retention: the most underrated growth channel · lesson 1 retention = revenue lesson 2 the early...
TRANSCRIPT
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Retention: The Most Underrated Growth ChannelFor Best Results: SegmentVal Geisler
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Lesson Objectives:
1. What you need to know about your customers for segmenting
2. How to identify the cornerstone moments in an onboarding experience
3. Aligning the in-app messaging with email messaging
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The Journey Of This CoursePart 1 | SETUP Part 2 | HOW TO Part 3 | APPLY
Lesson 1Retention =
Revenue
Lesson 2The early bird
gets the retention worm
Lesson 4Beyond the First
90 Days
Lesson 5Slowing the
curve
Lesson 3For Best Results:
Segment
Lesson 6Measuring and
Improving RetentionLong Term
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“Engagement is when your customer is realizing value from your SaaS.” -Lincoln Murphy
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Short-Term RetentionWeek 1: Use the product more than onceMid-Term RetentionWeek 1 to Week 4: Establish a pattern of usageLong-Term RetentionWeek 4 and beyond: Rely on the product as an indispensable tool
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Lesson Recap:
1. What you need to know about your customers for segmenting
2. How to identify the cornerstone moments in an onboarding experience
3. Aligning the in-app messaging with email messaging
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Assignment:
Define your customer segments based on their journeyDownload the customer segment template and use it to relate your defined segments to your customer interview qualitative data
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Lesson Resources:
● Customer Segment Qualitative Data Tracker