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Rick & Don’s session. The Business Landscape for Partners. Agenda. Level Set What’s new in H1 2009 What’s coming in H2 2009/2010 Upside to your business – actionable . ““More Mobility – Less Budget”. Aberdeen Group March 2009 - PowerPoint PPT Presentation

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Slide 1

Rick & Dons sessionThe Business Landscape for Partners

1AgendaLevel SetWhats new in H1 2009Whats coming in H2 2009/2010Upside to your business actionable

More Mobility Less BudgetAberdeen Group March 2009 216 organisations interviewed from North America, Europe and Asia Pacific)http://www.aberdeen.com/summary/report/benchmark/5724-RA-mobility-economic-downturn.asp

Adoption of mobility:Less than 2% of respondents have no plan to implement mobility now or in the future

Mobility Initiative20062009In Place59%84%No Plans19%1%

The Joys, Pains Of Switching Smart PhonesBecause I regularly use both gadgets and am accustomed to their different features, I have included fresh observations from five people who recently switched from BlackBerrys to iPhones.

Smartphones and Challengers - To Take Global ShareWe alsoforecast the vendor landscape; predicting vertically integrated challengers, like Apple, RIM,Palm, and possibly others, will take significant market share from some incumbent cellphone,PC, and consumer electronics vendors. Others that, in our view, are positioned to benefitinclude: 1) carriers that get it; 2) smartphone suppliers/partners; and,3) emerging/transplanted web, software, content, and media businesses.

Converged Devices in FY09

Source: Microsoft Internal ResearchBusinessConsumer

GROWING IN FY10 [X:00]

Historically, the market has been bi-furcated Business and ConsumerThe markets are now blending, but there is still differentiation between the playersOur products make us competitive in phones with strong business capabilities and consumer featuresWe can compete here.

And from a pocketbook perspective, you want to attack RIMThis is our year to win with RIM in business. We do business well and even as we double down on consumer this year, we will continue our heritage of strength in the business sector, and target RIM directly.RIM is our number one compete opportunity in FY10. The way we will hit our unit quotas, targeting Exchange 2003 and 2007 customers as low hanging fruit.

RIM is Known forMobile E-mail BrandExecutive CacheNot Just Enterprise

But is has GapsWe have them in DevicesOver-Taxed Legacy OSNot a Software Co.NOC RelianceWe will have a suite of beautiful, Windows exerience phones to choose from We have them in Cost for BusinessesWe have a solid story versus RIM. Theres a $10/user/month tax to business users on RIM versus Windows phones.And, its not just about cost savingsour productivity story with Office 2010 (sharepoint integration), etc. means you can cut opex costs in this new economy AND increase your ROI (productivity value). Our mLOB story beats there story as well.Aligns to goals the field already has around UC, Exchange deployments.

5Primary Mobile Business ExperiencesDevice Security andManagement

Unified Communications and CollaborationBusiness Process Mobilization

6MCB MGX FY10 9/3/2009 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.Extending Platforms in ActionDemowww.getcocmo.com

9/3/20097 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.WPC 09, July 13-16Single Number ReachScenario: Alex calling BenAlex select Work Call (signal goes trough the cellular network data channel)Alex and Ben both receive call back from OCS (signal goes through cellular network voice channel+ PSTN)

BenAlexPSTNInternetMobile OperatorOCS 2007 R2

What happened in 08/09SCMDM 2008 SP1 designed to cost-effectively support large-scaleMultiple Instance: Supports deployments where multiple points of control are required within a single forest. PIN Reset: Allows users to request a PIN reset on their deviceActive Directory/Windows Server 2008: support for Windows Server 2008 Active Directory functional level. Performance/Scalability: Increased system capacity.

Customer deploymentsFMCG, Policing, Agriculture, government

AND...

Security Security Security Windows Mobile 6.1 and Systems Centre Mobile Device Manager achieve globally recognised certification

Common Criteria Evaluation Assurance Level 4 (EAL4).

Windows Mobile 6.1 operating systemSystem Centre Mobile Device Manager 2008 and Service Pack 1

What does that meanSecurity : EAL4A compete differentiator with Blackberry

Data at the IN-CONFIDENCE classification can be stored on the device (at rest) and sent over the air (in transit) to their enterprise

Complete the Crypto review is to allow for up to RESTRICTED data

Shoulder to the WheelWindows Mobile Enterprise RoadblocksData plans & cost controlSupport : phone, OS, Exch ActiveSync Who do you call ? One throat to chokeBetter User Interface

Solving problems with TelstraCostUtilising infrastructure you have paid forExchange, OCS, SharePoint, Intranet via Active SyncCost Certainty - Fixed monthly feeAll traffic included when in MDM tunnelSupportIntegrated SupportCertified & Tested DevicesPerformanceNext G (high Speed & Coverage)Only network optimised for AS & MDMUSE = E.G - Exchange, AD, Share Point, CRMSECURE Policy, device control, information in transit and on the device (Common Criteria EAL4 Certified (SCMDM 2008, 2008SP1, WM6.1 OS) as of Aug 09UNC = universal naming convention for network folder locationsMDM Browsing via Corp FW, LOB Apps, Intranet, CRM, ERP

SLIDE BUILD USE WHAT YOU HAVE, Fixed Fee & Next G speed & COverage13Exchange is GREAT Breadth Messaging Play

14

Seizing the Business Customer Opportunity Thetime is now!Leader in Gartner enterprise wireless e-mail MQOutlook Mobile Exchange 2010 update coming15MCB MGX FY10 9/3/2009 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.Security - answers for customersEven Microsoft (and yes, it hurts to say something nice about Microsoft) has a secure remote wipe function with Windows Mobile that actually works.If youve implemented the iPhone (which is clearly a consumer phone and NOT an enterprise phone as currently designed), youve hung yourself out to dry if a phone goes missing with confidential data.http://ridethelightning.senseient.com/2009/07/iphone-security-a-complete-misnomer.html

Microsoft Mobile Enterprise SolutionMMEP (Microsoft Mobile Email Plan)A fixed monthly pricing plan per service per monthAll data usage related ActiveSync PIM*Plus 100Mb of WAP/modem usage per service per month *End-to-end technical phone support from Telstra, which is backed by Microsoft Premier Support **

* while the Smartphone is on the Telstra Next G network in Australia1/3** for your nominated IT representative^ available from 8am 6pm local time Monday to Friday on days which are not national public holidays.

Information directly from public Telstra internet PDF brochure.

NOTE 17Microsoft System Center Mobile Device Manager 2008Depth SOE Play

ManagementSecurityMobile VPN

9/3/2009 1:47 PM2007 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.18Microsoft Mobile Enterprise SolutionMMSP (Microsoft Mobile Services Plan)A fixed monthly pricing plan per service per month proposition incorporating:Email and data usage through the Microsoft SCMDM VPN2 *CAL for Microsoft SCMDM for the service whilst it remains connected to the planEnd-to-end technical phone support from Telstra, which is backed by Microsoft Premier Support **

Unleash your customers current infrastructure

* while the Smartphone is on the Telstra Next G network in Australia1/3** for your nominated IT representative^ available from 8am 6pm local time Monday to Friday on days which are not national public holidays.

Information directly from public Telstra internet PDF brochure.

NOTE 19Windows phoneRIM/Blackberry vs Exchange Architecture

Microsoft Exchange ServersCorporate App