richard wiegmann - bto buy tourism online 2013 - visioni
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BTO - Buy Tourism Online Day ONE 3 dicembre 2013 RICHARD WIEGMANN, Visioni http://www.buytourismonline.com/eventi/richard-wiegmann/ I trend dell’Hospitality Distribution secondo il CEO di Trust International Speech VISIONI: Richard Wiegmann CEO Trust International Intervista a Richard Wiegmann: Luciano Scauri Consulente in revenue management Gloria Puig Sainz Expedia La redazione di BookingBlogTRANSCRIPT
WHAT´S NEXT IN TRAVEL DISTRIBUTION Richard Wiegmann CEO Trust International
THE STATUS QUO
THE STATUS QUO
WHATS NEXT ?
YOUR DISTRIBUTION STRATEGY
MY LIFE IN 30 SECONDS
THE STATUS QUO
AT A CONCERT
1990 2013
THE CUSTOMER JOURNEY
REFLECTION
EXPERIENCE
BOOKING
SEARCH
INSPIRATION
YTD July 2013 vs 2012 Source: STR Global
-4,0
-3,0
-2,0
-1,0
0,0
1,0
2,0
3,0
4,0
5,0
6,0
Asia-Pacific ($) Americas ($) Europe (€) Middle East & Africa ($)
Occupancy Average Daily Rate RevPAR
% change over last year
INDUSTRY PERFORMANCE
CHANNEL MIX - ALL
GDS 43%
OTA 16%
IBE 24%
Voice/System 6%
others 11%
Real July 2012
GDS 37%
OTA 21%
IBE 26%
Voice/System 7%
others 9%
Real July 2013
Source: Trust|iV
iew by Trust International
MIX – INTERNET VS GDS
GDS 52%
Internet 48%
Real July 2012
GDS 46% Internet
54%
Real July 2013
Source: Trust|iV
iew by Trust International
3RD QUARTER 2013 REVENUE
Source: TravelC
lick Dem
and 360
INTERNATIONAL ADR
BY CHANNEL
Source: TravelC
lick Dem
and 360
3RD PY INTERNET REVENUE
IN MILLION USD
Source: TravelC
lick Dem
and 360
LARGEST GLOBAL TRAVEL COMPANIES
American Express
Founded in 1850
Revenue 2 Billion$
Carlson Wagonlit
Founded in 1994
Revenue 1.62 Bill $
Expedia.com Founded in 1996
Revenue 4.5 Bill $
Priceline.com
Founded in 1998
Revenue 6.4 Bill$
BCD Travel Founded in 2006
Revenue 800 Mio$
1850 1994 1996 1998 2006
IATA TRENDS
Airline Passengers 2012 2030
2.97 Billion 5.9 Billion
Jobs 2012 2030
+ 26 Mio
Economic Value 2012 2030
22 Trillion 69 Trillion
WHATS NEXT ?
Augmented Reality – Mobile Reality at the Airport or Hotel
FUTURE OF TRAVEL
Personalization and Information – just for you
FUTURE OF TRAVEL
DISTRIBUTION IS CHANGING
Metasearches buying OTAs
Priceline buying Kayak
Google taking its
HotelFinder seriously
Travelocity is teaming up with longtime rival Expedia and powers hotel price comparison on Microsoft Bing
TRAVEL TRENDS
Multi-channel environment
Mobile and social integration
Content is king - value of videos, pics and micro-blogging
Last-minute bookings are growing substantially
New Ideas every day BlablaCars or FlightCars
Rate Parity and Search
360° System Solutions
YOUR DISTRIBUTION STRATEGY
THE CUSTOMER JOURNEY
REFLECTION
EXPERIENCE
BOOKING
SEARCH
INSPIRATION
THE SOCCER APPROACH
THE NEW DISTRIBUTION DESIGN PLAYBOOK
Distribution Strategy is
driven by the business
strategy
The Design of a
distribution strategy is
a holistic approach
Distribution Design for
the future is better than
design for now
Continous
re-configuration
is needed
RECONFIGURE
THE NEW DISTRIBUTION DESIGN PLAYBOOK
Distribution Strategy is
driven by the business
strategy
The Design of a
distribution strategy is
a holistic approach
Distribution Design for
the future is better than
design for now
Continous
re-configuration
is needed
Healthy
disengagement
THE NEW DISTRIBUTION DESIGN PLAYBOOK
DISENGAGE
Distribution Strategy is
driven by the business
strategy
The Design of a
distribution strategy is
a holistic approach
Distribution Design for
the future is better than
design for now
Continous
re-configuration
is needed
Healthy
disengagement
The design of a distribution
strategy is a fundamental
process, not a repair job
THE NEW DISTRIBUTION DESIGN PLAYBOOK
Richard Wiegmann Trust International rwiegmann@ trustinternational.com t. +49 173 704 9467 s. richard.wiegmann trustinternational.com