retention is a kpi multiplier - not a goal
TRANSCRIPT
This RETENTION thingOR
[email protected] - @danjas
Why you talk about it so much and how do I get it?
So, Retention is your king?
3
Monarchy is Dead!I believe in KPIs
RETENTION MAKES ALL OTHER KPIS GO UP
Retention is a multiplier
5INTERNAL AND CONFIDENTIAL
Before we start – Definitions
Pre-Conditions• What is engagement for you• What KPIs you want to multiply?• Pick a way to measure
General Spirit• Experiment• Have no fear• Pick your battles
Happy user
7INTERNAL AND CONFIDENTIAL
Priming = First impression
From Impression to retention – Every detail countsUse UTM!!!
INTERNAL AND CONFIDENTIAL 8
On boarding – Walkthrough – Tool Tips
9INTERNAL AND CONFIDENTIAL
During – Basic pack
• Social• Support
Learn your users – match the content to the medium to the user. Get them addicted (in a good way)
10INTERNAL AND CONFIDENTIAL
COMMUNICATE!
Email – Notifications – SMS – Blog posts – Push / pullKnow your users
(Say it, don’t spray it)
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After
Bring back the dead• Remarketing• Re-engage
Pre Engagement
The fun stuff
13INTERNAL AND CONFIDENTIAL
Target better - Cluster more!
