right brains on demand: crowdsourcing video
DESCRIPTION
Online video: it’s the most effective marketing tool you’re not using. But it’s attainable when you use crowdsourcing! Video Jedis Peter LaMotte from GeniusRocket and Fergus Dyer-Smith from Wooshii will answer your burning questions about creating video in today’s digital landscape: - Should I have a video strategy? - What content will get me measurable results? - How much will it cost? (Answer: with crowdsourcing, much less!) - How can I maintain control over the project and the distribution? Then, video padawan Anna Sawyer from Trada will discuss how to use your video once it’s been created: how to get the most out of your investment. Check out Trada Reviews here: http://www.trada.com/trada-reviews/TRANSCRIPT
The Marketing Department of the Future: Crowdsourcing Video for SMBs
TRADA PRESENTS
trada.com
#SMBCrowdsourcing
$25
trada.comFergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
Fergus Dyer-SmithCo-Founder, CEOWooshii.com@fergusdyersmith
By 2004 Fergus had spent several years building the UK’s leading student tour operator and Europe’s largest Winter music festival and decided to swap his snowboard for a surfboard in South West Portugal. A bizarre place to then co-found a start-up like Wooshii!
Wooshii is an on-line marketplace for video professionals servicing small businesses with videos for their websites.
Peter LaMotte, President, GeniusRocket.com@peterlamotte
Peter LaMotte is President of GeniusRocket, a creative agency based in Washington DC. First hired by GeniusRocket to run their marketing department, Peter eventually became President of the company at which point he changed the business model from a crowdsourcing company running video and design contests, to a creative agency powered by the creativity of vetted professional community.
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
Anna Sawyer, Marketing Manager, Trada.com@annafsawyer
Anna Sawyer is the marketing manager, content queen and auteur for Trada, the world’s first crowdsourced online advertising marketplace. Why is she on this webinar? Well, Anna comprises the entirety of Trada’s video production team: she conceptualizes, writes, shoots and edits all Trada marketing videos, and she uses YouTube Promoted Videos to spread the word about Trada.
When Anna’s not producing episodes of MasterPPC Theater, she likes to ride bikes and run the Bad Art Museum Boulder.
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
Video: it’s the best marketing strategy you’re not using.
Definition of terms:
the process of handing tasks traditionally performed by one person to a crowd of
people
Crowdsourcing:
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
Diversity of
thinking
Widerange oftalent
Fast results
Simplified hiring
Lower cost
What companies should use video as
part of their marketing strategy?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
What type of marketing video will
get me the best results?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
How much does it cost, compared to hiring in-house or traditional agency
outsourcing?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
How do I ensure that I get exactly what I
want?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
What can I do with my content now that it’s created, to get the
most out of my investment?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
How do I measure results from video
marketing?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
WEDNESDAY, OCT 26, 12:15PM EASTERN
Want Conversions? Build the Ultimate Lead Form!
Internet marketing superstar Brad Geddes has seen it all! In this free webinar, Brad will join Trada and show you essential steps for building a lead form that converts.
Brad is the author of Advanced Google AdWords and is one of only two Google-approved AdWords Seminar Leaders.
Type SIGN ME UP!
into your chat box to be registered
QUESTIONS! Want more info? [email protected]
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer
Fergus Dyer-SmithCo-Founder, CEOWooshii.com
Peter LaMotte, President, GeniusRocket.com
Anna Sawyer, Marketing Manager, Trada.com