rialto jean project
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Press KitTRANSCRIPT
About Rialto Jean Project
The Rialto Jean Project is one of LA’s hottest new denim lines with A-list actors, musicians, and models on RJP’s extensive
fan base. Each pair of RJP jean products is unique,
with hand-painted styles in every cut and shade of denim; ranging from distressed
to clean-cut, and available in a rainbow of colors, and also for shorts and skirts.
The Rialto Jean Project bene"ts children
through art, working directly with the Los Angeles Children’s Hospital. RJP stands behind the proven theory that art can
help young patients "nd a sense of hope, increase self- esteem, autonomy and
competence, while offering opportunities to express their feelings safely and
providing a solid foundation for healing.
“Our mission at the
Rialto Jean Project is ‘Denim Doing Good.’
This is not just another fashion
line with a social conscience; for each pair of jeans that are created and sold, the Rialto Jean Project will donate a portion of the sale
to programs that bring therapeutic art to children.”
Erin Feniger, Founder and Designer RJP
“Art therapy provides the opportunity for the patient to be empowered and make choices
about what they want to share through their artwork.”
Nicole Albers, a Children’s Hospital Art Therapist