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Page 1 CLASS ACTION ALLEGATION COMPLAINT RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected] Rick Klingbeil, OSB #933326 email: [email protected] RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fx: 503-427-9001 of Attorneys for Plaintiff Additional attorneys listed on final page IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF OREGON PORTLAND DIVISION JOHN MARTIN KEARNEY; on behalf of himself and all others similarly situated, Plaintiff, v. EQUILON ENTERPRISES, LLC, a Delaware corporation dba SHELL OIL PRODUCTS US, and SHELL OIL COMPANY, a foreign corporation, Defendants. Case No. CLASS ACTION ALLEGATION COMPLAINT (1) Breach of Contract (2) State Unlawful Trade Practices (3) Injunctive Relief JURY TRIAL DEMANDED Plaintiff individually and on behalf of the Class and Subclass described below, through counsel alleges as follows: NATURE OF THE CASE 1. This is a proposed class action. Plaintiff, on behalf of himself and all Case 3:14-cv-00254-HZ Document 1 Filed 02/14/14 Page 1 of 20 Page ID#: 1

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Page 1: RICK KLINGBEIL, PC - Truth in Advertising · (“Shell Oil”). In connection therewith, ... Mt. Shasta Tuesday - day, Thursday 3pm-9pm. Case 3:14-cv-00254-HZ Document 1 Filed 02/14/14

Page 1 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

Rick Klingbeil, OSB #933326 email: [email protected] RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fx: 503-427-9001

of Attorneys for Plaintiff Additional attorneys listed on final page

IN THE UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF OREGON

PORTLAND DIVISION

JOHN MARTIN KEARNEY; on behalf of himself and all others similarly situated, Plaintiff, v. EQUILON ENTERPRISES, LLC, a Delaware corporation dba SHELL OIL PRODUCTS US, and SHELL OIL COMPANY, a foreign corporation,

Defendants.

Case No. CLASS ACTION ALLEGATION COMPLAINT (1) Breach of Contract (2) State Unlawful Trade Practices (3) Injunctive Relief

JURY TRIAL DEMANDED

Plaintiff individually and on behalf of the Class and Subclass described below,

through counsel alleges as follows:

NATURE OF THE CASE

1. This is a proposed class action. Plaintiff, on behalf of himself and all

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Page 2 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

similarly situated persons seek money damages and injunctive relief based on

Defendants’ acts and omissions. This includes claims for breach of contract for all

class members, and relief for a state of Oregon subclass based on violations of state

consumer protection acts.

2. The claims relate to the seasonal “Ski Free” promotion offered or that have

been offered at Shell-branded service stations throughout the states of Oregon,

California, Washington, Colorado, and Michigan (“Class States”).

3. Concurrent with filing this Complaint for injunctive relief related to conduct

within the state of Oregon, plaintiff provided the required notice to defendants pursuant

to ORCP 32H. Plaintiff anticipates amending this action after 30 days to add a request

for money damages for claims arising in Oregon as necessary.

JURISDICTION AND VENUE

4. This Court has subject matter jurisdiction pursuant to 28 U.S.C. §1367(a)

and §1332, because: (a) Plaintiff is a resident of one of the Class States and

Defendants are Delaware corporations with their principal place of business in Texas,

and (b) the damage claims exceed $75,000 in the aggregate.

5. This Court also has subject matter jurisdiction purusant to 28 U.S.C.

§1332(d)(2), the “Class Action Fairness Act.” On information and belief, there are at

200,000 Class members in the proposed Class, over 20,000 members in each

proposed Subclass, the amount in controversy exceeds $5,000,000, and Plaintiff and

substantially all members of the Class are citizens of different states than the

Defenadants.

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Page 3 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

6. This Court has personal jurisdiction over Defendants because both do

business in the state of Oregon and this District and a substantial portion of the

wrongdoing alleged in this complaint took place here. Defendants have intentionally

availed themselves to markets and customers in the state of Oregon and this District

through the presence of franchises, marketing and promotion, and sales of products

and services. Defendants have contacts with this state and District sufficient to render

the exercise of jurisdiction by this Court permissible under traditional notions of fair play

and substantial justice.

7. Venue is proper within the state of Oregon and this District pursuant to 29

U.S.C. §1391.

THE PARTIES

8. Plaintiff / Class representative JOHN MARTIN KEARNEY (“KEARNEY”) is

an individual who resided in the state of Oregon and participated in the “Ski Free”

promotion within Oregon during the applicable class period.

9. Defendant Equilon Enterprises LLC is a Delaware limited liability company

with its principal place of business in Texas, and doing business as Shell Oil Products

US (“Equilon”). In connection therewith, Equilon owns and operates a number of

company-owned Shell branded service stations within the Class States.

10. Defendant Shell Oil Company is a Delaware limited liability company with

its principal place of business in Texas, and doing business in each of the Class States

(“Shell Oil”). In connection therewith, Shell Oil owns and operates a number of

company-owned Shell branded service stations within each of the Class States.

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Page 4 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

11. Defendants Shell Oil and Equilon franchise a number of Shell-branded

service stations within each of the Class States. As a requirement for each franchise,

Shell Oil and Equilon require periodic submittal, review, and approval of each

franchisee’s marketing, promotional, and business plan. The required franchisee

business plan must set forth, among other things, marketing activites and plans for

each of the franchisee’s Shell service station, including the “Ski Free” promotion at

issue. Franchisees cannot implement or maintain the Ski Free promotion absent

approval by defendants.

DEFENDANTS’ CONDUCT

12. At various times during the class period, Defendants, through a

substantial number of franchised and owned Shell-branded service stations located in

the Class States, conducted a “Ski Free” promotion. In the Ski Free promotion,

defendants claimed that the purchaser of ten gallons of fuel would receive a voucher

that entitled them to a “free” ski resort lift ticket (“Voucher”).

13. The “Ski Free” promotion was advertised to passing motorists in each

Class State through use of a large banner visible from the roadways adjacent to the

service station premises, stating: “BUY 10 GALLONS OF FUEL, GET A VOUCHER

FOR A FREE LIFT TICKET”, “SKI FREE”, and/or various other indication that free

products or services were being offered. The signage was consistent with signage

contained on the www.skifreedeals.com website. Typical signage contained the

following text:

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Page 5 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

14. Under the “Ski Free” promotion, after a motorist purchased and paid for

ten or more gallons of fuel and requested a “VOUCHER FOR A FREE LIFT TICKET”,

or paperwork enabling them to “ski free”, their fuel purchase receipt was stapled to a

“Ski Free” Voucher, and both provided to them. The Voucher provided indicated that it

was not a coupon or voucher enabling the holder to obtain a “free lift ticket,” but was

instead was a “two for one” coupon or voucher that allowed the holder to obtain a lift

ticket only by purchasing a second lift ticket at full price at a participating ski resort.

15. The Voucher also indicated that it could be redeemed only on certain

limited days and times, depending on the ski resort at issue, and contained other

substantial and material conditions and limitations.

16. For example, the Oregon 2012 Ski Free Voucher contained the following

limitations that were typical of all Ski Free Vouchers at issue:

a. the “free” lift ticket was available only upon purchase of a second lift

ticket at full price;

b. the “free” and purchased lift tickets must be redeemed and used the

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Page 6 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

same day;

c. the holder of the Voucher and a second guest must both be present

at the ticket window at time of redemption;

d. neither the Voucher and lift ticket received in exchange for the

Voucher could not be resold or transferred;

e. the Voucher or Ski Free promotion could not be used for

commercial purposes;

f . by using the Voucher, the participant waived any claims, demands,

actions or causes of action on account of any injury to them which

may occur from any cause while participating in the promotional

activity; and

d. the Oregon Voucher was redeemable at the resorts below which

imposed the following date and time restrictions:

Resort Restriction

Anthony Lakes Fridays only

Hoodoo Ski Area Thursday and Friday 9am-4pm only

Mt. Ashland Thursday and Friday, 3pm-9pm only

Mt. Hood Meadows Wednesday and Thursday, 3pm-9pm only

Mt. Hood Ski Bowl Wednesday 3pm-10pm, Friday 9am-4pm only

Timberline Lodge Tuesday-Thursday only. Blackout 3/24-3/31

Willamette Pass Resort Friday 12:30-9pm only. Blackout 4/6, 4/13

Mt. Shasta Tuesday - day, Thursday 3pm-9pm.

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Page 7 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

17. Terms, conditions, and limitations on Vouchers from other Class States

contained substantially similar limitations, and imposed date and time restrictions at the

participating resorts listed on those Vouchers.

18. Defendants provided directions for how the “Ski Free” promotion was

implemented through its “How to Ski Free” document, posted at various times at

participating Shell stations and on the internet sites related to the promotion:

19. Under the process required by Defendants and set forth above, to

participate in the “Ski Free” promotion, a person was required to first obtain and pay for

10 gallons of fuel at the participating Shell station. After consummating that transaction,

they were they provided a Voucher containing the restrictive terms, conditions, and

limitations of the Ski Free offer.

20. During the 2012 ski season over 70,000 Vouchers were redeemed at

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Page 8 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

participating ski resorts. On information and belief, substantially more than 70,000

Vouchers were obtained by class members during each year within the class period.

INDIVIDUAL ALLEGATIONS

21. Plaintiff / Class Representative Kearney is an Oregon resident, who within

the class period purchased ten or more gallons of fuel at the Shell stations located

within the state of Oregon with the intention of participating in the “Ski Free” promotion.

Upon completion of the fuel purchase, Kearney requested a “Ski Free” Voucher.

Instead, he was presented a Voucher that provided for a “buy one, get one free” offer.

To obtain his “free” lift ticket, Kearney was required to pay the full purchase price for a

second lift ticket at a participating ski resort. Further, his choice of dates and times

available to redeem the Voucher was substantially limited by each of the participating

ski resorts, and the transaction was subject to other terms, conditions, and limitations

set forth on the Voucher, but not presented before he accepted the offer. Kearney was

also required to secure the presence of another skier in order to successfully obtain his

“free” lift ticket, even if he desired to ski alone.

22. At the time and place Kearney purchased the fuel and received his

Voucher from the Oregon Shell station, there was no clear and conspicuous indication

of: (1) the terms, conditions, and limitations of the offer; (2) that the Voucher was not

redeemable for a “free” lift ticket, but was instead a voucher that provided for a “two for

one” offer; (3) that the Voucher required expenditure of additional funds in order to

obtain the “free” lift ticket; (4) the amount of cost, fees, or charges necessary to redeem

or accept the “free” lift ticket offer; (5) that the Voucher could only be redeemed during

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Page 9 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

certain days and times at the participating ski resorts; (6) he could not make use of the

“free” lift ticket offer by himself, but required the presence of a second person; and (7)

other restrictive terms, conditions, and limitations associated with the Voucher.

CLASS ALLEGATIONS

23. Plaintiff brings this action for himself, and on behalf all similarly situated

persons who participated in the Ski Free promotion in such Class States as the Court

may determine appropriate for class certification treatment pursuant to Federal Rules of

Civil Procedure 23(a) and 23(b).

24. The Class and Subclasses of persons that Plaintiff seeks to represent are

initially defined as:

(a) The “Nationwide Class” defined as:

all persons who, at any time during the applicable class

period purchased ten or more gallons of fuel at a Shell

station that offered the “Ski Free” promotion within any Class

State, and then requested and/or obtained a “Ski Free”

Voucher (“all person who participated in the Ski Free

promotion”);

(b) Each “State Subclass” defined as:

all persons who, at any time during the applicable Subclass

period, participated in the Ski Free promotion at a Shell

station within a specific Class State.

25. Excluded from the Class and each State Subclass is: (a) any Defendant,

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Page 10 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

person, firm, trust, corporation, officer, director, or other individual or entity in which

any Defendant has a controlling interest or which is related to or affiliated with any

Defendant, and any current employee of any Defendant; (b) all persons who make a

timely election to be excluded from the proposed Class; (c) the judge(s) to whom this

case is assigned and any immediate family members thereof; and (d) the legal

representatives, heirs, successors-in-interest or assigns of any excluded party.

26. Plaintiff’s claims are appropriate for for class-wide certification and

treatment because Plaintiff can prove the elements of his claims on a class-wide basis

using the same evidence as would be used to prove those elements in individual

actions alleging the same claims.

27. Numerosity Under Rule 23(a)(1). Members of the National Class and each

State Subclass are so numerous that joinder of all members individually, in one action

or otherwise, is impractical. On information and belief, the National Class consists of

substantially more than 200,000 members, and each State Subclass likely exceeds

20,000 members.

28. Commonality and Predominance under Rule 23(a)(2) and (b)(3). Common

questions of law and fact are shared by Plaintiffs and members of the National Class

and State Subclasses which predominate over any individual issues.

29. For the National Class, common issues of law include:

a. Which of the various Shell corporations or holding corporations are

the proper Defendants in this matter?;

b. Was a contract was formed between Defendants and the Class

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Page 11 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

Members?;

c. If a contract was formed, what were its terms?;

d. If a contract was formed, did Defendants breach any of its terms?;

e. What is the appropriate measure of damages for Defendants’

breach?;

f. Is specific performance a proper remendy for Defendants’ breach?;

g. Is the National Class entitled to an injunction or other equitable

relief?

30. For the State of Oregon Subclass (“Oregon Subclass”), common

questions of law and fact include each of the above common questions of law and fact

applicable to the National Class, and in addition:

a. Did Defendants make the required disclosures of terms and

limitations of the Ski Free promotion in a “clear and conspicuous”

manner as required under ORS §646.644?;

b. Did Defendants properly disclose the costs, fees, or charges

necessary to redeem the “Ski Free” offer are required by ORS

§646.644?;

c. Was the banner advertising the Ski Free program at participating

stations, stating: “BUY 10 GALLONS OF FUEL, GET A VOUCHER

FOR A FREE LIFT TICKET!” a false or misleading statement about

a prize, contest, or promotion used to publicize a product, business,

or service as proscribed by ORS §646.608?;

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Page 12 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

d. Were other written and/or posted representations made by

Defendants at service stations in connection with the “Ski Free”

promotion false or misleading statements about a prize, contest, or

promotion used to publicize a product, business, or service as

proscribed by ORS §646.608?;

e. Was Defendants’ conduct proscribed by OAR 137-020-0015(2)(c),

which prevents misleading or inappropriate use of “free” offers?;

f. Did Defendants violate ORS §646.608(e) by representing that

goods or services had characteristics, uses, or benefits that they

did not have?;

g. Was Defendants’ reference to its promotion as “Ski Free” a false or

misleading statement about a prize, contest, or promotion used to

publicize a product, business, or service as proscribed by ORS

§646.608?;

h. When did Plaintiffs / Class representatives discover Defendants’

violations of ORS §646.608 for the purposes of ORS §646.638(6)?;

i. What damages are recoverable under ORS Chapter 646 based on

the allegations in this case?;

j. Should the court grant equitable relief under ORS §646.638(8)(c)?;

k. What types of equitable relief is appropriate?

l. Was notice to Defendants required under ORCP 32H, and if so,

was proper notice provided by the representative(s) of the Oregon

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Page 13 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

Subclass?

31. Plaintiff’s claims are typical of the claims of the members of the National

Class. Plaintiff’s claims arise from the same type events, practices, and course of

conduct by each Defendant -- the Shell “Ski Free” promotion. The legal theories

asserted by Plaintiff are the same as the legal theories that will be asserted on behalf

of the National Class -- money damages claims for breach of contract and claims for

injunctive relief.

32. Plaintiff’s claims are typical of the claims of the members of the Oregon

Subclass. Plaintiff’s claims arise from the same type events, practices, and course of

conduct by each Defendant -- the Shell “Ski Free” promotion. The legal theories

asserted by Plaintiff are the same as the legal theories asserted by the members of

the Oregon Subclass.

33. Plaintiff is willing and prepared to serve the Court and proposed Oregon

Subclass in a representative capacity with all of the required material obligations and

duties. Plaintiff will fairly and adequately protect the interests of the National Class and

the Oregon Subclass, and has no interests adverse to or which directly or irrevocably

conflict with the other members of the National Class or the Subclass.

34. The self-interests of Plaintiff are co-extensive with, and not antagonistic to

those of the absent National Class and Oregon Subclass members. The proposed

representative will represent and protect the the interests of the absent class and

subclass members.

35. Plaintiff has engaged the services of the following counsel and law firms:

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Page 14 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

Rick Klingbeil, PC; Brooks Cooper, attorney at law; and Brady Mertz, PC. Counsel are

experienced in litigation, complex litigation, and class action cases, and will protect the

rights of and otherwise effectively represent the named class representatives and

absent National Class and Oregon Subclass members. Plaintiff has also retained the

law firm of Foley, Bezek, Behle & Curtis, LLP who are expected to apply for

permission to appear pro hac vice in this District before this court and as co-counsel in

this matter.

36. A class action is superior to all other available methods for the fair and

efficient adjudication of this controversy because joinder of all parties is impracticable.

The operative facts relating to Plaintiff and National Class and Oregon Subclass

members are the same, the damages suffered by individual Class and Subclass

members are relatively small, the expense and burden of individual litigation makes it

inefficient and ineffective for members of the Class and Subclass to individually

redress the wrongs done to them, and proceeding as a class action will resolve

hundreds of thousands of claims in a manner that is fair to Defendants and Class

Members. There will be no difficulty in the management of this case as a class action.

37. Class members may be notified of the pendency of this action by several

means, including posted notice at Shell service stations and participating ski resorts,

on promotional websites and social media related to the Ski Free promotion, directly

based on charge and banking card records used in the transactions, and if deemed

necessary or appropriate by the Court, through published notice. Further, upon

information and belief, participating Shell service stations recorded identifying details

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from credit card purchase transactions concurrent with stamping the Class Members’

purchase receipts and Vouchers, which provides a direct method of notifying a

substantial percentage of Class and Subclass members.

38. The prosecution of separate actions by individual Class and Subclass

members would create a risk of inconsistent or varying adjudications with respect to

individual members, which would establish incompatible standards of conduct for

Defendants. Defendants have acted on grounds that apply generally to the Class and

Subclass making equitable relief appropriate to the Class as a whole.

NATIONAL CLASS

CLAIM FOR RELIEF

(Breach of Contract)

39. On behalf of himself and the members of the National Class, Plaintiff

realleges paragraphs 1 through 38, and further alleges:

40. Defendants’ promotional Ski Free banner posted at each participating

Shell-branded station was an offer.

41. The terms of Defendants’ offer was that if Plaintiff or a Class Member

purchased ten gallons of fuel at the Shell station displaying the Ski Free banner,

Defendants would provide them with a Voucher that could be exchanged for a free lift

ticket at a participating ski resort.

42. Plaintiffs and Class Members accepted Defendants’ offer when they

purchased ten or more gallons of fuel, and requested a Voucher for a free lift ticket.

43. Defendants breached the terms of the contract because they failed to

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Page 16 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

provide a Voucher that could be directly exchanged for a “free” lift ticket at a

participating resort or otherwise, but instead provided a “two for one” voucher that

required purchase of a second lift ticket in order to receive a “free” lift ticket.

44. Plaintiffs and Class Members are entitled to their damages incurred as a

result of Defendants’ breach.

OREGON SUBCLASS

FIRST CLAIM FOR RELIEF

(ORS §646.644 - Free Offer)

45. On behalf of himself and the Oregon Subclass, Plaintiff realleges

paragraphs 1 through 44, and further alleges:

46. Defendants’ conduct violated ORS §646.644.

47. Plaintiff and Oregon Subclass Members are entitled to injunctive relief

pursuant to ORS §646.638(8)(c).

OREGON SUBCLASS

SECOND CLAIM FOR RELIEF

(ORS §646.608 - Unlawful Trade Practices)

48. On behalf of himself and the Oregon Subclass, Plaintiff realleges

paragraphs 1 through 47, and further alleges:

49. Defendants’ conduct violated ORS §646.608(e).

50. Defendants’ conduct violated ORS §646.608(o).

51. Defendants’ conduct violated ORS §646.608(p).

52. Plaintiff and Oregon Subclass Members are entitled to injunctive relief

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Page 17 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

pursuant to ORS §646.638(8)(c).

OREGON SUBCLASS

THIRD CLAIM FOR RELIEF

(OAR 137-020-0015 - Unlawful Trade Practices)

53. On behalf of himself and the Oregon Subclass, Plaintiff realleges

paragraphs 1 through 52, and further alleges:

54. Defendants’ conduct violated Oregon Administrative Rule 137-020-0015.

55. Plaintiff and Oregon Subclass Members are entitled to injunctive relief

pursuant to ORS §646.638(8)(c).

REQUEST FOR RELIEF

Plaintiff seeks the following for himself, the National Class, and Oregon Subclass

members:

Case Management

A. Certifying this action as a class action as set forth above, or as a class

action or issue class as otherwise deemed appropriate by the Court pursuant to a

Motion to Certify Class Action to be filed by Plaintiff in this case;

B. Appointing Plaintiff as National Class and Oregon Subclass

representative;

C. Approving counsel listed herein as class counsel and approving, upon

their admission pro hac vice in this matter, the law firm of Foley, Bezek, Behle & Curtis,

LLP as additional counsel for the National Class and Oregon Subclass.

D. Setting a trial by jury for all issues so triable.

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Page 18 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

Injunctive / Equitable Relief

(National Class - All claims)

E. For a temporary and permanent injunction enjoining Defendants from

engaging in any further misconduct at issue in this action within any Class State.

Specifically, Defendants should be enjoined from:

a. representing its promotion as a “Free” offer when the recipient is

required to pay money, in addition to the cost of the fuel purchased,

to another person or entity in order to redeem the “free” offer.

b. representing that its “Ski Free” promotion provides a “Free Lift

Ticket” (or other similar claims of a “free” ticket) in exchange for the

purchase of fuel;

c. misleading consumers by failing to indicate that the offer is for a

Voucher that entitles the holder to a “Buy One Get One Free” lift

ticket purchase;

d. failing to provide clear and conspicuous information or disclosure of

all the terms, limitations, conditions, and costs of the offer before

the consumer purchases or commits to purchase the quantity of

fuel necessary to implicate the “Ski Free” offer, including:

i. the limitations related to the dates and times the offer and

Voucher can be redeemed at the applicable ski resorts;

ii. that the offer and Voucher requires both lift tickets be

purchased and used the same day;

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Page 19 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

iii. that the Voucher cannot be sold to a third party by the

holder;

iv. where applicable, that the lift tickets obtained with the

Voucher cannot be sold or transferred to a third party after

purchase;

v. the cost of the lift ticket that must be purchased to redeem

the Voucher at each of the applicable ski resorts;

vi. that the Voucher must be used in the same ski season it was

obtained;

vii. that the Voucher cannot be combined with any other offer or

discount;

viii. any other terms or conditions of limitation relevant to the

redemption or use of the Ski Free promotion or Voucher.

F. For reimbursement of the reasonable costs, disbursements, and litigation

expenses incurred by Plaintiffs and the Class necessary to obtain injunctive relief.

Injunctive / Equitable Relief

(Oregon Subclass - All Claims)

G. For a temporary and permanent injunction enjoining Defendants from

engaging in any further misconduct at issue in this action within the state

of Oregon. Specifically, Defendants should be enjoined from further

violations of: ORS §646.644; ORS §646.608(e); ORS §646.608(o); ORS

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Page 20 CLASS ACTION ALLEGATION COMPLAINT

RICK KLINGBEIL, PC 2300 SW First Ave., #101 Portland, OR 97201 Ph: 503-473-8565 Fax: 503-427-9001email: [email protected]

§646.608(p); OAR 137-020-0015.

Monetary Damages

(National Class - excluding plaintiff and

members of Oregon Subclass)

H. Monetary damages incurred by Members of the National Class as a result

of Defendants’ breach of contract, excluding Plaintiff and members of the

Oregon subclass until the end of the 30-day notice period required under

ORCP 32H, as necessary.

Dated: February 14, 2014.

Rick Klingbeil, PC

________________________ Rick Klingbeil, OSB #933326 Of Attorneys for Plaintiffs 2300 SW First Ave., Ste. 101 Portland, Oregon 97201 P: 503-473-8565

[email protected]

Additional Attorneys:

Brooks F. Cooper, OSB #941772

Brady Mertz, OSB #970814

Foley Bezek Behle & Curtis, LLP (Pro hac vice applications to be submitted)

Case 3:14-cv-00254-HZ Document 1 Filed 02/14/14 Page 20 of 20 Page ID#: 20

rickklingbeil
Pencil
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JS 44 (Rev. 12112) CIVIL COVER SHEET The JS 44 civil cover sheet and the information contained herein neither replace nor supplement the fili ng and service of pleadings or other papers as required by law, except as provided by loca l rules of court. This form, approved by the Judicia l Conference of the United States in September 1974, is required for the use of the Clerk of Court for the purpose of initiat ing the civil docket sheet. (S££ INSTRUCTIONS ON NEXT PAC£ OF THIS FORM)

I. (a) PLAI NTIFFS

JOHN MARTIN KEARNEY,

(b) County of Residence of First Listed Pla inti ff Multnomah Co .. Oregon (£ . .¥C£PT IN U.S. PLAINTIFF CASES)

(c) Attorneys (Firm Name. Address. and Telephone Numbe1)

See attached.

DEFENDANTS

EQUILON ENTERPRISES, LLC dba Shell Oil Products US, and SHELL OIL COMPANY,

County of Residence of First Listed Defendant Harris Co. Texas (IN U.S. PLAINTIFF CASES ONLY)

NOTE: I LAND CONDEMNATION CASES. USE THE LOCATION OF THE TRACT OF LAND INVOLVED.

Attorneys (If Knoll'n)

Unknown

II. BASIS OF J URISDICTION (Piace an ")i" inOne BoxOnll'! Ill . C ITIZENSH IP OF PRINCIPAL PARTIES !Place an "X" in One Box for Plaintiff

0 I U.S. Government

Plaintiff

0 2 U.S. Government Defendant

0 3 Federal Question

(U.S. Government No! a Parry)

~ 4 Divers ity (Indicate Citi::enship of Parties in Item Ill)

IV NATURE 0 F SUIT !Place " " "X" i11 011e Bor Onlv!

CONTRACT TORTS

0 II 0 Insurance PERSO NA L INJ URY PERSO NA L INJ URY 0 120 Marine 0 3 10 Airplane 0 365 Personal Injury -0 130 Mil ler Act 0 3 15 Airplane Product Product Liability 0 140 Negotiable Instrument Liability 0 367 Health Care/ 0 150 Recovery of Overpayment 0 320 Assault. Libel & Phannaceutica\

& Enforcement of Judgment Slander Persona l Injury 0 15 1 Medicare Act 0 330 Federal Employers' Product Liability 0 152 Recovery of Defaulted Liability 0 368 Asbestos Personal

Student Loans 0 340 Marine Injury Product (Excludes Veterans) 0 345 Marine Product Liabili ty

0 153 Recovery of O verpayment Liability PEI~SONAL PROPERTY of Veteran's Benefits 0 350 Motor Vehicle 0 370 Other Fraud

0 160 Stockholders ' Suits 0 355 Motor Vehicle 0 37 1 Truth in Lending l!!l 190 Other Contract Product Liability 0 380 Other Personal 0 195 Contract Product Liabi lity 0 360 Other Personal Property Damage 0 196 Franchise Injury 0 385 Property Damage

0 362 Personal Injury - Product Liabili ty Medical Malornctice

R EAL .PROPERTY C IVIL RIGHTS PRISONE R PETIT IONS 0 210 Land Condemnation 0 440 Other Civil Rights 1-labeas Corpus: 0 220 Foreclosure 0 44 1 Voting 0 463 Alien Detainee 0 230 Rent Lease & Ejectment 0 442 Employmem 0 5 10 Motions to Vacate 0 240 T ortsto Land 0 443 Housing/ Sentence 0 245 Ton Product Liability Accommodations 0 530 General 0 290 Al l Other Real Property 0 445 A mer. w/Disabili ties - 0 535 Death Penalty

Employment Other: 0 446 A mer. w/Disabili tics- 0 540 Mandamus & Other

O ther 0 550 C ivil Rights 0 448 Education 0 555 Prison Condition

0 560 Civil Detainee-Conditions of Confinement

V. ORIGIN (Place an "X " in One Box Onlv)

(For Diversi~v Cases On~v) PT F

and One B.u- for Defendant) PT F' DEF'

Citizen of This State 01( I

DEl'

0 Incorporated or Princ ipal Place of Business In This State

0 4 0 4

Citizen of A nother State 0 2 0 2 Incorporated and Principal Place 0

Citizen or Subject of a Foreign Countr

FORf EITURE/PENALTY

0 625 Drug Related Seizure of Property 21 USC 88 1

0 690 Other

. .ABOR 0 7 10 Fair Labor Standards

Act 0 720 Labor/Management

Relations 0 740 Railway Labor Act 0 75 1 Family and Medical

Leave Act 0 790 Other Labor Litigation 0 79 1 Employee Retirement

Income Securi ty Act

.IMMIG RAT ION

0

0 462 Natura lization Appl icmion 0 465 Other Immigration

Actions

of Business In Another State

0 3 Foreign Nation 0 6 0 6

BANKR UPTCY OTHER STAT UTES

0 422 Appeal 28 USC 158 0 375 False Claims Act 0 423 Wi thdrawal 0 400 State Reapportionment

28 usc 157 0 4 10 Antitrust 0 430 Banks and Banking

PR Pt; R Y Rl( H rs 0 450 Commerce 0 820 Copyrights 0 460 Deportation 0 830 Patent 0 470 Racketeer Influenced and 0 840 Trademark Corrupt Organizations

0 480 Consumer Credit SOC AL SEC J R rY 0 490 Cable/Sat TV

0 86 1 l-I lA ( I 395 ft) 0 850 Securities/Commodities! 0 862 Black Lung (923) Exchange 0 863 D IWC/DIWW (405(g)) 0 890 Other Statutory Actions 0 864 SSID Title XVI 0 89 1 Agricultural Acts 0 865 RSI (405(g)) 0 893 Environmental Matters

0 895 Freedom of Information Act

0 896 Arbitration FEDERAL TAX SUITS 0 899 Administrative Procedure

0 870 Taxes (U.S. Plaintiff Act/Review or Appeal of or Defendant) Agency Decision

0 87 1 IRS- Thi rd Party 0 950 Constitutionality of 26 usc 7609 State Statutes

)!!( I Original 0 2 Removed from Proceeding State Court

0 3 Remanded from Appellate Court

0 4 Reinstated or Reopened

5 Transferred from Another District (speciji')

0 6 Mu ltidistrict Litigation

Cite the U.S. Civil Statute under which you are fi ling (Do not d te j uri.wlictional statutes unle:'l·s tliversity) :

~2=8~U~S~C~1~3~6~7~a~,~1~3~3~2 ,~a~n~d~1~3~32~d~2~------------------------------------------------­VI. CAUSE OF ACTION Brief description of cause:

VII. REQUESTED IN COMPLAI NT :

VIII. RELATED CASE(S) IF ANY

DATE

02/10/2014 FOR OFFICE USE O NLY

Class Action al legations for breach of contract, violation of state consumer protection acts. ~ CHECK IF T HIS IS A C LASS ACT IO N DEM AND $ C HEC K YES only if demanded in compla int:

UN DERR ULE23,F.R.Cv.P. )" .f/j-OC() , f)(')O,OO J URY DEMAND: ~ Yes ONo

(See instmctions): DOC KET UMBER

RECEIPT ff AMOUNT A PPLYING IFP JUDGE MAG. JUDGE --------- ---------------- --- -- -------------------

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Civil Cover Sheet - Addendum

I (c) Attorneys

1 . Rick Klingbeil Rick Klingbeil , PC 2300 SW First Ave. , Ste. 101 Portland, OR 97201 503 473-8565

2. Brooks Cooper 2300 SW First Ave. , Ste. 101 Portland, OR 97201 971 645-4433

3. Brady Mertz 2285 Liberty St NE Salem OR 97301 503 385-0121

4. Foley Bezek Behle & Curtis, LLC 15 W. Carrillo St. Santa Barbara, CA 93101 805 962-9495 (Application for admission pro hac vice is being submitted).

Case 3:14-cv-00254-HZ Document 1-1 Filed 02/14/14 Page 2 of 2 Page ID#: 22

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AO 440 (Rev. 06/ 12) Summons in a Civil Action

UNITED STATES DISTRJCT COURT for the

District of Oregon

JOHN MARTIN KEARNEY; on behalf of himself and all others similarly situated,

P!aintiff(s)

v. Civil Action N o.

EQUILON ENTERPRISES, LLC, a Delaware corporation dba SHELL OIL PRODUCTS US, and

SHELL OIL COMPANY, a foreign corporation,

Defendant(s)

SUMMONS IN A CIVIL ACTION

. , . EQUILON ENTERPRISES, LLC To. (Defendant s name and address) 91 O L . . St t #2 ows1ana ree ,

Houston, TX 77002

A lawsuit has been filed against you.

Within 2 1 days after serv ice of this summons on you (not counting the day you received it) - or 60 days i f you are the United States or a United States agency, or an officer or employee of the United States described in Fed. R. Civ . P. 12 (a)(2) or (3) - you must serve on the plaint iff an answer to the attached complaint or a motion under Rule 12 of the Federal Rules of C iv il Procedure. T he answer or motion must be served on the plainti ff or plainti ffs attorney, whose name and address are:

Rick Klingbeil, PC 2300 SW First Ave., Ste. 101 Portland, OR 97201

I f you fail to respond, judgment by default w ill be entered against you for the relief demanded in the complaint. You also must file your answer or motion w ith the court.

CLERK OF COURT

Date: Signature of Clerk or Deputy Clerk

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AO 440 (Rev. 06/ 12) Summons in a Civil A ction (Page 2)

Civil Action No.

PROOF OF SERVICE

(This section should not be filed with the court unless required by Fed. R. Civ. P. 4 (/))

This summons for (name of individual and Litle, ifanv)

was received by me on (dale}

0 I personally served the summons on the ind ividual at (place)

on (dale)

0 I left the summons at the indi vidual' s residence or usual place of abode w ith (name)

; or

, a person of suitable age and discretion who res ides there, --------------------------------------on (dale) , and mailed a copy to the individual's last known address; or

------------------

0 I served the summons on (name of individual) , who is ---------------------------------------

Date:

des ignated by law to accept service of process on behalf of (name of organi::.alion)

on (dale) --------------------------------------------

0 I returned the summons unexecuted because

0 Other (specifv).

My fees are$ for trave l and $ for services, for a total of$

I declare under penalty of perjury that thi s information is true.

Server 's signalllre

Prinled name and title

Server 's address

Additional information regarding attempted service, etc:

; or

0.00

; or

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AO 440 (Rev. 06/ 12) Summons in a Civil Action

UNITED STATES DISTRICT COURT fo r the

District of Oregon

JOHN MARTIN KEARNEY; on behalf of himself and all others similarly situated,

P/aintiff(s)

v. Civil Action No.

EQUILON ENTERPRISES, LLC, a Delaware corporation dba SHELL OIL PRODUCTS US, and

SHELL OIL COMPANY, a foreign corporation,

Defendant(s)

SUMMONS IN A C IVIL ACTION

. , SHELL OIL COMPANY To. (Defendant s name and address) 910 Louisiana Street, #2

Houston, TX 77002

A lawsuit has been fil ed against you.

Within 2 1 days after service of thi s summons on you (not counting the day you received it) - or 60 days if you are the United States or a Un ited States agency, or an officer or employee of the United States described in Fed. R. Civ. P. 12 (a)(2) or (3) - you must serve on the plainti ff an answer to the attached complaint or a motion under Rule 12 of the Federal Rules of Civi l Procedure. The answer or motion must be served on the plaintiff or plainti ffs attorney, whose name and address are:

Rick Klingbeil, PC 2300 SW First Ave., Ste. 101 Portland, OR 97201

If you fail to respond, judgment by default will be entered against you for the relief demanded in the complaint. You also must fi le your answer or motion with the court.

CLERK OF COURT

Date: Signature of Clerk or Deputy Clerk

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AO 440 (Rev 06/ 12) Summons in a Civil Action (Page 2)

Civil Action No.

PROOF OF SERVICE

(This section should not be filed with the court unless required by Fed. R. Civ. P. 4 (/))

This summons for (name of individual and title, if any)

was received by me on (date)

0 I persona lly served the summons on the individual at (place)

on (dale)

0 I left the summons at the individual ' s residence or usual place of abode w ith (name)

; or

, a person of suitable age and discretion who resides there, ---------------------------------on (dale) , and mailed a copy to the individual ' s last known address; or

---------------

0 I served the summons on (name of individual) , who is

designated by law to accept service of process on behalf of (name of organization)

on (dale) ; or --------------------------------------------------- -------------------

0 I returned the summons unexecuted because ; or

0 Other (specify).

My fees are$ for travel and $ for services, for a total of$ 0.00

I declare under penalty of pe1jury that thi s information is true.

Date: Server 's signalure

Primed name and title

Server 's address

Additional information regarding attempted service, etc:

Case 3:14-cv-00254-HZ Document 1-3 Filed 02/14/14 Page 2 of 2 Page ID#: 26