rhetorical situation

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Understanding Writing: The Rhetorical Situation Brought to you by the Purdue University Online Writing Lab

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Purdue OWL powerpoint on the Rhetorical Situation.

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Page 1: Rhetorical Situation

Understanding Writing:The Rhetorical Situation

Brought to you by the Purdue University Online Writing Lab

Page 2: Rhetorical Situation

What is a Rhetorical Situation?

– Rhetoric: Using language effectively to persuade, inform, educate, or entertain

– Rhetorical Situation: The circumstances in which you communicate.

Page 3: Rhetorical Situation

The Rhetorical Situation

Page 4: Rhetorical Situation

The Writer

• Your culture, personal characteristics and interests affect what you write about and how you write it.

Page 5: Rhetorical Situation

Writer: Factors which can affect your writing include:

• Your age• Your experiences• Your gender• Your location• Your political beliefs• Your parents and peers• Your education

Page 6: Rhetorical Situation

Purpose: Your Reason For Writing

Page 7: Rhetorical Situation

Genre

• Category or type of writing

• Genres hinge upon purpose and the needs/expectations of the projected audience.

• Examples: fiction, autobiographical story, news article, review, letter to the editor/editorial, rhetorical analysis, criticism, persuasive essay

Page 8: Rhetorical Situation

Audience: To Whom are you Writing?

• Many of the same factors which affect the writer also affect the audience– Age– Social class– Education– Past experience– Culture/subculture– Expectations

Page 9: Rhetorical Situation

Audience: To Whom are you Writing?

• Audience is that person or group who has the power to enact change.

• "A rhetorical audience consists only of those persons who are capable of being influenced by discourse and of being mediators of change" (Bitzer, Rhetorical Situation 8).

• Bitzer, Lloyd F. "The Rhetorical Situation." Philosophy and Rhetoric, 1 (1968): 1-14.

Page 10: Rhetorical Situation

Topic: What you will write about

• May be broadened or narrowed depending on the length of your writing and your interest

• Topics should be appropriate to the rhetorical situation you are in

Page 11: Rhetorical Situation

Context

• The “situation” which generates the need for writing

• Affected by the – Time period or timing– Location– Current events– Cultural significance

Page 12: Rhetorical Situation

Rhetorical Situation

• Writer

• Purpose

• Audience

• Topic

• Context

• Culture

Page 13: Rhetorical Situation

What this means…

• You need to be aware that a rhetorical situation exists every time you write.

• You need to adapt your writing depending on your purpose and your audience.

Page 14: Rhetorical Situation

The EndThis resource was written by Jennifer Liethen Kunka.

Last full revision by Dana Lynn Driscoll.Last edited by Dana Lynn Driscoll on October 24th 2006 at 11:29AM

Downloaded & adapted by Devon Christopher Adams on June August 31st 2008 at 11:49AM