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Richard Pashley GRAPHIC DESIGNER Copyright © 2014 Richard Pashley Portfolio showcase

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Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

Portfolio showcase

Logos

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

Competition entryCame runner up and won an iPod Touch

Supporting Service ImprovementsleanCOUNCIL

Virtual College new brand identity

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

The company structure split into three divisions and as a result a new identity was needed. Additional logos and a new visual look was required to keep things fresh and easy to maintain. Additionally brand guideline folders and design assets were created to be used across the company.

Business & EnterpriseDivision

Health & Social CareDivision

EducationDivision

Food, Drink & Hospitality Healthcare

Housing

Construction

Lean Healthcare

Safeguarding

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

Virtual College new brand identity - page layouts

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

I designed and created both the concepts and paper model for this exhibition stand. I developed this through to final artwork for final build and printing.

Virtual College new brand identity - exhibition stand

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

Designed and created in InDesign comprising over 100 pages. Fully using the software to help maintain and update information which incorporated a working index page.

Virtual College new brand identity - course directory

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

Virtual College shop front

Virtual College identity concept idea

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

An idea I pushed initially before company structure change. The concept used icons and one colour to keep it simple but modern.

YP logo re-vamp

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

A new logo was needed to reach new clients in the UK. With emphasis on retaining some of the original logo elements whilst making it appeal to a younger generation.

Old New

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

YP corporate brochure page layouts

Building services e-Academy logo

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

The client was open minded to explore different concepts for this logo. Here are shown some quick sketches in generating possible ideas.

Building services e-Academy logo

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

Final concepts

Apprenticeship brochure

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

Healthcare brochure

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

The People Manager’s Toolkit brochure

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

Healthcare 6 page roll fold leaflet

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

Banners stands

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

E-learning demo look and feel built in Articulate Storyline

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

Safeguarding website layouts

Food Hygiene website

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

www.food-hygiene-certificate.co.uk

Housing website

Richard PashleyGRAPHIC DESIGNER

Copyright © 2014 Richard Pashley

www.housingea.co.uk