retreat 051209

M u s i c

S w i n e

Pa l a c e

Theatre

FacultyStudentsStaffCommunity Partners

Thursday, May 14, 2009

Realizing an Intended Future:Forming the Strategic Intent of

the

College of Music and Dramatic

May 12, 2009

Jeanne Schwartz and Laurence Kaptain


May 12, 2009

Jeanne Schwartz and Laurence Kaptain


12May


Vision

Brand ID

Mission

Positioning

Essence

To be

To do

To say

To feel


Vision

Brand ID

Mission

Positioning

Essence

To be

To do

To say

To feel

We only worked on the internal (left side)

+ valuesThursday, May 14, 2009

Today’s agendaa. Introduction and contextb. Visionc. Missiond. Valuese. Roadmap


CMDA Retreat

•May 12, 2009

•113 people (faculty, staff, students, community partners)

•Led by communications specialist/facilitator Jeanne Schwartz (Kansas City)


Our working definition of consensus:

I have expressed my opinion and know others have heard it. I have listened to others’

opinions and considered them carefully. I can live with

the outcome the group developed.


Elementsvision

missionvalues


and at the end of the dayThursday, May 14, 2009

Consensus


Jeanne Schwartz’s

ReportDue June 1, 2009


Vision

Brand ID

Mission

Positioning

Essence

To be

To do

To say

To feel

Next steps: External (right side)


M u s i c

S w i n e

Pa l a c e

Theatre

FacultyStudentsStaffCommunity Partners


retreat 051209

Education

laurence kaptainmay

dramaticjeanne schwartz

college of music

brand id

strategic intent

doto feelmissionessence

intended future

c musiine s wl