richrelevance presenting at the hive by tyler kohn
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© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Digital Strategies for Retail
Tyler KohnCo-Founder & CTO
RichRelevance
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
The Global Leader in Omnichannel Personalization
175+ 24
$10B
35 27
1B9+
2PB
6,200
90%100%
13,250
447th
$13M
11
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Trusted by world-class brands
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Personalization Maturity Model
STATICEXPERIENCE
AUTOMATION
INSIGHT INTEGRATION
OFFLINEINTEGRATION
OMNI-CHANNEL
• 1-to-1 dialogue with customer, regardless of channel
• Hill-climbing culture drives constant testing and innovation
• Consolidated and actionable customer data across all channels
• Location-based targeting in-store
• Custom algorithms and applications
• Create an unified retailing experience (onsite and offline)
• Integrated with inventory management
• Connect brick & mortar, e-commerce, and mobile, with personalized in-store pickup
• Real-time/Instant analytics
• Geo-targeting (onsite)
• Multiple best-practice placements across user experience (Category Pages, Search, Email)
• Targeted creative & ads
• Transparent messaging for Recommendations
• Attribute, Inventory, and segment-based personalization
• Data-driven merchandising
• Product/Content recs using a few pre-defined hard-coded algorithms
• Heavy merchandiser control, with limited A/B testing
• No dynamic / conditional placements
• Predominantly online presence only
• Manual or no recs
• Seasonal merchandising
• Marketing Calendar or politics drives all creative
• All users are treated the same, regardless of behavior or known differences
LEVEL 1 (90%)
LEVEL 2 (65%)
LEVEL 3 (35%)
LEVEL 4 (10%)
LEVEL 5 (<3%)
IT- and Merchant-driven, “feel good” decisions, minimal value
Business-driven, measurable, but marginal contribution
Optimized channel, process built for success
Near-full view of customer
1:1 dialogue
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
RichRelevance productsIt’s all about personalizing to the shopper
Personalized product recommendations
Ecommerce site monetization and intelligent ad targeting
Content library personalization (videos, articles, images) integrated with CMS
Triggered and real-time email and push-notification optimization
Targeted campaign creative and promotion optimization
Big data innovation platform
Category results personalized for each shopper
EA
RLY
A
CC
ES
S
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
FOR THE CUSTOMER:Her own personal store
FOR RETAILERS:Higher customer lifetime value
What does “Relevance In Store” mean for customers and retailers?
Relevance In Store
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Recs and offers printed on receipt at checkout
Recs and promos based on previous
purchases
In-app proximity alerts personalized to
associate and shopperRecommendations and offers personalized
based on visits Trigger alert based on exit without purchase
Mobile device and iPad app integration
Relevance In Store
© 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
• We invite you to co-develop your own
“Relevance In Store” experience at the {rr}
Omnichannel Lab
• 1- to 3-day workshop to:
– Build an end-to-end omnichannel experience
– Customize our “out-of-the-box” consumer
iPhone, in-store wifi, POS, and sales associate
apps to reflect your brand and experience
• Everything you need
– Side-by-side with integration experts
– The necessary APIs to see everything work in
real time
– All hardware on-site for testing
Making “Relevance In Store” a reality
Relevance In Store