rhetoric tech comm

What is Rhetoric?

Sunday, September 12, 2010

Rhetoric is the art of enchanting the soul.- Plato


(Rhetoric is the art of persuasion.)


Rhetoric is the energy inherent in emotion and thought, transmitted through a system of signs, including language, to others to influence their decisions or actions.

- Aristotle


Rhetoric, that powerful instrument of error and deceit.

- John Locke


Rhetoric is the study of misunderstandings and their remedies.

- I.A. Richards


Rhetoric is the art, practice, and study of human communication.

- Andrea Lunsford


Rhetoric is the framing of an argument so it can be appreciated by an audience.

- Philip Johnson


For our purposes:


Rhetoric is the art of communicating effectively.


Rhetoric is the study of persuasion.


So what is the fundamental goal of any document you produce?


Persuasion.


rhetoric tech comm

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energy inherent

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aristotle

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