) o ood

or local ood banks. Further supplemented

by RIM corporate donations, 17 ood

banks received over $100,000 toward

their individual projects.

The Holiday Donation and Git Appeal

Program also draws an outstanding

response rom employees. With nearly

1,700 toys collected and $13,000 in cash

donations to charitable organizations,

children around the world were excited

recipients o RIM employees generosity.

RIM provided corporate support to the

Holiday Donation and Git AppealProgram by donating over $80,000 to

charitable organizations.

An exciting and growing aspect o

the Proud2Be program is our employees

donation o 40,848 volunteer hours to

various activities around the world. For

example, at the RIM Rally in December

2010, Manuacturing and Supply Chain

employees stued 240 student backpacks

with school supplies and clothing, donating

them to Sendem O Smiling, a local

Waterloo charity or children in need.

In Irving, Texas, 90 employees volun-

teered at John F. Townley ElementarySchool or the third year in a row as part

o Junior Achievement (JA) Days. In the

past three years, RIM employees have

taught 800 students rom kindergarten

through Grade 5 lessons on nancial

literacy, work readiness and entrepreneur-

ship. Completing the classes in one-day

periods, students earn their JA certicates,

a process that usually takes ve weeks.

RIM employees participate in the

Give Your Way Program. This initiative

is available to employees in 18 global

increase o 31%rom scal 2010827

U.S.

toys

increase o 45%rom scal 2010

129

U.K.

toys

increase o 65.8%rom scal 2010

1,669

CANADA

toys

increase o 61.6%

rom scal 2010229

TOTAL NUMbER

OF CASh DONORS

increase o 44.6%rom scal 2010

$12,990

TOTAL VALUE OF

CASh DONATIONS

HoliDay Donation &

GiFt appeal proGraM

s


23/42

2011 CR REPORT 21

operating locations, with contributions

reaching almost $400,000 in scal 2011.

The global increase o 49% over last yearis expected to grow urther as the program

is expanded in other locations. In addition

to our employees contributions, RIM

donated $65,000 through the Give Your

Way Program to non-prot organizations

across Canada, the U.S. and the U.K.

As global emergencies impact many

o our employees, communities and

customers, RIM instituted a corporate

Disaster Relie Program to respond to

disasters. Working with the Canadian Red

Cross in Haiti, Chile, Brazil and Pakistan,

as well as the Government o Australia,

RIM provided nancial aid and BlackBerry

smartphones or relie agencies in response

to ve major disasters in scal 2011.

ig td yuh tm wd

Through outreach initiatives, sponsorships

and scholarships, RIM encourages collab-

orative thinking in education. RIM supports

opportunities in our oces, in schools, on

campuses and in the community to assist

youth in developing valuable business

skills and to spur their interest in science,

technology, engineering and math (STEM).

rhg ou egg sud

Through the BlackBerry Hands-on

Workshop series, RIM strives to amiliarize

youth, rom ages 12 to 18, with scientic

concepts that are applicable to current

technology and that encourages the pursuit

o post-secondary studies in the STEM

subjects. In 2010, Cryptography, Global

Positioning System and International

Business curricula were created and added

to the existing Mobiles Made Simple and

Careers workshops. In addition to Canadian

students in Kitchener-Waterloo, Ottawa andHaliax, participation has been expanded

internationally through the British Science

Festival in Birmingham in the U.K., and in

Bochum, Germany.

A sponsor o the British Science Festival

in September 2010, RIM provided

16 workshops to more than 400 students

wanting to learn about the science

behind technology.

An important actor or achieving

student engagement is proessional

development or teachers. To support and

inspire teaching o science at the grades

4 to 6 levels, RIM launched Science Made

Simple, a day-long conerence bringingtogether 41 teachers and one board

representative rom each o the our

Waterloo and Wellington, Ontario, regional

school boards. RIM partnered with the

Science Teachers Association o Ontario

(STAO), Scientists in School, the Engineering

Science Quest (ESQ) Program, the

Perimeter Institute, the RIM/NSERC Chair

or Women in Science and Engineering

Ontario, and nine local science outreach

organizations to prepare workshop sessions.

This event oered a practical learning

experience through hands-on workshops

and a lunchtime expo. As the response has

been overwhelmingly positive, RIM plans

to continue this program in uture years,

expanding to other locations.

RIM also encourages youth in various

areas such as business entrepreneurship,

global leadership and team-building by

working with organizations like Shad Valley

and FIRST Robotics.

sprinG FooD DriVe

Total Amount o Food Donatedby Employees in Fiscal 2011:

CANADA

11,136poundsU.S.

8,630 pounds

19, 766 pounds

INCREASE OF 13% FROM FISCAL 2010

TOTAL AMOUNT OF FOOD COLLECTED


24/42


pg h adm iu

Oering university and college students

in Canada and the U.S. opportunities to

develop leadership and communication

skills is an integral aspect o the CampusAmbassador Program. In 2010, 88 student

ambassadors rom 41 campuses were

liaisons between their ellow students, co-op

education oces and RIM. The ambassa-

dors promoted RIM internships and raised

awareness o the organization through

inormation sessions and un events, such

as thumb-typing contests.

Co-op, intern and summer students are

a regular eature at several o RIMs global

locations, with more than 2,600 students

placed in Canada, the U.S., the U.K. and

Germany. Not only do the students gain

work experience, receive competitive payand get the opportunity to participate in

the RIM Co-op Social Committee, they are

also able to apply to one o teen $3,000

scholarships. Applications and essays

submitted by the students are reviewed

by a committee and are awarded based

on a students academic achievement,

contribution to RIM and extracurricular

involvement.

sg h puu lg

Support or STEM activities at all levels

rom elementary through to post-secondary

orms the core o RIMs educational

sponsorship mandate. Encouragingstudents to pursue urther studies and

careers in STEM elds may help address

decreasing enrollment in these areas,

a critical industry concern. Sponsorship

is also extended to business-related

events that prepare undergraduate and

postgraduate university students or

recruitment into the workorce. In scal

2011, support to STEM programs reached

more than 850,000 students.

RIM, along with its U.S. carrier partners

AT&T, Sprint, T-Mobile and Verizon

has supported the Digital Connectors (DC)

Program since 2009. Jointly run byCTIA The Wireless Association and

One Economy (a global non-prot

organization), Digital Connectors brings

the world o communications technology

to students in low-income areas through

hands-on educational activities and events.

Using BlackBerry smartphones and airtime

supplied by the carriers, the students

are able to increase their technological

literacy and acquire workplace skills.

By developing curriculum or mobile

applications development and providing

resources through the BlackBerry Academic

Program, RIM supports uture generations

o application, hardware and sotware

developers. Students are able to advance

their job-market skills by learning to create

applications or mobile devices. In scal

2011, RIM distributed 1,200 smartphones

to colleges and universities that oered

education in wireless technologies.

Working with teachers and proessors

globally, the BlackBerry Academic

Program (http://www.us.blackberry.com/

ataglance/academic) has integrated its

academic curriculum in over 300 schools

across more than 50 countries. Further

growth is anticipated as more schools

register to participate in the program.

Since 2009, RIM has been collaborating

with Sheridan College in Ontario in their

development o a rereshed curriculum

in their Applied Computing Programs.

These eorts have resulted in several new

and updated courses. By the January 2011

school term, Sheridan was oering 14

classes in Mobile Computing to a total o

COUNTRIES WITh

REgISTEREDMEMbERS OF

ThE bLACKbERRY

ACADEMIC

PROgRAM

s


25/42

2011 CR REPORT 23

over 350 students. Work is ongoing to

update course curricula as senior students

incorporate mobile application development

as part o their major projects.

In Singapore and Indonesia, the

BlackBerry Academic Program has aided

Asia-Pacic Mobile Application Develop-

ment students in developing applications

or their local communities. These range

rom educational programs that oer a

parent-teacher communication application

or primary schools to advancing personal

business needs with travel scheduling

and stock market applications.

pud su sud h

ex cmu s sk

As title sponsor or the International

Olympiad in Inormatics (IOI), RIM played

a key role in stimulating interest in

computing and inormation technology.Held at the University o Waterloo in

August 2010, the 22nd IOI brought

together 312 talented students rom

83 countries to share their scientic and

cultural experiences and learn o the

many exciting opportunities in the eld.

td sud; tm

rh, iv d iv

RIM unds universities as they build their

capacity in transerring knowledge and

bringing innovation to products. RIM

invests more than $3 million annually in

our partner academic institutions aroundthe world to generate new ideas or the

global wireless communications industry.

The RIM research team identies areas

o interest and collaborates with proessors

and graduate students to conduct leading-

edge research revealing new trends and

innovative solutions.

The RIM/NSERC Chair or Women in

Science and Engineering (http://www

.uoguelph.ca/engineering/cwse-entrance)

at the University o Guelph is dedicated to

increasing the number o emale scientists

and engineers in Canada. With annual

donations, RIM supports outreach initiativesranging rom programs in public schools,

Girl Guides summer camps, programs that

assist emale scientists and engineers in

securing research positions and workshops

on career transitions or women. Since its

inception in 2008, the Chair has engaged

with more than 8,000 women and girls.

PhOTO:VITOAMATI

150 education

outreac worksops

reacin 3,600

students elicited

positive reactions.

StudentsThe presenters succeeded in

inorming about this extremely

interesting subject and just

pushed me to science and

technology even more.

Cryptraphy Wrkshp, grade 7

You should come more oten.

You showed knowledge and

understanding o GPS and

how math and science are

incorporated. gPS, grade 7

Teacher

Great depth and development othe advancements o technology

and its importance in todays

society. Hands-on activities were

well suited to grade level.

IN FEbRUARY 2011, RIM SPONSORED A WATERLOO REgION WE DAY A ONE-DAY EVENT DESIgNED TO LAUNCh A YEAR-LONg SET OF INITIATIVES AND ACTIONS

AS PART OF ThE WE SChOOLS IN ACTION PROgRAM. ThE DAY WAS A ROCKINg, INSPIRATIONAL SUCCESS, WITh 6,000 KIDS FROM 150 LOCAL SChOOLS IN ATTENDANCE

AND 175 VOLUNTEERS FROM RIM. SPEAKERS INCLUDED FORMER U.S. VICE PRESIDENT AL gORE, ThE REVEREND JESSE JACKSON AND A WIDE VARIETY OF MUSICAL

PERFORMERS AND ENTERTAINMENT.


26/42


evm

taKinG care oF tHe enVironMent

RIM is committed to reducing its environmentalootprint. Employees seek sustainable programsand policies at every stage in the lie cycle oour products.

cg pdu h heh Md

Sustainable sourcing, energy-ecient design

and lighter, smaller packaging are all considered

in the development o our products. As we work

with our suppliers and manuacturers, our

processes and policies are established to help

increase the sustainability o our products.

w bg ou p h su

RIM is continually investigating alternative

and more sustainable materials that have

higher recycled content or that are more easily

recyclable. Abiding by an internally generatedlist o restricted substances adapted rom the

Joint Industry Guide and various regulatory

bodies, RIM has increased the number o

phthalates in its Restricted Substances List

and we are continuing our initiative to eliminate

them rom all BlackBerry smartphones, tablets

and accessories, including travel chargers,

USB cables and headsets. The Restricted

Substances List appears in Appendix B.

Humanitarian and environmental abuses,

confict issues and illegal mining o minerals

and the subsequent chain o custody activities

in the Democratic Republic o Congo (DRC)

and adjoining countries are a grave concern or

the industry. To help address this contentious

situation in respect o this confict, RIM is working

with suppliers, industry groups and governments,

as well as international and non-governmental

organizations.

RIM does not support the use o illegally

mined confict minerals that originated in the

DRC and other countries, or metals derived

rom them, including tantalum, tin, tungstenand gold. RIM does not directly purchase these

materials rom any source and has sought written

assurances rom our tantalum capacitor suppliers

that they are not using tantalum made rom

confict minerals.

In 2011, a cross-unctional Responsible

Supply Chain Management team was established

to develop, implement and seek continuous

improvement o RIMs Supply Chain Social


27/42

2011 CR REPORT 25

Engaging or Supply

Chain Transparency

Member o the Global e-Sustainability

Initiative (GeSI) Supply Chain Work

Group, which encourages greater

supply-chain transparency among

electronics manuacturers, metal

smelters and mining companies Member o the Electronics Industry

Citizenship Coalition (EICC) and

GeSI Extractives Work Group, which

supports the development o a

veriable certication system that

documents supply-chain transactions

or minerals used in electronics Member o the EICC-GeSI Extractives

Due Diligence Sub-team, contributing

to the development o confict-miner-

als due-diligence tools and resources

Member o the EICC-GeSI Confict-

Free Smelter Assessment Program,

contributing to the development o

an independent third-party veried

confict-ree smelter list

Participant in the EICC-GeSI research

project conducted by RESOLVE Inc.

to investigate the electronics industry

supply chain or tin, tantalum and

cobalt to assess relevant suppliers

codes o conduct and to consider

ways to enhance the transparency o

the supply chain or these metals

Sponsor o the International Tin

Research Institute (ITRI) pilot

certication program or legally

mined tin originating rom the DRC

Supporter o multiaceted legislative

approaches addressing the confict

minerals issue to help provide the

industry with greater certainty that

our suppliers are sourcing rom

confict-ree mineral processors

RIM works with various stakeholders

regarding the confict minerals issue to

develop and implement due-diligence

and disclosure processes to meet the

requirements o the U.S. Securities

and Exchange Commission (SEC) andto nd long-term solutions

RIM works with the U.N.-endorsed

OECD Due Diligence Guidance

or Responsible Supply Chains o

Minerals rom Confict-Aected and

High-Risk Areas to align our confict

minerals due-diligence processes;

RIM will participate in the OECDs

Implementation Pilot that launched

in May 2011

Responsibility Program. The new RIM

Supplier Code o Conduct (http://www.rim.

com/investors/governance) was adopted in

January 2011 and it established activities to

engage and educate suppliers on that Codes

standards, requirements and implementation.

As an active member o the EICC-GeSI

Learning and Capability Building Work

Group, RIM contributes to the development

and implementation o Worker-Management

Communication and Health and Saetytraining courses or actory management

and line sta.

To improve Supplier Social and Environ-

mental Responsibility (SER) Perormance,

RIM perorms SER Risk Assessments o

its suppliers. Assessments are based on

analyses o SER inormation provided by

the suppliers as well as other relevant

issues and risk actors. Results are used

to identiy and prioritize suppliers or

engagement, development and auditing.

To assess conormance with our Supplier

Code o Conduct, independent third-party

SER audits o RIM suppliers are conducted.On completion o the audit, suppliers must

develop and implement corrective action

plans within specied time rames. They

are also subject to ollow-up audits to veriy

implementation o corrective actions and

ongoing conormance with our Code.

i M th Ju bx

Moving toward a more sustainable, holistic

packaging approach reduces RIMs

environmental ootprint in several ways.

New eco-riendly packaging or BlackBerry

smartphones requires less material as the

size and weight o boxes are reduced. The new

design allows or more than twice as many

smartphones to be contained on a single

shipping pallet. With ewer trips or delivery o

the products, more ecient transportationand reduced emissions are achieved.

In spring 2010, RIM was proud to launch

a compact new box design 55% smaller

and 41% lighter or BlackBerry smart-

phones. It is expected that most BlackBerry

smartphone models will be shipped in this

new box size by late 2011. The new box is

also printed with UV inks that are ree o

volatile organic compounds (VOC), easy to

disassemble and 100% recyclable.

Printed paper documentation that ships

with our products has been reduced and

user guides are now available electronically.

Lighter-weight paper is now used or printedinormation and new bands made o recycled

paper bind the printed material on most

products, replacing plastic bags in packaging.

Some newly designed accessories also

help to reduce the box size. The shorter and

dual-unction USB cable allows or connec-

tion to a computer or data transer. The

new BlackBerry charger can be used with

BlackBerry micro and mini USB cables,

eliminating the need or its own built-in cable.

The new charger is currently available

VOC-FREE INKS

100% RECYCLAbLE bOx

REDUCED PAPER

DOCUMENTATION

NEWLY DESIgNED

ACCESSORIES

55% SMALLER

41% LIghTER

new boX

DesiGn


28/42


with various models in North America and

will be available internationally or most

models in 2012.

In 2010, RIM introduced a design

standard or core accessories packaging

and plans to make the next generation o

accessories packaging even more sustain-

able, starting with paper-based packaging

or BlackBerry PlayBook tablet accessories.

RIM has an ongoing initiative to select

supplier acilities closer to manuacturing

acilities, reducing the distance traveled

or each packaging component. Goals

or scal 2012 include replacing

petroleum-based elements in packaging

with ber-based materials and packaging

the items as minimally as possible without

sacricing quality.

cv su equ l w

In 2010, RIM established a dedicated

Product Sustainability team to lead eorts

in reducing the environmental impact o

products. By adopting Design or Environment

principles and ormalizing environmental

considerations into the structured Research

and Development design processes, RIMs

goal is to design more sustainably at each

stage in the product lie cycle.Emphasizing energy eciency during

the design process has resulted in adjustable

settings in the BlackBerry operating system.

Users can eectively maximize battery lie

by modiying settings or the smartphone

screen backlight, browser, media, camera

and network connections. For more battery-

saving tips, visit http://us.blackberry.com/

support/blackberry101/tips/saving.jsp.

For third-party applications that help manage

battery lie, visit http://appworld.blackberry.

com/webstore/.

The new compact BlackBerry charger

is smaller and eatures improved energy

eciency and no-load power consumption

(the amount o power consumed when the

power charger is plugged in but not charging

the smartphone). When connected, the

smartphone stops drawing power rom the

charger once it is ully charged.

RIM is a voluntary participant in the

Rechargeable Battery Recycling Corpora-

tions (RBRC) Call2Recycle program and

the Recycle My Cell program (http://www

.recyclemycell.ca/overview.php). Participa-

tion in these programs acilitates responsible

governance throughout the entire product

lie cycle. RBRC oers inormation regarding

the environmentally sound collection and

recycling o used rechargeable batteries and

cell phones to customers located in Canada

and the U.S. A Canadian industry initiative,

Recycle My Cell, also works to minimize the

amount o e-waste entering Canadas landlls

by raising awareness o where customers

can drop o mobile devices to be recycled.

In early 2011, RIM also launched the

BlackBerry Recycling Program (http://www.blackberry.com/recycling). This program

enables customers in most U.S. states to

responsibly recycle BlackBerry smartphones,

tablets and associated accessories.

In eary 2011,RIM aunched

the BackBerry

Recycin Prram.

This prram

enabes custmers

in mst U.S. states

t respnsiby

recyce BackBerry

smartphnes,

tabets and

assciated

accessries.

evm

riM Muug 2010 Waste Diversion rom Landll

Examples o items diverted include cardboard, wood, paper, organics, scrap metal and plastic.

95.0%

94.0%

93.0%

92.0%

91.0%

90.0%

89.0%

88.0%

87.0%

Jan Feb Mar apr May JUn JUl aUG sep oct noV Dec

% Target


29/42

2011 CR REPORT 27

Kg ou obkd G

Commitment to the environment starts in

our own acilities. Operating in 137 locations

globally, programs have been established to

minimize the environmental impact in each

location. Such programs are continually

improved and measured or eectiveness.

av d su

p w

As o 2010, six buildings on RIMs Waterloo

Campus operate with 100% renewable

energy rom Bullrog Power. Renewable

energy is generated or Bullrog Power rom

wind and hydro acilities that are certied

as low-impact by Environment Canada

under its EcoLogo program. Consuming

a total o approximately 2,096 MWh a year,

as o February 2011, these acilities operate

with 100% renewable energy. When this

energy is purchased, Bullrog Power

generators inject renewable energy onto

the regional grid, which matches the

amount o power that RIM uses.

em em av

t

RIM employees participate in the

EcoCommute Pilot Program as a way to

help reduce carbon emissions and trac

congestion. The program is based on

a conventional transportation demand

management (TDM) model. Launched in

May 2010, ve alternative transportationmodes are currently oered while two

additional options are expected to be

implemented over the next year in Waterloo.

cmu shu This ast and conve-

nient bus commutes around the RIM

Waterloo Campus and can accommodate

20 passengers per trip, saving on personal

vehicle use.

cmu bk sh Think bike

pedal, not gas pedal is the motto o a

healthy, ast and convenient method used

or 1,215 trips last year to move around

campus. Implemented with the help o the

BIXI bicycle system (named one o the 50

Best Inventions o 2008 by Time magazine),

RIM installed eight bike docking stations,

all powered by solar panels.

Gd rv t F pgm

Employees can purchase GRT ares at work.

They also have access to inormation about

routes, maps, schedules and the EasyGo

trip planner rom the RIM intranet.

Gta cmmu bu sv RIM oers

employees traveling to and rom the Ontario

Ministry o Transportation carpool parking

lots in Mississauga, Milton and Halton the

option to take highway coach buses with

comortable seating, electrical outlets and

Internet access or their daily commutes.

Gud rd Hm sv This

service provides a guaranteed, sae way to

get home when unexpected emergencies

arise or employees who carpool, walk, bike

or use public transportation to get to work.

iso 14001 c

riM Muug F

RIMs Manuacturing Facility is ISO 14001

certied and employees at this location

are actively involved in the maintenance

o certication. With energy conservation

as an objective, 32 ideas were identied

or savings and using energy-ecient

technologies. Options to avoid utilitywaste through a variety o sources include

HVAC, lighting retrots, steam savings

and shutdowns during holidays. Between

January and December 2010, a total

o 870,000 kilowatt-hours (kWh) was

conserved (or the equivalent emission o

185 tons o CO2 were avoided) due to

these eorts. Beginning in 2011, operations

will shit rom hydro conservation to a

more encompassing program o hydro,

natural gas and water conservation.

Employee involvement has resulted in

a 93% waste diversion in 2010 at the

Waterloo Manuacturing Facility. There are

initiatives underway to maximize opportuni-

ties to reduce the impact o renovation

waste and to transer aspects o the

Waterloo acilitys program to our global

manuacturing and supply chain sites.

Employees at RIMs Manuacturing

Facility are engaged through green

champions, education exercises, quizzes,

participation at health airs and in Earth

Hour and Earth Day, as well as suggestion

boxes. These initiatives help build aware-

ness and lead to overall improvements.

Upcoming initiatives include conservation

o natural gas and water, a waste audit and

increased waste reduction opportunities.

The development o an internal cardboard

reduction program through the introduction

o reusable totes will also be introduced.

sg G Mvm

Developed by the Sotware Services

department employees, the Green Group

is dedicated to creating a greener work

environment by increasing environmental

awareness within the workplace. Setting and

achieving measureable goals or a greener

community, the group has several initiatives

underway, including, or example, the use

o non-disposable plates and cutlery in two

locations. The Green Group also raisesawareness through campaigns, a quarterly

newsletter and supporting corporate-wide

environmental initiatives.

RIM MANUFACTURINg EMPLOYEES SIgN A COMMITMENT bANNER WATERLOO CAMPUS bIxI bIKE ShARE PROgRAM


30/42


tg av Vh t

In a pilot program, RIM converted one o

two Toyota Prius vehicles used by Corporate

Physical Security at the Waterloo campus

to a plug-in hybrid in December 2010.

pg G Fum

im d cmmu

thg (ict) p In November

2010, RIM worked with experts, including

the International Telecommunication

Union (ITU), the U.N. agency or the ICT

industry. This group produced an extensive

report, nancially supported by RIM, on the

ways that ICTs can be used to mitigate the

impact o other sectors on greenhouse

gas (GHG) emissions and to help countriesadapt to climate change. This report

(available at http://www.itu.int/ITU-T/

climatechange/itu-gesi-report.html) was

presented to delegates during the COP-16

climate change talks in December 2010,

held in Cancn, Mexico, by the convening

body o the United Nations Framework

Convention on Climate Change (UNFCC).

c Du pj (cDp)

In 2010, RIM responded to both the

investor and water surveys conducted by

CDP, a U.K.-based global organization that

collects, organizes and makes available

CO2 emission and water use inormation.Our survey results or GHG and water are

available online through the CDP website

(http://www.cdproject.net/).

G it sd

In scal 2011, a multi-stakeholder team

completed a Green IT Scorecard to analyze

and benchmark current green initiatives

based on three aspects: how green issues

impact business and customers; how IT

contributes to corporate policies; and

what IT is doing to reduce RIMs carbon

ootprint. The ollowing initiatives highlight

our Green IT projects:

Reduced power and cooling requirements

or enterprise storage within the data

center by 40%

Standardized data duplication or the

backup environment, thereby consuming

45% less power than traditional tape drives

Implemented virtualization through

VMware, achieving a 30:1 ratio o virtual-

to-physical servers resulting in power-

cooling savings o approximately 300%

Assisted with greening end-o-lie

(EOL) equipment recycling and disposal

practices, directing useul hardware to

charitable organizations

Reduced unclaimed print by instigating

Secure Pull Printing sotware to be

deployed globally

Deployed telepresence across selected

RIM acilities, targeted at reducing travel

time and costs as well as productivity

savings and CO emissions

Hg bkb U

Fd G su

Through a variety o applications available

on BlackBerry App World,users have

the ability to turn their smartphone into a

tool or a greener liestyle. Green apps

(http://appworld.blackberry.com/webstore/)

can calculate CO2 emissions, give home

energy-eciency tips and locate recycling

centers, along with many other options to

encourage a more sustainable way o living.

TOYOTA PRIUS hYbRID USED bY CORPORATE PhYSICAL SECURITY AT ThE WATERLOO CAMPUS

evm

WWF EARTh hOUR APP

Mkg Df Dug

eh Hu d eh D

In April 2010, RIM introduced the Earth

Day Take Back Program. This program

gives employees the ability to properly

dispose o unused BlackBerry smartphones

and accessories. At 80 locations globally,

our employees rom North America,

Europe, the Middle East and Asia-Pacic

held collection events, receiving a total

o 14,000 older BlackBerry smartphones

and accessories or recycling.

RIM unded the World Wildlie Fund

(WWF) Earth Hour app to help spread

awareness or Earth Hour. Through wallpa-

pers, videos and links to social networks,

users responded positively to a new and

engaging way to show their support or

environmental initiatives. In the weeks

leading up to Earth Hour on March 27, 2011,

users downloaded the latest version o the

app to more than 108,000 BlackBerry

smartphones a signicant increase over

the March 2010 launch o the original app.

Mkg c h

evm Gu

In March 2011, RIM entered into a new

partnership with WWF-Canada. RIM is

proud to participate in WWF-Canadas

Living Planet @ Work Program, which ispart o our overall eorts to reduce our

organizational ootprint and engage our

employees in environmental conservation.

1986 Panda symbol WWF-World Wide Fund For Nature (also known as World Wildlie Fund)

WWF is a WWF Registered Trademark


31/42

2011 CR REPORT 29

Gri Global Reporting Initiative Index

MeasUrinG oUr perForMance

The Global Reporting Initiative (GRI) provides RIM with aninternational standard or corporate responsibility and transparentdisclosure o inormation. Using the GRI ramework as a guideline,RIM has established a baseline measure o indicators that allowsus to monitor our perormance and strive or improvement in ourprocesses and systems. The ollowing GRI index presents thescal 2011 indicators.


32/42


strateGy anD analysis

1.1 Statement rom the most senior decision-maker Message rom the Co-CEOs, p.8

2. orGanizational proFile

2.1 Name o the organization Research In Motion Limited2.2 Brands, products and/or services Annual Inormation Form (AIF) (http://www.rim.com/

investors/documents) pp. 16 - 22, p.28

2.3 Operational structure AIF, p. 5, pp. 30-31

2.4 Headquarters location Waterloo, Ontario, Canada, AIF, p. 30

2.5 Countries in operation AIF, pp. 30-31

2.6 Nature o ownership AIF, p. 5 and 7

2.7 Markets served CR Report, p. 14

2.8 Scale o the organization AIF, pp. 30-31; Annual Report (AR)

(http://www.rim.com/investors/documents/), p. 11

2.9 Signicant changes regarding size, structure or ownership AR, p. 64

2.10 Awards received CR Report, p. 19

3. report paraMeters

3.1 Reporting period Fiscal 2011 (February 28, 2010 to February 26, 2011)

3.2 Date o most recent previous report July 2010

3.3 Reporting cycle Annual

3.4 Contact point or questions [email protected]

3.5 Process or dening report content CR Report, p. 11

3.6 Boundary o the report CR Report, pp. 10-11

3.12 GRI Content Index CR Report, p. 29

3.13 External assurance Ernst & Young LLP, CR Report, p. 35

4. GoVernance, coMMitMents anD enGaGeMent

4.1 Governance structure AIF, pp. 66-68; Proxy Circular (Management Inormation

Circular) (http://www.rim.com/investors/documents/),

pp. 43-45 and schedule B

4.2 Indication whether chairperson is also executive ocer AIF, pp. 66-68; Proxy Circular, pp. 43-46 and schedule B

4.3 Independent members at the board AIF, pp. 66-68; Proxy Circular, pp. 6-14

4.4 Mechanisms or shareholders and employees to

provide recommendations to the board RIM Ethicslink (www.rimethicslink.com)

4.5 Linkage between executive compensation and organizations perormance Proxy Circular p.5-33, Compensation, Nomination

and Governance Committee Charter

(www.rim.com/investors/governance)

4.6 Processes to avoid conficts o interest at the board RIM Code o Business Standards and Principles

(www.rim.com/investors/governance)

4.8 Statements o mission, codes o conduct and principles (www.rim.com/investors/governance)4.12 External charters, principles or other initiatives For example: Electronic Industry Citizenship Coalition

(EICC) Supplier Code o Conduct

4.13 Memberships in associations For example: Global e-Sustainability Initiative (GeSI),

Electronic Industry Citizenship Coalition (EICC)

and Network or Business Sustainabil ity; AIF, pp. 22-23

4.14 Stakeholder groups CR Report, p. 11

4.15 Stakeholder identication and selection CR Report, p. 11

4.16 Approaches to stakeholder engagement CR Report, p. 11

4.17 Topics and concerns raised by stakeholders CR Report, p. 11

Gri Global Reporting Initiative Index


33/42

2011 CR REPORT 31

econoMic perForMance inDicators

EC1 Direct economic value generated and distributed, including revenues,

operating costs, employee compensation, donations and other

community investments, retained earnings and payments to

capital providers and governments AR, pp. 45-47

EC4 Signicant nancial assistance received rom government AIF, p. 27

enVironMental perForMance inDicators

EN3 Direct energy consumption by primary energy source Carbon Disclosure Project (CDP)(*) (www.cdproject.net)

EN4 Indirect energy consumption

rim cr2011 report

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