A Right-Fit client is a client you were meant to serve. Your process, products, and/or services are the perfect match for their situation.

QuestionIf a client isn’t a perfect match for your business – the work you like to do and the direction in which you’re taking your business – are you the right person or company to be serving that client? Perhaps not. One could make the case that taking on clients that aren’t a perfect fit for your business creates lose-lose situations.

Not every business is in the enviable position of accepting only Right-Fit clients. Nevertheless, it’s a good idea to know the characteristics of your Right-Fit client; so you can do what it takes to attract and convert more of them. Since most people will tend to introduce you to people like themselves, over time you will develop a critical mass of Right-Fit clients that will take on a life of its own. Your Right-Fit Clients will begin to provide you with unsolicited introductions.

You Will Create Exponential Growth by Multiplying Your Best Clients!

FROM BILL CATES, CSP, CPAE

Right-FitClients

What is a Right-Fit Client™

TM

A CHECKLIST FOR RIGHT-FIT

© 2018 by Bill Cateswww.ReferralCoach.com301.497.2200ReferralCoach.cominfo@referralcoach.com

While every business and every situation has its unique attributes, here is a checklist you can use to begin to identify the characteristics of your Right-Fit Clients (RFC):

YOUR RIGHT-FIT CLIENT CHECKLIST

PROBLEMSWhat are the top 3 problems your product or service address? Your RFCs know they have these problems and will usually invest time, energy, and dollars to fix them.

OPPORTUNITIESWhat are the top 3 opportunities your product or service address? While some of your RFCs may not know about these opportunities, they usually get interested in them.

FINANCIAL CAPACITYA RFC will always match the financial demographics you desire. Their financial situation is such that you are able do the work you like to do.

ATTITUDE / MINDSETThe overall philosophies you bring to your work will resonate with your RFCs. When you talk about your values and perspectives, they nod their heads in agreement.

DEMOGRAPHICSIn addition to the financial demographics, your RFCs measure up with all the other demographics that are important to you such as location, revenue/income, etc.

1. Get crystal clear on who a Right-Fit Client is for you. Tell your other RFCs that you are on a mission to serve more people/businesses like them. Multiply our best clients!

2. Learn (and use) our proven process for enhancing client engagement and creating more introductions from your best clients and centers of influence. www.TheCatesAcademy.com