RICK ROETKEN President · CEO · GM · Consumer Durables · Light Industrial Indianapolis, IN | (317) 403-2941 rlroetken@gmail.com | www.linkedin.com/in/rick-roetken Business leader turning impossible challenges into successes by uniting teams behind industry-changing ideas. Achieved extraordinary growth and profit expansion with four companies using unique analysis: engaging all functions, drilling to root causes, and driving new solutions aligned with opportunity. Challenging teams to develop new capabilities, creating virtuous cycles that build lasting value. Combining curiosity, drive, and rapid analysis with proven execution on tight timelines. Leveraging operational strengths equally with commercial strengths optimizing the business multiplying EBIT, and increasing speed resulting in a truly transformed organization.

“Rick showed an uncanny ability to take in information and engage with every discipline in the business...the ability to find and manage top talent...and the vision to lead to new opportunities and discoveries. He is consistently a step ahead in his thinking.”

—Chief Executive Officer, Masco Corporation

EXECUTIVE LEADERSHIP SUMMARY

Principal

US BUILD CORP, Indianapolis, IN 2015 to PRESENT Until recent expiration of non-compete, consulted with PE and public clients on M&A, due diligence, and value creation in consumer durables.

US Build Corp is an entity I developed to engage in challenging business situations as an independent consultant.

• Identified Growth, Innovation, and Investment Opportunities for Public and Private Equity Firms.

• Clients include Kohler, AT Kearney, and companies within PE portfolios in the US and Canada.

• Part of the M&A team with Kohler Company.

• Category expert with AT Kearney on an assignment with a firm that is the category expert and $1.4 billion client.

• Developed category and geographic expansion plans for multiple holdings of Private Equity firms.

• Participant in due diligence teams for prospective acquisitions

• Performed independent thesis development on accelerating building products value and, separately, building products consolidation for PE holdings IPO to include merger of multiple assets.

“Rick is a creative, innovative, and inspiring strategic and operational leader. He has taken his organizations to breakthrough level.”

—President, Delta Faucet Company

MASCO CORPORATION 2007 to 2015 $7.5b portfolio of companies in consumer durables with industry leading brands including KraftMaid, Delta Faucet, Behr, and Hansgrohe.

President

KRAFTMAID and MERILLAT CABINETRY (A DIVISION OF MASCO), Ann Arbor, MI 2012 to 2015

$1B BU of Masco Corporation with 11 North American facilities, 4,500 employees. Goes to market through four competing channels.

Selected by CEO for turnaround of highest-valued BU, created by complex merger of 4 cabinetry companies. Learned business fast as

plants were at 30% capacity and product mix had stagnated. Engaged with customers and sales team to address root causes. Worked

at the manufacturing plant level to drive quality and productivity improvements. Stabilized $50M loss to $51M profit and led strategy

to renew profitability and growth. Led all functions in complex, global business with many channels, a long supply chain, and millions of

SKUs. Instilled new corporate culture focused on growth and excellence.

• Achieved 16% Growth, $100M Upswing in EBIT—Company’s First Profit in Years—Despite Economic Headwind.

• Completed the business turnaround with restructuring, a newly developed strategy, and full integration of 4 companies.

• Grew top-line sales $80M, profitability $46M in first months, growing share with every major customer and most segments.

• Delivered $77M cost reduction in Year 1 and cut working capital 15%, consolidating four plants and selling off three idle ones.

• Released record number of new products, spurring development across all channels by launching three product platforms.

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• Grew strong, high-level relationships at Home Depot and Lowe’s, delivering unique lines and value propositions for both.

• Improved visibility into business and markets with new strategic planning processes. Built new executive team (CFO, CIO).

• Instituted special team to optimize supply chain and cut costs, bringing flat-pack cabinetry production to U.S. based facilities.

President

LIBERTY HARDWARE MANUFACTURING (A DIVISION OF MASCO), Winston-Salem, NC 2010 to 2012 Hardware market leader with $250M in sales, 460 staff. Operates ~1M sq. ft. distribution/logistics space; global, China-based supply chain.

Chosen after firing of prior president to enact vision for Lean operations and arrest share loss. Achieved 100% share with Home

Depot and 60% with Lowes, focusing on industry insight—winning client praise for Liberty as “icon” in partnering for growth.

Drove accountability by creating P&L for every account/category and installing P&L owners. Instituted talent development and

partnered with CFO to inculcate executive-level skills and impart a holistic view of profitability. Supported multiple team members to

SVP and C-level growth, including internal successor. Headed global ops, HR, finance, supply chain, sales, and marketing.

• Grew Revenue 65%, 5X EBIT Growth Through New Value Proposition, Team Development & Business Visibility.

• Architected 19% YOY growth, becoming Masco’s fastest growing BU of 19; made key strategic hires to develop business.

• Secured $13M+ manufacturing/logistics savings via Lean and consolidated from three sites to one owned, one 3PL.

• Won consistent 99.5% on-time fill rates. Strengthened global quality, supplier development with 45-head Asia team.

• Extended customer base and product categories in growth areas, including top Web clients like Build.com and Amazon.

• Added $60M yearly sales in new shower door category, becoming Home Depot 100% supplier, using blue sky R&D.

Vice President of Marketing, R&D, and Design

DELTA FAUCET COMPANY (A DIVISION OF MASCO), Indianapolis, IN 2007 to 2010

$1B global maker and distributor of plumbing fixtures and products with retail, wholesale, builder, online, and commercial channels.

Reported to Delta president as top marketing executive. Led marketing strategy, execution, R&D, and product development across all

brands and channels through 56-head team. Guided research and industrial design organizations that drove brand communication and

positioning, product and pricing strategy, and strategic marketing programs.

Totally repositioned company from a fading commodity supplier by developing boutique brand with true quality differentiation.

Led platform and program development to expand volume with Home Depot, Lowe’s, and other key customers. Completely rebuilt

supply chain to cut costs and optimize global efficiency. Conceived ambitious plan to grow from faucets to “whole bathroom” supplier.

• Delivered 60% Revenue Growth & 2.5X EBIT Growth—Raising Brand Awareness & Market Share 15 Points.

• Led Delta to #1 in faucets from #3, with revenue and quality of earnings actually growing during recession.

• Pioneered $200M organic growth campaign, reaching all earnings targets across channels and brands.

• Entered designer showroom space with end-to-end redesign and repositioning of the Brizo brand.

• Drove consumer behavior with innovation platform and marketing plan for Touch2O touch-activated faucet.

• Achieved incremental sales of $90M through compelling channel strategies and new category development.

Director of Marketing

CARRIER CORPORATION (A DIVISION OF UNITED TECHNOLOGIES), Hartford, CT 1988 to 2007

R ICK ROETKEN (317) 403-2941 | rlroetken@gmail.com | Page 3 of 3

Carrier – Director of marketing, cont’d $50B manufacturer including divisions Pratt & Whitney jet engines, Otis Elevators, Hamilton Sundstrand aerospace.

As direct report to North American Business president, led development of $2.5B North American consumer BU in $11B enterprise.

Interfaced with all aspects of the business, learning partner functions from the inside out. Proactively set agenda to conceive and

launch industry-transforming ideas that would build differentiation into Carrier’s brand DNA.

• Drove Innovation to Turnaround Residential Business from Deep Losses to Decade of Double-Digit Margins.

• Built $100M category from scratch in 3 years by developing first non-ozone depleting product 14 years before it was required.

• Launched Carrier’s first series of national dealer conventions, cultivating it to a network of events attended by 7,000+ yearly.

• Established brand of game-changing innovation, leapfrogging industry rivals; inspired Harvard Business Review case study.

• Led technological transformation of entire $8.5B HVAC industry by designing and establishing the technology required for

new governmental standards. Technology was adopted industry-wide to meet US and global standards.

Carrier Brand Manager - Senior Manager, Marketing (2001 – 2003)

Senior Manager, Dealer Development (2000 – 2001)

Manager of Product Marketing, Air Conditioning Systems (1996 – 2000)

Special Assignment - Brand Strategy Team (1995 – 1996)

Product Manager / Senior Product Manager (1991 – 1995)

Quality Assurance Engineer – Collierville, Tennessee (1988 – 1991)

EDUCATION

B.S., Industrial Technology — Ball State University 1988

Executive Program in Consumer Marketing Strategy — Kellogg School of Management

“Rick has the intellectual horsepower to digest complex problems and formulate a strategy complete with an action plan to generate

targeted results. He has work ethic and tenacity. He left behind loyal groups of people at all three Masco companies on his resume.”

—Chief Executive Officer, TopBuild