rexona presentation
DESCRIPTION
University Tomas Bata, November 2013 Graphic design | Renato CostaTRANSCRIPT
Digital Campaign !
E-Marketing | Renato CostaTomas Bata University
the $1.5 billion deodorant brand
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!!!Operations in over
100 countries.
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British–Dutch multinational consumer goods company
Target: Online Communities
New global philosophy:
Campaign developed by
Digital advertising & marketing agency New York
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“Our task was to mobilise online communities and rally
them around the brand’s call to action. !
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We decided to base our strategy on attracting those who do the most.”
http://domore.rexona.com/en-GB/adrenaline/home
.com
domore.
“we shot six films on 19 cameras and ran the stories in parallel”
http://vimeo.com/user17084072/review/67176336/0a8786dddc
!15,066,982 views
5,273 subscribers
!
“ Targets Adrenaline Junkies with YouTube Channel”
“ Thousands of views later, this groundbreaking campaign created a community around movement and motivation to get out there and be more
active.”
Product Page
6,018,050 likes 429,924 People Talking About This
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Rexona Middle east !399,915 likes 324 talking about this
Rexona Arabia !67,173 likes 2,092 talking about this
Portugal
youthank