Re/wiring Brains

Andres ColmenaresWABI-SABI inspiration labGeneration Einstein 3.0 ConferenceAmsterdam. 14.10.10"

Hola!"

We explore trends and translate them for b®ands, companies and consumers

people connecting the digital world with real life, and viceversa."

WABI-SABI inspiration lab

“Image Langue” x Gen Miyamura. Japanese calligrapher."

We believe in the beauty of imperfection.!

We want to

change the world."

The Social Network movie poster @NYC subway."

Sep.2010"

$" "

= sustainability

The best way to predict the future is to create it.

- Peter Drucker.

Ydreams – Ciudad Grupo Santander (Madrid) http://www.ydreams.com

future :"

Social (2001-2010) > Gaming (2011-2021)"

The Game Layer on Top of the World Seth Priebatsch SCVNGR @TEDxBoston 2010

Time to play!"

Demographics

Psychographics

Technographics!

Digital natives!

speed!

Skaters @ Valencia. 2009

(Fast & flexible)

Hacking culture!Escif @ Valencia. 2009

Consumers > People!

Sonar Festival @ Barcelona. 2010

B®ands > social objects!

Canal St. @ NYC. 2010

campaigns > platforms!

Big idea > Small Ideas!Greenwich Village. @ NYC. 2010

How to connect with re/wired brains?!

Know the rules. Break the rules.

Be inspiring. Be Beta.

From silos to streams.

Less advertising and more relevant content.

From control to collaboration.

Keep it cool. Embed the Y-factor.

http://ad2020.tumblr.com

Takeaway

LET’S HAVE THE BALLS.

LET’S CREATE THE LABS.

LET’S CHANGE THE WORLD.

©  2010.  WABI-­‐SABI  LAB  ·∙  DOCUMENTO  CONFIDENCIAL.  PROHIBIDA  SU  REPRODUCCIÓN  PARCIAL  O  TOTAL.  

”Imagination is more important than knowledge.”

- Albert Einstein."

See you again in an im:perfect future." WSL*"

Inspiration lab!© 2010!

t: @colmenares

http://bit.ly/inspirame

m: andres@wabisabilab.com!

Download this presentation at:

bit.ly/rewiringbrains

WSL*"Inspiration lab!

© 2010!