rianomics 10 ways to ensure ria failure
TRANSCRIPT
![Page 1: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/1.jpg)
![Page 2: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/2.jpg)
How to guarantee the demise of any software project.
![Page 3: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/3.jpg)
![Page 4: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/4.jpg)
How to guarantee the demise of any software project.
![Page 5: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/5.jpg)
![Page 6: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/6.jpg)
![Page 7: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/7.jpg)
![Page 8: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/8.jpg)
![Page 9: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/9.jpg)
![Page 10: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/10.jpg)
If you want to fail, do not focus on the user
Nearly 70% of all IT projects fail due to a lack of user acceptance
![Page 11: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/11.jpg)
we are conditioned to think that these are our users..
![Page 12: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/12.jpg)
If not now, they soon will be
![Page 13: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/13.jpg)
ANSWER: Diamond RIO PMP300 (November 1998)
![Page 14: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/14.jpg)
![Page 15: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/15.jpg)
![Page 16: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/16.jpg)
The manufacture did not focus on user experience
![Page 17: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/17.jpg)
![Page 18: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/18.jpg)
![Page 19: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/19.jpg)
![Page 20: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/20.jpg)
![Page 21: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/21.jpg)
![Page 22: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/22.jpg)
![Page 23: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/23.jpg)
![Page 24: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/24.jpg)
![Page 25: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/25.jpg)
When in doubt, ask your users
![Page 26: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/26.jpg)
![Page 27: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/27.jpg)
http://www.uie.com/articles/three_hund_million_button
![Page 28: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/28.jpg)
Add the word “EMPATHY” into your job description, and put it into action by talking to your users
Be willing to throw out your ideas based on user feedback
Do not focus on your portfolio
If the user “notices” the UI, you’ve failed
![Page 29: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/29.jpg)
![Page 30: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/30.jpg)
![Page 31: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/31.jpg)
If you build for everybody, you wind up building
for nobody
![Page 32: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/32.jpg)
Huge budgets went into design
Full control over integration
It is hard to use – not intuitive
Marketing budget for familiarity
You most likely are not lucky enough to have the budget and time for innovation that Apple does
![Page 33: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/33.jpg)
It is easier to think of people like this
![Page 34: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/34.jpg)
![Page 35: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/35.jpg)
Define a maximum of 3 personas for a project, and then hyper focus on them
![Page 36: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/36.jpg)
Think about their circumstances
![Page 37: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/37.jpg)
![Page 38: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/38.jpg)
Classic example of launch & forget
![Page 39: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/39.jpg)
Measure user behavior
![Page 40: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/40.jpg)
Account for future releases up front
Integrate customer a feedback mechanism in the software
User testing during development AND post launch
Monitor your success metrics
![Page 41: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/41.jpg)
![Page 42: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/42.jpg)
Defining success can be challenging
![Page 43: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/43.jpg)
Qualitative:
Customer has the perception of a fast transaction
Customer would recommend the software to a friend
Experience must be brand consistent and trustworthy
Quantitative
Reduce the time it takes to track a shipment by 20%
Increase the leads by 50%
Decrease customer service calls by half
![Page 44: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/44.jpg)
Business Value
End UserValue
![Page 45: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/45.jpg)
there is a conflict between you and your customers
Business Value
End UserValue
![Page 46: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/46.jpg)
![Page 47: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/47.jpg)
![Page 48: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/48.jpg)
![Page 49: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/49.jpg)
![Page 50: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/50.jpg)
![Page 51: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/51.jpg)
Listen to your customers and ensure that your opinions align with theirs – then speak using your customer’s words:(“this is what we heard our customers tell us…”)
Be humbly passionate about your ideas
Oversell – craft a pitch that will set the bar
![Page 52: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/52.jpg)
![Page 53: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/53.jpg)
![Page 54: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/54.jpg)
![Page 55: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/55.jpg)
Catch ALL green lights
No traffic
Tank is full
Do not forget anything
Find a miraculous parking space
Directions need to be perfect
Don’t need to pick up anything along the way
No issues with kids
No car accident
Don’t get any tickets for speeding
![Page 56: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/56.jpg)
![Page 57: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/57.jpg)
![Page 58: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/58.jpg)
![Page 59: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/59.jpg)
![Page 60: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/60.jpg)
![Page 61: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/61.jpg)
![Page 62: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/62.jpg)
![Page 63: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/63.jpg)
Sales conversation time reduced by 35%
Manufacturing costs dropped by 42%
Online revenue grew from: $5 Millions to $85 Millions
All this could happen in less than 9 months
![Page 64: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/64.jpg)
THANK YOU VERY MUCH!
![Page 65: Rianomics 10 ways to ensure RIA failure](https://reader033.vdocuments.us/reader033/viewer/2022052912/55a220bd1a28ab44368b4712/html5/thumbnails/65.jpg)
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.