revitalizing our value jacqueline donaldson doyle, m.s., ahip director of learning resources and...
TRANSCRIPT
Revitalizing our Value
Jacqueline Donaldson Doyle, M.S., AHIPDirector of Learning Resources and Hospital-Based CME
Samaritan Health SystemPhoenix, [email protected]
FHSLA, 4/99
Working with the BLUR -- or -- What’s it All About, Marian?
Florida Health Sciences Library Association
April 16, 1999
FHSLA, 4/99
Revitalize
give life to...
give new vitality or vigor to...
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Revitalize
Identify & describe our needs for revitalization
Examine what we do, and remind ourselves why it is unique & valuable
Look at new tools Go for it!
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Sound Familiar?
You don’t look like a … librarian! I wish I could read all day, too! You mean you have to go to college
to work in a library? Why do we need you, or the library
space?…we have the “Net”!!! Anyone can do a MEDLINE search
(make a video or find stuff on the net…or)
The “L” words ...
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“Librarian”-- “Library”
What does it mean to YOU? What does it mean to your peers? What does it mean to your
administrators/bosses/supervisors? What does it mean to your family? How do we describe our profession
to non-librarians?
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What is a “profession”?
Based on a core body of knowledge Reflects a sense of altruism --
service is what is contributed to society
Based on ethical principles and values
Part of, contributes to a greater whole
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“Information Professional”
What does it mean to YOU? What does it mean to your
peers? What does it mean to your
administrators/bosses/supervisors?
What does it mean to your family?
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Does our profession need a new name?
Health information professional?
Health information manager? Informatician? Informatitian? Information specialist? Knowledge worker, specialist Other…?
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Does what we’re called matter?
If yes, why? How does it
(what we’re called) effect what we do, or don’t do?
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Service Orientation
Values & Ethics
“Big Picture” Orientation
User Orientation
Our expertise
What Makes us Unique?
Our network
W to E
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Possible Downsides of our “Uniquity”
Service-minded, rather than business-minded
Individually-oriented rather than organizationally-oriented
Collaborative rather than competitive
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So, where does that put us?
We have “uniquity”! We have colleagues! Do we need some additional
tools? We have what is called “brand
equity” -- is it an equity we want?
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Some tools to consider...
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Our Core Competencies*
HS environment & information policies
Management of information services HS information services HS resource management Information systems technology Instructional support systems Research, analysis, interpretation
*MLA’s Platform for Change, 1991.
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PfC Recommendations
Assume personal responsibility for aggressively seeking lifelong education & professional development opportunities from a variety of sources.
Recruit bright, articulate, creative, energetic people to the profession.
Design/implement a plan for CPD. Actively promote & contribute to the
development of HS Librarianship.
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What gets in the way?
Externally-imposed barriers– The librarian stereotypes– Health care environment overall– Administrative resistance
Internally-imposed barriers– Librarian resistance
•Fear, of:– change– inadequacy
Other?
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The BLUR
Davis, Stan and Christopher Meyer. BLUR: The Speed of Change in the
Connected Economy.Addison-Wesley, 1998.
Connectivity Speed
Intangibles
www.blursight.com
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The BLUR
Connectivity, speed, intangibles are blurring roles & redefining businesses and lives.
Meltdown of traditional boundaries Products & services are merging Our job is to master the BLUR. Keep acceleration going, world changing
and off balance. Frozen image is false Reality is continual motion -- a blurstorm!
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Speed x Connectivity x Intangibles =
BLUR
Speed Every aspect of business & the connectedorganization operates in real time.
Connectivity Everything is becoming increasinglyelectronically connected to everything else:products, people, companies, countries,everything.
I ntangibles Every off er has both tangible and intangibleeconomic value. The intangible is growingfaster.
BLUR The new world in which you will come to liveand work.
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10 Ways to BLUR Yourself
BLUR the divide between work life and life life.
Have your cake & eat it too. Seek novelty forever. Moonlight from strength. Sell your value on the Web.
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10 Ways to BLUR Yourself Let the market -- not the
company, determine your worth. Become a free agent while still
on the payroll. Brand yourself; there’s equity
there. Secruitize yourself. Manage your new dual career.
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Some of the 50 ways to BLUR your library
Make speed your mind-set. Connect everything with
everything. Manage business in real time. Be able to do anything at anytime, any
place. Put your offer online, make it
interactive. Help your customers get smarter …
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More ...
Virtualize: location, location, location.
Don’t grow what you can buy. Be big and small
simultaneously. Avoid maturity. Manage the links, not the
nodes.
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Daniel Burrus, MLA Keynoter
Build change in Re-invent
successes of the past using new tools
Use old technology in new ways
If it works, it’s obsolete.
Make rapid change your best friend
See the new big picture
Take biggest problem and skip it
Creatively apply technology
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TechnoTrends Tools:
Render your cash cow obsolete (before someone else does it for you)
Learn to fail fast Find out what the
other guy is doing and do something else (go where everyone else isn’t)
• Give customers new ability.
• Change the way people think.
• Build a better path to customers
• High touch=high $
• Focus on future needs of customers
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More Burrus.
Sell future benefit of what you do. Network with all. Re-become an expert Don’t’ fix the blame, fix the problem. Develop collaborative interactions Upgrade technology and people
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What SHOULD MLA Do?
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What MLA IS doing...
Public relations Advocacy Professional development Benchmarking MLANet
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Tools Review
FHSLA, Southern Chapter, etc.
MLA’s tools: resources, people, courses, opportunities
The literature in general (including, maybe, the BLUR, Burrus, etc.)
The annual meeting!
other...
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What has worked for you?
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So...
What IS it all about, Marian?
•Making a difference.
•Enjoying work, and life.
•Being willing to learn and grow.
•Making our “brand equity” work for us.
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Revitalize
Identify & describe our needs for revitalization
Examine what we do, and remind ourselves why it is unique & valuable
Look at new tools Go for it!
See you in See you in ChicagoChicago!!
1999 Annual Meeting, May 14-19
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Thank you for the honor of being here!
Please … keep in touch:
– [email protected]– 602/239-4353 (voice)– 602/239-3493 (fax)