revenue mapping
DESCRIPTION
Creating a great marketing strategy is as important as executing that strategy. This presentation walks through how to look at the big picture of marketing and then samples how to utilize personas, inbound marketing and conversion optimization to drive revenue.TRANSCRIPT
![Page 1: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/1.jpg)
Drive more leads and sales.
Andy Halko | Insivia.com
![Page 2: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/2.jpg)
![Page 3: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/3.jpg)
Drive leads and sales.
![Page 4: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/4.jpg)
Prospects
Leads
Customers
Sell
Engage
The marketing funnel
Market
![Page 5: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/5.jpg)
SEO
PPCMobile
Traditional
Email Social
Con
ten
t
How do all of the following fit into your strategy?
![Page 6: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/6.jpg)
Businesses with a written description of their future had:
30%
25%
50%
Greater Company Size
More Owner Compensation
Faster Growth
![Page 7: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/7.jpg)
Revenue Mapping
![Page 8: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/8.jpg)
Create Goals First
And how you will measure them.
![Page 9: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/9.jpg)
Next, Know Your Audience
Go deep and don’t guess.
![Page 10: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/10.jpg)
Target, Target, Target.
It’s not “Marketing”, It’s “Micro Targeting”.
![Page 11: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/11.jpg)
Create A Map Per Target
![Page 12: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/12.jpg)
Converting Leads
Tactical Experiential
![Page 13: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/13.jpg)
![Page 14: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/14.jpg)
Interesting
![Page 15: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/15.jpg)
Interesting
![Page 16: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/16.jpg)
Buy – Beg – Bug Earn
Shouting your message out, and hoping your customers hear it.
Creating something that draws the customer to you.
The shift from outbound to inbound
![Page 17: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/17.jpg)
ContentPROVIDE VALUE!
It’s not your job to sell me anymore, instead...
Tell me a story
Teach me something new
Help me solve a problem
Show me something I’ve never seen before
Make me laugh, or cry, or cheer
![Page 18: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/18.jpg)
Persona Based Value
If it doesn’t fit their need, it is a huge hole in your funnel.
![Page 19: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/19.jpg)
![Page 20: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/20.jpg)
Driving Prospects
The best place to hide a dead body is page 2
of search results
![Page 21: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/21.jpg)
Integrated, But StrategicTest, measure and optimize.
![Page 22: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/22.jpg)
Closing Sales
![Page 23: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/23.jpg)
Nurture LeadsRecycle people back into your sales funnel.
Lead nu r tu r ing ema i l s ge t 4-10 t imes the
response ra te o f s tanda lone ema i l b las t s .
50% of leads are qualified but are not ready to buy
![Page 24: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/24.jpg)
AutomationStay top of mind while nurturing down the
funnel
![Page 25: Revenue Mapping](https://reader035.vdocuments.us/reader035/viewer/2022081602/5557b913d8b42a4a5d8b5422/html5/thumbnails/25.jpg)
Doesn’t Your Website Deserve Better?
www.insivia.com