retiree + travel./bucketlist/presentation/the bucket app.pdf · bucket app retiree + travel neo zhe...
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Bucket AppRetiree + Travel
Neo Zhe Han, Mark Shuster, Mauricio Giraldo, Anubhuti Jain
1Wednesday, February 16, 2011
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3 Reasons
2. These retirees have a long places they have
always wanted to visit, but never had the time.
1. Recent retirees have newfound free time & a
lifetime of savings, but a fixed income
3. Making international travel arrangements often
requires a lot of preplanning and research
2Wednesday, February 16, 2011
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Competitor AnalysisTripAdvisorPro: Helps travelers find things to do;
Strong review and ranking systemCon: No itinerary system;
Requires a lot of research
TripItPro: Keeps travel plans organized;
Provides detailed itineraryCon: Not location aware;
Requires a lot of preplanning; No recommendations/reviews
3Wednesday, February 16, 2011
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The Bucket App
What if there was a way to check off your bucket list,
but let someone else fill in the gaps, all the while
keeping your interests, location, and budget in mind?
4Wednesday, February 16, 2011
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Process: Initial
First Wireframes5Wednesday, February 16, 2011
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Process: Interim• Get closer to focus
• Added bucket list
• Removed Free-Roam
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Process: Final
Redesign...
Final Wireframes
7Wednesday, February 16, 2011
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Process: Final
8Wednesday, February 16, 2011
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Meet the O’ Donnells
• Robert OʼDonnell, Retired Insurance Actuary, 69 years old.
• Susie, Wife, Retired Secretary, 63 years old.
• From Newport, MA outside of Boston.
• Only speak English. No travel experience.
Life Goal: Experience the world outside the US.
Experience Goal: Feel young & carefree again
End Goal: Travel to all the places that they wanted to
but never had the time
9Wednesday, February 16, 2011
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O’ Donnells’ BucketList
Colosseum
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Meet the Changs
• Simon Chang, 45, lead designer @ advertising firm
• Sherry Chang, 42, Violinist, Pittsburgh Symphony Orchestra.
• From Pittsburgh. Only travelled around North America.
• Speak English & Chinese.
Life Goal: Travel around the world listening to good music.
Experience Goal: Feel the exhilaration and joy when one
hears beautiful music.
End Goal: Travel to all the good music venues
around the world.
11Wednesday, February 16, 2011
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Changs’ BucketList
Vienna, Austria
12Wednesday, February 16, 2011
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Fulfilling Dreams...
BucketList App
13Wednesday, February 16, 2011
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Convenience & Completeness
TranslateTranslates signs and menus to English
BudgetHelps user to keep track of expenses
GalleryReminisce past memories and view photos and videos that user took
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Summary
Bucket App• Retirees + Travel• Guide retirees to fulfil their dreams• Recommend locations to see
The day the rest of your
life begins...
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