reuters digital news report 2013

REUTERS INSTITUTE DIGITAL NEWS REPORT 2013

Digital News Report 2013

Essential data on the future of news20th June 2013


• This study has been commissioned to understand how news is currently being consumed globally with a particular focus on digital news consumption and devices used to access the news.

• Core questions were asked in France, Germany, Denmark, Spain, Italy, Japan, Brazil and the US as well as the UK to a nationally representative audience to provide an international comparison.

• This is a study for the Reuters Institute made possible with the assistance of the following organisations and also academic partners from the Hans Bredow Institute, Hamburg, Roskilde University, Denmark and the School of Journalism at the Paris Institute of Political Science

Background and objectives


Source: Internet World Stats http://www.internetworldstats.com population estimate 2012

• The research was conducted online in January and early February 2013.

• The data was weighted to targets set on age and gender, region, newspaper readership and social grade to reflect the total population. The sample is reflective of the population who have access to the internet.

• A comprehensive online questionnaire was designed with input from all stakeholders to capture all aspects of news consumption.

*Please note that Brazil is representative of an urban population rather than a national population as such the internet penetration is likely to be higher than stated above, which must be taken into consideration when interpreting results.

CountryStarting sample

Non-news users

Final sample

Total population

Internet penetration

UK 2308 9% 2078 63,047,162 84%

Germany 1099 3% 1062 81,305,856 83%

Spain 1016 4% 979 47,042,984 67%

Italy 1003 4% 965 61,261,254 58%

France 1016 4% 973 65,630,692 80%

Denmark 1024 2% 1007 5,543,453 90%

US 2170 7% 2028 313,847,465 78%

Brazil* 1003 2% 985 193,946,886 46%

Japan 1004 2% 978 127,368,088 80%

Methodology

http://www.internetworldstats.com/


Striking growth of tablet (and mobile) usage for news

Traditional media use remains strong – but younger half of the population prefer online

More people paying for news – albeit from a low base

The enduring role of brands and the importance of trust

Growing role of social media in news discovery

Key findings



AGE OF MULTIPLATFORM


Denmark US UK France Germany

13% 11%8% 6% 5%

25%

16% 16%11% 10%

Tablet usage for news

2012 2013

Q8a/Q8b Which, if any, of the following devices have you used to access news in the last week?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)

** These figures are not totally comparable because we routed the questions slightly differently last year and the list of devices was more detailed this year. They are however consistent with log files of news organisations that show a sizeable increase in traffic from tablets

News usage on a tablet has increased significantly over the past ten months**

Growth news access via tablet


Q8b Which, if any, of the following devices have you used to access news in the last week?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)

NOTE: Please note data has been rebased to account for the total sample size but is not an accurate indication of ownership levels and will not be wholly comparable with last year.

Computers are the most prevalent device for accessing news across countries. Smartphones and tablets are also now significantly used for news. Denmark has the highest level of smartphone and tablet access.

Devices used to access news online by country

UK Germany Spain Italy France Denmark US Urban Brazil Japan

Computer

67% 71% 56% 58% 50% 58% 71% 81% 68%

Smartphone

29% 22% 35% 25% 24% 43% 28% 23% 19%

Tablet16% 10% 13% 14% 11% 25% 16% 14% 6%

E-book Reader

2% 1% 2% 1% 1% 1% 2% 4% 1%

Smart TV3% 5% 10% 10% 9% 7% 4% 12% 4%


Q8b Which, if any, of the following devices have you used to access news in the last week?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)

NOTE: Please note data has been rebased to account for the total sample size but is not an accurate indication of ownership levels and will not be wholly comparable with last year.

Computers are the most prevalent device for accessing news across countries. Smartphones and tablets are also now significantly used for news. Denmark has the highest level of smartphone and tablet access.

Devices used to access news online by country


Computer

67% 71% 56% 58% 50% 58% 71% 81% 68%

Smartphone

29% 22% 35% 25% 24% 43% 28% 23% 19%

Tablet16% 10% 13% 14% 11% 25% 16% 14% 6%

E-book Reader

2% 1% 2% 1% 1% 1% 2% 4% 1%

Smart TV3% 5% 10% 10% 9% 7% 4% 12% 4%


Multiplatform access is becoming mainstream

Q8b Which, if any, of the following devices have you used to access news in the last week?

Base: All markets (n=11004)


Smartphones are still more popular with younger age groups. Tablets are used equally through age groups but with a significant bulge with the 35-44 group. 75% of tablet users are ABC1 (same as last year). Smartphone news users skew heavily male

Smartphone and tablet news user demographics

Computer Smartphone Tablet

78%

51%

16%

68%

53%

16%

70%

41%

24%

75%

25%17%

70%

13% 16%

Computer, smartphone and tablet by age

18-24 25-34 35-44 45-54 55+

Q8a /Q8b Which, if any, of the following devices do you ever use for any purpose? /Which, if any, of the following devices have you used to access news in the last week?Base: UK (n=2078)


Frequency of access grows with devices

United States Denmark

Device Several times a day

ALL News users 56%

Computer users 65%

Smartphone users 76%

Tablet users 77%

All three 89%

Q1b: Typically, how often do you access news (in any way). Base: US (n=2028) Denmark (n=1007)

Device Several times a day

ALL News users 76%

Computer users 79%

Smartphone users 83%

Tablet users 84%

All three 93%

Tablet and smartphones are extending the range of access points and increasing the frequency with which people access news. The more devices, the more you consume ….


Quick news updates In depth news

79%

19%

62%

42%

Mobile Tablet

Mobiles are used most for quick updates during the day.

Consumers agree that tablets offer more in depth news and better experience for accessing news.

UK7a/b You’ve told us that you read news on a MOBILE/TABLET. With that in mind, please could you tell us how much you agree or disagree with the following statements:Base US : Read news on a mobile (n=583); Read news on a tablet (n=329) % net agree

Smartphones and tablets - differences


The laptop or desktop remains the most used for news overall but those who have Apple tablets are MOST likely to use the device for news. Apple devices are used more for news than others manufacturers

Tablet and smartphone market share

OS UK US Spain Den

Apple 46% 45% 23% 48%

Other (Android, RIM)

54% 55% 77% 52%

OS UK US Spain Den

Apple 65% 58% 43% 82%

Other (Android, RIM) 35% 42% 57% 18%

Q8a/Q8b Which, if any, of the following devices have you used to access news in the last week?

Operating system market share by (selected) country

TabletSmartphone


Tablet and smartphone news users are generally in higher education and income brackets, which may explain the greater interest in news. In the UK and the US the biggest correlation between income and news usage is for smartphones for the richest group

Device demographics

Less than $35,000 $35-$60,000 Over $60,0000%

10%20%30%40%50%60%70%80%90%

100%

Device use by household income (United States)

COMPUTER SMARTPHONE

TABLET

Less than £25,000 £25-£50,000 £50-£100,0000%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Device use by household income (United Kingdom)

COMPUTER SMARTPHONE TABLET

In the US, the richest one third of our sample) – earning over $60,000 account for 60% of smartphone news usage, 53% of tablet news usage and 40% of computer news usage

Q8b Have you paid for DIGITAL news content, or accessed a paid for digital news service?Base: UK Computer (n=1394), Smartphone (n=612), Tablet (n=340) Household income 0-25K (n=585), £25-£50K (n=560), £50-£100K (n=245)

US Computer (n=1515) Smartphone (n=594), Tablet (n=337) Household income 0-$35K (n=579), $35-$60K (n=426), $60K+ (n=598)


Tablet and smartphones are in general not replacing other ways of consuming news. Instead they are extending the range of access points and increasing the frequency with which people access news

Digital users ALSO consume via traditional platforms

Q3: Which, if any, of the following have you used in the last week as a source of news? Base: All markets (n=11004) Tablet users (n=2726)



THE PLATFORM DIVIDE


Platform choices by country – frequency of access


TV 79% 82% 72% 74% 84% 85% 72% 75% 69%

Radio 37% 51% 39% 34% 44% 53% 28% 19% 24%

Print 59% 63% 61% 59% 46% 49% 47% 50% 63%

Online 74% 66% 79% 80% 68% 81% 75% 90% 85%

Q3: Which, if any, of the following have you used in the last week as a source of news?Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)



TV 41% 43% 33% 39% 57% 44% 43% 38% 35%

Radio 7% 13% 9% 5% 12% 8% 5% 2% 4%

Print 15% 18% 15% 13% 6% 11% 9% 6% 20%

Online 35% 25% 41% 42% 23% 35% 39% 53% 39%

Q4: You say you’ve used these sources of news in the last week, which would you say is MOST IMPORTANT or which would you say is your main news?Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)

Platform choices by country – MAIN or PREFERRED source of news


Q4: You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used news sources in the last week (n=10843 )

Looking at our TOTAL sample, we can see that 18-34s have a clear preference for internet news. The over 45s have a clear preference for TV. 35s to 44s are pretty much split

Online TV

56%

28%

55%

28%

42%38%

32%

47%

21%

55%

MAIN source of news by age (ALL countries)

18-24 25-34 35-44 45-54 55+

Young prefer online, older groups prefer television news


Q4: You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: (UK=2078)

In our UK sample of Internet users we can see a clear platform preference divide. For under 45’s – almost half the adult population - the Internet is now the MAIN source of news as well as their most frequently accessed. For over 45’s it remains TV with other traditional sources remaining important.

Online TV

52%

24%

49%

28%

18%

53%

12%

57%

MAIN source of news by age

18-24 25-44 45-54 55+

Divided nation (UK): Young prefer online, old prefer television news


Q4: You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used news sources in the last week France (n=963), US (n=1916)

Online TV

31%

52%

36%

52%

24%

53%

23%

56%

13%

64%

France

18-24 25-34 35-44 45-54 55+

Only France shows a different pattern

Online TV

64%

20%

61%

23%

41% 41%35%

49%

25%

54%

United States

18-24 25-34 35-44 45-54 55+


Older age groups spent more time accessing news via traditional means such as TV, radio or print while younger age groups spent more time accessing news via a computer or mobile.

We see a more varied pattern across age groups for tablets, e-readers and Smart TVs, which may be linked to the price point; older age groups are more likely to be able to afford these newer devices than their younger counterparts.

Time spent per day accessing news by age:

UK1_1 .On a typical day, how much time do you spend accessing news on EACH of the following?? Base All UK=2078Chart shows mean time spent per day in minutes

TV Radio Printed Publication Computer Mobile Phone Tablet E-reader Smart TV

2519 18

32

22

28

20 1925

20 18

29

22 2117

21

32

2320

29

20 18 1621

37

2724 26

15

23 21 19

45

31 3025

1217

25

16

Mean time spent accessing news on device per day (minutes)

18 to 24 25 to 34 35 to 44 45 to 54 55 +

Traditional forms of accessing news are more popular among older age groups



WHERE AND WHEN PEOPLE ACCESS THE NEWS


0%

10%

20%

30%

40%

50%

60%

When do you typically access the news? (by age)

All 18-24 25-34 35-44 45-54 55+

UK2 When do you typically access the news?Base: UK=2078 18 to 24 (n=269) 25 to 34: (n=286) 35 to 44: (n=321) 45 to 54 (n=383) 55+ (n=819)

Typically consumers access news first thing in the morning or early evening.

Younger people tend to access in a more even way throughout the day. Older people follow the breakfast, lunch and early evening (42%) peaks far more compared with the young (21%).

When do you access news? (Age)


First thing in the morning

Later in the morning

Lunchtime Afternoon Early evening Late evening Last thing at night

0%

10%

20%

30%

40%

50%

60%

All Mainly online

Half/ half_x000d_ Mainly traditional_x000d_

Heavy multichannel_x000d_

QS2: When do you typically access the news?

Base: UK=2078 Mainly Online (n=162) Half/ half (n=791) Mainly traditional (n=400) Half/ half moderate (n=597) Heavy multichannel (n=194)

When do you access news? (Platform segment)


UK3A. Where were you when you looked at/listened to the news over the last few days?Base: UK=2078, Denmark =994

While home is the most popular location for accessing news, younger people are accessing more news when out and about.

Where do you access news?

At home: communal

At home: personal

At work

Commuting personal eg car

Commuting on public transport

Out and about generally

Other people’s homes

At a place of study

68%

46%

24%

20%

13%

9%

4%

3%

71%

41%

31%

28%

9%

6%

5%

6%

Where news is accessed?

Denmark UK


UK3B: Please mention the key news media you used in these locations Base: At home : communal (n=1421) At home: personal (n=957) At work (n=482) At place of study (n=70) While travelling via

(n=270) While travelling via private transport (n=400) While out and about (n=194) Other people’s homes (n=80)

While at home, TV is used to access news in communal areas but in personal areas the internet via a computer tends to be used as often. The computer dominates the office, radio is default media choice in the car and the mobile phone has overtaken print on public transport.

Platforms for news used at different locations

At home: communal space

At home: personal space At work: office, shop etc Commuting via public transport

Commuting via car (personal)

83%

48%

7%5%

1%

31% 31%

18%

24%

84%

32%

20%14%

34%

6%

36%

46%

71%

4%2%

13%

22%19%

48%

13%9% 11%

3%6%

1%

News sources used by location (UK)Television Radio Printed publication

Internet via computer Internet via mobile Internet via tablet


UK3B: Please mention the key news media you used in these locations Base:) While travelling via public transport (n=270) 18-44 (n=111)

On UK public transport 48% use mobile phones, 34% use print and 6% access news via a tablet - though print is still ahead in London (56%) because of availability of strong free newspapers and limited Internet access on the underground.

Accessing news via public transport

ALL 18-44 45+

34%

23% 25%

48%

38%

23%

0.06

PRINT MOBILE Tablet

Tablet reading on the move for news is growing but the smartphone is still much more popular. Portability trumps screen size



PAYING FOR NEWS


Paying for news?

But only


Japan Germany UK US France Denmark

68%

56%54%

42%39%

33%

Q6: Have you bought (paid for) a printed newspaper in the last week?Base: All markets UK (n=2078) US (n=2028)) Japan (n=978) Germany (n=1062) France (n=973) Denmark (n=1007)

Newspaper purchase by country


Q6 : Have you bought (paid for) a printed newspaper in the last week? (multiple answers allowed)Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)

Type of newspaper purchase (ad hoc vs subscription and home delivery)

Italy Spain UK Urban Brazil France Denmark US Germany Japan

51%48%

42%

34%

25%

5%

12%

22%

9%5% 4%

9%13%

10%

24% 25%

33%

57%

3% 2% 3% 4% 4%7% 5% 4% 4%

Yes via news stand or shop Yes I have home delivery (for one or more days a week)

Yes I have a combined print/digital subscription


Q7. Have you paid for DIGITAL news content, or accessed a paid for digital news service Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)

Percentages that said yes in the last week, month or year

Paying for digital news is showing signs of growth– but from a low base

More people are paying for digital news

Denmark US UK France Germany

12%9%

4%8% 6%

10% 12%9%

13%10%

Have you paid for digital news in the past year?

2012 2013


Q7 Have you paid for DIGITAL news content, or accessed a paid for digital news service?Base: All markets (UK=2078; US=2024; Spain=1016; Japan=1013; Italy=1003; Germany=1009; France=1016; Denmark=1024; Urban Brazil=1003)

The majority of countries have never paid for digital news content.

The late adopters of online services such as Urban Brazil appear more willing to pay for digital content as they have not had the same legacy of free services as in more mature markets.

Paid for digital


9% 11% 16% 21%13% 10% 12%

24%14%

90% 88% 82% 76%85% 87% 85%

73%84%

1% 2% 2% 3% 2% 3% 3% 3% 2%

Net: Yes No, I’ve never paid for digital news content Don’t know

In the UK, 11% of those who are interested in the news would consider paying for a digital news service


Q7a You said you have accessed paid for digital news content in the last year… Which, if any, of the following types of payment have you used to pay for digital news content in the last year? Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)

Consumers in Denmark and the US are more willing to enter into longer term commitment with news brands by making on-going payments while consumers in France, Italy, Germany and Spain are more likely to make a one-off payment.

Type of payment made to access digital content

France Italy Germany Spain Japan Urban Brazil UK US Denmark

64%58% 58%

52% 50%47%

40%

32% 33%28%

37% 37% 35%

46%40% 42%

60%63%

16%22%

12%

21%16%

24%21%

17%22%

Types of payment

Net: One-off payment Net: Subscription Other


Q7: Have you paid for DIGITAL news content, or accessed a paid for digital news service?Base: UK 18 to 24 (n=269) 25 to 34: (n=286) 35 to 44: (n=321) 45 to 54 (n=383) 55+ (n=819)0 to €30k France, Germany(n=487,364) €25 to €50k (n=287,230) €50k+(n=100,226)Chart shows % yes

Paid for digital content

18 to 24 25 to 34 35 to 44 45 to 54 55+0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Paid for digital content by age breakdown

ALL UK

€0-€30K_x000d_ €30-€50K_x000d_ €50+_x000d_ 0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Paid for digital content by household income

France Germany


Q7: Have you paid for DIGITAL news content, or accessed a paid for digital news service?

Base: All Countries (n=11004) News Lovers (n=2565) Daily Briefers: (n=5968) Casual Users: (n=2471) Tablet users (n=1639) Smartphone users (n=3156) Computer users (n=7444) Chart shows % yes in last year

Paid for digital content

News Lovers Daily Briefers Casual Users0%

5%

10%

15%

20%

25%

30%

Paid for digital content by interest segment

ALL COUNTRIES

Tablet Smartphone Computer0%

5%

10%

15%

20%

25%

30%

Paid for digital content by device

ALL COUNTRIES


Q7 Have you paid for DIGITAL news content, or accessed a paid for digital news service Base: (US=2124) Tablet and Smartphone users US (n=187)

Those using tablets AND smartphones are four times more likely to pay for digital news – not surprising given the range of digital subscriptions and apps available.. Much of this is driven by the Apple eco-system

Smartphone and tablets encourage payment

Ever

Last month

Last week

12%

3%

4%

29%

4%

16%

Percent paying for news…

Tablet+Smartphone All


Impact of device on digital payment …

Apple iPad Other tablet iPhoneOther

smartphone

Paid for digital news in last year

+147% +75% +77% +54%

Q7: Have you paid for DIGITAL news content, or accessed a paid for digital news service?Base: (US=2028) % difference compared with general digital users after controlling for gender, age, education level, income and interest in news

Even after controlling for factors such as age, income, education and interest in news, tablet users are on average twice as likely to pay for news and smartphone owners are also significantly more likely to pay.

Apple devices in particular are helping the news industry monetise content

.



FINDING NEWS


Ways of FINDING news by country (chose top five methods)


Directly via a branded site 34% 32% 38% 35% 16% 55% 20% 47% 28%

General search engine like Google

24% 40% 40% 49% 45% 30% 33% 44% 39%

Sites that aggregate news links

17% 16% 17% 16% 12% 7% 26% 37% 43%

Newsreader ‘app’ eg Flipboard

3% 3% 11% 4% 3% 4% 6% 7% 3%

Social network - eg Facebook 17% 15% 45% 38% 14% 22% 30% 60% 12%

Q10 Thinking about how you FIND news online, which are the main ways that you come across news stories?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)


Ways of FINDING news by country (chose top five methods)

Q10 Thinking about how you FIND news online, which are the main ways that you come across news stories?

Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)


Directly via a branded site 34% 32% 38% 35% 16% 55% 20% 47% 28%

General search engine like Google

24% 40% 40% 49% 45% 30% 33% 44% 39%

Sites that aggregate news links

17% 16% 17% 16% 12% 7% 26% 37% 43%

Newsreader ‘app’ eg Flipboard

3% 3% 11% 4% 3% 4% 6% 7% 3%

Social network - eg Facebook 17% 15% 45% 38% 14% 22% 30% 60% 12%


Q5: Which, if any, of the following have you used to access news in the last week?

Base: Online users in each market (UK=1534 ; US=1470; Germany=698 ; France=658 Denmark=816 ; Urban Brazil=892; Italy = 775; Spain=776; Japan = 831)

Finding news – the role of brand

UK France

34%

16%

24%

45%

17%14%

Brand Search Social

Brand is the primary gateway to news in the UK, followed by search and social but ….




Finding news – the role of brand

UK France

34%

16%

24%

45%

17%14%

Brand Search Social

Brand is the primary gateway to news in the UK, followed by search and social but in France, Germany and Italy it is search

Search as gateway

%

Italy 49%

France 45%

Germany 40%

Spain 40%


Social media is becoming a mainstream way of finding news

Q10 : Thinking about how you FIND news online, which are the main ways that you come across news stories?

Base: UK (n=2078)

Social media is now a primary gateway to news for under 45s in many countries. More important than search and brand

Brand Search Social

23%

31%

38%

18%

36%

23%

United States

UNDER 45s OVER 45s


Q10 : Thinking about how you FIND news online, which are the main ways that you come across news stories?

Base: All markets (n=11004)

Social vs search by age

Social Search

44%

33%36%

34%

29%

36%

23%

38%

19%

38%

18-24 25-34 35-44 45-54 55+

Under 35s are more likely to find news via social media than via search. Older groups are more likely to search.



TYPES OF ONLINE NEWS


Types of news by country


Lists, articles and blogs

52% 58% 63% 71% 46% 58% 64% 66% 67%

Video and audio

47% 43% 52% 48% 48% 39% 55% 64% 35%

Live pages 11% 8% 16% 16% 19% 8% 11% 15% 35%

Pictures and graphics

15% 24% 21% 23% 15% 16% 23% 32% 27%

Apps 19% 13% 24% 17% 17% 25% 19% 20% 13%

Other 1% 0% 2% 1% 2% 1% 2% 3% 0%

None of these 15% 17% 7% 6% 14% 13% 4% 4% 8%

Q11: Thinking of the way you looked at news online in the last week, which of the following ways of consuming news did you use? Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)


Q11: Thinking of the way you looked at news online in the last week, which of the following ways of consuming news did you use? Aggregated lists from a longer set Base: UK (n=2078) Main smartphone (n=152), Main tablet (n=89)

Smartphones and tablets encourage video consumption

News clips (short)

Live TV news

Live radio news

On demand TV programmes

On demand radio programmes

18%

38%

22%

15%

17%

12%

29%

18%

17%

14%

14%

24%

13%

13%

10%

All Smartphone (main) Tablet (main)


Q11: Thinking of the way you looked at news online in the last week, which of the following ways of consuming news did you use?

Base: Japan (n=979) ; Use live pages (n= 341) Access several times day (n=784)

Using live pages

35%

65%

Use of live pages (Japan)

Use live pages Do not use live pages

86%

12%

Frequency of access

Heavy consumers (several times a day)Non-heavy consumers


54%

74%

58%

12%

1%

33%

80%75%

13%6%

UK US

QS14a/14b: You said that you use LIVE news page (short updates in chronological order) Thinking about this, please select the statements that apply to you.Base: UK (n=2078) Use live pages (n=237) US (n=2028) Use live pages (n=213)

Use of live news pages


Using live pages



BRAND AND TRUST




The enduring power of traditional brands ….

UK Denmark Spain Urban Brazil Italy US France Germany Japan

87% 85%81% 80%

74% 74% 74%71%

65%

32%

22%

32%

48% 47%

56%

38%

31%

78%

31%

41%44%

57%

44% 43%

30%

43%

30%

Traditional news brand Aggregators Social Media&Blogs

The UK has the strongest traditional news brands of our surveyed countries. Aggregators/pure players have made the most impact in Japan


Q5: Which, if any, of the following have you used to access news in the last week?Base: All who have used news sources in the last week UK (n= 2078)

UK market share: Online vs Offline

BBC News

Mail Online

Sky News

Yahoo

A local newspaper

The Guardian

Google News

Huffington Post

MSN

Daily Telegraph

Sun Online

52%

14%

13%

13%

9%

8%

7%

7%

6%

6%

5%

Top online brands

BBC News

ITV News

Local newspaper

Sky News

The Sun

Daily Mail

Channel 4 News

Daily Mirror

Free city paper

Commerical radio news

The Times

66%

33%

24%

23%

15%

13%

13%

12%

11%

10%

7%

Top offline brands


Q5.: Which, if any, of the following have you used to access news in the last week?Base: All who have used news sources in the last week US (n=1973)

Yahoo

Fox News

Huffington Post

A local newspaper

CNN

NBC/MSNBC

Google News

Local television news

MSN

The New York Times

ABC News

The Washington Post

32%

22%

17%

17%

17%

15%

15%

14%

13%

9%

9%

8%

Top online brandsLocal television news

Fox News

A local newspaper

NBC/MSNBC

CNN

Local radio news

ABC News

CBS News

NPR

City paper

42%

33%

33%

28%

23%

23%

22%

20%

13%

11%

Top offline brands

US market share: Online vs Offline


Q5: Which, if any, of the following have you used to access news in the last week?Base: All who have used news sources in the last week France (n= 965)

20 Minutes

Le Monde

Le Figaro

TF1

BFM TV

L’Express

Le Point

Le Nouvel Observateur

M6

D'autres sites en ligne français

Les chaînes du groupe France Télévisions

Libération

Sites des radios privées

Rue89

18%

13%

12%

11%

11%

9%

9%

7%

7%

6%

6%

5%

5%

4%

Top online brands

TF1

BFM TV

France Télévisions

M6

Radios privées

Radios publiques

20 Minutes

Itélé

Canal+

LCI

Metro

Le Figaro

48%

43%

35%

30%

22%

18%

17%

16%

13%

9%

9%

8%

Top offline brands

France market share: Online vs Offline


Q5: Which, if any, of the following have you used to access news in the last week?Base: All who have used news sources in the last week Germany (n= 1048)

Spiegel Online

Google News

Bild.de

N24.de

n-tv online

Focus Online

Internetangebote von Regional-/Lokalzeitungen

Zdf.de

Welt Online

Sueddeutsche.de

Stern.de

Ard.de bzw. Daserste.de

ZEIT Online

17%

16%

15%

14%

12%

11%

10%

9%

7%

7%

7%

7%

6%

Top online brands

Tagesschau

ZDF heute-journal

Eine Regional- oder Lokalzeitung

RTL aktuell

Öffentlich-rechtliche Radionachrichten

Private Radionachrichten

Sat.1 Nachrichten

Bild / Bild am Sonntag

Der Spiegel

Einen unabhängigen Stadtanzeiger

ProSieben Newstime

55%

45%

37%

32%

29%

23%

20%

12%

12%

11%

10%

Top offline brands

Germany market share: Online vs Offline


Q9a Thinking about the types of sites, mobile sites or apps where you get news online, in broad terms how trustworthy do you find the news content of the following?Base: UK=2078 % saying very or extremely trust worthy

Mainstream media is considered the most trustworthy source of news.

Blogs and social media sites are considered the least trustworthy.

Trust in different sources of news

Sites from UK broadcasters

Sites from UK newspapers

Ex UK news providers

News related blogs

Facebook

Twitter

79%

60%

21%

11%

8%

10%


UK Germany Spain Italy France Denmark US Urban Brazil

Japan

Share your point of view

19% 23% 31% 25% 18% 13% 24% 43% 15%

Have no particular point of view

70% 76% 58% 65% 78% 60% 68% 28% 81%

Challenge your view

10% 1% 11% 11% 4% 27% 8% 29% 4%Q5c: Thinking about the different kinds of news available to you, do you prefer? (choice of statements)Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)% agree

Attitudes to partial and impartial news


Attitudes to partial and impartial news

Q5c: Thinking about the different kinds of news available to you, do you prefer? (three options)

Base: All markets (n=11004) % agree Respondent quotes from UK


UK12A-B thinking specifically about when you look for news on a MOBILE/TABLET, which of the following statements most applies to you? Base: 612 All who have accessed news via a smartphone in the last week; 340 All who have accessed news via a tablet in the last week

Branded icon on the home screen is the main way of accessing news – not an aggregator.

50%

25%

15%

48%

26%

17%

Smartphone Tablet

Younger age groups are more comfortable accessing news via search engines than their older counterparts (28% of 18-24 vs. 16% of over 55s).

The role of brand on mobile


Q8c : You say you access news via a Computer,/mobile, tablet. When using that device which of the following news sources have you used in the last week ? Base various

BRAND COMPUTER SMARTPHONE GAIN/LOSS TABLET

Sky News (UK) 15% 25% +10% 21%

CNN (US) 16% 19% +3% 16%

TF1 (FR) 10% 16% +6% 14%

Yahoo (US) 37% 25% -12% 27%

Yahoo (UK) 20% 8% -12% 9%

MSN (US) 14% 10% -4% 10%

Some brands do better on smartphones

Brands that have a reputation for breaking news do better on smartphones. Aggregator brands than have grown up with advantages of browser tie-ins are losing out in the US and UK




SOCIAL MEDIA AND PARTICIPATION


UK Germany Spain Italy France Denmark US Urban Brazil

Japan

Share a news story via social network

11% 8% 30% 33% 14% 13% 22% 44% 8%

Share a news story via email

10% 10% 24% 19% 18% 10% 23% 32% 4%

Rate (or Like) a news story

6% 9% 26% 29% 11% 12% 14% 41% 10%

Comment on a news story in a social

network (like Facebook or Twitter)

10% 8% 27% 26% 10% 11% 21% 38% 7%

Comment on a news story on a news

website7% 8% 8% 16% 8% 5% 16% 22% 4%

Write a blog on a news or political issue

1% 2% 3% 5% 2% 2% 4% 5% 4%

Post or send a news-related picture or

video to a social network site

4% 5% 10% 10% 6% 5% 12% 21% 3%

Post or send a picture or video to a news

website/news organisation

2% 2% 5% 6% 4% 1% 3% 6% 3%

Vote in an online poll via a news site or

social network11% 16% 21% 24% 11% 14% 30% 31% 7%

Take part in a campaign or group

based around a news subject

4% 4% 5% 7% 5% 3% 8% 7% 2%

Talk with friends and colleagues about a news story online

16% 11% 30% 30% 16% 10% 31% 39% 9%

Talk with friends and colleagues about a

news story44% 39% 55% 50% 34% 49% 51% 43% 17%

Ways of participating in the news

Q13: During an average week in which, if any, of the following ways do you share or participate in news coverage?Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)


Q13: During an average week in which, if any, of the following ways do you share or participate in news coverage?

Base: UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)

Percent commenting on a news story via social network each week

Brazil Spain Italy US Denmark UK France Germany Japan

38%

27% 26%

21%

11% 10% 10%8% 7%

Brazilians and Spanish are far more likely to comment on a news story than the Germans or Japanese. The Americans are more than twice as likely to comment as the British

Brazilians 5x more likely to comment on news than Germans or Japanese


QS8b/8c Thinking about how you share news, in the last week have you passed on a link to an online news story, video etc. via email, social networking or other means?/Through which of the following means?

Base: UK=2078; Share news (n=377)

Sharing news (UK)

Don't know

None of these

Other

Reddit

LinkedIn

Google+

Twitter

Email

Facebook

1%

2%

4%

1%

3%

3%

26%

40%

56%

Shared news via….

Male Female18-24

25-3435-44

45-54

55+

% sharing news

21% 16% 27% 29% 19% 16% 11%

75%

18%7%

% Sharing news

No Yes Can't remember


Model of news participation (conceptual map of segments)


16%PROACTIVE

14%REACTIVE

New model of online news participation

40% participate every week online and 63% take part in news online or offline.

Intense participators (10% of our sample) do most of the sharing of news, most of the commenting.


Base: UK (n=2078)


Intense Easy Proactive Easy Reactors Offline Heavy Offline Occasional Passive

18-24 17% 17% 13% 10% 9% 9%

25 to 34 35% 20% 19% 20% 11% 13%

35 to 44 18% 18% 15% 20% 15% 17%

45 to 54 17% 19% 18% 26% 20% 17%

55 + 13% 26% 35% 25% 45% 42%

Male 61% 53% 48% 41% 37% 49%

Female 39% 47% 52% 59% 63% 51%

News participation segments by age


Base: UK (n=2078) Intense (n=182) Easy Proactive (n=284) Easy Reactors (n=327) Offline(n=494) Passive (n=791) Offline Heavy (n=125) Offline Occasional (n=369)

The passive and occasional group group is primarily 55+ . Age plays a significant factor with digital natives more comfortable with a variety of participatory techniques


Intense Easy Proactive Easy Reactors Offline Heavy Offline Occasional Passive

18-24 17% 17% 13% 10% 9% 9%

25 to 34 35% 20% 19% 20% 11% 13%

35 to 44 18% 18% 15% 20% 15% 17%

45 to 54 17% 19% 18% 26% 20% 17%

55 + 13% 26% 35% 25% 45% 42%

Male 61% 53% 48% 41% 37% 49%

Female 39% 47% 52% 59% 63% 51%

News participation segments by age


Base: UK (n=2078) Intense (n=182) Easy Proactive (n=284) Easy Reactors (n=327) Offline(n=494) Passive (n=791) Offline Heavy (n=125) Offline Occasional (n=369)

Intense participators (10% of our sample) are valuable to news organisations as they help spread news in the networks. They tend to be male with a high proportion of 25-34s


Q8a Which, if any, of the following devices do you ever use for any purpose?/Which, if any, of the following devices have you used to access news in the last week?Base: UK=2078

10% of consumers have used a Smart TV but less than half of them (4%) have used a Smart TV to access news.

Across demographics, men and younger age groups are more likely to have used a Smart TV.

Smart TV usage - UK

85%

50%

28%

10%18%

8% 8%1%

72%

31%

17%

4% 2% 2% 1%

15%

Smart TV usageDevices ever used Devices used to access news in the last week

None of these

Male Female 18-24 25-34 35-44 45-54 55+

% use Smart TV 12% 8% 7% 15% 10% 9% 9%

% use Smart TV to access news 5% 2% 2% 5% 3% 3% 4%


Q8a Which, if any, of the following devices do you ever use for any purpose?/Which, if any, of the following devices have you used to access news in the last week?Base: All FR=972 and any that use these devices = 883 for news access

14% of consumers have used a connected TV and 72 % of them say they have used a connected TV to access news –the highest of all our surveyed countries. Usage is more evenly spread between men, women and different age groups than in the UK

Smart TV usage - France

65%

41%

19%14%

3% 4%13% 13%

62%

29%

14% 11%

1% 1% 1%

12%

Smart TV usageDevices ever used Devices used to access news in the last week

None of these

Male Female 18-24 25-34 35-44 45-54 55+

% use Smart TV 13% 14% 8% 15% 15% 14% 14%

% use Smart TV to access news 11% 12% 10% 9% 10% 12% 13%


Wants to be in control Familiar face presenter

64%57%

52%46%

Interest in news content on a television screen

France UK

UK/FR15 Thinking about the possibility of accessing internet news services via your television, how interested would you be in the following types of news Base: Base: FR= 972, UK=2078.

Users agreed that they wanted to have more control of news content on their TV screen – like on a PC. In the UK this was more the case for the young - but not in France where older groups wanted control.

The desire to have an anchor or personality fronting on demand news on TV was much more valued by older people in both countries. Of those who use connected TV’s for news in France, 75% say they strongly or somewhat agree they want to be in control

Future on demand news via television screen?

18-24 25-44 45+ 65+

FRANCE 54% 53% 60% 60%

UK 47% 48% 53% 51%

18-24 25-44 45+ 65+

FRANCE 59% 60% 68% 68%

UK 46% 50% 44% 41%


Wants to be in control Familiar face presenter

64%57%

52%46%


France UK

UK/FR16 ‘When thinking about getting internet news via your televisions to what extent do you agree or disagree with the following statements? On a television, I want to be in control of my news experience just as I can on a computer’ AND On a television, I prefer news items to be introduced by a familiar face (news presenter) rather than just a text headline Base: FR= 972, UK=2078.

Users agreed that they wanted to have more control of news content on their TV screen – like on a PC. In the UK this was more the case for the young - but not in France where older groups wanted control.

The desire to have an anchor or personality fronting on demand news on TV was much more valued by older people in both countries. Of those who use connected TV’s for news in France, 75% say they strongly or somewhat agree they want to be in control




Providing news (or sport) alerts to the screen held the most appeal to our general sample. Almost one in three said they would be very interested in this functionality (64% very and somewhat interested). Sports news (text and video clips) was popular with men but of very little interest to women. News lovers – those with a high interest and frequency of access (20% of the sample) - were much more likely to show interest in all the categories


News alert to screen

Ticker news and sport

News text News video clips

News pictures Infographic Sport text Sport Video clips

Weather text Weather map

64%

50% 51% 54%

42% 42%

31% 31%

52% 48%54%

34% 33% 37%

26% 29%23%

28%

41%46%


France UK

Male Female 18-24 25-34 35-44 45-54 55+

FRANCE 42% 21% 27% 29% 41% 35% 26%

UK 34% 14% 26% 31% 29% 24% 16%


Providing news (or sport) alerts to the screen held the most appeal to our general sample. Almost one in three said they would be very interested in this functionality (64% very and somewhat interested). Sports news (text and video clips) was popular with men but of very little interest to women. News lovers – those with a high interest and frequency of access (20% of the sample) - were much more likely to show interest in all the categories


64%

55% 53% 51% 50% 48%43% 42%

31% 31%

56%

37%41%

33% 34%

46%

26%29%

23%28%

France UK



Segmentation of the UK by types of user

Indicative base of 50m UK adults, 84% internet access and 9% of them not accessing news (not interested) in the last month


These segments were cross-checked this with claimed time spent (where data was available in the UK) to ensure this approach was robust.

Online only consumers use between 1 and 3 online platforms and no offline platforms for accessing news.

Traditional only consumers use between 1 and 3 offline platforms such as TV or print but no online platforms.

Half and half consumers are made up of a moderate segment AND a heavy multichannel segment who use more than 3 offline and 3 online platforms each week

Segmentation by type of user


Polarisation of audience behaviour + Traditional media consumption still strong but digital natives hitting their stride

For most people digital media represents an additional layer extending the range of choices and locations.

More people are paying for news and say they may be willing to pay in the future

Even in a world of greater competition, quality and trust still matters for young and old

Implications and recap



More information at

Web: digitalnewsreport.org

Email: [email protected]

reuters digital news report 2013

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