revetilizing brands
DESCRIPTION
TRANSCRIPT
Revitalizing brands
TOWARDS REVOLUTION!!!!
Revitalizing strategies
Back to basics
Reinvention
Back To Basics
Reinvention1921 logo 2003 logo
Cadillac- cienCadillac -Elderado
Expanding brand awareness
Identifying additional or new usage opportunities
Identifying new and completely different ways to use the brand
Additional or new usage opportunities
Completely different ways to use the brand
Improving brand image
Repositioning the brand
Changing brand elements
Repositioning the brand
Changing brand elements
Entering new markets
Questions????
Thank you!!!!