rhetorics
DESCRIPTION
Visualizations and information, persuasion and motivation - Representação e Conhecimento - University of Aveiro - Donato RicciTRANSCRIPT
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Donato RicciRepresentao e ConhecimentoAveiro, 25th October 2011
do you see what I mean?02 - Rhetorics
DensityDesignResearch Lab
www.densitydesign.org#densitydesign
cc by-nc-sa
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do you see what I mean?02 - Rhetorics
Beyond visualization as a surface
Surface are not epiphenomenal
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epiphenomenon
a secondary effect or by-product that arises from but does not causally influence a process, in particular.
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Visualizations influence the way we understand the world: question-making tool
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Visualizations influence the way we understand the world: question-making tool
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do you see what I mean?02 - Rhetorics
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see?
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translation tooli data items visual marks points
lines
areas
volumes
glyphs
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translation toolii data items visual marks
ii data attributes visual properties of marks
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HI!
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w h ich the robots are based on
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Color saturation is a sign for the age of the website
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Height stands for the worldw i de rank i n g positionof the website
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Weight and sturdiness stand for
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1995 1996 1997 1998 1999 2000
$ 9000
$ 8875
$ 8750
$ 8625
$ 8500
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1995 1996 1997 1998 1999 2000
$ 10000
$ 7500
$ 5000
$ 2500
$ 0
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1950 1960 1970 1980 1990 2000
$ 10000
$ 7500
$ 5000
$ 2500
$ 0
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transformational tool
There exists an infinitude of equally valid,non-overlapping, potentially contradictory descriptions
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chrysopoeia(from the Greek khrusn, gold, and poiin, to make)
Visual projection as transformation and transmutation
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the sphere and the plane
a journey around the models of the worldorthe rhetorics of the inventions of the world
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true lies
Each map projection gives a different vantage point, a different frame of reference, a different way of seeing the world
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many textes, many discourses, one practice
there is no one right way to produce maps but their makers need to be sensitive to politics and context of their making and use
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panoramas and landscapes
They allow to show the most different ideologies in the most subjective way
An ambivalent meaning: it is at the same time the object and its representations
it exalts the observer capability and let emerge
inevitable but generative interpreting frictions.
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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do you see what I mean?02 - Rhetorics
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A man is never much more powerful than any other even from a throne;
but a man whose eye dominates records through which some sort of connections are established
with millions of others may be said to dominate.
[...]
In other words, the scale of an actor is not an absolute term but a relative one that varies with the abil-
ity to produce, capture, sum up and interpret information about other places and times. Even the very
notion of scale is impossible to understand without an inscription or a map in mind.
The great man is a little man looking at a good map
(Latour 1990).
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Donato RicciRepresentao e ConhecimentoAveiro, 25th October 2011
do you see what I mean?02 - Rhetorics
DensityDesignResearch Lab
www.densitydesign.org#densitydesign
cc by-nc-sa