As featured on:

ABOUT SPORTAROO

Founded in January 2013, Sportaroo is an Australian based, eCommerce crowdfunding platform that enables sports clubs and athletes to easily generate sponsorship revenue.

What is sportaroo?

In sport, it is essentially a truism that off-field commercial wealth drives on-field success.

Sponsorship is a critical revenue stream for athletes and clubs at all levels but is typically time-consuming to generate with the cost-of-sale eliminating or reducing the financial benefit; or, in many cases, preventing the sales activity occurring at all.

Why we exist

Sportaroo takes away the leg-work and administration of sponsorship sales by providing a crowdfunding/eCommerce platform aimed specifically at the sports market.

Sportaroo currently services 3 core segments of the market:

Our focus

It's not easy to raise funds when everyone’s a volunteer!

Sportaroo puts an end to door-knocking and cold calls.

Online, they can offer supporters unique experiences and sponsorship packages rather than asking for donations.

Grassroots sports teams

Athletes who want to compete at international level don’t have time to hunt for sponsors as they need to focus entirely on training and competing.

Sportaroo enables these athletes to reach beyond direct friends and supporters into the broader community to get the support deserve.

HIGH Performance ATHLETES

Professional sports teams can rise and fall as sponsorship money comes and goes.

Sportaroo enables teams to grow and diversify their funding whilst also helping them connect to their fans.

It also reduces the cost of sale so that previously un-commercialised inventory can be sold cost-effectively.

Professional teams

The Sportaroo model is all-or-nothing (like Kickstarter) to incentivise the campaign owner and customers to share the campaign socially and drive for more.

Consumers and potential sponsor companies are also able to register for free and able to browse campaigns for potential purchases of exclusive merchandise, experiences & business sponsorship/promotion opportunities.

The platform uses a crowdfunding mechanic, but is neither an equity or donation transaction. It is pure eCommerce but with a specified financial target for each campaign.

How it works

It’s free to start a campaign on Sportaroo, with campaign owners only paying 10% commission (plus payment processing) if their campaigns are successful.

To be the global marketplace for the sponsorship of athletes and sports teams.

OUR VISION

The sportaroo team

Richard Briggs Successful entrepreneur in sports/music industry

and former English professional footballer currently

sourcing large ticket sponsorships for English

Premier League clubs, the FFA, PGA Golf and Cricket Australia with contacts at

CXO level in sport globally. On advisory board for NSW Baseball and ASWSW and industry speaker on sports sponsorship and crowdfunding.

Ashley howden Seasoned, successful

serial entrepreneur in the technology/media industry

in Australia and the UK and former world-ranked

ITF tennis player. Two prior exits in the UK.

JIM MAY vastly experienced product

director for VC-backed software companies in

Australia, UK and Europe who races 16ft skiffs.

IZ EL-BAHNASY Technical director

and software developer on numerous Rails-based

eCommerce start-ups both in UK and Australia.

Why we are different

We believe Sportaroo’s performance to date is a direct result of our 4 key points of difference:

Highly experienced team across all 3 core areas; sport, product marketing and technology

Bespoke campaign advice/consultancy/mentoring (no one size fits all approach)

High level of customer service … the personal touch

Our success stories; high-calibre corporate partners and supporting testimonials help attract and recruit quality athletes and campaigns

84% campaign success rate (Kickstarter 45%, Indigogo 15%)

Over $150k total funds raised to date

Fastest campaign activation from first contact to launch = 10 hrs

Attracting grassroots level through to Olympic hopefuls and world class athletes such as Jana Pitman and Caroline Buchanan

Extensive PR and social media coverage and guest speakers at Asia Pacific World Sport Conference 2014

Secured business sponsorship from Sony, Bausele Timepieces, NoodleBox, Job Ready, Streaka and SIM VSE

$0 marketing spend (to date have focused on basic SEO, content and relationships)

2013 Anthill Smart 100

achievements As featured:

Ros Lawrence World Champion Extreme Whitewater Kayaker

The team at Sportaroo were super friendly and helpful. The website provided a great way for me to mobilise and connect with my supporters. I raised more money than I expected and am really excited to have Bausele watches, Clarence River Canoes, Go Sea Kayak Byron Bay, The New Agency and Sportscene as new sponsors. During the campaign people kept complimenting me on my creativity, but really it was all Sportaroo.

Now Ros is a sports ambassador for my products. She creates real engagement around my brand and generates awesome content that I can share on social media.

Christophe Hoppe Bausele Watches

I really wouldn't have been able to be here in Europe preparing for this selection race with my supporters, but even more so without Sportaroo! You guys have given me the chance to race this selection and hopefully end up back on the National Team! I'm genuinely grateful for everything you have done for me!

Will Forsythe Australia's No.1Men's Kayaker

Sponsorship is changing. We use social media, youtube and face-to-face events to connect brands to our supporters all over Australia and to talk about the products that we believe in. It was great to work together with Sportaroo to build our public profile, and run a fundraising campaign. The funds raised helped towards some new equipment for our team, and also gave our friends, families and fans a chance to be a part of the build up to our competitive season.

Jana Pittman & Astrid Radjenovic Australian Women's Bobsleigh Team

testimonials

Size of the prize

PwC value the global sports industry at over

$135bN (US$) with sports sponsorship forming the fastest growing category valued

at $45bn.

There are an estimated

250,000 active sports clubs and athletes in Australia alone.

Sportaroo aims to capture

a minimum of 10% of these recurring customers (i.e. repeat campaigns on an annual basis over the

next 3 years.

Asia Pacific sports industry currently valued at

$28bn with sports sponsorship the largest sector (44% of total) with

$12.6bn.

Globally, the growth rate for sports sponsorship at

6% will continue to surpass outlays for traditional advertising (2.6%)

Expansion in to Europe opens the door to over

$15bn spent on sports sponsorship in 2013 plus an estimated

17,000,000 people playing organised sport at least once a week in the UK alone.

SOURCES: IEG Sponsorship Outlook 2013, PWC Global Sports Market Outlook 2015, Sport England Participation Data 2013/14, Australian Sports Commission Participation in Sport 2011/12

Size of the prize

PwC state that the most important factor in this healthy sponsorship growth is the unprecedented recognition, at the highest levels of corporations, that sponsorship is a potent answer to how to build attention, support and loyalty for brands in an environment becoming increasingly hostile to traditional marketing communications.

This is moving sponsorship out of it’s traditional silos and into mainstream, strategic marketing / brand conversations.

In turn, sponsorship is evolving in response to this growing need with innovative, multi-channel/platform solutions like Sportaroo, with self-generated content and solid metrics well positioned to captialise.

The growth opportunity

1.

Grassroots Fundraising

Solution

2.

Branded Content

To exploit this opportunity, we believe there are 4 key areas we need to be leveraging in order to successfully grow Sportaroo:

1. Grassroots fundraising solution

Aim: Easy seasonal funds for every club, year after year.

Reduce overhead by providing clubs with a perfectly suited crowd-funding solution.

Leverage both community and sponsorship fundraising methods.

Give major sponsors direct access to grassroots community.

Fully managed solution with much lower operational effort.

A percentage of all successful campaign funds rebated to sports association.

Benefits:

2. Branded content

**Hypothetical Example Only **

Attractive to professional organisations and brand owners; any business looking for deeper and more innovative connections with sport-specific audiences

Opens up an additional revenue stream for sponsoring organisations via commission-based mechanic plus potential to sell-further sponsorship real estate within their page

Win-win: Sportaroo can provide ready made campaigns/content OR the sponsoring organisation can promote the initiative to attract their own (Ref: FFA My Football database approx 2200 registered clubs / 560k players)

Sportaroo curated sites can be mirrored on the sponsoring organisations own website plus direct links from social media

Huge PR opportunities and CSR leverage, especially if they donate or ‘top-up’ campaigns

Thank you

For more information and a confidential discussion about investment in Sportaroo, please contact:

Richard Briggs richard@sportaroo.com

M: +61 405 190 079