2011Media Kit2011

Media Kit

World’s Loudest Rock Magazine!Yeah, it’s loud. and that’s the waY our readers liKe it.

The REVOLVER reader demands an in-your-face approach to covering the hard-rock and metal scene. They want it raw, they want it uncensored, and they want it real. And that’s just what REVOLVER delivers; a candid report of the hard-rock world and the lifestyle it repre-sents. With 77% of our readers claiming REVOLVER is their favorite magazine, the onus is on us to make good on our promise to live up to the slogan “The World’s Loudest Rock Magazine.” No other rock periodical serves up masterfully written features, forthright interviews, and trusted record reviews of today’s hottest hard-rock acts.

“i received a grammy and a golden god trophy.i don’t need to tell you that the golden god award

meant way more to me, as it was voted on by the fans.”—rob halford of judas priest

2011 revolver editorial calendarjan/febtribute to thefallen heroes

march/aprilnikki sixx &Children of bodom

may/junethe revolver golden gods issue

july/augustsummer mayhem fest special

sept/octhottest chicks in hard rock

nov/dechalloween special

slash playing live at the 2010 golden gods

on vh1 classic

ozzy osbourne and rob halford backstage at

the 2010 revolvergolden gods awards

megadeth’s dave mustaine at the 2009 golden gods

the reader data

by the numbers

53,217 twitter followers

134,000 facebook friends

25,437,240 views on our youtube channels

3,862,500 views of golden gods footage on youtube

2,000,000 revolver magazines on stands a year

300,000 revolver tourguides distributed a year

150,000 uniques monthly on revolvermag.com

300,000 videos viewed per month on revolver tv

6,273,000 uniques monthly on our music sites

Source: 2010 REVOLVER Subscriber Survey performed by Accelara ResearchSource: 2010 guiTaR WORLd Subscriber Survey performed by Accelara Research

The Revolver Reader is:

Loyal, Passionate & Influential:

Young Average Age 29 21-29 44% 30-44 34%

Affluent Average HH Income $68,636

Male 76%

Employed Full-Time 80%

Says Revolver is their favorite magazine 77%

Readers per copy 2.4

Average time spent reading Revolver 3 hours

After reading Revolver readers took an action 98% Visited a band’s Web site 86%

Visited a retail store 46%

Purchased a product or service in a store 40%

Went online for product or service info 56%

Spends up to 24 hours a week on the Internet 84% Active member of a social networking site 99%

The guitar world Reader is:Young Average age 33 18-29 28% 30-40 42%Male 97%Affluent Average HH Income $83,600Smart 68% college gradsEmployed Full-Time 77% employed

Our Music sites reach 1.273 million uniques per month that generate 4.5 million page views. The sites consist of Revolver, Metalkult, Guitar World and Guitar World Tabs. We have additional reach into US and foreign markets through the UK based MusicRadar.com.

48% of our online users are age 21-35 and 10% are 36-40.

online presence:

the revolver golden god awards

the golden gods “black carpet”w/ slayer, rob zombie, ozzy, slash, lemmy, rob halford, & more

★ The REVOLVER gOLdEn gOds Awards will take place on April 20, 2011 at the Club Nokia in Los Angeles. The show will then air multiple times on VH1 CLassiC, as well as weeks of post-show specials and dedicated episodes of THaT METaL sHOW.

★ Past shows have been hosted by WWE superstar/heavy metal fanatic CHRis jERiCHO, TV star/Comedian BRian POsEHn and rock star/tv personality andREW W.K.

★ LiVE PERfORManCEs have included Rob Zombie, Slash, Zakk Wylde, Dave Grohl, Hatebreed, Megadeth, Motörhead’s Lemmy Kilmister, Fear Factory, The Devil Wears Prada, Killswitch Engage, All That Remains, As I Lay Dying and many more.

★ CELEBRiTy guEsTs & PREsEnTERs have included Ozzy & Sharon Osbourne, Marilyn Manson, Ronnie James Dio, Alice Cooper, Kat Von D, Wolfmother, Bam Margera, Shaun White, Robert Englund, Alice in Chains, The Dal-las Cowboys, Scott Ian, Dethklok, Slayer, Ozzy Osbourne, Carmen Electra, Testament, Vinnie Paul and many more.

★ PREss COVERagEWall Street Journal, The Los Angeles Times, E! News, ESPN, Fox News, New York magazine, Entertainment Weekly, TV Guide, L.A. Weekly, CNN, MTV News, USA Today, ABC News, NBC News, The Hollywood Reporter, TMZ, Loveline, AOL, Billboard, Pollstar, Life magazine, Associated Press, and Arti-san News

★ TOTaL iMPREssiOns

175 MiLLiOn +

the one and only ozzy osbourne

slash & lemmy performing live

marilyn mansonandrew w.k., rob halfordand chris jericho

REVOLVER TV is a mobile app that is available on 90% of smart-phones and is comprised of several channels such as:♦ MusiC VidEOs♦ BEHind THE sCEnEs♦ sPECiaL EVEnTs♦ REVOLVER LiVE♦ guiTaR WORLd♦ REVOLVER aLL aCCEss

♦ sPOnsORsHiP OPTiOn #1: Customize a Revolver channel using artwork (i.e. logos, brand trademarks, etc.)

PRiCing:$5K per month Includes Sponsorship fee

$650.00 (one-time fee)Includes production costs, cre-ation of assets and implementation across Revolver distribution points.

♦ sPOnsORsHiP OPTiOn #2: Full Category TakeoverThis is a combination of Option #1, along with added branding on the video clips found within the cat-egory. Branding may include (but is not limited to):Animated Show OpenLower ThirdsBugs & LogosTransitions

PRiCing:$12,500K per month Includes Sponsorship fee

$3,350 (one-time fee)Includes production costs, cre-ation of assets and implementation across Revolver distribution points.

♦ addEd VaLuEWith Option #2, sponsor will get Pre-Roll and/or Post-Roll ads on up to 1/3 of the entire inventory available on the Revolver TV channel, wher-ever such ads are permitted across Revolver TV’s mobile distribution. Sponsor will provide (:10) to (:15) sec-ond video commercial, or GoTV can create said video. Production costs to create video commercial TBD.

the revolver tv mobile app

revolvermag.com♦ REVOLVERMag.COM is the premier online destina-tion for hard-rock and heavy-metal music fans. Whether it’s breaking news, exclusive videos and MP3s from the top bands, or killer contests and giveaways, REVOLV-ERMag.COM is the website that brings all the action right to you, taking visitors into the studio, onto the stage, behind the scenes, and into their favorite art-ists’ hearts and minds with an up-to-the minute, high energy reflection of the rock community that’s like NO other webzine.

♦ CusTOM dEsignEd VidEO PLayER, previewing ex-clusive new album streams and music video debuts. Per-fect for screening and debuting trailers and viral videos.

♦ Advertise through a variety of banner ads on REVOLVERMag.COM including the main page, interstitial ads and rich media.

150,OOO uniquE VisiTORs PER MOnTH400,000 PagE ViEWs PER MOnTH

HOMEPagE and OR sECTiOn sKin (1600x1200 – 275k max size / Static GIF or JPG – no flash) $10 CPM

sPOnsOREd nEWsLETTER BLasTstatic unit featured in Consumer Blast $5 CPM – 728x90

BannER uniTs:728x90 ▲(275k max size – GIF, JPG, Flash, Rich Media) $5 CPM

300x250 (275k max size – GIF, JPG, Flash, Rich Media) $5 CPM

300x600 (275k max size – GIF, JPG, Flash, Rich Media) $10 CPM

dEdiCaTEd nEWsLETTER BLasT 100k consumer opt in list – FULL HTML file$10 CPM

Special

Issuestour

guides

BoxSets

magazine

inserts

theme

Calendars

revolver’s custom products & specials

★REVOLVER is the official media partner of the annual ROCKsTaR EnERgy MayHEM fEsTiVaL. With three stages of metal hitting over 30 cities and reach-ing over half a million fans, Mayhem is the premier destination for sponsors targeting this key demographic.

★REVOLVER dedicates its summer edition to festival coverage. This issue will give readers the only “behind the scenes” look into the entire Mayhem Tour.

★REVOLVER creates the exclusive ROCK-sTaR EnERgy May-HEM fEsTiVaL TOuR guidE that goes out to over 150,000 festival go-ers each summer. This is the ultimate souvenir and great for autographs!

★REVOLVER also have a branded booth at each of the tour stops with product samples, mov-ies screenings, heavy-metal clinics, band signings, and exclusive giveaways.

rockstar mayhem summer tour

slipknot onstage

dedicated

issues

official

tourguide

exclusive

contests

fans cheering outside the jagermeister stage

signage &

banners

Mayhem Fest’s Metal Mulisha rid-ers challenge the 874 work pants

Are Dickies 874’s the toughest pAnts ever mADe?

thAt’s whAt revolver sought to Discover As we gAve them the ultimAte roAD test

on the 2010 mAyhem FestivAl.

special advertising section

photos by Justin borucki

customadvertorials

band

signings

2011 print rates & publishing schedule

FULL PAGE2/3 PAGE1/2 PAGE1/3 PAGE1/4 PAGE

$12,180$11,390$11,030$10,080$7,700

$11,565$10,775$10,385$9,465$7,210

$10,995$10,215$9,820$8,895$6,640

$10,445$9,655$9,265$8,340$6,190

$9,890$9,110$8,715$7,795$5,770

COVER 4COVER 2COVER 3

$14,415$13,790$13,005

$13,730$13,135$12,350

$13,075$12,520$11,720

$12,450$11,915$11,130

$11,865$11,340$10,550

8.25 x 10.757.5 x 108 x 10.516.25 x 10.7515.5 x 1016 x 10.54.625 x 107 x 4.754.75 x 72.25 x 104.75 x 4.753.75 x 4.75

FULL PAGE (BLEED)

FULL PAGE (NO BLEED)

FULL PAGE (TRIM SIZE)

SPREAD (BLEED) SPREAD (NO BLEED)

SPREAD (TRIM SIZE)

2/3 PAGE1/2 PAGE (HORIZONTAL)

1/2 PAGE (VERTICAL)

1/3 PAGE (VERTICAL)

1/3 PAGE (SQUARE)

1/4 PAGE

SPREAD FULL PAGE

1/2 V1/2 H 2/3

COVERS

4 COLOR 1X 3X 6X 9X 12X

COVERS COVERS B&W RATES 75% of 4/C

AD SIZE WIDTH x HEIGHT (in.)

ad rates mechanicalrequirements-FILE FORMAT Files must be submitted in Adobe InDesign, Adobe Photoshop, Adobe Illustrator, .EPS, .TIFF, or .PDF file. All fonts (screen and printer) and/or images used in the document must be included on the disk with the ad. All files/colors must be converted to process color (CMYK) or grayscale (halftones). Ads submitted in programs other than those listed above, must be saved as a .PDF, .TIFF, or .EPS file with all fonts embedded, built at 100% to size @ 300 d.p.i. and with bleed if needed. Do not send .JPEG files. Do not send RGB files. Any ads needing additional work (ie. fixing bleeds, font problems, etc.) will accrue charges for which the advertiser is responsible.

Future, US requires that all ads are provided digitally. Any ad sent in film format will be copy-dot scanned and the client will be charged accordingly. If film is used it must be provided Right Reading Emulsion Down (RRED), SWOP Standard at a line screen of 133 l.p.i. A Matchprint of ColorKey must be provided.

ELECTRONICALLY TRANSMITTED FILESFuture, US can accept files sent electroni-cally to our FTP site. Please make sure all elements are included. Please compress all files to limit file size and risk of corruption. Include the name of your company in the file. Problems should be directed to the Production Coordinator Nicole Schilling: nschilling@futureus.com or 646.723.5418

PROOF PRINTSA proof must be submitted with all ads. The proof print must show all pictures, elements, and type as they appear in the final ad. Color ads should include a color proof. Future, US will not be responsible for matching color proofs exactly, since the proofing process and the printing process use different materials. Future, US will not be, in any way, responsible for any ads sent without a printed proof.

SPOT COLORS AND METALLIC INKSRevolver can print spot colors and metallic inks that are specified within the Pantone Color Matching System. Rates will be submitted based on request and depend on color specified. All spot colors, unless otherwise requested and approved will be converted to process colors (CMYK). Note: Not all spot colors convert to process and color shifts are unavoidable. Revolver will not be responsible for matching colors that need to be converted.

contract & copy regulations

A. All advertisements, contracts, and insertion orders are accepted subject to terms and regulations of this rate card. All advertising is subject to Publisher’s approval.

B. Positioning of advertisements is at the discretion of the Publisher, except where specified preferred position are covererd and agreed by contract.

C. Short rate will apply if advertiser has not earned billed rate at end of contract period. Rate will be made out at end of contract period if advertiser has used sufficient additional insertions to earn lower rate.

D. Publisher assumes no liability for errors in key numbers, free information numbers, or advertisiers index, or failure to publish advertisement for any reason.

E. Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume responsibility for any claims arising therefrom made against the Publisher.

F. Client assumes full responsibility for all payments in the event of agency (acting or otherwise) default.

Email nschilling@futureus.com to alert that files have been uploaded to site.

revolver ftp infoaddress: production.futureus.comuser name: revolverpassword: metal

telephone:alana zinnassociate publisher646.723.5473

faX:646.723.5490

revolver circulation:150,000

revolver shipping instructions for advertising materialsrevolverfuture us, inc.149 5th avenue, 9th floornew york, ny 10010

The world’s loudest rock magazine!

JAN / FEBMAR / APRSPECIAL #1MAY / JUNEJULY / AUGSPECIAL #2SEPT / OCTNOV / DEC

11.10.101.19.112.18.114.13.115.25.116.15.117.06.119.07.11

11.17.101.26.112.25.114.20.116.01.116.22.117.13.119.14.11

12.21.103.8.114.05.115.24.117.05.117.26.118.16.1110.18.11

ISSUE DATE SPACE CLOSE MATERIALS DUE ON SALE

ad sizes

149 FiFth Avenue, 9th Floornew York, nY 10010www.Futureus.com

212-768-2966

contactsAlana Zinn

Associate Publisher646-723-5473

alana@revolvermag.com

Josh BernsteinCreative Director

646-723-5423josh@revolvermag.com