1

REVIEW OF EXTENSION INITIATIVES

ZONAL CONFERENCE ON AGRICULTURAL INPUTS

FOR RABI, 2012

(FOR NORTH & EAST ZONE ) 12th & 13th Sept., 2012

2

(Rs. In Lakhs)

Sl. No

Name of the State

Distts.

/ Blocks

TentativeAllocation

Releases during 2012-13

Funds Available (Rel+ U/B)

Expenditure reported

In Rs. % expd.

1 Haryana (June)

21/119 1291.67 0.00 392.68 236.23 60.15

2 Punjab (August)

20/141 1545.68 670.92 1120.95 358.85 79.74

4 U.P. (August) 75/821 8546.66 2727.39 4074.21 570.25 13.99

5 Uttarakhand (July)

13/95 1086.39 463.08 585.48 69.95 57.14

6 H.P. (July) 12/77 725.62 337.18 637.18 299.77 47.05

7 J & K (July) 22/136 1391.99 0.00 253.54 142.20 56.09

8 Delhi (………..)

1/6 52.33 0 6.87 0.00 0.00

9 Bihar (July) 38/534 5093.47 1744.61 2546.74 916.48 35.99

10 Jharkhand (August)

24/259 2571.58 907.20 1285.80 911.07 70.86

11 Odisha (July) 30/314 2937.68 1179.40 2738.20 1269.36 81.43

12 W.B. (………..)

19/347 3564.93 0.00 200.00 0.00 0.00

FINANCIAL STATUS (2012-13)

3

PHYSICAL STATUS STATE FARM

SCHOOLSFIGs/ CIGs DEMONSTRATIO

NS

TRG. OF FARMERS (MANDAYS)

T A T A T A T A

Haryana 0 169 0 48 0 3512 0 7461

Punjab 423 35 400 8 11347 1526 76672 7601

U.P. 4105 637 3750 62 97293 17973 165572 4862

Uttrakhand 380 0 504 34 4717 165 65338 2688

H.P. 308 0 770 265 4359 1796 17614 8084

J & K 291 0 492 0 12817 3310 36218 487

Delhi 0 0 0 0 0 0 0 0

Bihar 5340 360 8544 104 36157 625 192775 34243

Jharkhand 981 426 1200 1080 13314 9474 131190 14841

Odisha 942 40 2400 0 54950 19226 90798 48000

W.B. 1041 0 950 0 6940 0 347000 0

DEPLOYMENT OF MANPOWER

S N

States Target SAMETI + State

Coord.

District

level

Block Level

TOTAL No. of Farmer Friends

1 Haryana 450 1 0 152 153 0

2 Punjab 535 7 29 94 130 3291

3 U.P. 2777 14 122 1991 2127 0

4 Uttarakhand 358 1 16 25 42 0

5 H.P. 200 0 45 117 162 0

6 J & K 526 7 22 408 437 0

7 Delhi 0 0 0 0 0 0

DEPLOYMENT OF MANPOWER

S. N

States Target SAMETI + State Coord.

District level

Block Level

TOTAL No. of Farmer Friends

8 Bihar 1808 6 155 1602 1763 0

9 Jharkhand 908 6 85 732 557 15255

10 Odisha 1044 12 90 921 1023 12468

11 W.B. 1148 0 0 0 0 0

TOTAL:- 9754 54 564 6042 6394

Constitution of Farmers Advisory Committees

S N States SFAC DFAC BFAC 1 Haryana Not reported 19 119

2 Punjab1 20 141

3 U.P. In progress 72 +(3 under process)

821

4 Uttrkhand In progress 10 955 H.P. In progress In progress 76

6 J & K Not reported Not reported Not reported

7 Delhi Not reported Not reported Not reported

DEPLOYMENT OF MANPOWER

SN States SFAC DFAC BFAC

8Bihar Not reported Under process 438

9Jharkhand 1 24 205

10Odisha Not reported Not reported Not reported

11W.B. Not reported Not reported Not reported

Constitution of Farmers Advisory Committees

8

ISSUES

• Release of State Matching Share up to 2011-12 – deficit in Bihar, Haryana, J & K, W.B. and Delhi

• Third Party M&E – Received only from H.P.

• APRs 2011-12: Not received from W.B., Haryana and Delhi

• MPRs 2012-13: Not received from W.B., Haryana and Delhi since April 2012. Some States are not sending their MPRs in the prescribed format.

• During 12th Plan funds would be released only on receipt of MPRs through Electronic Monitoring System

Issues

•Public-Private-Partnership (PPP): No one has reported except U.P. (Rs. 77.53 Lakh, 2011-12)

•Feed back on Convergence: Work on convergence between research and extension has been stated and experts from the SAUs have been designated district wise but joint visit of Project Director & Program Director not yet started.

•States Feedback: On a proposal for establishing a State Level Committee under ATMA in which MPs could be the member.

10

RKVY FUNDING FOR EXTENSION

Extension Activities under RKVY are supported to the extent that:

• extension activities (with RKVY funds) are organized in a synergized manner.

• the extension activities are organized as per approved cost norms/ceiling under ATMA programme.

• RKVY funds to be utilized for extension activities on gap filling mode.

MASS MEDIA SUPPORT TO AGRICULTURAL

EXTENSION

11

12

ELECTRONIC MASS MEDIA First Tier of 3-Tier Strategy

Issues of Concern

• Involvement of technical experts in planning and production of

programmes at station level and accuracy of content.

• Proactive involvement of SLC/ DLCs in content creation and review of

programmes telecast/broadcast by DD/AIR.

• State Level Committees (SLCs) have been constituted, however, regular

meetings are not being held.

• Utilization of DD/AIR to disseminate messages/advisories to the farmers

to cope up with emergent issues/Crop and Weather situation such as

scanty and erratic rainfall, drought, etc.

• Number of applications from KVKs, Private institutions, NGOs, etc. for

setting up of Community Radio Stations (CRS). 13

Brief Status of State level Committee’s Meetings

• Punjab is the only state where meeting are being held regularly. And last meeting was held on 08/06/2011

Community Radio Station

• Funding of CRS under ATMA Scheme

• Guidelines revised to include KVKs, SAUs, NGOs, Private

Institutions involved in Agriculture.

15

Setting up Content creation

First Year 14,55,000 17,15,500

Second Year 12,87,800

Third year 4,30,050

Community Radio Station

16

State Total

Recd LOI Issued

In operation Rejected Under Process

Bihar 11 4 2 2 3

Orissa 4 1 2 1 0

West Bengal 6 1 0 0 5

Punjab 1 0 0 0 1

U.P. 10 4 1 3 2

Uttrakhand 13 (not under ATMA)

11 0 1 0

Total 45 21 5 7 11

Action Plan for the States Relating to Mass Media Scheme

• States to ensure constitution of District Level Committees.• State/District Level Committees to meet regularly and send quarterly

reports.• Proactive involvement of committees needed in content creation

and review of programmes telecast/broadcast by DD/AIR.• Constitution of Technical Support Group under the Chairmanship of

Director (Agriculture). The committee should meet on a monthly basis to review and plan the content.

• Assign suitable officers of the Department to view the programmes on specified days and provide feed-back to DD/AIR for necessary corrective action.

Contd……….

• Contd………….

• ATMA officials should provide feedback of Kisan Vani (AIR) & Krishi Darshan (Doordarshan) programme to DAC.

• Invite applications/proposals from KVKs, Private institutions, NGOs etc. in the revised format for setting up of CRS.

• Proposals of CRS in KVKs/SAUs/Agriculture Universities which have been recommended by ICAR should only be recommended by the ATMA Governing Board. All proposals recommended by the IDWG for funding under ATMA should be sent to DAC, Ministry of Agriculture.

KISAN CALL CENTRES

19

Kisan Call Centre: Features

20

Farmer

Kisan Call Centre

Common Service CentreQuery answered

Farmer

Level-II Expert (SAU/ State/ICAR)

Level III / Nodal officer

Block level Officer

State level Officer

District level Officer

KVK

SAU

If Query not answered

If Query not answered or not related to L-II

cal

l co

nfe

ren

ce m

od

e

Th

rou

gh

po

st o

r ca

ll-b

ack

Query forwarded, to be replied in 2-3 days

Query escalated, to be replied in one week

Query escalated, to be replied in 1-2 weeks

Existing Call-Escalation Matrix Revised Call-Escalation Matrix

KISAN CALL CENTRE - CALL ESCALATION MATRIX

Proactive Involvement of States Envisaged (MOA Letter Dated April 7, 2011)

• Supervision of quality of extension services rendered by KCCs• Implementation of revised escalation matrix under KKMS and monitoring by

higher level on answers given at lower level.• Creation of login IDs• Coordinate with the State IT Department to get the KCCs rolled out through the

CSCs • Appointment of a Nodal Officer for KCCs.• Close monitoring by the Nodal Officer • Keeping the KCC agents apprised about new

scheme/programmes/contingency plans at State level.• Providing the KCC agents with latest versions of State level guide books and

booklets • Organization of monthly video conference on pre-announced dates • Weekly feedback from KCCs regarding the nature of call • To improve functioning of KCCs, a major ad-campaign is being undertaken on

electronic media. States may also provide adequate publicity at their level.

Call Flow through Years (2012-13 for only 5 months)

Reorganizing Kisan Call Centre: Major Issues

24

Salient Features of restructured KCCs under New Arrangements with IKSL

• Voice/Media Gateways (IPPBX based decentralized system).• Dedicated MPLS leased line network with dedicated bandwidth.• Call barging.• 100% call recording and call reply• SMS to caller farmers providing a gist of advisories given to them on

phone.• Voice mail system for recording farmer’s queries during idle time of KCC

or during call lines busy, with provision for call back to the caller.• Soft phones in every personal computer with caller ID facility.• Continuous up scaling the knowledge of CCAs. • Facility of video conferencing. • Centralized monitoring of KCCs at different locations.

KCC Locations and Languages

Sl No

Location States/ UTs Covered

Language

1 Patna Bihar HindiJharkhand Hindi

2 Jaipur Delhi Hindi3 Chandigarh Haryana Hindi/Haryanvi

Punjab PunjabiHimachal Pradesh Hindi

4 Jammu Jammu & Kashmir Dogri, Kashmiri, Ladakhi

5 Kanpur Uttar Pradesh HindiUttarakhand Hindi

6 Kolkata West Bengal, BengaliOrissa Oriya

Calls received Till August 2012 & its comparison with country as a whole

• Till March 2012 11 States of the Region received 40.31 lakh calls out of total of 77.93 lakh calls

(51.72%)

• During Current Year 11 states received 7.53 lakh calls out of total 18.80 lakh calls (40.05%)

• During Current year 2011-12 11 States received 7.53 lakh calls against 36.26 lakh calls received till March 2012 since inception (in 8 years)

27

State Till March 2012

2012-13 (Till August

12) Uttar Pradesh 1790120 158560 West Bengal 517329 100843 Punjab 390393 108567 Uttaranchal 310563 18522 Haryana 245851 91138 Jammu & Kashmir 176007 20226 Delhi 169156 13256 Himachal Pradesh 161337 22212 Orissa 134235 177910 Bihar 95836 41275 Jharkhand 40374 1023 11 States 4031201 753532

All India 7792640 1879842

Cumulative KCC Call Flow vis-à-vis Call Received during current Year Till August 2012

Major Issues

• Increasing number of KCC Agents and locations as per Call flow.

• Greater involvement of States in KCC implementation

• Need for regular Farmers Feedback, mechanism to be put in place

• impact assessment of the Scheme

• Integration with CSCs

• Greater publicity and awareness campaign amongst farmers

• Checking the false agencies from misusing the KCCs

• Avoiding duplicity of efforts at State level, Merging the State run KCCs with GoI KCC

• SAUs/ States and ICAR institutes to provide experts support in answering farmers calls in call conferencing mode, Regular circulation of roster of experts.

• Updation and validation of KKMS database on NARP Zone basis

• Greater technological upgradation from time to time

• National level Review of the Scheme.

ESTABLISHMENT OF

AGRI-CLINICS &

AGRI-BUSINESS CENTRES

30

Status of ACABC Scheme(upto Aug. 2012)

31

Sl.No.

State Graduates Trained (No.)

Ventures Established

(No.)

% Success Rate

1 Haryana 409 136 33.25

2 Punjab 395 115 29.11

3 U.P. 5298 2469 46.60

4 Uttrakhand 237 50 21.09

5 H.P. 386 107 27.72

6 J & K 1111 144 12.96

7 Delhi 11 2 18.18

8 Bihar 2705 885 32.71

9 Jharkhand 484 87 17.97

10 Odisha 506 103 20.35

11 W.B. 333 53 15.91

Major Issues• Involvement of States in the implementation of ACABC Scheme.

• ATMA in Selection of Candidates for training

• Mainstreaming the ACABC with State Extension system

• Monitoring delivery of Extension Services by the agri- preneurs for subsidy purposes

• Issuing certificate to the successful agri- venture through involvement of ATMA

• Using Minimum 10% of resources under ATMA on extension activities through the non-governmental sector, including Agri- preneurs.

• ATMAs to implement extension activities through Agri-preneurs.

• Utilizing ACABC Agriventures to provide input services like plant saplings, seeds, and micro-nutrients under on-going flagship schemes

• Review of progress of involvement of the agri-preneurs in ATMA activities on half-yearly basis

• ATMAs tol strive to achieve establishment of at least one agri-clinic every year in each Block depending on the availability of trained candidates

• Monthly Progress Report of ATMA to have a provision for reporting the progress achieved on ACABC involvement

33

THANKS !