richard dixon, black sun, why they won: online corporate reporting
DESCRIPTION
Richard Dixon from Black Sun plc completed work with Rio Tinto and were awarded the Highly commended certificate at the 2013 Digital Impact Awards in the Best online annual report category. He spoke about the work which they had done and also where he saw online annual reporting heading in the future.TRANSCRIPT
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ONLINE ANNUAL REPORTINGTODAY AND TOMORROW
November 2013
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Highly Commended
RIO TINTO – REPORTING CENTRE 2012
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• The Reporting Centre brings the HTML version of the Report, Review and the Sustainable Development Report together in a central online hub.
• All users are directed to the hub before going through to their specific area of interest.
• Key messages for the year are communicated to everyone before they move to specific areas of interest.
RIO TINTO – REPORTING CENTRE 2012
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The Annual Review provides an up-front overview of how Rio Tinto is pursuing value for shareholders across everything they do.
The Annual Report is a compliance-led document aimed at institutional investors, therefore design is kept simple and content is clearly presented.
THE ANNUAL REPORT & REVIEW
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INTEGRATING SUSTAINABILITY REPORTING
An interactive online Sustainable Development Report which contains all detailed reporting information for the year. The report complements the information on the corporate website.
This included several case studies, photography, info-graphics and an interactive hybrid car and a charting tool where users can compare a selection of data.
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THE FUTURE OFONLINE ANNUAL REPORTING
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THE IMPORTANCE OF THE OAR
• A chance to tell your corporate story for the year
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• Content drives your corporate website
THE IMPORTANCE OF THE OAR
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STRATEGY
BUSINESS MODEL
GOVERNANCE
FINANCIAL RESULTS
BOARD
REMUNERATION
MARKET SECTOR
RISK MANAGEMENT
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• The opportunity use digital techniques to deliver more compelling messages
THE IMPORTANCE OF THE OAR
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SO WHAT’S HAPPENING TODAY?
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ONLINE REPORT FORMAT
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INTERACTIVITY
• All 55 of the HTML online report homepages are ‘designed’
• 21 incorporate video in the homepage
• 26 have other interactive features such as:– Carousels
– Sliders
– Parallax scrolling
– Video galleries
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KEY CONTENT
• Overview
• Business review
• Business model
• Strategy
• Downloads
• Financial statements
• Chief Executive’s Review
• Chairman’s Report
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DOWNLOADS
• 57 provide separate downloads for each section
• 22 provide downloads of accounts/financial statements in excel
• 10 companies also provide downloads of other related reports, such as CSR on the same page to make the user experience easier
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FEATURES AND TOOLS
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AND THE FUTURE…?
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AND THE FUTURE…?
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Messagingnot
volume
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AND THE FUTURE…?
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Messagingand
strategic priorities
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AND THE FUTURE…?
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Qualityover
quantity
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AND THE FUTURE…?
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Consistencybetween the Online Report and corporate website
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AND THE FUTURE…?
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Exploiting the power of digital videos, interactivity and infographics
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AND THE FUTURE…?
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Write once publish anywherethrough digital publishing technology
© Black Sun Plc 2013
THANK YOU