ridetcxboots · american flat track’s digital/live streaming numbers have also gone through the...

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TCX Boots Monthly Focus – Aug 2018

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● Sept. 1 at 4:00 AM PST New boots and colorways for 2019 Product went live.

Jacob Argubright Racing, email to Phillip, Aug. 20, 2018 Subject: JACOB ARGUBRIGHT WINS 2018 B.I.T.D “VEGAS TO RENO” Added to the website: https://ridetcxboots.com/jacob-argubright-wins-2018-b-i-t-d-vegas-to-reno/

Ben Gloddy Racing, email to Phillip and Tex, July 31, 2018 Subject: Race Updates Added to the website: https://ridetcxboots.com/focus-on-ben-gloddy-3/

Prepared by TCX Boots USA / Phillip A. Cotner – August 2018 1

http://www.ridetcxboots.com/

https://ridetcxboots.com/jacob-argubright-wins-2018-b-i-t-d-vegas-to-reno/

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Ben Gloddy Racing, email to Phillip and Tex, August 22, 2018 Subject: LRRS Race Recap 8/18-8/19 Added to the website: https://ridetcxboots.com/focus-on-ben-gloddy-4/

Hunter Dunham, email to Phillip, Aug. 7, 2018 Subject: Boots Hi Phillip, Just wanted to say thank you again for the support this year. This past weekend I got a pretty bad get off caused by someone else and my TCX boots saved my foot from being broke and ending my season. I just wanted to say thank you making a awesome pair of boots that have the Comfort And protection I really enjoy. The impact broke my boot and rashes it pretty bad.

TCX Current Advertising

Web Adverting

● Ride-CT.com ● Ride-NewEngland.com ● supercross.com - added value with Rockwell Race team ● Bonnier Advertising ROS

o Street Ace, Comp Evo 2 Michelin, X-Helium Michelin, RT-Race Pro Air, Baja Gore-Tex®, X-Five Evo Gore-Tex®

Print/Online Advertising ● Amerivespa Show Magazine - (½ page / HERO WP Ad) ● BMW Owners Group August - Baja Gore-tex® ● CycleNews issue 34 - RT-Race Pro Air - Zarco ● Dirt Bike September - COMP Evo 2 Michelin® ● Motocross Action Mag September - Comp Evo 2 Michelin ● Motocross Action Mag October - Comp Evo 2 Michelin ● Motocross Action Mag November - Comp Evo 2 Michelin ● Racer X September - Comp Evo 2 Michelin


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Print and Online Publications

Cycle News Issue 31, August 7, 2018

CAPTURED, Pages 16-17 #teamtcx Sammy Halbert (69) 3rd at Sturgis

IN THE WIND, Pages 29 Top Amatuer Flat Trackers Honored - Dallas Daniels IN THE WIND, Pages 30 Barnes (#teamtcx) Wins Illinois OMA


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IN THE WIND: Page 36 Progress Continues for Brad Baker (teamTCX)

MOTOGP - FMF MotoGP World Championship, Pages 50-57 Johann Zarco 7th Place


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FLAT TRACK - 2018 American Flat Track Series - PAGE 70-82 TWINS: 3 Sammy Halbert, 8 Chad Cose, 9 Kenny Coolbeth, Jr., 10 Jarod Vanderkooi, 15 Briar Bauman SINGLES: 6 Kolby Carlile, 7 Ryan Wells, 10 Brandon Price, 11 Oliver Brindley, 17 Tanner Dean


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Cycle News Issue 32, Aug 13, 2018 CAPTURED: Balancing the Podium, #23 Alex Dumas

IN THE WIND: Strange Winds Indiana Sprint Enduro, Pages 42-44 Grant Baylor 4th MOTOCROSS, Lucas Oil / AMA Pro motocross Championships 250 Pages 62- Michael Mossiman 10, Mitchell Harrison 3, Jordan Bailey 17


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ROAD RACE - MotoAmercia FIM North American Road Racing Championship Pages 82 - 94

SUPERBIKE Jake Lewis Race 5 / 6 Supersport Valentin Debise 2 / 2; Nick McFadden 7 / 9; Daytona Anderson 12 / 14 TWINS: Melissa Paris 8 Junior Cup: Alex Dumas DNF /2; Jaime Astudillo 11 / 17; Guage Rees DNF / 12 FLAT TRACK - American Flat Track Series, Pages 96-106 TWINS: 4 Briar Bauman, 5 Kenny Coolbeth, Jr., 9 Chad Cose, 13 Sammy Halbert, 14 Jarod Vanderkooi, 15 Jake Johnson SINGLES: 2 Ryan Wells, 6 Jacob Lehmann, 7 Kolby Carlile, 8 Tanner Dean, 9 Brandon Price, 13 Cameron Smith


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STUFF - Page 120 COMP EVO 2 Michelin®

Cycle News Issue 33, Aug 20, 2018

IN THE WIND: Pages 38-40

Argubright, Eddy Jr. Top Vegas to Reno No pics.

MOTOCROSS - Lucas Oil Pro Motocross Championships 250’s - Page 66-68 #10 Mossiman - 8, 9; #39 Baliley 38, 34; #4 Harrison 4, 5 FLAT TRACK - American Flat Track Series, Pages 70 TWINS: 2 Briar Bauman, 3 Jake Johnson, 7 Jarod Vanderkooi, 12 Chad Cose, 14 Kenny Coolbeth, Jr., 18 Sammy Halbert SINGLES: 2 Ryan Wells, 4 Jacob Lehmann, 5 Ben Lowe, 14 Oliver Brindley, 18 Kolby Carlile


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Cycle News Issue 34, Aug 28,, 2018

Racer Ad - Valentin Debise Features - Page 14-15

IN THE WIND: Page 32-33 Duvall Mows them down at Grassman National Enduro Grant Baylor - 5th MOTOCROSS - Lucas Oil Pro Motocross Championships 250’s - Page 54-56 #12 Mossiman - 6, 11; #13 Baliley 0 / 12; #11 Harrison did not make the main events FINAL STANDINGS: Harrison - 12 Mossiman - 11 Bailey - 16 TCX Ad:


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PRO RACING - MotoAmerica AMA / North America Road racing, Page 70- Superbike - Jake Lewis -6 / 4 STOCK 1000 - Melissa Paris - 10 Supersport - Valentin Debise - 1 / DNF, Nick McFadden - 7 / 7, Daytona Anderson 13 / 10 Junior Cup - Alex Dumas 1 / 1; Guage Rees Race 8 / 7; Jaime Astudillo Race 6 / 6

FEATURE: MotoAmerica Junior Cup, 4 - 111


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Dirt Bike Magazine September Issue ROAST 09.2017 (type-o in the mag I assume) Page 24 - Grant Baylor - top of the page

Page 33 - TCX COMP EVO 2 Michelin® Ad


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Motocross Action Magazine September Issue Page 30 - TCX COMP EVO 2 Michelin Ad

MXA GEAR GUIDE - Page 110 Motocross Action GEAR GUIDE features TCX COMP EVO 2 Michelin boots for the O'Neal Mayhem Blocker Gear setup.


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RoadRacing Magazine September Issue - Beauier vs. Elias - Pages 40-48


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Monthly articles written by (#teamTCX) Josh Hayes and Melissa Paris, Page 60-61

The Adventures of an Ex Racer by Chris Ulrich (#teamTCX), Page 74


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View all print articles at http://www.ridetcxboots.com/print-articles/

Online Articles and Press Releases

American Flat Track, Press Release, Aug 2, 2018

Subject: American Flat Track Joins Rock Stars Theory of a Deadman for the 2018 Buffalo Chip TT presented by Indian Motorcycle

Callouts - Bauman, Halbert, Wells, Price


http://www.ridetcxboots.com/print-articles/

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American Flat Track, Press Release, Aug. 5, 2018 Subject: Jake Johnson and Ryan Sipes Surprise at Buffalo Chip TT presented by Indian Motorcycle TWINS: 3 Sammy Halbert, 8 Chad Cose, 9 Kenny Coolbeth, Jr., 10 Jarod Vanderkooi, 15 Briar Bauman SINGLES: 6 Kolby Carlile, 7 Ryan Wells, 10 Brandon Price, 11 Oliver Brindley, 17 Tanner Dean

American Flat Track, Press Release, Aug. 6, 2018 Subject: American Flat Track Heads to the Fastest Half-Mile on the Circuit – the Harley-Davidson Black Hills Half-Mile presented by Law Tigers

Callouts: Halbert (pictured)m, Price, Vanderkooi, Bauman, Wells,

American Flat Track, Press Release, Aug. 7, 2018

Subject: Tune-In Alert! 2018 Black Hills Half-Mile is today on FansChoice.tv

Halbert Featured


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American Flat Track, Press Release, Aug. 7, 2018 Subject: Mees Tops Carver in Epic Black Hills Half-Mile Battle TWINS: 4 Briar Bauman, 5 Kenny Coolbeth, Jr., 9 Chad Cose, 13 Sammy Halbert, 14 Jarod Vanderkooi, 15 Jake Johnson SINGLES: 2 Ryan Wells, 6 Jacob Lehmann, 7 Kolby Carlile, 8 Tanner Dean, 9 Brandon Price, 13 Cameron Smith

American Flat Track, Press Release, August 15, 2018 Subject: ‘King Henry’ Wiles Goes for Unprecedented 14th Straight Peoria TT Win this Saturday

Callouts: Halbert, Coolbeth, Carlile, Lowe

American Flat Track, Press Release, Aug 18, 2018 Subject: Tune-In Alert! Catch the Black Hills Half-Mile on NBCSN Saturday, Aug. 18 at 12:30 pm ET (9:30 am PT)


Subject: “King Henry” Wiles Reigns Again at Peoria TT TWINS: 2 Briar Bauman, 3 Jake Johnson, 7 Jarod Vanderkooi, 12 Chad Cose, 14 Kenny Coolbeth Jr., 18 Sammy Halbert SINGLES: 2 Ryan Wells, 4 Jacob Lehmann, 5 Ben Lowe, 14 Oliver Brindley, 18 Kolby Carlile


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Subject: Mees Looks to Clinch at this Weekend’s 100th Springfield Mile Callouts: Wells, Halbert, Robinson, Vanderkooi, Coolbeth

American Flat Track, Press Release, Aug 30, 2018 Subject: American Flat Track on NBCSN Breaks 2 Million Viewers with Five Telecasts Remaining in 2018

DAYTONA BEACH, Fla. (August 30, 2018) – American Flat Track, the world’s fastest-growing motorsport, set a new viewership record during 2018 with a total of more than 2 million viewers tuning in to watch this year’s premiere telecasts on NBCSN. The 2 million number, generated with five weekend telecasts remaining in the 2018 schedule, represents a significant viewership increase over the 1.8 million viewers that watched AFT on NBCSN telecasts during all of 2017. On average, telecasts on NBCSN are reaching 56% more viewers in 2018 than in 2017. This year’s shows have also introduced new and younger fans to the sport, resulting in a 50% increase in viewership in the key 24-years-and-younger demographic. “American Flat Track’s partnership with NBC Sports has been the catalyst for our sport to break through to a whole new generation of fans across the country,” said Michael Lock, CEO of American Flat Track. “The extraordinary growth in viewership is testament to the exciting bar-to-bar action taking place at iconic racetracks almost every weekend through the spring and summer. We are very proud of our competitors and our series.” American Flat Track’s digital/live streaming numbers have also gone through the roof. FansChoice.tv viewership has seen triple-digit gains, with an average of more than 30,000 unique viewers tuning in to each event. This represents an increase of 109% over 2017’s average unique viewers on FansChoice.tv.


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Cycle Gear, Press Release Aug. 7, 2018 Subject: Come Join The Fun At The MotoAmerica Fan Party Thursday Aug 9th

Guage Rees Featured.

Cycle Gear, Press Release Aug. 9, 2018

Subject: The MotoAmerica Fan Party Today From 5pm - 8pm In Santa Rosa

Guage Rees Featured.


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Cycle Gear, Press Release Aug. 19, 2018 Subject: Functional footwear for every day of the week

Cycle Gear, Press Release Aug. 29, 2018 Subject: These Boots Are Best-Sellers For a Reason


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Estenson Racing, Press Release NOTE: THIS IMAGE OF KOLBY IS USED IN EACH RELEASE. I DID NOT WANT TO CLUTTER UP THE FOCUS WITH A REDUNDANT IMAGE


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Estenson Racing, Press Release Aug. 3, 2018 Subject: Kolby Carlile Seeking Success In Sturgis “It was nice to have the break. I’ve had some time off and was able to get away for a bit to evaluate what has gone on for the first half of the season and what we need to change to be more successful every week. I’m heading into the second half of the season very determined and with a different mindset. So I am really looking forward to the next two races coming up this week in Sturgis.

Estenson Racing, Press Release Aug. 6, 2018

Subject: Estenson Racing Signs Dallas Daniels A third-generation racer, Daniels has 15 overall Amateur National Championships to his credit and was named the 2014 Youth Rider of the Year. Daniels also pulls double duty as a road racer, racing in MotoAmerica’s Liqui Moly Junior Cup for Quarterly Racing/On Track Development. He recently scored his first podium during the World Superbike-MotoAmerica round at Laguna Seca.

Estenson Racing, Press Release Aug. 6, 2018

Subject: Kolby Carlile Bounces Back From Struggles In Sturgis To Score Points At Buffalo Chip TT Sixth Overall “I started off not feeling the best. I qualified 19th, which wasn’t very good and I wasn’t happy. The team dug deep and we changed a lot and found a setup going into the Semi that I really liked. After the rain [before the Semi] the track was completely different. I was able to avoid the carnage and ride really hard and got a third place in that, which gave me a front row start in the Main.


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Estenson Racing, Press Release Aug 16, 2018 Subject: Kolby Carlile Poised For Peoria TT Glory

EDIT: Thhey used the same image as above. “I am very excited going into Peoria this weekend. I finished second there last year, and I want to bring home the win this time. I’ve had a really good week of riding. I think that is something that I needed to do a bit more. I am confident it will play dividends this weekend.”


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Estenson Racing, Press Release August 19, 2018 Subject: More Mechanical Woes For Kolby Carlile “It was just a frustrating day for me. I put in a lot of work this week riding. I felt like it was going to carry into the weekend. In qualifying I felt really good, but then we had a little mechanical there. It was kind of in my head after that one. Then, in the Main Event, I got a good start and I probably passed six or eight people in the first corner. I came out from the second row in fourth place and I felt amazing.

Estenson Racing, Press Release Aug 31, 2018

Subject: Clean Slate For Kolby Carlile At Springfield “After our DNF in Peoria, we decided that we needed to try some new things moving forward. After doing some testing this week, I am more confident in the bike again, and back to feeling at my winning pace. I am looking forward to this weekend, not only to try to gain some points on the Single, but to try and secure my National Twins Number for next year. That is a big goal for me this weekend. My main goal for the rest of the year is to just have fun racing and let the results happen.”


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Husqvarna Motorcycles GmbH, Press Release August 11, 2018 Subject: ROCKSTAR ENERGY HUSQVARNA FACTORY RACING EARNS DOUBLE PODIUMS AT UNADILLA NATIONAL! NICOLETTI AND HARRISON IMPRESS WITH DUAL THIRDS 3. Mitchell Harrison - Rockstar Energy Husqvarna Factory Racing (4,4) 10. Michael Mosiman - Rockstar Energy Husqvarna Factory Racing (6,13) 21. Jordan Bailey - Rockstar Energy Husqvarna Factory Racing (20,17) 250 Class Rider Point Standings 11. Michael Mosiman - Rockstar Energy Husqvarna Factory Racing - 183 points 13. Mitchell Harrison - Rockstar Energy Husqvarna Factory Racing - 151 points 15. Jordan Bailey - Rockstar Energy Husqvarna Factory Racing - 115 points

Husqvarna Motorcycles GmbH, Press Release Aug 25, 2018 Subject: ROCKSTAR ENERGY HUSQVARNA FACTORY RACING CLAIMS TWO TOP-10 FINISHES AT IRONMAN SEASON FINALE NICOLETTI AND MOSIMAN EARN 7TH AND 9TH 250 Class Rider Point Standings FINAL 11. Michael Mosiman - Rockstar Energy Husqvarna Factory Racing - 233 points 12. Mitchell Harrison - Rockstar Energy Husqvarna Factory Racing - 185 points 16. Jordan Bailey - Rockstar Energy Husqvarna Factory Racing - 124 points


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RevZilla, Press Release Aug. 27, 2018 Subject: Are You Ready to Ride?

Team Hammer, Press Release Aug. 14, 2018 Subject: DEBISE EARNS TEAM HAMMER'S 199th PODIUM IN SONOMA Team Hammer took another step in its long and storied history on Sunday at Sonoma Raceway, securing its 199th AMA Pro/MotoAmerica National podium finish.

SUPERBIKE Jake Lewis Race 5 / 6 Supersport Valentin Debise 2 / 2; Nick McFadden 7 / 9; Daytona Anderson 12 / 14


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Team Hammer, Press Release Aug. 25, 2018 Subject: DEBISE EARNS TEAM HAMMER'S 70TH AMA PRO/MOTOAMERICA WIN AND 200th PODIUM SUPERBIKE Jake Lewis Race 6 Supersport Valentin Debise 1; Nick McFadden 7; Daytona Anderson 13

Team Hammer, Press Release Aug. 26, 2018 Subject: HIGH DRAMA FOR TEAM HAMMER IN PITTSBURGH SUPERBIKE Jake Lewis Race 4 Supersport Valentin Debise DNF; Nick McFadden 7; Daytona Anderson 10


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Social Media

Facebook Fan Page “TCX Boots USA”

Total Likes – 11,213 Total Reach – 1.3k Post Engagement – 481 Videos: 375 views Page Views: 251 Largest Audience – Male 18-24 (45%) Audience Engaged (like, click, comment or shred posts) – Male 35-44 (22%)

Best Post – 08.20.18 Motocross Action GEAR GUIDE features #TCX COMP

Posts of note: AUG 5, 2018 - Cat McLeod survives a high speed crash and the RT-Race Boots performed perfectly for him. No foot problems at all.

https://www.facebook.com/cat.macleod.1/videos/10155785040982615/?hc_ref=ARR1kT60zlpmp93QOiG6geT6y5td2mF9zKs7wX1ZvhGPhFjo9iK0hcLsSbHhjFNcBiM&fref=nf


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Twitter “TCXBootsUSA” Followers – 352 Likes: 1,381

Instagram @tcxbootsusa

Total Followers – 6,106 thru July 31, 2018 Average 1.1 post a day - continued trend of daily posts Average 107 likes per post, top post 329 likes Most Engagement: COMP EVO Michelin (Off-road boots) Top Hashtag: #racing Top performing posts:


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Posts of note:

Tyson is a sales rep for TCX in the Southern California area and was named by MTA at the Dealer Meeting in Scottsdale the TOP Producer for TCX Boots


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TriumphNorthAmerica Published on Aug 16, 2018 https://www.youtube.com/watch?v=YBCdHh3u5KU

986 views


https://www.youtube.com/channel/UCrEBjZlAmDSa-kYCCmDAgsQ

https://www.youtube.com/watch?v=YBCdHh3u5KU

ridetcxboots · american flat track’s digital/live streaming numbers have also gone through the...

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