rick's digital strategy
DESCRIPTION
TRANSCRIPT
![Page 1: Rick's Digital Strategy](https://reader038.vdocuments.us/reader038/viewer/2022102705/54bcfacd4a7959e64b8b4666/html5/thumbnails/1.jpg)
By: Cole Williams
![Page 2: Rick's Digital Strategy](https://reader038.vdocuments.us/reader038/viewer/2022102705/54bcfacd4a7959e64b8b4666/html5/thumbnails/2.jpg)
Target Audience
• College Students– Age: 21+– Limited Income
• Demographic Concentration– East Lansing– Ann Arbor
![Page 3: Rick's Digital Strategy](https://reader038.vdocuments.us/reader038/viewer/2022102705/54bcfacd4a7959e64b8b4666/html5/thumbnails/3.jpg)
Social Media Strategy
![Page 4: Rick's Digital Strategy](https://reader038.vdocuments.us/reader038/viewer/2022102705/54bcfacd4a7959e64b8b4666/html5/thumbnails/4.jpg)
Rick’s and Facebook
• Customer Interaction– Birthday’s– Polls
• Facebook Promotions– Advertisements
• $12,500 budget• $1041.66 per month• $34.24 per day
– Giveaways• Black Cards
![Page 5: Rick's Digital Strategy](https://reader038.vdocuments.us/reader038/viewer/2022102705/54bcfacd4a7959e64b8b4666/html5/thumbnails/5.jpg)
Rick’s and Twitter
• Promoted Tweets• Pay-per-click• $12,500 budget• $1041.66 per month• $34.24 per day
• Live Tweeting• Trending Hashtags• #RicksEL• #RicksAA
![Page 6: Rick's Digital Strategy](https://reader038.vdocuments.us/reader038/viewer/2022102705/54bcfacd4a7959e64b8b4666/html5/thumbnails/6.jpg)
Mobile Media Strategy
• Instagram– Visual representation of Rick’s American Café– Featuring pictures of:• Beverages/food• Customers and staff• Events
![Page 7: Rick's Digital Strategy](https://reader038.vdocuments.us/reader038/viewer/2022102705/54bcfacd4a7959e64b8b4666/html5/thumbnails/7.jpg)
• Pay-per-click• $50,000 Budget– $4,166.66 per month– $136.98 per day– $50,000 Budget
• Example keywords:– No cover– East lansing Ricks– Pizza palooza
![Page 8: Rick's Digital Strategy](https://reader038.vdocuments.us/reader038/viewer/2022102705/54bcfacd4a7959e64b8b4666/html5/thumbnails/8.jpg)
Measuring Success
• Klout– Facebook– Twitter– Instagram
• Google AdWords– Pay-per-click
![Page 9: Rick's Digital Strategy](https://reader038.vdocuments.us/reader038/viewer/2022102705/54bcfacd4a7959e64b8b4666/html5/thumbnails/9.jpg)
Marketing Budget
• $100,000 Budget– Internet Marketing: $50,000• Google AdWords: $50,000
– Interactive Marketing: $25,000• Facebook Advertisements: $12,500• Twitter Promoted Tweets: $12,500
– Traditional Marketing: $25,000• Billboards• Radio Advertisements
![Page 10: Rick's Digital Strategy](https://reader038.vdocuments.us/reader038/viewer/2022102705/54bcfacd4a7959e64b8b4666/html5/thumbnails/10.jpg)
Campaign Goals
• Increase revenue for Rick’s American Café • Further improve the reputation of Rick’s
American Café