rethink your strategy leverage the power of … · now what?dave bricker rethink your strategy...

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DAVE BRICKER NOW WHAT? RETHINK YOUR STRATEGY LEVERAGE THE POWER OF STORYTELLING WRITE GOOD CONTENT RECORD GOOD CONTENT SHARE GOOD CONTENT APPEAL TO ROBOTS & READERS MAKE TECHNOLOGY WORK FOR YOU

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Page 1: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

DAVE BRICKER

NOW WHAT?

RETHINK YOUR STRATEGY LEVERAGE THE POWER OF STORYTELLING WRITE GOOD CONTENT RECORD GOOD CONTENT SHARE GOOD CONTENT APPEAL TO ROBOTS & READERS MAKE TECHNOLOGY WORK FOR YOU

Page 2: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

WHY DOESN’T IT WORK?YOU BUILT A WEBSITE

Page 3: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

NOT A BROCHURE

A WEBSITE IS

Page 4: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

YOU LOOK LIKE A COMMERCIAL

IF YOUR WEBSITE LOOKS LIKE A COMMERCIAL

Page 5: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

WILL NOT GET YOU GIGS

TELLING THE WORLD YOU’RE A SPEAKER

Page 6: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

THEMTALK ABOUT NOT ABOUT YOURSELF

Page 7: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

OUTCOMESCONFLICT TRANSFORMATION

STORYTELLING

Page 8: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

WHAT TO WRITE?

WHATOUTCOMES

DO YOU PRODUCE FOR YOUR

CLIENTS AND AUDIENCES?

Master technology Stronger teams Effective leadership Employee retention Conflict resolution Deeper communication Close more sales Improve service Earn more profit Remember to floss

Page 9: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

CONTENT STRATEGY

YOUR READERS’ CONFLICTS COMMON MISTAKES CONCEPTUAL SHIFTS CLEVER NEW METHODS SAVE THEM TIME, MONEY, OR STRESS ESTABLISH AUTHORITY & EXPERTISE BY OFFERING VALUE

Page 10: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

SHARE YOUR MESSAGE

BOOKS

MAILING LISTNEWSLETTER BLOG POSTS

RADIO/MEDIAVIDEOS

SOCIAL MEDIA SHARING

CLASSES & WEBINARS

LIVE APPEARANCES CALENDAR

PODCASTS

SCHEDULINGONLINE COURSES

CONTACT INFO

Page 11: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

HOW?

Page 12: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

THIS IS WHY SPEAKING IS A FULL-TIME JOB!

Page 13: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

CONTENT MARKETING

CREATE LOTS OF CONTENT

Page 14: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

TELL STORIES

CONNECT READERS TO IDEAS STORIES FROM SPEECHES STORIES FOR SPEECHES

Page 15: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

WELLWRITE

STORIES

LEARNABLE PRO WRITING AID & AUTOCRIT.COM COLLEAGUES PRO EDITOR

Page 16: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

VERBS OF BEING ASSERT ONLYOWNERSHIPOR EXISTENCE

is are was were am has have do does

WRITE STORIES

WELL

Page 17: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

VERBS OF DOING ARE THE SPICEOF WRITING

find discover explore reveal inspire decide commit present offer educate

WRITE STORIES

WELL

Page 18: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

AVOID CLICHÉS BE ORIGINAL!

WRITE STORIES

WELL

Page 19: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

WRITE FOR ROBOTS & READERS

Page 20: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

WRITE FOR ROBOTS & READERS

BURY KEYPHRASES

Page 21: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

WRITE FOR ROBOTS & READERS

YOAST SEO FOR WORDPRESS

Page 22: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

WRITE BEFORE POSTING DAY DON’T DO THE CRIME IF YOU CAN’T DO THE TIME

WRITE STORIES

IN ADVANCE

Page 23: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

VIDEO IS HOT 2 CAMERAS TELEPROMPTER 4K VIDEO LIGHTS

MULTI MEDIA

VIDEO300 HOURS

OF VIDEO UPLOADED

TO YOUTUBE EVERY

MINUTE

Page 24: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

VIDEO EDITING IMAGES MUSIC TITLES & TEXT OUTSOURCING

MULTI MEDIA

VIDEO

Page 25: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

GOOD MICROPHONE REPURPOSEAUDIO TRACKSFROM VIDEOSFOR PODCASTS

MULTI MEDIA

AUDIO

Page 26: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

SNAPNEXTSCRIPTS JOIN LOTS OF GROUPS FOLLOW THE RULES OFFER VALUE

SHARE STORIES

ON SOCIAL MEDIA

Page 27: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

DON’T RING& RUN ENGAGE & RESPOND

SHARE STORIES

ON SOCIAL MEDIA

Page 28: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

VIA EMAIL

THE NEWSLETTER PLUGIN BY SATOLLO AMAZON SES

SHARE STORIES

Page 29: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

ONLINE COURSES LEARNDASH

SHARE STORIES

TO EDUCATE

Page 30: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

APPOINTMENTBOOKING SYNCHS WITH GOOGLE CALENDAR MEETINGS WEBINARS GROUP CLASSES TIME FOR YOU

AVAILABILITYSCHEDULE

Page 31: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

LOTS OF OPTIONS SCHEDULE ONCE+ ZOOM GROUP MEETINGS

AVAILABILITYSCHEDULE

Page 32: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

BE SAFE & SECURE

HACKERS BACKUPS AMAZON S3 WORDFENCE

Page 33: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

TAKEAWAYS

TALK ABOUT THEM, NOT ABOUT YOU DO IN YOUR SITE WHAT YOU DO ON STAGE CREATE A CONTENT STRATEGY WORK WITHIN YOUR BANDWIDTH & COMMIT TO DOING THE WORK CREATE VALUABLE, WELL-CRAFTED CONTENT WRITE FOR ROBOTS AND READERS

Page 34: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

REPURPOSE CONTENT ACROSS MULTIPLE MEDIA SNAP - USE AUTO POSTERS (ETHICALLY) BUILD AN EMAIL LIST/FOLLOWING CREATE ONLINE COURSES OFFLOAD SCHEDULING TASKS BACK UP YOUR SITE & KEEP IT SECURE

TAKEAWAYS

Page 35: RETHINK YOUR STRATEGY LEVERAGE THE POWER OF … · now what?dave bricker rethink your strategy leverage the power of storytelling write good content record good content share good

WORDPRESS.ORG

PROWRITINGAID.COM

AUTOCRIT.COM

EDITORIAL FREELANCERS ASSOCIATION: THE-EFA.ORG

YOAST SEO: YOAST.COM

THE NEWSLETTER PLUGIN: THENEWSLETTERPLUGIN.COM

SCHEDULE ONCE: SCHEDULEONCE.COM

ACUITY: ACUITY.COM

CALENDLY: CALENDLY.COM

WORDFENCE: WORDFENCE.COMDAVE BRICKER

STORYSAILING.COM 305.490.5998