review – global advances in tilapia production and marketing – 2008 kevin fitzsimmons, ph.d....

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REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World Aquaculture Society Professor, University of Arizona Busan, Korea World Aquaculture Meetings May 23, 2008

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Page 1: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND

MARKETING – 2008

Kevin Fitzsimmons, Ph.D.Sec. Tres. American Tilapia Association

Past President – World Aquaculture Society

Professor, University of Arizona

Busan, Korea

World Aquaculture MeetingsMay 23, 2008

Page 2: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

OverviewGlobal perspectiveUS and EU markets for tilapia productsProcessing and packaging changesNew productsDemands on farmersFuture trends

Page 3: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

China

EgyptPhilippines

Mexico

Thailand

Taiwan

Brasil

Indonesia

Colombia

Cuba

Ecuador

Vietnam

Costa Rica HondurasMalaysia

United StatesOthersWorld Tilapia Production of 2,600,908 mt in 2007

Page 4: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Asia

Africa

Americas

Others

World Tilapia Production of 2,600,908 mt in 2007

Page 5: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Global production of tilapia

0

500,000

1,000,000

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3,000,000

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Year

Aquaculture Fishery

Page 6: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Top Ten Seafoods (U.S.)per capita (lbs)

2000 2001 2002 2003 2004 2005 2006 2007 (est.)Tuna 3.5 Shrimp 3.4 Shrimp 3.7 Shrimp 4.0 Shrimp 4.2 Shrimp 4.1 Shrimp 4.4 Shrimp 4.4Shrimp 3.2 Tuna 2.9 Tuna 3.1 Tuna 3.4 Tuna 3.4 Tuna 3.1 Tuna 2.9 Tuna 2.9Pollock 1.6 Salmon 2.0 Salmon 2.0 Salmon 2.2 Salmon 2.2 Salmon 2.4 Salmon 2.0 Salmon 2.0Salmon 1.5 Pollock 1.2 Pollock 1.1 Pollock 1.7 Pollock 1.7 Pollock 1.5 Pollock 1.6 Pollock 1.6Catfish 1.1 Catfish 1.1 Catfish 1.1 Catfish 1.1 Catfish 1.1 Catfish 1.0 Tilapia 1.0 Tilapia 1.2Cod 0.8 Cod 0.6 Cod 0.7 Cod 0.6 Tilapia 0.7 Tilapia 0.8 Catfish 0.97 Catfish 0.97Clams 0.5 Clams 0.5 Crabs 0.6 Crabs 0.6 Cod 0.6 Crabs 0.6 Crabs 0.7 Crabs 0.66Crabs 0.4 Crabs 0.4 Clams 0.5 Tilapia 0.5 Crabs 0.6 Cod 0.6 Cod 0.5 Cod 0.51Flatf ish 0.4 Flatf ish 0.4 Tilapia 0.4 Clams 0.5 Clams 0.5 Clams 0.4 Clams 0.4 Clams 0.44Scallops 0.3 Tilapia 0.4 Flatfish 0.3 Scallops 0.3 Scallops 0.3 Scallops 0.3 Scallops 0.3 Scallops 0.31

Tilapia 0.3

Page 7: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Percentage of US finfish sales

Page 8: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

US Tilapia consumption (imports and domestic)229,000 mt of live weight (equivalent) - 2004

306,410 mt of live weight (equivalent) – 2005368,295 mt of live weight (equivalent) – 2006

437,000 mt of live weight (equivalent) - 2007

0

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1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006

Page 9: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

US Consumption of tilapia from domestic and imported sources

0

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Til

apia

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's o

f kg

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gh

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Domestic Imports

Page 10: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

0

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Tilapia product forms imported to the U.S.

Whole Frozen

Fillet Frozen

Fillet Fresh

26,176 mt fresh fillets, 100,636 mt frozen fillets, 46,943 mt whole frozen (2007)

Page 11: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Fillet Fresh

Fillet Frozen

Whole Frozen

$0

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000

$160,000,000

$180,000,000

$200,000,000

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002

$ U

S

Value of Tilapia product forms imported to the U.S.2002

Whole Frozen

Fillet Frozen

Fillet Fresh

$0

$100,000,000

$200,000,000

$300,000,000

$400,000,000

$500,000,000

$600,000,000

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$ U

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Value of Tilapia product forms imported to the U.S.

Whole Frozen

Fillet Frozen

Fillet Fresh

$297,413,000 (2004) $392,978,298 (2005) $482,742,515 (2006), $559,788,809 (2007)

Page 12: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Tilapia (June 2007, Tesco, UK)

$18 US per kg whole fish!!!!

Page 13: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Begin quality control on the farm

Reduce or eliminate use of drugs and chemicals Consider alternatives to methyltestosterone Use high quality feeds, proper ratio of protein,

carbohydrates and fat (minimize fatty deposits) No contaminates in feed Maintain water quality, avoid polluted water Control algae blooms and off-flavor

Page 14: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Depuration stage

Check fish for off-flavor at the farm Move to depuration system, good quality

water, no feed, clear fish of off-flavor Depuration system can be on-farm or at

processing plant Check for off-flavor at processing plant Check for off-flavor at end of processing

Page 15: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Transport to processing plantBest to transport

live

May want to add salt to reduce stress and maintain quality

Page 16: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

High quality fresh and frozen fillets

Hand trimming of fillets

Buyers are requesting better trim of margins of fillets for more consistent appearance

Page 17: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Many fillets are treated with carbon monoxide(CO, also called liquid smoke)

CO infuses into fillet and reacts with myoglobin

Fillet maintains fresh appearance for longer period

Page 18: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Carbon monoxide - CO Especially common at

Chinese processors Initially CO infusion in

bags, then moved to cabinets, now retort vessels

Page 19: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Carbon monoxide - CO Rapidly improving the

technique, and providing safety to workers

Must be labeled as an additive in US and EU

Page 20: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Carbon monoxide

Latest variations are to introduce CO during transport to the processing plant and putting whole fish into CO pressure vessel on receiving dock

Page 21: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Demands on farmers and processors

Demand for even more food safety, high quality, “organic” or “green” tilapia products.

- Reduce or eliminate use of methyl-testosterone hormone.

- No anti-biotics or other chemicals

- Reduce environmental impacts

- More integrated, re-use water for farming crops

- Re-use processing waste products

More value-added tilapia products More demand for all forms, especially frozen meals Rapidly increasing demand from Europe

Page 22: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Improved quality control:Required for US, EU, and Japan markets

Samples checked for bacterial and chemical contamination

Follow HACCP procedures, ISO, and EU guidelines

Many plants are using ozone dips to reduce surface bacteria

Page 23: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Gaining NGO certifications

NaturLandWorld Wildlife FundAquaculture Certification Council

Each reviewing sustainability of aquaculture practices and providing a certification and marketing logo

Page 24: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Improvements in packaging

Page 25: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

IQF Fillets in re-sealable

packages

Page 26: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World
Page 27: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World
Page 28: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World
Page 29: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World
Page 30: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World
Page 31: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Tilapia Orange Juice

Page 32: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Global Tilapia Market TrendsPrices have been constant, only fresh fillets have increased

significantly, will not see increases with inflation

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Fresh filletFrozen filletWholeLive

$/kg

Page 33: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World
Page 34: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Upcoming supply shortage for frozen fillets???

Notes from China (CAPPMA) 100,000 metric tons of tilapia lost in first week of

February 2008 due to the severe winter storms hitting Guangxi and Fujian provinces

Other industry reports put figure at 300,000 to 500,000 mt lost.

Guangdong and Hainan provinces were not hit very badly, so some reports may be exaggerated.

Page 35: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Global Aquaculture Tilapia Sales

For year 2000 =US $ 1,744,045000 (FAO FishStat 2007)

2005 sales = $ 2,457,312,000(FAO FishStat 2007)

2010 sales >$ 5,000,000,000

Page 36: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Future global tilapia aquaculture

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Page 37: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Conclusions Need to meet stricter food safety, quality,

and environmental criteria More demands for food safety, quality

assurance, improved packaging, and environmental safeguards (with little if any increase in price)

ISO, HACCP and NGO certifications

Page 38: REVIEW – GLOBAL ADVANCES IN TILAPIA PRODUCTION AND MARKETING – 2008 Kevin Fitzsimmons, Ph.D. Sec. Tres. American Tilapia Association Past President – World

Eighth International Symposium on Tilapia in Aquaculture

12-14 October, 2008Cairo International Conference Center