rhetoric of the image ii. functions of the linguistic message in relation to iconic message ...
TRANSCRIPT
POLYSEMY
“FLOATING CHAIN” OF SIGNIFIEDS
PRODUCES UNCERTAIN SIGNS, I.E., IT’S HARD TO TELL WHAT SIGNS MEAN SOMETIMES
RELAYINGLANGUAGE AND IMAGE IN COMPLEMENTARY RELATION
WORDS ARE FRAGMENTS OF A SYNTAGM – SET OF SIGNS
WORDS “ASSIST” MEANING OF THE IMAGE
DENOTED IMAGE
LITERALNESS OF THE IMAGE
VIRTUALLY IMPOSSIBLE STATE
SETS THE PHOTOGRAPH AS A MESSAGE WITHOUT A CODE
THE PHOTOGRAPH
IS IT A MESSAGE WITHOUT A CODE TODAY?REGISTERS? MECHANICALLY, NOT HUMANLY?
THING’S HAVING-BEEN-THERE?
NEVER EXPERIENCED AS AN ILLUSION?
DENOTED IMAGE NATURALIZES THE SYMBOLIC MESSAGE
MAKES “INNOCENT” THE DENSE SEMANTIC ARTIFICE OF CONNOTATION
LEXICON
PORTION OF THE SYMBOLIC LEVEL OF LANGUAGE WHICH CORRESPONDS TO A BODY OF PRACTICES AND TECHNIQUES
IDIOLECT
IDEOLOGY
WEB OR NETWORK OF COMMON BELIEFS, VALUES, ATTITUDES
DEMOCRACY, COMMUNISM, SOCIALISM, CHRISTIANITY, FEMINISM, CAPITALISM, ECOLOGISM, CONSERVATISM, LIBERALISM, ETC.
RHETORIC OF THE IMAGE
GENERAL IDEOLOGY SIGNIFIERS SELECTED BASED ON SUBJECT
THESE SIGNIFIERS ARE CONNOTATORS
TOTALITY OF SIGNIFIERS ARE A RHETORIC
RHETORIC OF THE IMAGE
CLASSIFICATION OF ITS CONNOTATORS -- SPECIFIC INSOFAR AS SUBJECT TO PHYSICAL CONSTRAINTS OF VISION
GENERAL INSOFAR AS “FIGURES” ARE NEVER ANYTHING BUT FORMAL RELATIONS OF ELEMENTS