rick hubbard kazoobie kazoos build your own buzz and grow your business! marketing through community...
TRANSCRIPT
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Rick HubbardKazoobie Kazoos
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Build Your Own Buzzand Grow Your Business!
Marketing through community outreach programs such as sponsorships, giveaways, contests and events can build a buzz about your store and your products. Build a bigger buzz by taking these promotions to the next level with media attention and social media interaction. These efforts help you strengthen your existing customer base, discover new customers in unexpected demographics and increase transactions and traffic. Learn fun, low-cost ways to build your own buzz—and a bigger business!
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People Who Make A LivingPlaying Music
People Who Play Kazoo
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People Who Hate Music
People With Money
People Who Perform Music
People With No Money
People Who Love Music
Potential Customers Regular Customers
Rock Stars & RappersOpera Lovers
AmateurMusicians
Music Store Owners
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How many Facebook users does it take to change a light bulb?
ANSWER:
•1 to change the light bulb and to post that the light bulb has been changed.
•14 to share similar experiences of changing light bulbs and how the light bulb could have been changed differently.
•7 to caution about the dangers of changing light bulbs.
•27 to point out spelling/grammar errors in posts about changing light bulbs.
•41 to correct the spelling/grammar flames.
•6 to argue over whether it's "lightbulb" or "light bulb."
•Another 6 to condemn those 6 as anal-retentive.
•2 industry professionals to inform the group that the proper term is "lamp."
•27 to post URLs where one can see examples of different light bulbs.
•12 to post to the group that they will no longer post because they cannot handle the light bulb controversy.
•4 to suggest that posters request the light bulb FAQ.
•44 to ask, "What is an FAQ?"
•2 to post reasons why the light bulb burning out is the result of a government conspiracy.
•4 to say, "Didn't we go through this already a short time ago?"
•43 to say, "Do a Google search on light bulbs."
•1 lurker to respond to the original post 6 months from now and start it all over again.
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Buzz – (noun)
An atmosphere of excitement and activity.
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What business are you in?
1. We sell musical instruments and accessories.
2. We service the needs of people interested in music and music performance.
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Marketing
Advertising Buzz ($$$$$$$) ($)
Sales($$$$$$$$$$$$$$$$$)
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Orchestramarketing
on a kazoo
budget
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Build Buzz In Your Store
Jam SessionsWorkshops
Product DemosCelebrity Appearances
Contests
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Build Buzz In Your Community
Outreach to SchoolsSponsorships
FestivalsEvents
Senior Citizens
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Build Buzz In The Cloud
Social NetworkingOnline Communities
YoutubeBlogsEmail
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Meet The Press
NewspapersRadio / TV
BlogsSocial Media
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PositiveProactive
PatientPersistent
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Build Your Own Buzz
and
Grow Your Business!