rethink your strategy leverage the power of … · now what?dave bricker rethink your strategy...
TRANSCRIPT
DAVE BRICKER
NOW WHAT?
RETHINK YOUR STRATEGY LEVERAGE THE POWER OF STORYTELLING WRITE GOOD CONTENT RECORD GOOD CONTENT SHARE GOOD CONTENT APPEAL TO ROBOTS & READERS MAKE TECHNOLOGY WORK FOR YOU
WHY DOESN’T IT WORK?YOU BUILT A WEBSITE
NOT A BROCHURE
A WEBSITE IS
YOU LOOK LIKE A COMMERCIAL
IF YOUR WEBSITE LOOKS LIKE A COMMERCIAL
WILL NOT GET YOU GIGS
TELLING THE WORLD YOU’RE A SPEAKER
THEMTALK ABOUT NOT ABOUT YOURSELF
OUTCOMESCONFLICT TRANSFORMATION
STORYTELLING
WHAT TO WRITE?
WHATOUTCOMES
DO YOU PRODUCE FOR YOUR
CLIENTS AND AUDIENCES?
Master technology Stronger teams Effective leadership Employee retention Conflict resolution Deeper communication Close more sales Improve service Earn more profit Remember to floss
CONTENT STRATEGY
YOUR READERS’ CONFLICTS COMMON MISTAKES CONCEPTUAL SHIFTS CLEVER NEW METHODS SAVE THEM TIME, MONEY, OR STRESS ESTABLISH AUTHORITY & EXPERTISE BY OFFERING VALUE
SHARE YOUR MESSAGE
BOOKS
MAILING LISTNEWSLETTER BLOG POSTS
RADIO/MEDIAVIDEOS
SOCIAL MEDIA SHARING
CLASSES & WEBINARS
LIVE APPEARANCES CALENDAR
PODCASTS
SCHEDULINGONLINE COURSES
CONTACT INFO
HOW?
THIS IS WHY SPEAKING IS A FULL-TIME JOB!
CONTENT MARKETING
CREATE LOTS OF CONTENT
TELL STORIES
CONNECT READERS TO IDEAS STORIES FROM SPEECHES STORIES FOR SPEECHES
WELLWRITE
STORIES
LEARNABLE PRO WRITING AID & AUTOCRIT.COM COLLEAGUES PRO EDITOR
VERBS OF BEING ASSERT ONLYOWNERSHIPOR EXISTENCE
is are was were am has have do does
WRITE STORIES
WELL
VERBS OF DOING ARE THE SPICEOF WRITING
find discover explore reveal inspire decide commit present offer educate
WRITE STORIES
WELL
AVOID CLICHÉS BE ORIGINAL!
WRITE STORIES
WELL
WRITE FOR ROBOTS & READERS
WRITE FOR ROBOTS & READERS
BURY KEYPHRASES
WRITE FOR ROBOTS & READERS
YOAST SEO FOR WORDPRESS
WRITE BEFORE POSTING DAY DON’T DO THE CRIME IF YOU CAN’T DO THE TIME
WRITE STORIES
IN ADVANCE
VIDEO IS HOT 2 CAMERAS TELEPROMPTER 4K VIDEO LIGHTS
MULTI MEDIA
VIDEO300 HOURS
OF VIDEO UPLOADED
TO YOUTUBE EVERY
MINUTE
VIDEO EDITING IMAGES MUSIC TITLES & TEXT OUTSOURCING
MULTI MEDIA
VIDEO
GOOD MICROPHONE REPURPOSEAUDIO TRACKSFROM VIDEOSFOR PODCASTS
MULTI MEDIA
AUDIO
SNAPNEXTSCRIPTS JOIN LOTS OF GROUPS FOLLOW THE RULES OFFER VALUE
SHARE STORIES
ON SOCIAL MEDIA
DON’T RING& RUN ENGAGE & RESPOND
SHARE STORIES
ON SOCIAL MEDIA
VIA EMAIL
THE NEWSLETTER PLUGIN BY SATOLLO AMAZON SES
SHARE STORIES
ONLINE COURSES LEARNDASH
SHARE STORIES
TO EDUCATE
APPOINTMENTBOOKING SYNCHS WITH GOOGLE CALENDAR MEETINGS WEBINARS GROUP CLASSES TIME FOR YOU
AVAILABILITYSCHEDULE
LOTS OF OPTIONS SCHEDULE ONCE+ ZOOM GROUP MEETINGS
AVAILABILITYSCHEDULE
BE SAFE & SECURE
HACKERS BACKUPS AMAZON S3 WORDFENCE
TAKEAWAYS
TALK ABOUT THEM, NOT ABOUT YOU DO IN YOUR SITE WHAT YOU DO ON STAGE CREATE A CONTENT STRATEGY WORK WITHIN YOUR BANDWIDTH & COMMIT TO DOING THE WORK CREATE VALUABLE, WELL-CRAFTED CONTENT WRITE FOR ROBOTS AND READERS
REPURPOSE CONTENT ACROSS MULTIPLE MEDIA SNAP - USE AUTO POSTERS (ETHICALLY) BUILD AN EMAIL LIST/FOLLOWING CREATE ONLINE COURSES OFFLOAD SCHEDULING TASKS BACK UP YOUR SITE & KEEP IT SECURE
TAKEAWAYS
WORDPRESS.ORG
PROWRITINGAID.COM
AUTOCRIT.COM
EDITORIAL FREELANCERS ASSOCIATION: THE-EFA.ORG
YOAST SEO: YOAST.COM
THE NEWSLETTER PLUGIN: THENEWSLETTERPLUGIN.COM
SCHEDULE ONCE: SCHEDULEONCE.COM
ACUITY: ACUITY.COM
CALENDLY: CALENDLY.COM
WORDFENCE: WORDFENCE.COMDAVE BRICKER
STORYSAILING.COM 305.490.5998