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The Master Keys
of
Effective Selling
Inspiring People to Greater Achievement www.richarddenny.co.uk
Richard Denny
Business Growth Specialist
Inspiring People to Greater Achievement www.richarddenny.co.uk
The changes, challenges and opportunities
Inspiring People to Greater Achievement www.richarddenny.co.uk
The four ages of power
Inspiring People to Greater Achievement www.richarddenny.co.uk
Customer led and
sales driven
The Winning Culture
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Customer care for business growth
Inspiring People to Greater Achievement www.richarddenny.co.uk
There are only four ways to grow a business
•Increase your number of customers
•Increase your average transaction value
•Increase the frequency of repurchase
•Acquisition
Inspiring People to Greater Achievement www.richarddenny.co.uk
•A no is only a no not today
•People buy people
•Ask the right questions
•Don’t sell your product, sell the result
•Be proud of your price
•Be a solution provider
•Product knowledge is essential
The Keys to Effective Selling
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What is customer care?
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Satisfied customers will lose you money
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Have fans not customers
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The Circle of Success
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Knowledge
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Knowledge Skills
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Knowledge Skills
?
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Knowledge Skills
Attitude
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Management or Leadership?
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What sort of manager would you like to be managed by?
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Manipulation or motivation?
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The 10 Laws of Motivation
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1. You have to be motivated to motivate
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2. Motivation requires a goal
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3. Motivation requires recognition
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4. Motivation once established does not last
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5. Participation motivates people
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6. Seeing ourselves progressing motivates us
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7. Challenge only motivates if you can win
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8. Everybody has a motivational fuse
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9. Group belonging motivates
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10. Inspired leadership is motivational
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It’s desire not ability that determines your success
Inspiring People to Greater Achievement www.richarddenny.co.uk
Set some goals
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Be positive not negative
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Thought for the Day
Selected by
Richard Denny
at www.richarddenny.co.uk