RETHINKPUBLICAFFAIRS

BY DENG-SHUN CHANG

Deng-Shun Chang 張登舜

Education

Candidate, Master of Industrial Design, The University of the Arts (2009-2011)

B.S. Psychology, University of Illinois at Urbana-Champaign (2005-2009)

Experience

Administrator, dragonrepublic.org (2009-2010)

Activities

Vice-President, Taiwanese Student Association, UIUC (2009)Designer/ Web Master, Taiwanese Student Association, UIUC (2008)

Skills

3DS MaxAfter Effects

IllustratorInDesign

PhotoshopMicrosoft Office

SWINE DESIGN:PUBLICRESTROOM

WHERE DOES IT GO?

RECYCLEADVENTUREANIMATION

PUBLICSPACES INCENTER CITY

PUBLI-X-PACE

Rethink Public Affairs

This portfolio addresses some current issues related to the general public. From promoting public health, restructuring waste management to re-thinking the meaning of public spaces. Reconstructing the environment and influencing people’s behavior around it is a key. I will present how design can make a change regarding these issues in this portfolio.

Deng-Shun Chang2010 MID UArts

Swine Design: Public Restroomsby UArts ID + MID students

2

Swine Design was a 3-Day department charrette project that focused on the worldwide impact of H1N1 and how simple design can make a difference. Our group was assigned specifically to address issues regarding to the use of public restrooms. We researched on current setting of general public restrooms and how people would get infected by N1H1 virus. Instead of eliminating H1N1 virus from restrooms, we wanted to address the importance of washing hands. We designed a smart environment that utilizes light and sound to invite users to wash their hands after using the facility. By changing people’s behavior, we can prevent the spread of H1N1 proactively. We proposed two methods that would respond to users’ action in a restroom and eventually lead users to wash their hands before walking out of the restroom. We hoped that by priming the action of hand washing in different medium constantly to users, it would internally change their behavior.

I. Interactive Tiles

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The color change of the tiles shows that the user is doing something wrong. It would elicit thinking to consider changing the behavior.

Tiles can follow foot steps and illuminate

green light when a person walks toward the sink after using a toilet, washes his

hands and walks out of the restroom.

However, if tiles de-tect that a person doesn’t walk toward the sink after using a toilet, it would illuminate red light to warn the person.

Warning

GuiltStop

Bad

?

!!

Wrong

Change. Think.Look.

4

In order to influence a person’s behavior internally, we created a scene in a restroom that a user is being primed with large written messages on the wall reminding him to wash his hands. After using a toilet, a flush would trigger a pre-recorded devise that plays the same sentences to further reinforce the message. A user would follow the order unconsciously.

The use of multilingual messages is to target public restroom users with different races and nationalities, and furthermore strengthen the effect of the setting.

II. Multilingual Integration

Please Wash Your Hands.請洗手.

Waschen Sie bitte Ihre Hände.

手を洗浄しなさい.손을 씻으십시오. Lávese por favor las manos.

Veuillez se laver les mains.

Look. Hear. Behave.

Where Does It Go?by Deng-Shun Chang, Andy Grossman & Mike Smith

6

It was an investigation and renovation of Terra Building’s waste dis-posal at University of the Arts. Various kinds of bins without proper signage lead to confusion about waste disposal throughout the building. No one knows where exactly the trash go after collected. We acknowledged the importance of recycling. Therefore, we started to investigate the waste disposal program at UArts by interviewing the custodial manager, the con-tracted disposal company and local recycling center. It turned out that Terra Building does not recycle. One truck picks up waste and sents it to a landfill every night. In order to propose a recycling program, we researched current examples and designed a new bin system with corresponding signage. The proposal is currently under review and will be implemented at UArts soon.

In order to understand how much waste we generate and how much of it can be recycled, we suspended trash collection for 72 hours on the floor of industrial design department in Terra. We found out that 30% of total waste, as much as 36 pounds, was recy-clable.

Hands-on Research

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Total: 119 lbs vs. Recyclable: 36.5 lbs

We went back and forth between UArts cus-todial manager, Gold Medal disposal company and Blue Mountain Recycling Center many times just to find out what exactly is happening. Regardless of miscommunications and repetitive processes, we were able to obtain adequate information to waive things out.

Interview

8

Students+

Faculty

UArts Housekeeping Gold Medal Disposal Land�ll

This diagram shows the current disposal situation in Terra Building of UArts. There is no sorting of waste and everything goes directly to a landfill.

On-siteInvestigatoin

To follow single stream recycling, we proposed to implement a color coded 2-bin system, one for trash and one for commingled recyclables. Each bin will have a corresponding signage indicating what goes to the bin. The use of colors further distinct two bins and make throwing out trash easier.

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Before After

Prototype: Signage

This lid provides corresponding shapes for differ-ent recyclables. Accompany with the color, it encourag-es easier selection for throwing out waste. It also keeps the bins stationary so there will be no more confusion.

10

Prototype: Bin Lids

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Students+

Faculty

UArts Housekeeping

Gold MedalDisposal

Blue Mountain Recycling

Land�ll

Gold MedalDisposal

This diagram illustrates the ideal relationship and actions between UArts, the disposal company and recycling center. Therefore, we came up with a pro-posal that will facilitate a new recycling program based on our research.

Proposal

The proposal consists of running a 2-bin system on the floors, having housekeepers separating the waste and finally getting two disposal trucks for pick up.

Recycle Adventureby Deng-Shun Chang & Mike Smith

14

Recycle Adventure was a follow up project of “Where Does It Go?“. It is an animation created for school and businesses that want to start their own recycling program. From the previous project, we discovered many obstacles there might be and how to over come them in order to set up and promote a new recycling program. We wished to convey an information rich context, yet with a humorous tone. Therefore, we presented this guide as a video game simulated animation. We hoped the target audience of this animation will start a recycling program with a positive attitude.

Start The Adventure

The animation was inspired by Super Mario Bros. We created and modified all pixel art. The sound tracks were segments from 8-bit music compositions. It was animated and edited in After Effects and Final Cut.

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Public Spaces In Center Cityby Deng-Shun Chang & John MacDuffie Woodburn

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Public Spaces In Center City is a booklet that consists of a map of Center City in Philadelphia with layers of transparencies indicating locations and features of pub-lic spaces. Furthermore, it is a statement to address the issue of use of spaces. In the booklet, there is a “treasure map“ leading users to various spots with different feature icons. The purpose is to make users re-evaluate the space and think about how it would be utilized. Users can also tear off pages from the booklet and stencil on the street to provoke more thinking from other pedestrians. These are just a few questions that arise from this booklet we want people to engage with. - What is a public space? - Is it always planned or can it be more spontaneous? - Do public spaces need to be more frequent in populated ares? - What kind of locations should they occupy?

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Current Public Spaces Cleanliness People Watching

Benches Trash Cans Trees

Grass Shelter Bike Parking

Free Wi� Public Restrooms Vacant Land

From the Questionnaire, we were able to come up with 10 of the most important features a public space should have. After thorough site surveying, we plotted the map with these features in various layers and colors.

Development of the Map

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PINE

LOCUST

17th

BRO

AD

13 th

CHESTNUT

WALNUT

SPRUCE

The route to public spaces map is designed to engage the populace in thinking more deeply about the nature of public spaces, place where people go to congregate, relax or pass the time.

By using the stencils, one is able to direct the public with their own unique route to current public spaces or indicate spaces that one feels should belong to the public. These indicators intend to awaken an exploration into the broader idea of public space. One may be provoked to think that there are not enough public spaces or feel that they have not been using less conventional spaces to their full potential.

Stencils

Route to Public Spaces

Booklet & Chair

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Ten features of a public space are printed on transparent layers. Users can select desired features to look for a public space in Center City. The booklet comes with a three piece chair that is mobile and easy to assemble. This chair surpass the general idea of a pub-lic space. Users can bring this chair to anywhere and mark their own space.

Publi-X-paceby Deng-Shun Chang & John MacDuffie Woodburn

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Publi-X-pace is a further development of the project, Public Spaces In Center City. The yellow chair, X is a planned spontaneity in any open spaces (public or private spaces). The X is more than a physical space. “X marks the spot“ effect of the X begins to engage the populace to question typical norms and the nature of public/private spaces: where people go to congregate, relax or pass the time. To engage more people and raise the awareness of what a public space really means, we also created an online gallery for the X. These geo-tagged images show where the X is used and how it relates to the environment. We also encourage X users to send their photos to be posted. Thus, we seek more interaction among populace in evaluate what a public space really is.

X in a Concrete Jungle

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The chair comes with a water-proof box wrapped around with the panorama of a city. The box can be unfolded into a portable grass mat. It repre-sents an unique space just for the user anywhere in this concrete jungle.

3 51A

B

C

4

C

2A

B

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www.publi-x-pace.com

The website shows images of X being used in different places for various purposes. By looking at these photos, one can think about the relationship between a person and a space and if the space has been or could have been fully utilized.

Where Is Your X

2010 UARTS MID