richard lutz – portfolio

Richard Lutz

graphic design

Portfolio 2013

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DICTATORS WEEKLY S_08

ACTIONPIXZ 01 S_26

BAD DECISIONS S_12

INTRO S_04

OUTRO S_38

DONETASY S_16 GREECE S_20

MM063 S_28

LOGO DESIGN S_32

ALLIGATOAH S_06

RBCOOKIES S_18

INDEX

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HI MY NAME IS...

Welcome to my freshly released 2013 Graphic Design portfolio.

Due to the fact that I am finishing my studies at the Cologne Design Academy in August this year, I plan to continue my Graphic Design studies at Middlesex University in London. Since I was a little child I have loved creating things, so making this hobby to my profession means quite a lot to me. Driven by the craving for improving my skills and know-how as well as the quality of my work, I keep demanding a lot of myself in difficult projects and accept every upcoming challange.

So have fun while browsing my portfolio!

with best regards

...RICHARD LUTZ

INTRO

behance.net/richpixz

facebook.com/richpixz flickr.com/richpixz

If you like you can discover some more work on my social network profiles!

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ALLIGATOAH

STRW4 CD LAYOUT

In the 3rd semester we were asked to create concert posters for musicians of our choice. For one of these posters I have chosen the rap artist Alligatoah, who was more or less an insiders‘ tip amongst rap friends at that time. Finishing my work and the project, I showed him the final poster and approving my well-designed layouts, he let me do the one for his upcoming Best-Of-Album „Schlaftabletten & Rotwein 4“.

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DICTATORS WEEKLY

SATIRE NEWSPAPER

This project is about a creative handling ofthe topic „dictators“ and also belongs to my work from the 3rd semester. At this time I took great interest in satire articles, especially from several online blogs. Due to the fact that it‘s a great way to ridicule something on the one hand and deal with a complex subject on the other hand simultaneously, I decided to create my own satire newspaper. I really had to do a lot of research and so I read tons of articles about the madest men in the world. Finishing my list of

dictators and furthermore persons of influence, I started to write the texts and believe me when I say that this task was really challenging. At least I know now that writing is none of my inborn talents. Finally finishing the texts, I added theme fitting typography and selfmade photo compositions to underline my statements also visually.

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BAD DECISIONS

PHOTOGRAPHY

In this project from the 4th semester we had to spend some thoughts on the topic „change“ and depict these in photo-graphies. My group mate – Luca Mazet – and I intended to do something big caused on the possibility to test our new camera equipment. The basic idea was to get a feeling for how to use flashes in non-studio situations. So we had to combine two main aspects: On the one hand a quite technical experiment, on the other hand our creative idea on the topic „change“, where we wanted to portray people making bad choices or wrong decisions, changing their lives to the worst. On the first picture you can see a young actor destroying his own career by having a baby after an unwanted pregnancy. On the next picture you can see an ambitious student, forced

to make money on the easy way, because neither her parents, nor the state help her to finance her studies.Andrej is the next one on our list. A selfmade business man, who recently lost everything by making a wrong deal. Coming to a poker player in the next photography, who kept playing poker with some guys that will lend you money trouble-free at any time, as long as you pay it back to them, when they demand it. Last but not least: A painter, who couldn‘t stand the constant condition of being broke anymore.

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DONETASY

EINMIXTAPE CD LAYOUT

Again a rapper from the depths of the German rap scene, where he is well known for rough battleraps and his very own style. Based on that I decided to choose him for a project I did during the 4th semester – a jewel case design with switchable front cover, just as the consumer wants to have it. I picked out some of his more mainstream compatible songs and put them together in one, fictive mixtape. Having a look at his former cover designs, which in fact all look like if someone did a five-minute Microsoft Paint job, I decided to raise the bar a bit doing a vector based illustration. The design is totally inspired by his music and shall reflect what he stands for.

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ROMNEYS BC

PACKAGE DESIGN

Due to the fact that presidential elections in the United States of America always tend to be like a big mudwrestling event, I had a great topic for a Package Design in the 4th semester. I wanted it to be truely American, so that every Republican would appreciate it. Last year I had the impression that the Republicans are more into crap than the Democrats. So this just had to deal a blow to Romney. From now on he sells – besides his real elephant styled merchandise, some nice-looking, good-tasting burger flavor cookies. I guess real Americans probably like both: burgers and cookies. For the great look, I illustrated Romney himself and the burger cookies, to finally combine both with some typical Republican symbols in my design.

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PHOTOGRAPHY JOURNEY

In summer 2012 I was given the great pleasure to be invited to Greece, accompanied by a good friend of mine. One thing was clear to me, right from the beginning: I am definitely not going without my camera! After arriving we first of all discovered Athens, continuing our journey with travelling through big parts of the southern country. Athens itself is a really great city offering a lot to visitors, but the rest of the country has huge advantages as well. We went to small and idyllic fishing villages, climbed the highest mountains by car, just to take a relaxed downhill walk on the other side and went swimming at probably one of the nicest beaches ever. This country really doesn‘t deserve all the bad media coverage caused by Euro Crisis.

GREECE

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ACTIONPIXZ # 1

PHOTO MANIPULATION

I have had this picture on my harddisk for a while, before somebody someday came up with the idea to put this really huge dinosaur behind that little belle. At first it was just for fun, but the more time I spent with the work on this picture, the greater it got. I guess finding the right stock material took about as much as time fitting them all together. However I wanted this work to be on a higher quality level than my previous photo manipulation projects, so time didn‘t matter at all. The next picture is already in the making and it shall again be a step forward regarding quality.

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MÜLHEIM MASKULIN

This one is without any doubts one of my most favourite projects ever. The whole idea grew in our minds over half a year, before I started creating anything. It began in a very funny and interesting talk with a drunken stranger I met that night in our city quarter: Mülheim. I need to say that this quarter still doesn‘t have the be st reputation, but nevertheless we do feel very comfy here. Due to that, we wanted to do a sort of reputation upgrade, creating our own Mülheim brand. We – my roommate and I – are planning to print several selfmade designs on clothes and spread them all over Cologne, starting with people in our environment. Until now we got great feedback and support and there will be more cool stuff coming up. But you should‘t be too serious about what we‘re doing, because not even we are – it‘ll be staying a fun project with friends.

MM063

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LOGO DESIGN

NOBBY / GOFUS / KRETZSCHE

In the following you will find several logo designs I created during my internship at the advertising agency WANT in Cologne. The two CEOs have many contacts to the golf scene, where some more or less famous celebrities constantly arrange charitable tournaments. The first logo is for Norbert Dickel, who was a former soccer player for the city Dortmund and who still supports his club nowadays. The little guy in the yellow circle is a simplified portrait of him after scoring an important goal in ‘89.On the right hand side you see the logo for GOFUS, which stands for Golf & Fussball, a charity golf club that makes business men and former sportsmen donate money while playing golf. The logo was made for one of their own tournaments and should positively affect the look of it. The last one is my favourite! Stefan Kretschmar is a popular former national and olympic handball player, who nowadays spends parts of his time to collect money from people who can afford to donate some. After finishing the logo design, one of my CEOs and me continued with the creation of the invitational and some other goodies.

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Wir bedanken uns bei allen partneRn für die unterstützung.

SPORTALMANACH

VERANSTALTER: Golf & Eventagentur Witten, Thomas Grünewald, Hüllbergweg 8, 58454 WittenTel.: +49 (0) 2302 / 96 49 - 01, Fax: - 00, Mobil: +49 (0) 172 / 60 30 300, Mail: [email protected]

Wir -leben Technik!

www.kretzsche-invitational.com

24 . – 26. Mai 2013 Golf & Poker in Le ipzi g

– persönliche Einladung –

RZ Kretzsche Inv Einladung 130328.indd 1-3 28.03.13 16:47

Herzlichst Euer

Stefan Kretzschmar

FREITAG // 24. MAI 2013 Individuelle Anreise der Teilnehmer11.00 Uhr Beginn der Einspielrunde (Selbstbucher: GCC Leipzig, T +49 (0) 342 / 926 80 39)ab 15.00 Uhr „Check in“ im Hotel19.00 Uhr Moritz Bastei Begrüßung/Get-together und Kurz- einführung in die Pokernacht19.30 Uhr Eröffnung Barbecue20.30 Uhr Interview mit Kretzsche und weiteren Sportlern21.00 Uhr Beginn der Pokernacht 22.00 Uhr Discoab 23.00 Uhr Shuttleservice zum Hotel (5 Min)

SAMSTAG // 25. MAI 2013ab 09.00 Uhr GCC Leipzig Begrüßung auf der Golfanlage, Ausgabe der Scorekarten und Teegeschenkeab 09.30 Uhr Einspielen auf der Drivingrange11.00 Uhr Turnierstart /Kanonenstartab 15.00 Uhr Sundowner auf der Terrasse des Golfclubs19.00 Uhr Pentahotel Begrüßungscocktail19.30 Uhr Offi zielle Begrüßung durch den Moderator und Eröffnung des Buffets21.00 Uhr Tombola und der DJ legt auf zur Flower-Power-Partyab 23.00 Uhr Shuttleservice zum Hotel (5 Min)

SONNTAG // 26.05.2013 Individuelle Abreise

SPIELMODUSGespielt wird nach den offi ziellen Golfregeln (einschließ-lich Amateurstatus) des deutschen Golf Verbandes mit den gültigen Platzregeln des gastgebenden Golf-Clubs. Evtl. notwendige Sonderplatzregeln werden durch Aus-hang bekannt gegeben. Das Turnier ist nicht vorgaben-wirksam.

AUSTRAGUNGSMODUS• Schnurturnier/Stableford• Jeder Teilnehmer erhält vor dem Start 3 m Schnur zu 20€• 1. Brutto – getrennt Damen und Herren• 1., 2. und 3. Netto in den Klassen A, B und C

SONDERWERTUNGEN• Nearest to the Pin und Longest Drive (getrennt nach Damen und Herren)• Weitere Sonderwertungen Teamwertung 1., 2. und 3. Netto gesamt (die Spielpaarungen werden vor dem Start gelost)

BEGINN• Samstag, den 25.05.2013• Startzeit 11.00 Uhr als Kanonenstart

SPIELLEITUNGEntscheidungen der Spielleitung sind endgültig.

ENDEDas Wettspiel ist mit Abschluss der Siegerehrung bzw. mit Veröffentlichung der vollständigen Ergebnisliste beendet.

GOLF & COUNTRY CLUB LEIPZIGInmitten der idyllischen Landschaft des Muldentals bietet der Golf & Country Club Leipzig eine Golfanlage, die durch ihre ausgewogene Symbiose zwischen Golf und Natur einen besonders hohen Freizeit- und Erholungs-wert bereithält. Nur etwa zwanzig Autominuten von Leipzigs Zentrum entfernt erfüllen sich die Träume der Golfer und Naturliebhaber.

Auf dem 80 Hektar großen Areal erstrecken sich zwischen dichten Waldgebieten die anspruchsvolle 18-Loch Anlage und der 6-Loch-Kurzplatz. Die Spielbahnen fügen sich harmonisch in das leicht hügelige Gelände ein und sindfür Golfer jeder Spielstärke eine Herausforderung. Taktisch gut platzierte Bunker, Wasserhindernisse undFeuchtbiotope stehen für fast grenzenloses Spielvergnügen.

Die 18-Loch-Anlage mit ihren engen Par 3 bis Par 5 Spielbahnen erfordert präzises Spiel. Das anspruchsvolle Platzdesign hält auf 6.146 m für Herren und 5.047 m für Damen abwechslungsreiche Spielbahnen mit taktisch gut platzierten Bunkern, Wasserhindernissen und Feuchtbio-topen sowie gut verteidigten, ondulierten Grüns bereit.

DRESSCODES• Get-together in der Moritz Bastei: sportlich elegant• Flower-Power-Party: Verkleidung erwünscht

INFOAlle Zeiten ohne Gewähr.Aus ablauftechtnischen Gründen können sich ggf. zeitliche Verschiebungen ergeben.

Liebe Freunde des Sports mit der kleinen weißen Kugel,

erstmalig fi ndet in diesem Jahr das KRETZSCHE INVITATIONAL 2013 statt – hierzu möchten wir Euch herzlich begrüßen.

Wir wollen mit Euch Spaß und Spannung an zwei er-eignisreichen Tagen haben. Wir starten am 24.05.2013 mit einer Pokernacht in der Moritz Bastei mitten in Leipzig. Mitspielen können alle – ob Anfänger, Ama-teure oder Profi s. An 6 Tischen könnt Ihr Euer Glück versuchen.

Auch das Tanzbein wird bereits am Freitag schon ge-schwungen. Musik vom Plattenteller wird uns einheizen. Den Absacker genießen wir im Pentahotel, welches auch gleichzeitig unser Partner der Veranstaltung ist.

Samstagmorgen starten wir mit einem Frühstück auf der Golfanlage Machern, bevor dann um 11.00 Uhr dasTurnier beginnt. Wer möchte und sich richtig vorbereiten will, ist herzlich zur Proberunde am Freitag auf dem Golfplatz Machern eingeladen. Viele Aktionen auf dem Golfplatz warten auf Euch und der Sundowner nach derRunde gibt noch mal die Möglichkeit, über die Ereignissedes Tages zu sprechen. Am Abend startet dann die Flower-Power-Party mit Livemusik im Pentahotel.

Also, freut Euch auf das KRETZSCHE INVITATIONAL 2013 in Leipzig und schon heute wünschen wir Euch eine gute Anreise, Glück beim Pokern und ein „Schönes Spiel!“.

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FREITAG // GET-TOGETHER & POKERNACHTMoritz BasteiUniversitätsstraße 9, 04109 LeipzigTel.: +49 (0) 341 / 702 59 - 0, Fax: - 59Mail: [email protected]

SAMSTAG // GolfTURNIERGolf & Country Club Leipzig im Golfresort MachernPehritzscher Weg, 04827 MachernTel.: +49 (0) 342 / 926 80 39Mail: [email protected]

SAMSTAG // HOTEL & FLOWER-POWER-PARTYPentahotel Leipzig Großer Brockhaus 3, 04103 LeipzigTel.: +49 (0) 341 / 12 92 - 0, Fax: - 800Mail: [email protected]

RZ Kretzsche Inv Einladung 130328.indd 4-6 28.03.13 16:47

KALTE SPEISENSalatbuffet mit Gurken, Tomaten, Paprika,

Blattsalaten, Hirtenkäse, Oliven und Joghurtdressing

Hausgemachter Kartoffelsalat

Salat von grünen Bohnenmit getrockneten Tomaten und roten Zwiebeln

Brotkorb

VOM HOLZKOHLEGRILLRostbratwurst

Marinierte Nackensteaks

Putenschaschlyk mit Paprika und Zwiebeln

Kleine Frikadellen

Schafskäse mit Kräutern und Tomate in Folie

Ofenkartoffel mit Kräuterquark

Zucchini, Pilze und Paprika mit Rosmarin in Folie

Sahnemeerrettich, Kräuterbutter, verschiedene BBQ Saucen und Senf

DESSERTRhabarber-Erdbeergrütze mit Ingwer und Vanillesauce

Obstkorb

GETRÄNKEProsecco

Sambucca

Bier, Flaschenbiere

Heißgetränke

Alkoholfreie Getränke

Softdrinks

Weißwein, Rotwein

RZ Kretzsche Inv Menue Bastei 130328.indd 4-5 28.03.13 16:58

ESSEn & Tr inken

w-a

-n-t

.de

Wir bedanken uns bei allen partneRn für die unterstützung.

SPORTALMANACH

Wir -leben Technik!

RZ Kretzsche Inv Menue Penta 130328.indd 2-3 28.03.13 16:57

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outro

Thanks for watching!

I hope you enjoyed the little journey through this selection of my projects.

Richard Lutz

Cologne Germany

mail [email protected]

phone +49 (0) 1778521874

Goodbye and feel free to contact me!

richard lutz – portfolio

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