REVIEW OF LITERATURE1. Consumer Behaviour in Tourism

Document Information:

Title: Consumer Behaviour in Tourism

Author(s): Luiz Moutinho

Citation: Luiz Moutinho, (1987) "Consumer Behaviour in Tourism", European Journal of Marketing, Vol. 21 Iss: 10, pp.5 - 44

Keywords: Consumer Behaviour, Tourist Industry

Article type: Case study

DOI: 10.1108/EUM0000000004718 (Permanent URL)

Publisher: MCB UP Ltd

Abstract: The analysis of consumer behaviour requires the consideration of various processes internal and external to the individual. To understand behaviour, it is necessary to examine the complex interaction of many influencing elements. This study deals with determinants of behaviour, culture and reference group influences, the relationships between individuals and their environments, perceived risks, and family decision processes. It concludes with an illustration of tourist behaviour modelling.

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2. The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings

Document Information:

Title: The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings

Author(s): Elfriede Penz, (Wirtschaftsuniversität (WU), Institute for International Marketing and Management, Vienna, Austria), Margaret K. Hogg, (Department of Marketing, Management School, Lancaster University, Lancaster, UK)

Citation: Elfriede Penz, Margaret K. Hogg, (2011) "The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings", European Journal of Marketing, Vol. 45 Iss: 1/2, pp.104 - 132

Keywords: Consumer behaviour, Internet shopping, Retailing

Article type: Research paper

DOI: 10.1108/03090561111095612 (Permanent URL)

Publisher: Emerald Group Publishing Limited

Acknowledgements: The authors would like to thank Christina Wastlbauer and Christina-Isidora Kyritsi who undertook the data collection for this study.The authors would also like to thank the Editors and the three reviewers for their helpful and insightful comments on earlier drafts of this paper.

Abstract: Purpose – Mixed emotions (i.e. consumer ambivalence) play a central role in approach-avoidance conflicts in retailing. In order to assess how consumer ambivalence impacts shopping behaviour, this paper seeks to conceptualize and investigate the multi-dimensional antecedents of approach-avoidance conflicts, experienced by shoppers in changing retail environments, and the importance of approach-avoidance conflicts for consumers' decision to stay and complete their purchase in that particular shopping channel.

Design/methodology/approach – Using a cross-country study, which compared online and offline consumers, the paper tested the influence of the situation, product, and reference group on shoppers' intentions; and identified how consumers' mixed emotions influenced approach-avoidance conflicts in different retail settings.

Findings – Whereas some distinctions could be drawn between online and offline contexts when examining the impact of market-related, product-related and social factors on consumers' decision to shop (H1, H2, H3 and H4), no clear distinction could be drawn between online and offline channels in terms of mediating effects of mixed emotions (H5, H6and H7). Mixed emotions (ambivalence) did mediate

the impact of certain product-related, market-related and personal factors on consumers' intention to purchase.

Practical implications – Retailers need to reduce the impact of consumers' emotional responses to the retail setting where mixed emotions are likely to lead to consumers leaving the stores. For online shops, those retailers are successful who are able to induce behavioural reactions that make consumers return and explore the web site and not use it for search only.

Originality/value – Responding to calls for further research on mixed emotions and their consequences, the paper captures the complex impact of consumers' mixed emotions on approach-avoidance conflicts, and thereby extends earlier work on consumer ambivalence.

3. Consumer behaviour towards honey products in Western Australia

Document Information:

Title: Consumer behaviour towards honey products in Western Australia

Author(s): Peter J. Batt, (Curtin University of Technology, Perth, Australia), Aijun Liu, (Nanjing Agricultural University, Nanjing, China)

Citation: Peter J. Batt, Aijun Liu, (2012) "Consumer behaviour towards honey products in Western Australia", British Food Journal, Vol. 114 Iss: 2, pp.285 - 297

Keywords: Asia, Australia, Cluster analysis, Consumer behaviour, Honey, Market segmentation

Article type: Research paper

DOI: 10.1108/00070701211202449 (Permanent URL)

Publisher: Emerald Group Publishing Limited

Abstract: Purpose – This paper aims to explore the factors impacting and influencing the consumer's decision to purchase honey in a retail store.

Design/methodology/approach – Data were collected from shopping mall intercepts in Perth, Western Australia, using a structured questionnaire. Exploratory factor analysis was used to identify the principal constructs which most influence the consumer's decision to purchase. On the basis of the ways in which honey was consumed within the household, cluster analysis was utilised to group the

respondents into meaningful segments.

Findings – In Perth, Western Australia, honey is primarily consumed as a spread or a sweetener on breakfast cereals and porridge. However, honey is also used as a marinade, in cakes and cookies and as a beverage. According to the way in which honey is consumed in the household, five clusters were identified. In purchasing honey from a retail store, exploratory factor analysis revealed three principal constructs which were most influential in the consumer's decision to purchase: brand reputation, origin and value for money. Ethnicity was found to have a significant influence on the way in which honey was consumed in the household and the importance of the three constructs extracted.

Originality/value – This is one of the few studies that find a significant difference between Anglo Saxon and Asian consumers of honey.

4. Consumer behaviour and sensory preference differences: implications for wine product marketing

Document Information:

Title: Consumer behaviour and sensory preference differences: implications for wine product marketing

Author(s): Johan Bruwer, (School of Agriculture, Food and Wine, The University of Adelaide, Glen Osmond, Australia), Anthony Saliba, (School of Agriculture, Food and Wine, The University of Adelaide, Glen Osmond, Australia),Bernadette Miller, (School of Agriculture, Food and Wine, The University of Adelaide, Glen Osmond, Australia)

Citation: Johan Bruwer, Anthony Saliba, Bernadette Miller, (2011) "Consumer behaviour and sensory preference differences: implications for wine product marketing", Journal of Consumer Marketing, Vol. 28 Iss: 1, pp.5 - 18

Keywords: Age groups, Australia, Consumer behaviour, Consumption, Gender, Wines

Article type: Research paper

DOI: 10.1108/07363761111101903 (Permanent URL)

Publisher: Emerald Group Publishing Limited

Abstract: Purpose – Exploratory research was conducted in a well-known Australian wine region to determine the differences in the behaviour dynamics and sensory preferences of consumer groups. The overall aim is to gain some insights into the product style preferences of

consumers and what this means in practical terms to wine product marketing.

Design/methodology/approach – Information was obtained from a random sample of 150 visitors to ten wineries in the Yarra Valley wine region in Australia. Data were collected by means of self-administration surveys using a highly structured questionnaire at each of the winery tasting room venues.

Findings – Specific differences exist in the wine consumption behaviour and sensory preferences of males and females and between generational cohorts, specifically Millennial and older consumers. Females drink less wine than males, spend less thereon but tend to “compensate” for this by buying higher priced wine per bottle, which could represent a risk-reduction strategy. Females are noticeably higher than their male counterparts in white wine consumption, showing a preference for a sweeter wine style at a young age, and reported a strong preference for medium body style wines over light and full-bodied wines. From a sensory preference viewpoint, fruit tastes and aromas are by far the most important, especially among females, as are vegetative characters, wood/oak, and mouth-feel characters. More males, on the other hand, preferred the aged characters of wine.

Research limitations/implications – It is possible to target wine consumers in accordance with their gender and lifecycle stage as far as the sensory and certain behavioural aspects of the product are concerned. However, this should not be oversimplified and drive product marketing strategies in the wrong direction.

Originality/value – This study is of value to academic researchers, wine industry practitioners and other wine distribution channel members alike, as it provides insights into consumer behaviour differences and one of the core tangible aspects of a wine product, namely the sensory preferences of consumers.

5. Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products

Keywords:

sustainable consumption;

green products;

consumer behaviour;

experimental auctions;

willingness to pay

Abstract

Products' end-of-life management has recently become a critical business issue. One of the possible end-of-life

strategies is remanufacturing, which can provide competitive advantages through material and energy savings.

Beyond industrial organization challenges, there is a question about the interest of developing a green marketing

strategy for remanufactured products. Indeed, remanufactured products can be considered as green products since

their industrial process has environmental benefits. Our paper asks whether consumers are willing to pay for

remanufactured products, especially when they are informed that these products are ‘green’. We use experimental

auctions to elicit consumers' WTP for specific characteristics of remanufactured products. Our study indicates that

consumers tend to value the remanufactured product less than the conventional one unless they are informed about

their respective environmental impacts. We find no evidence that consumers are willing to pay a premium for the

green (i.e. remanufactured) product. However, providing environmental information to consumers has an effect on

their WTP for the conventional product: they generally decrease significantly their WTP for the conventional (and thus

most polluting) product. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

6. Design for Sustainable Behaviour: Using Products to Change Consumer BehaviourAuthors: Bhamra, Tracy; Lilley, Debra; Tang, Tang

Source: The Design Journal, Volume 14, Number 4, December 2011 , pp. 427-445(19)

Publisher: Berg Publishers

Abstract:

Sustainable design takes into account environmental, economic and social impacts enacted throughout the product

lifecycle. Design for Sustainable Behaviour (DfSB) is an emerging activity under the banner of sustainable design

which aims to reduce products' environmental and social impact by moderating how users interact with them.

This paper presents the results of research investigating the application of Design for Sustainable Behaviour in two

product case studies, one examining social impacts of mobile phones and the other environmental impacts of

household refrigerators. It analyses selected behaviour models from social-psychological theories and highlights the

barriers to sustainable consumption. A model is developed to illustrate the factors stimulating changes in behaviour,

and design intervention strategies are highlighted and their application within Design for Sustainable Behaviour

discussed.

The two case studies are used to illustrate how Design for Sustainable Behaviour could be applied to enable users to

adopt more sustainable patterns of use. Conclusions are drawn as to the potential for designers to change use

behaviour; the appropriateness and acceptability of the strategies presented; and the ethical considerations related to

their selection.

Keywords: DESIGN FOR SUSTAINABLE BEHAVIOUR; SUSTAINABLE DESIGN

7. Consumer behaviour analysis and social marketing practice

Abstract

From encouraging recycling to promoting ‘safe sex’, social marketing seeks to encourage

changes in behaviour that benefit the individual, community, and society at large. To date, however, the

discipline has generally been regarded as conceptually weak, relying upon the application of standard

marketing management techniques at the expense of any substantive engagement with behavioural change

theory. In an attempt to address this apparent gap in understanding, this paper explores the potential of

consumer behaviour analysis as a possible theoretical basis for a more robust approach to social marketing

practice, taking the behavioural perspective model (BPM) as its elected explanatory framework. Following

the introduction of the key elements of the model and their rationale, the paper proceeds to apply the BPM

to the interpretation of three broad areas of behavioural intervention: public health, environmental

conservation, and neighbourhood crime. On the basis of the interpretive analysis developed, the authors

draw some tentative conclusions as to the viability of an ecological approach to social marketing outlining

potential directions for future research applying the BPM explanatory framework.

Keywords social marketing , 

service industry , 

consumer behaviour analysis , 

psychology , 

social learning ,

behavioural economics

8.The service quality and consumerbehaviour analysis in Taiwan

Yuan-Ho Chen , 

Graduate School of Business & Management, Lunghwa University of Science and Technology, Taiwan

Available online 25 November 2011.

http://dx.doi.org/10.1016/j.sbspro.2011.10.524 , How to Cite or Link Using DOI

Cited by in Scopus (3)

Permissions & Reprints

Abstract

This paper focuses on shopping malls, thus this paper selects two high market share rate

businesses from a pool for assessment according to the SERVQUAL (model of service quality

assessment), in order to explore the large-scale integrated retail service quality standards,

the pattern of performance differences between the service types. The results of this study

provide (1) Service quality have gap, which is between service standard and consumer's

expectation. (2)Safety facility is most impressed and have biggest service gap. (3) Shopping

mall not only for shopping functions, but also has leisure function. This result provides the

information on Taiwan's consumer expectation of service quality required. Moreover, the

research also offers the indicators for service quality improvement, and serves as a

reference to enhance the competitiveness of the enterprise itself.

Keywords SERVQUAL scale; 

Service quality; 

service gap; 

shopping mall

9. An Empirical Study of Consumer Behaviour in Mobile Phone Market in BhutanDr. L. Shashikumar Sharma

Abstract

The mobile phone market is one of the dynamic markets that have been growing by leaps and bounds in the last decade. Although the manufacturers conduct a lot of market studies, their outcomes are not made available to the public. Therefore, consumer behaviour of mobile phone is an open area for study. The paper attempts to identify the factors that influence the purchase of mobile phones by the youth in Bhutan. It uses factor analysis as a tool to identify the factors that influence the consumer behaviour. This paper surveyed 254 Bhutanese consumers and looked at their motives to purchase new mobile phones. The outcome of the study identifies five accountablefactors while making the purchase of a mobile phone by the youth community.

10. Portrait value questionnaire's (PVQ) usefulness in explaining quality food-related consumer behavior

Document Information:

Title: Portrait value questionnaire's (PVQ) usefulness in explaining quality food-related consumer behavior

Author(s): Christos Fotopoulos, (Department of Business Administration of Food and Agricultural Enterprises, University of Ioannina, Agrinio, Greece), Athanasios Krystallis, (Department of Marketing and Statistics, Aarhus School of Business, Aarhus, Denmark), Pagiaslis Anastasios, (Department of Business Administration of Food and Agricultural Enterprises, University of Ioannina, Patras, Greece)

Citation: Christos Fotopoulos, Athanasios Krystallis, Pagiaslis Anastasios, (2011) "Portrait value questionnaire's (PVQ) usefulness in explaining quality food-related consumer behavior", British Food Journal, Vol. 113 Iss: 2, pp.248 - 279

Keywords: Consumer behaviour, Factor analysis, Food products, Greece, Questionnaires

Article type: Research paper

DOI: 10.1108/00070701111105330 (Permanent URL)

Publisher: Emerald Group Publishing Limited

Abstract: Purpose – Schwartz's portrait value questionnaire (PVQ) has extensively been used in personal values research. The present paper aims to validate the 40-item PVQ typology, using a nationally representative sample of 997 consumers. The main objective of the survey was to investigate whether higher-than-average regular purchasing of quality food products (i.e. organic and PDO labelled products) coincides with stronger identification with specific PVQ values.

Design/methodology/approach – A questionnaire was distributed nationwide. Data were collected through personal interviews with 997 consumers. Confirmatory factor analysis and cluster analysis were the main analytical techniques used.

Findings – At the value-based segmentation level of the analysis, identification with the PVQ value domains decreased per cluster progressively and jointly for almost all value domains, a trend that led to the identification of five distinctive national consumer segments. The trend of stronger identification with security, universalism and

benevolence that appeared at the sample level re-emerged for the “urban upper class”, the “countryside class I” and the “countryside class II”, which accounted for two-thirds of the overall sample and were the clusters with the most dynamic quality food purchasing profile.

Research limitations/implications – Despite the emergence of a clear relation between consumers' self-transcendence and security value similarity and higher-than-average frequency of quality food purchasing, quality food consumers did not form a separate and clearly diversified cluster if the PVQ inventory functions as a basis for segmentation. Future models should incorporate values together with intermediate-level constructs (e.g. beliefs and/or attitudes) when attempting to predict consumer behaviour towards quality food products.

Originality/value – The paper shows that while values can be used to meaningfully segment quality food consumers, there is still much to learn regarding the direct and indirect determinants

11. he service quality and consumerbehaviour analysis in Taiwan

Yuan-Ho Chen , 

Graduate School of Business & Management, Lunghwa University of Science and Technology, Taiwan

Available online 25 November 2011.

http://dx.doi.org/10.1016/j.sbspro.2011.10.524 , How to Cite or Link Using DOI

Cited by in Scopus (3)

Permissions & Reprints

Abstract

This paper focuses on shopping malls, thus this paper selects two high market share rate

businesses from a pool for assessment according to the SERVQUAL (model of service quality

assessment), in order to explore the large-scale integrated retail service quality standards,

the pattern of performance differences between the service types. The results of this study

provide (1) Service quality have gap, which is between service standard and consumer's

expectation. (2)Safety facility is most impressed and have biggest service gap. (3) Shopping

mall not only for shopping functions, but also has leisure function. This result provides the

information on Taiwan's consumer expectation of service quality required. Moreover, the

research also offers the indicators for service quality improvement, and serves as a

reference to enhance the competitiveness of the enterprise itself.

Keywords

SERVQUAL scale; 

Service quality; 

service gap; 

shopping mall

12. Mall shopping behaviour of Indian small town consumers

Abstract

Rapid development of retailing in India has led to expansion of malls in smaller cities. The

current research was directed towards small city consumers (n=276) to understand their

mall shopping behaviour. Most people in small cities are unfamiliar with the concept of malls

and their exposure to the organized retail has been limited in the past. Malls bring functional

and experiential benefits to them and affect their shoppingbehaviour. The perceived

benefits, however, may differ among consumer groups. This study specifically focuses on

exploring the differences across age and gender groups. ANOVA test was used for the

analyses. The results show that consumers’ gender and age play an important role in

determining their attitude towards shopping in malls. The influence of mall attributes such

as décor, layout, services, variety of stores, and entertainment facilities must be considered

while planning malls in smaller cities as they have an effect onconsumers’ buying behaviour.

The mall shopping behaviour of metropolitan city shoppers should not be generalized with

that of shoppers in smaller cities.

Keywords Indian consumers; 

Malls; 

Shopping behaviour; 

Small towns; 

India

13. Religiosity and consumer behavior of older adults: A study of subcultural influences in  Malaysia

Abstract Although differences in consumption patterns across countries are often inferred to be the result of

different cultural values and religious orientations, they raise issues of validity because of the many country-

specific factors that may affect behavior. Furthermore, the effects of religiosity are confounded with those of

variables that are associated with religiosity such as age. This paper examines the effects of religiosity on

well-being and changes in consumer preferences of 645 adults age 50 and older living in different regions of

Malaysia who were surveyed via personal interviews. The results confirm the positive effects of religiosity on

well-being but show differences across the three main ethnic subcultures of Malaysia (Malays, Indians, and

Chinese), and they provide little support for the hypotheses that the consistency of consumer brand and

store preferences is influenced by religious values. It is suggested that the relationship between religiosity

and consumer behaviors warrants additional research, focusing also on variables that relate to religiosity,

method of analysis, and on mechanisms that link religiosity to consumer behaviors.

14. Dependency on smartphone and the impact on purchase behaviour

Document Information:

Title: Dependency on smartphone and the impact on purchase behaviour

Author(s): Ding Hooi Ting, (Senior Lecturer at the School of Business, Monash University, Sunway Campus, Malaysia), Suet Fong Lim, (Research Student at the School of Business, Monash University, Sunway Campus, Malaysia), Tanusina Siuly Patanmacia, (Research Student at the School of Business, Monash University, Sunway Campus, Malaysia), Ca Gie Low, (Research Student at the School of Business, Monash University, Sunway Campus, Malaysia), Gay Chuan Ker, (Research Student at the School of Business, Monash University, Sunway Campus, Malaysia)

Citation: Ding Hooi Ting, Suet Fong Lim, Tanusina Siuly Patanmacia, Ca Gie Low, Gay Chuan Ker, (2011) "Dependency on smartphone and the impact on purchase behaviour", Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 12 Iss: 3, pp.193 - 203

Keywords: Convenience, Dependency, Influence, Malaysia, Mobile communication systems, Mobile technology, Purchase behaviour, Smartphones, Social needs, Students, University students

Article type: Research paper

DOI: 10.1108/17473611111163250 (Permanent URL)

Publisher: Emerald Group Publishing Limited

Acknowledgements: Received: August 2010Revised: January 2011Accepted: February 2011

Abstract: Purpose – This study aims to investigate the effect of convenience, social needs and social influences on university students' dependency towards smartphones and the impact on future purchase behaviour in Malaysia.

Design/methodology/approach – Hypotheses were tested with a random and judgemental sampling (students who use smartphones only) of 358 university students using a face-to-face survey method. Structural equation modelling was used to test the hypotheses.

Findings – The results indicated that university students' dependency on smartphones is influenced by convenience, social needs and social influences and dependency is positively related with future purchase behaviour.

Research limitations/implications – Results of this study are limited by the absence of equal distribution across different races and culture of university students.

Originality/value – The domain of research, smartphones, is a new technology that is largely adopted and deserves investigation for future mobile market strategies. Although this research of smartphone dependency is limited to universities, this study contributes to the field by adding new investigation in this new target segment of smartphone users.

15. The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects

Document Information:

Title: The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects

Author(s): Xuemei Bian, (Business School, University of Nottingham, Nottingham, UK),Luiz Moutinho, (Management Department, University of Glasgow, Glasgow, UK)

Citation: Xuemei Bian, Luiz Moutinho, (2011) "The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects", European Journal of Marketing, Vol. 45 Iss: 1/2, pp.191 - 216

Keywords: Brand image, Consumer behaviour, Counterfeiting, United Kingdom

Article type: Research paper

DOI: 10.1108/03090561111095658 (Permanent URL)

Publisher: Emerald Group Publishing Limited

Abstract: Purpose – Counterfeiting has become a significant economic phenomenon. Increased demand for counterfeit branded products (CBPs) makes the study of determinants of consumers CBPs purchase behaviour more worthwhile than ever before. Existing studies have largely neglected brand influence on consumer purchase behaviour of CBPs. This research seeks to examine the impact of perceived brand image, direct and indirect effects (mediator and moderator effects) of product involvement and product knowledge on consumer purchase intention of counterfeits in the context of non-deceptive counterfeiting.

Design/methodology/approach – The current study tests the conceptual model and hypotheses developed based on the existing literature. Four focus groups (ranging from six to eight participants in each group) are used to construct the research instrument. The conceptual model and hypothesis are tested using hierarchical regression analyses with survey data from 321 consumers in the UK.

Findings – This research is the first in the literature on counterfeits to establish that perceived brand personality plays a more dominant role in explaining consumers' purchase intention of CBP than other influential factors (e.g. benefit and product attribute). Involvement/knowledge has no significant influence on counterfeit purchase intention. Evidence of involvement as a moderator does not exist. Brand image is not a mediator of the effects of involvement/knowledge on purchase intention.

Research limitations/implications – This research only investigates one brand of one product category (watches) in the context of non-deceptive counterfeiting, although this has not prevented the emergence of significant results.

Practical implications – The results of this study hold important

implications for both practitioners and academics. They help to alert practitioners to the factors that truly affect consumer proneness of CBPs, for example, brand personality. For academics, they demonstrate that brand influence should not be further ignored in the study of consumer behaviour in relation to CBPs.

Originality/value – This research is one of the few which investigate CBP not only as a product but, more importantly, also as a brand – a counterfeit brand.

16. Positive and negative cross-channel shopping behaviour

Document Information:

Title: Positive and negative cross-channel shopping behaviour

Author(s): Niall Piercy, (School of Management, University of Bath, Bath, UK)

Citation: Niall Piercy, (2012) "Positive and negative cross-channel shopping behaviour", Marketing Intelligence & Planning, Vol. 30 Iss: 1, pp.83 - 104

Keywords: Consumer behaviour, Cross-channel behaviour, Internet, Retailing

Article type: Research paper

DOI: 10.1108/02634501211193930 (Permanent URL)

Publisher: Emerald Group Publishing Limited

Abstract: Purpose – Purchasing behaviour across traditional retail and internet routes to market is becoming increasingly integrated. The positive and negative consequences of such behaviour for multi-channel businesses have not been thoroughly examined – while an offline retail presence may reassure customers purchasing from an online channel, poor service online may negatively influence customer usage of an offline channel. This paper aims to address this issue.

Design/methodology/approach – A questionnaire survey of the online customers of four companies is employed and structural equation modelling used to investigate influences of demographic and

behavioural variables (purchase involvement, loyalty, experience with the internet, company and product-type) on positive and negative cross-channel behaviour (CCB).

Findings – Strong evidence for both positive and negative customer CCB is found. Females, higher purchase involvement, higher loyalty and those with more experience of the company were more likely to display positive CCB; higher education, experience with the product type and online channel negatively influenced positive CCB. Increased age, education, occupation/class and purchase involvement lead to more negative CCB; product and company experience lead to reduced levels of negative CCB.

Research limitations/implications – As a first step towards understanding of customer CCB the research generates many insights; however, more research is required to explore in more depth each of the constructs discussed and measured.

Practical implications – Understanding how different customer groups display different tendencies for CCB can help companies shape fulfilment and delivery strategies across different channels to market.

Originality/value – The study makes contributions to customer cross-channel customer behaviour, developing implications for future research as well as management practice.

17. Transportation oil demand, consumer preferences and asymmetric prices

Document Information:

Title: Transportation oil demand, consumer preferences and asymmetric prices

Author(s): David C. Broadstock, (Research Institute of Economics and Management (RIEM), Southwestern University of Finance and Economics, Chengdu, China and Surrey Energy Economics Centre (SEEC), Department of Economics, University of Surrey, Guildford, UK),Alan Collins, (Department of Economics, Portsmouth Business School, University of Portsmouth, Portsmouth, UK), Lester C. Hunt, (Surrey Energy Economics Centre (SEEC), Department of Economics,

University of Surrey, Guildford, UK)

Citation: David C. Broadstock, Alan Collins, Lester C. Hunt, (2011) "Transportation oil demand, consumer preferences and asymmetric prices", Journal of Economic Studies, Vol. 38 Iss: 5, pp.528 - 536

Keywords: Asymmetry, Consumer behaviour, Diesel, Gasoline, Pricing, Underlying energy demand trend, United Kingdom

Article type: Research paper

DOI: 10.1108/01443581111161797 (Permanent URL)

Publisher: Emerald Group Publishing Limited

Acknowledgements: The authors would like to acknowledge useful comments received from an anonymous referee on an earlier version of this paper. All errors and omissions remain the responsibility of the authors.

Abstract: Purpose – The aim of this paper is to establish the role of asymmetric price decompositions in UK road transportation fuel demand, make explicit the impact of the underlying energy demand trend, and disaggregate the estimation for gasoline and diesel demand as separate commodities.

Design/methodology/approach – Dynamic UK transport oil demand functions are estimated using the Seemingly Unrelated Structural Time Series Model with decomposed prices to allow for asymmetric price responses.

Findings – The importance of starting with a flexible modelling approach that incorporates both an underlying demand trend and asymmetric price response function is highlighted. Furthermore, these features can lead to different insights and policy implications than might arise from a model without them. As an example, a zero elasticity for a price-cut is found (for both gasoline and diesel), implying that price reductions do not induce demand for road transportation fuel in the UK.

Originality/value – The paper illustrates the importance of joint modelling of gasoline and diesel demand incorporating both asymmetric price responses and stochastic underlying energy

demand trends.

18. Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making ProcessCamelia Mihart

Abstract

Integrated marketing communication (IMC) is one of the most controversial areas of research, the concept marking a constant progress from the simple coordinating of promotional tools to a complex strategic process. Further to the evolution of modern marketing, where IMC has become a major way of achievement the objectives of a company, there is a need to identify opportunities to increase its impact on consumer behaviour. Therefore, is of interest, the relatively recent approach found in the literature, according to which IMC works specifically through all the four classic elements of the marketing mix: product, price, placement and marketing communications. In this context, this paper intends to clarify some aspects regarding the effects of IMC on the consumer behaviour, materialized in the consumer decision- making process.

19.